Pre-launchpromotion templatesIn this resource, we’ve supplied you with some examples of great copy for both your landing page and your pre-launch promotional messaging.

Copy and paste these templates wherever you need to

in your promotional materials. Just remember to replace

anything in brackets (e.g. [replace this]) before sending!

Landing page swipe copy

1. The banner & headline Your pre-launch landing page needs to cut RIGHT to the chase, and all the important information should be right at the top as the first thing your lead sees.

2. Introduce the problem Focus on the problem to connect with your in-need lead. “Is your business struggling with [audience problem]?” Example: “Is your business struggling with hiring great employees?”

3. Speak to the main benefit of the course: Get right to the main transformation, the solution, you are providing. “Learn to [course topic] to [main benefit]” Example: “Learn to use Facebook Live to grow your audience”

Every online course starts out as a collection of bullet points in a word document, or as a series of post-its on a wall, or even as a messy diagram on a whiteboard. From there, your ideas become a structured outline, then a curriculum. The final steps are planning and creating your lessons, then uploading into Thinkific. Getting to this stage takes some time, so we’ve put together this guide to help you outline your online course quicker, so your audience can benefit from it sooner.

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21 Day Launch Plan

Tips

Include a time limit, like a 30 day offer, in order to emotionally urge your lead to sign up.

“Early Access: Master [course topic] in [course time period] ”

Email Series Swipe Copy

Pre-launching to your mailing list is easy with these templates. To make sure you’re building hype for the pre-launch, make sure you’re sending a series of emails and reminders instead of just one. Use anything from the templates below to craft your pre-launch email series.

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21 Day Launch Plan

Email Series Swipe Copy

Subject (choose any or make your own):

Ever wanted to learn about [course topic]? Soon you can! I’m building something amazing and I couldn’t keep it to myself! My new course is almost ready for you!

Body:

Hey, [First Name],

I just wanted to give you some advanced notice that I’m going to be building something new for you and it’s coming soon!

You’ll be one of the first to get early access this [launch date].

Stay tuned for an email with more details.

Thanks,

[Signature]

P.S. If you’re really eager to find out more, reply to this email and tell me your biggest challenge with [the problem your course solves]

1. Primer EmailThis is the first email in your series. It should be short and sweet, and focused on building anticipation for the pre-launch. Don’t link to the landing page here yet.

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21 Day Launch Plan

Email Series Swipe Copy

Subject (choose any or make your own):

I’m building an online course and I’d love to get your feedback Apply for early access to my next online course Let me know what you need to learn right now

Body:

Hey, [First Name],

You’re one of the first people we’re offering early access to for [course name]. But first, we’d love to learn a bit more about you.

Fill out this short survey to apply for early access. [Link this to the survey]

Looking forward to getting your feedback on [course name]!

Thanks,

[Signature]

2. (Optional) Call for Feedback

If you want to pre-screen your mailing list to find the best potential students for your online course, as well as gather feedback for the creation process, surveys work well.

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Email Series Swipe Copy

Subject (choose any or make your own):

Join the waitlist! [Course name] launches [launch date]! Get ahead of the rest and enroll early in my new course! It’s almost ready… Enroll early for a special discount on [course name]

Body:

Hey, [First Name],

I want to be the first to tell you that I’m about to launch a brand new course called [course name]. In this course, you’ll be learning everything from [learning outcome 1] to [learning outcome 2]. I can’t wait to see what you think.

As a special bonus for those interested, everyone who signs up for the course waitlist will receive a [discount/offer for course] as a thank you for your anticipation! And you’ll be the first to know when the course goes live!

Join the waiting list here! [Link this to the landing page]

There are LIMITED spots! So sign up soon!

[Signature]

3. Pre-Launch Invitation #1

This is it! In this email you’re pre-launching your online course! Link to your landing page to get some traffic from your mailing list to it.

