Upload
buiquynh
View
214
Download
0
Embed Size (px)
Citation preview
2
PRE-LAUNCHPLAYBOOKTABLEOFCONTENTS
PAGE
SUMMARY:3L’SOFCAMPUSSTARTING 3-4
IDENTIFYCITY/AREA 5
RECRUITANDHIRECAMPUSPASTOR 6-10
RESEARCHTHECITY/SURVEYTHECOMMUNITY 11-12
INITIALFACILITYSEARCH 13-14
BUDGETING(PROCESS,MATRICES,ETC.) 15-17
CREATEPRE-LAUNCH&POST-LAUNCHEVENTSTRATEGY 18-19
ACTIVATEEXISTINGSMALLGROUPTOSUPPORTLAUNCH 20
SECUREAFACILITY…NEGOTIATELEASE 21
RECRUITANDHIRECAMPUSSTAFF 22-23
INITIATEDEVELOPMENTOFMARCOMPLANFORLAUNCH 24
EXECUTEPRE-LAUNCHVISIONGATHERINGS 25
CONTINUEBUILDINGALAUNCHTEAM 26-27
SECUREEQUIPMENT 28
TRAINSTAFFANDLAUNCHTEAM 29
FINALLAUNCHPREP 30
3
ExecutiveSummary
LaunchOverviewTheprimarybucketsofworkforanycampusstart(orchurchplant)willalwaysinvolvethreeareasofleadershipfocus(3L’s).
• Leadership:IdentifytheCampusPastorbecauseeverythingrisesorfallswith
leadership.
• Location:Findtherightarea(basedondemographics,numberoflocalsmallgroups,profileofthearea,etc.)andtherightlaunchfacility(forspecificcriteria,seefacilityscorecard).
• Launch:
1. Launchscenarioisoneoftheearlyaspectsofduediligencewherewe
determinestrategiccompatibility(see6feeders,demographicwork,residentprofile,etc.).Ourgoalisafterthelaunchexcitementsmokehascleared,we’dbeleftwithatleast300people.300stableattendersbetterenablesustodotwothings:First,populatetheministryinfrastructurenecessarytodeliverourbrandpromises(RickonHDvideo,firstimpressions,welcomingcommunity,highquality,celebrationworshipexperience,qualitykidsministry,etc.).Second,itenablestousavoidgettingstuckwheresomanychurchplantsgetstuckanddie…atthe200barrier.
2. LaunchPlanisthe3-4monthoutdetailedprojectplanthatincludesalltheplanninganddetailsaroundpre-launchgatheringevents,pre-launchcommunication,launchmarketing,ministryinfrastructureplanning,purchasing,mobilizing,traininglayleaders,hiringstaff,centralsupportteammeetings,etc…allthatarerequiredtogetreadyforasuccessfullaunch.
ThePlaybookThisplaybookisbasicallya16-stepapproachtolaunchinganewcampus.Itwillincludeanumberofhand-outsandmodelswhichsettheparametersofhowwestartandwhywedomuchofwhatwedo.PlantoreviewthisplaybookwithSaddleback’sMultisitePastor.Someofthemodelsandprocessesare:
• FTEandbudgetmatrices• Startupstaffingmodel:Total3FTEs:Campuspastor(1),Admin(.5),WorshipLdr
(.5),SKDir(.5),TechArt(.5).(300-500inaverageattendance).• Weekendrentallocationcriteriascorecardandspaceplanningspreadsheets.• Guidelinesforofficeandmid-weekministryspace
4
• Financialmodels:Titheforecastingplus3Psofexpensebudgetallocatedandreportingrequired(WorkwithRonandCheryl)
• AVL,IT,andtechnicalsupportrequiredtosetupoffice,classroomsandworshipcenter(satellite,sound,lights,etc.).
