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Predictive Insights : A New Way to Satisfy Community Health Needs Assessment Requirements. May 6, 2014. Presenters. Robin Rose VP Strategic Initiatives HealthStream [email protected] Linda Rebrovick President and CEO Consensus Point [email protected]. Objectives. - PowerPoint PPT Presentation
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May 6, 2014
Predictive Insights: A New Way to Satisfy Community Health Needs
Assessment Requirements
Presenters
Robin RoseVP Strategic [email protected]
Linda RebrovickPresident and CEOConsensus [email protected]
Objectives
• Review the CHNA process of Today• Envision an improved CHNA process for the
Future• Introduce a new HealthStream partner• Preview Predictive Insights and other
innovative technologies• Discuss how HealthStream can streamline the
CHNA process• Answer your questions
THE CHNA OF TODAY
A Valuable Community Service
Community Health Needs Assessment
• Promote market analysis• Prioritize community needs• Improve community health• Connect with community• Reinforce positive brand
But A Painful ExperienceCommunity Health Needs Assessment• Pulling staff away from current jobs• Scheduling interviews with community
leaders• Conducting personal interviews• Analyzing community data• Polling community residents• Preparing extensive reports
That Can Be Time Consuming and Costly
A Business Case for A New Process
• Typically 6 – 8 months of work just to collect and analyze the data• Estimated $50,000 - $130,000 internal cost just for this
process• Double these amounts to backfill the people assigned to
the CHNA• Pulling staff out of their comfort zone• No infrastructure to support efficient research• And after all this effort, nothing has yet been
implemented or improved!
THE CHNA OF TOMORROW
(with a little help from HealthStream…)
Benefits of the HealthStream Approach
• Provide a turnkey approach• Use innovative technology to improve efficiency• Access deep statistical / research expertise• Outsource labor intense data collection and analysis• Achieve quick turnaround—6-8 weeks instead of 6-
8 months• Ensure representative demographics• Provide concise reporting• Set clear priorities • Get annual documentation of progress• Offer higher value at a lower cost
The HealthStream Support Process
Research Infrastruct
urePredictive Insights
e-Survey Platform
Expert Analytics & Reporting
Letting YOU Focus On…Community Health Needs
Assessment• Communicating the CHNA• Developing the Implementation Plan• Making progress
INNOVATIVE TECHNOLOGIES
Predictive Insights
e-Survey Platform
1st Phase: To determine what community leaders believe
2nd Phase: To use the wisdom of community residents to forecast and prioritize health needs
HealthStream e-Survey Platform
• Email methodology• Rapid turnaround (3 attempts / 3
weeks)• Customized announcement letters• Use your own logos• Mobile integration for smart phones /
tablets• Use coupons / promotions• Low cost
Invitation Email - Customizable
The e-Survey Platform
a
Predictive Insights
A better, more rapid way to obtain consumer feedback.
Used by industry leaders outside of healthcare such as Motorola, GE, Intel, Procter & Gamble, and others Taps into “the wisdom of crowds” to better predict outcomes and the preference of consumersTurns traditional research on its head
How does Predictive Insights work?
What is the Value?• Rapid Turnaround• Future Focus• Me vs. We • Diverse Community• Intensity of Response• Quantitative• Qualitative• Innovative Research
Research Gamification
17
Comparison of Market Research Techniques
Surveys & Focus GroupResearch Predictive Insights
Who participates? Requires participant screening for target market representation (increased cost)
No sample requirements
What do they contribute? Personal Opinions Group Judgments
How do they contribute? Simple Yes/No, Voting Weighted responsesAnswer all questions Self select questions
Why do they participate? Incentives to Participate Incentives to PerformSocial Game environment
Interpreting results “80% believe in idea” “Idea has 80% probability of success”
18
Engaging Experience for Respondents
• Simple 3 step process• Respondents invest in outcomes• Encourages qualitative feedback
#1
#2
#3
Mobile Interface and Gamification Techniques
• Engaging User Interface• Easy to use• Responsive design
©2014 Consensus Point Inc. Confidential7
86%likelihood Results Breakout
Theme Prevalence
We’ve had new doctors come to town 47%There is no wait to get an appointment 16%
Reasons for YES-I’ve never had any trouble.-We’ve had a lot of new doctors come to town lately.-I was able to get a new appointment with a cardiologist within 2 days of calling.
Reasons for NO--There is a long wait time to get an appointment with a physician in this town.-It’s hard to find a doctor who takes my insurance.
Commentary
57%43%
Likelihood% Probability
% of PeopleBreadth of response
Strength Meter How strongly respondents felt about their answers
18-24 25-34 35-44 45-54 55-64 65+ Overal
l
Overall
Results by Demographic
negative positive
41%
No YesHighLow HighLow
AverageAverage
Male
Female
Are most people in this community able to visit a doctor when needed?
Said“No”
Said“Yes”59%
0% 100%
Probable
Not Probable
86%
14%Low Average High
Patient Healthcare Needs
HOW HEALTHSTREAM STREAMLINES THE CHNA PROCESS
We Do Research / You Focus on Improvement
• Assess community needs every 3 years• Consult with community leaders• Write up the findings• Adopt the CHNA• Publicize the CHNA• Develop an implementation plan for
addressing unmet needs• Report annually on progress
The HealthStream CHNA Product
Product Components• Market analysis• Interviews with community
leaders• Survey of community members• Report of findings• Annual update
CHNA Market AnalysisLooking for opportunities to improve community health
• Service area definition• County analysis and exception
reportingPopulation characteristics
DemographicsSocial and economic factors
Physical environmentClinical care
Health outcomes
Interviews with Community Leaders
Two Options• e-Survey of 20-30 leaders
(using new email survey platform)
• Executive phone interviews with 20-30 leaders
Subset of similar questions asked to both community leaders and community residents
Interviews with Community Residents
New Predictive Insights Methodology
Survey of 200-250 community residents
Leverages “wisdom of crowds” to improve decision-making
The CHNA Community Survey (19 Qs)
• Where do most people in this community go for their routine healthcare needs?
• Are most people in this community able to visit a doctor when needed?• What are some of the reasons people in this area may not be able to see a
doctor when needed?• Will ____ be a Top 3 health challenge in this community over the next 3 years? • Where do most people in this community get their information about
healthcare issues?• To most improve the overall health in the community over the next 3 years,
resources should be focused on reducing which of the below activities among residents?
• Which of the following activities among residents would most improve the overall health of this community over the next 3 years?
• What additional health services need to be offered to meet the challenges of this community?
• Still thinking about the next three years, which age group will have the greatest healthcare challenges in your community?
• Three years from now, how will most residents in this community rate their overall health?
• Demographic questions
Report of Findings
• Required introduction• Review of analytic information• Summary of interviews with
community leaders• Summary of results from Predictive
Insights CHNA survey• Prioritization of community health
needs
Annual Updates
Predictive Insights- CHNA Annual Update
• Predictive Insights survey of 250 community residents to assess improvements over the prior year
• Somewhat shorter survey than the 3-year assessment
• Short report to trend findings from the 3-year assessment
In Summary
• Turnkey approach• Innovative technology• Research expertise• Quick turnaround• Concise reporting• Clear priorities • Track progress• Lower cost
NEXT STEPS
Follow Up Email Including:
• Webinar recording and PDF of Slides
• Healthcare industry study powered by Predictive Insights
• Opportunity to request follow up
QUESTIONS?