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Email Series Swipe Copy

Subject (choose any or make your own):

Join the waitlist! [Course name] launches [launch date]! Get ahead of the rest and enroll early in my new course! It’s almost ready… Enroll early for a special discount on [course name]

Body:

Hey, [First Name],

I’m excited to announce that I’m launching a new course! As a valued member of my community, I want you to be the first to know!

The course is called [course name] and here’s some things you’re going to learn!

• Outcome 1

• Outcome 2

• Outcome 3

• Outcome 4

As a special bonus, everyone who signs up for the course waitlist will receive a [discount/offer for course] as a thank you for your anticipation! And you’ll be the first to know when the course goes live!

This course is very near and dear to my heart, and I can’t wait to see what all of you think. There’s lots to learn, so sign up and I’ll see you on the other side!

[Your Name]

4. Pre-Launch Invitation #2

Here’s a longer version if you’re looking to go into more detail about your upcoming course. Remember not to promise too much to avoid disappointment later.

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Social Post Swipe Copy

Social media is the perfect place to drumup excitement about your upcomingcourse. Start building hype on socialmedia with these templates:

140 characters or less to pre-launch! Keep in mind that your tweets might get replied to or retweeted and you should definitely follow up after that with a quick thank you!

Twitter

Tweet #1:

New course coming soon! [Course Title] launches [Launch Date]. Stay informed and join the waitlist:[Link to pre-launch page]

Thinkific@thinkific

Sep 17

2002120

Tweet #2:

COMING SOON: [Course Title] Get on the waitlist now and get a special discount! Sign up here: [Link]

Thinkific@thinkific

Sep 17

2002220

Tweet #3:

Get a sneak peak of my newest online course! Get on the waitlist now: [Link]

Thinkific@thinkific

Sep 17

2002320

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Post #1:

NEW COURSE announcement! My latest online course, [course name] is launching on [launch date]. There are LIMITED spots available, so make sure you put your name on the list now to receive an enrollment invitation! Sign up here: [link to pre-launch landing page]

Thinkific@thinkific

Sep 17

ShareCommentLike

Post #2:

ShareCommentLike

Hey community! I’m so excited to announce that I’m about to launch a new online course called [course name!] This course will teach you all about [outcome 1] and [outcome 2]. This course will go live on [launch date] so stay tuned! But in the meantime, join the course wait list and get a special discount! Learn More here: [link to pre-launch landing page]

Thinkific@thinkific

Sep 17

Social Post Swipe Copy

Facebook and LinkedIn have much larger limits to the post you can write but you’ll want to keep it simple, and preferably pair the post with a relevant image to catch more attention.

Facebook or LinkedIn

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Blog Post

The important thing to remember witha blog post is that you want to offereveryone value with the content you write.

In your blog post title...

Include any or all of the following:• Your course name• Your course launch date (or ‘coming soon’ if not set)• A call-to-action for your community to pre-enroll

Example: “Open for Early Registrations: The Marketing Playbook for Course Creators”

Though the purpose of your blog can be to announce your pre-launched course, and invite people to sign up for a waitlist, you should be formating the ask in a way that also provides some free content that your audience will find useful.

In the introduction...

Address the problem that your target audience is having that your course solves before going into how you intend to fix it.

Example: “The digital marketing world is always changing with the trends, and it’s hard to stay on top of the terms to know, strategies to understand, resources to bookmark, and more...”

In the body of the post...

Offer valuable content that connects with your course.

For example, if your course is about “Mastering Digital Marketing” your blog post can offer “5 myths about the digital marketing profession, debunked”, or “10 digital marketing terms to know”. This way, you’re still offering a new take with good content that eventually ties back to the course you’ll be launching.

In the conclusion include any or all of the following:• Introduce how your impending course is the solution for the problem• Talk about how your course will offer all this type of content, and more• Repeat the launch date and time of your course• Call to action to sign up for the waitlist• Link to prelaunch page

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Sign up for a free account on Thinkific today to start growing your online course business.

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21 Day Launch Plan