Pre-Production TechniquesLO1

Baya Lee SafhillStephanie Yarrow

FinanceThere are three different ways for a project to be financed; self financed, employer/client financed, and kick-starter financed.

A self financed project is where the media producer provides the money neededto complete their own project. A client financed project is where the client funds the project that the media producerwill complete the briefed product e.g. recipe cards.

Kickstater is a website that allows media producers to request money from the publicto make a specific product. In return the investors will receive either the finishedproduct, a special edition print, or other merchandise to say thank you for theirinvestment.

FinanceWe would use the self-finance to make the recipe cards. All the stuff that we need wewill pay for things like food and printing ink. All the things that we will be using willeither be paid for, need paid for or doesn’t need paying for.

The advantages of the self-finance is that there will be no debt to financers as theproject will be funded by the media producer themselves.

A disadvantage might be that a self financed project, may not have enough financingand as a result this could mean that there is a lack of equipment, due to a reducedbudget.

FinanceIn our project, we have various aspects that may require funding and we will needto self fund these in order to complete our project.

Aspects of our project that will require financing are printing costs, travel costs andTravel expenses to locations, as well as food ingredients, decorative aspects forphotographing with our final recipes in order to make them more appealing.

TimeTo make sure that we getting things in on time and stick to our deadlines we couldsplit the work between us and then we can get the work back to each other. When wehave emailed each other the work we can check each others work and addinformation for things that they have missed or things that we could add as they havejust thought of it.

We will use a Schedule to plan what we are going to do, when we are going to do itand where we are going to do it, with any associated costs stated. This will avoid anyplanning mistakes.

PersonnelIn our group, we have two media producers; Steph and Baya.

We will sort out the roles of who is going to do what aspect of each job role dependingon our personal strengths.For example Baya is very good with Photography and Graphic Design and will mostlikely undertake these job roles.

We can however outsource work to other people, in order to complete our project.We will be outsourcing our printing work to a specialist in this field who can produceour desired results.We will also be employing a chef who is an expert in the field of Vegetarian and Vegancooking in order to create exciting, delicious and suitable recipes for our project.

PersonnelThere are a variety of job roles that will be required during our project in orderfor our recipe cards to be completed.

We will need to have a researcher, copy righter, photographer, a production cocoordinator, print finisher, a layout artist, a graphic designer, an editor, as well asprinting department including pre-press, press, post press, print finisher and aprinter. We will also need a publisher as well as to manager the distribution ofprinted work, as well as someone to manage the marketing and distribution ofour finished product.

In order to complete these job roles, both of us will need to split the work loadbetween us, and decide what our skills are, and what aspect of work we arewilling to work on to complete our project. However I feel it will be negotiatedand we will both have an input into each aspect that the job roles cover.

We will need a researcher to research recipes, copy right laws,as well as polices that the Vegetarian Society might have; suchas FSC approved paper, recycled papers, as well as thepreference towards biodegradable plastics and vegetableinks. This will help make sure that we do not risk being suedby infringing copyright laws as we create a suitable product forthe Vegetarian Society. A researcher will need to be able toresearch quickly, effectively and efficiently as well as keepingtrack of all information sourced, and the links and referencesfrom this.

Personnel - Researcher

We will need a copy writer in order to produce the writtencontent of our recipe cards. A copy writer will need to workwith the researcher to correctly source recipes, which work,and that are suitable for use in our project. The copy writerwill also need to source help from our chef to create ourrecipes. A copy writer needs to work accurately and quicklyas well as producing professional text for our project.A copy righter will have to work under the supervision of theEditor so that the final submitted work is professional andsuitable. An Editor will need to be able to proof check the typethat the copy writer has produced.

Personnel – Copy Writer and Editor

We will need a design department consisting of a graphicdesigner who will work along side the production departmentconsisting of a layout artist in order to produce the work to asuitable standard, as well as the photographer to producethe final product.A graphic designer needs to make decisions about the designof the recipe cards, and ensure that the style is consistent. It isjob role of the graphic designer to design a template for thelayout artist to use for the final product.A layout artist will have to bring together all of the productscomponents; copy, pictures and design, into a template madeby the graphic designer.The photographer will be responsible for ensuring that the photographs are suitable and accurate as well as being of ahigh quality for the layout artist to incorporate into the work.

Personnel – Design and Production

We will need a printing department to ensure that our printedproduct is of a high quality as well as conforming to theVegetarian Societies preferences for an environmentallyfriendly product.The printing department will be made up from a printer,which we will need to outsource in order to complete thework to a high, suitable standard, as well as a production cocoordinator who will need to be in control of test prints,quality control as well as consistency in our prints.The printing department will need to work along side the prepress department in order to complete the printingrequirements to a high standard.Finally the print finishing department will mount the printsin order to create our final product to send to our client.

Personnel– Pre-Press, Printing and Print Finishing

We will need a marketing and distribution department inorder to market our work and to distribute it to our client andour intended audience.

Our marketing and distribution department will mean sendingour finished work to our client, our course tutor, Josh Roberts,who will submit our work to the Vegetarian Society forapproval.

Personnel– Marketing and Distribution

PersonnelThere are many ways you can get people to be in your production team.

There is your own network which is your family and friends and pervious employers and/or production teams

The other way is publishing an vacancy advert which is publishing a local Publication e.g. york press, the Guardian, crew role publication e.g. Digital camera magazine and a media job website e.g. www.mediauk.com

FacilitiesList the equipment, resources and facilities you need for your production and its source

Equipment/Facility/Resources needed for production

College Self Client

Camera and Equipment Yes

Location – Home – Kitchen Yes

Location – College - Studio Yes Yes

Expert – Chef – Mum Yes

Props - Food - Ingredients Yes

Computer – Photoshop – Word - Publisher Yes Yes

Contributors

Contributor Type of Contributor

Team Member Talent

Client Expert

Tutor Expert

Photographer of Sourced Images Talent

Chef – Advice, Recipes, Model Expert + Talent

LocationsA recce is a method that we will use in order to make a decision about whether a location should beused or not. A recce is used to find out about the practicalities of a location such as how long it takes totravel to the location, whether permission will be needed to use it, if it is a safe location, as well asbeing appropriate for its use as well as knowing if it costs any money to use.The locations we will potentially be using are Baya’s house and College, we need to recce both locations to check how suitable and safe they are to use.Baya’s house has no travelling time, but is ten minutes from college, as well as only needing permissionto use from the homeowners. It is an appropriate location because it has a kitchen and all theequipment, resources and ingredients we will need as well as being a safe environment with little andlimited risks. It also has no cost to use.College has little travel time to use, around ten minutes from Baya’s house in York City Centre. It willhowever require permission to use the studio and equipment, but it is appropriate for studio work aswell as being safe to use. It doesn’t cost any money to use but travel costs may incur.

LocationsAre there any limitations or risks you would need to consider for your locations?

Location Limitation/RiskHome Kitchen risks – fire, heat, knives, other people

Home Camera damage and risk

College Tutor needed

College Time

College Travel Risks

College Studio risks

Codes of Practice - ClearancesLocation and Model release forms are important to any production as it allows the creators of a project, or a photographer, full rights to photograph in a chosen location with a chosen model without any legal issues. If we do not collect the necessary signatures needed we could potentially be sued by the owners of a location or by your models. We will need to complete a model release form for our chef who might be photographed as well as location release forms for home and college locations.Information that a Location release form will require is the date, location of the project, signature from the location owner. This will need to be dated and signed by both parties.A model release form will states that any photographs taken are taken with content to be published, republished and used in the project. Information that this will need to contain is a signature from the model and photographer, which is dated.

Codes of Practice - LegalWe need to consider copy right laws, and this is important because includingcopyrighted material into our work could mean that we are faced with being sued bythe copyright holder. If we wish to use this work we will have to gain permission to doso.Copyrighted work which we need to be careful about using in our project are stockphotographs, recipes and recipe ideas. We will also have to be careful about marketingour project to children, if we use characters such as video game characters to attractinterest from children. We will also need to consider health and safety regulations in order toensure that we have risk assessed each location we use. This is important to make surewe do not put ourselves in harms way or endanger someone else.

Aspect of Production Legal ConsiderationRecipe Copyrighted recipes need permission or publically available

Photographs Release forms for models and locations

Designs and Ideas Need to be either publically available or permission granted to use copyrighted recipes

Codes of Practice – Regulatory BodiesThe Advertising Standards Authority is a self regulatory body which ensures that advertisements are notharmful towards their audiences or deceive their audience in order to sell a product. The ASA has a code ofpractice that all advertisements will need to follow. This is available at www.cap.org.uk. This code of practice isimportant especially regarding any product which advertises food and drink.The codes of practice that we will need to follow are codes 01 of compliance, 05 of children, 11 ofenvironmental claims and 15 which deals with food, food supplements as well as associated health ornutritional claims.Code 01 relates Compliance is a set of rules which relate to social responsibility, legality and fair competition ofthe ASA. It is a set of rules that states all communications should be ‘legal, decent, honest, truthful’ (1:1) and that‘marketers should deal fairly with consumers’(1:9). We will have to make sure that any material we produce is honestand fair to our audience by using appropriate images or suggesting ideas that are untrue, such as not statingingredients used.Code 05 relates to advertising to children, under the age of sixteen. Code 05 is a set of rules that must be followed byadvertisers who are directly advertising at children and includes rules about unsafe practices and placing unfairpressure on parents as a result of a child wanting a product. A part of the code which might apply to our project is (5:1)which states ‘Marketing communications addressed to or featuring children must contain nothing that is likely to resultin their physical mental or moral harm’. If we are advertising recipes and cooking at children we will need to state adultsupervision so that the child does not suffer from harm whilst making these recipes.Code 11 relates to Environmental claims made about ‘green’ products, with rules that cover evidence as well as clarityof the claims and the life cycle of a product that is green ie how they are made.Code 15 relates to food and how food is advertised. We will most likely be using a traffic system on our recipes tohighlight how healthy they are, and what nutritional value that they contain. Code 15.1.1 states that ‘Claims must beclearly presented without exaggeration’. In order to clear this code we will need to make sure that our claims are true,about our recipes and what they contain.

Codes of Practice – Regulatory Bodies

Where can you source information from regarding these guidelines?