• Extensivepre-launch,launch,andpostlaunchmarketingsupport• Fulldatabasesupportrequired
PDCAreasofTraining
• Re-readPDCanddiscusswithMultisitepastorandothers• Meetwithkeycentralsupportleaders• EstablishedPurposeDrivenChurchfoundationforgrowth(early,essential
basics)asyoumeetwithRonandotherCPs.• WorkwithRonthroughconcentriccirclesofcommunitytocorethatstartswith
communitytocore• WorkwithMarComtoclearlydefinedTargetProfile(Saddleback“_____”)–see
Max’sdemographicwork• Identifytop“feltneeds”andintegrateintoyourSB“vision”messaging• EventStrategy&Plan…withotherCPs,ideatecommunityevents(aswellas
earlyVisionGatherings)• Launch-readyfacilityanddry-runs• Trainandlaunch-readyteam(volunteersandstaff)
5
IDENTIFY THE AREA OR CITY Thereare6feedersorwaysanewcampusgetsstarted:
1. WhenovertimePastorRick(ledbytheHolySpirit)believesthereneedstohaveaSaddlebackinacertaincityorarea,wefocusourduediligenceonconfirmingthisarea.
2. AdoptionsofexistingchurchesorcongregationswhomaybeintheirtwilightandwishtoreinvigoratetheirfuturetobecomeaSaddlebackcampus(andperhapshasadesirablelocationinaprimetargetarea)areanotherpotentialsource.
3. Asourregionalcampusesachieveandexceed1500+peopleinattendancetheywilltypicallyhaveclustersofpeoplefromnearbycities.Theseclustersofpeoplemaybeaskedtobethenucleusofacoreorlaunchgroupforanewcampus.ThishubandspokemodelreflectsSaddleback’svalueforcampusestomultiply.
4. Asuccessful“SaddlebackSomewhere”whichendsupattractingalargercoregroupfoattenderswhobecomememberscouldalsoproducefavorablelaunchscenarioandpotentialtobecomeacampus.
5. Acampus’“extension”(offsitetestvenue)mayalsoattractenoughinterestandpeopletobecomeapotentiallaunchscenarioandfuturecampus.Theextensionshave3purposes:clearoutspaceasponsoringcampus,putanotherhookinthewater,andserveasatestgroundforapotentialcampus.
6. ResearchintovarioushomogeneousmarketsmayrevealpotentialopportunitiesforaSaddlebackcampus.
Note
• Foreach,theremustbeacompellinglaunchscenario(Leader,Location,Launch)• Fitwithoveralllocal,global,andexistingmulti-sitestrategy• Oncethedecisionhasbeenmadetostartacampusinanarea,initiatethecampus
plantingprocess(pg.6to24).
6
RECRUIT AND TRAIN CAMPUS PASTOR 1. RecruitCampusPastorviaSaddleback’sinternal“farmsystem”orpipeline,personal
networking,leadershipnetworks,socialmedia,andmore(theCPishiredideally4-6monthsbeforelaunch).• PrioritygiventointernalcampuspipelineofleadersatSaddleback• RontoengagewithRick,Elders,PMTforleadersretheirexternalnetworks
2. InterviewandSelectCampusPastorwhichincludesfollowingspecificsteps:
a. InitialconversationwithMultisiteLaunchPastorandPastorofRegionalandInternationalCampuses(Ron)
b. CandidatetoreviewPDC,SBvisionandvalues,andprayerfullyconsidertheopportunitywiththeirfamily
c. Video-conference(ZOOM)interviewwithLaunchPastorandMultisitePastor(Ron)d. Bringcandidateinforformalinterviewprocess(seeStanford360degreeprocess)
withHRandallkeyLeaders(PMT,Elders,Tom).e. Theologicalinterviewandreferencechecks.f. FinalInterviewwithPastorRick(facilitatedbyRon).
3. ExtendOfferandHireCampusPastor(workwRonandHR)
4. EstablishStartDate
5. Organizeonboarding• InitialcoachingandbraindumponCampusstrategyandtheroleofaCampusPastor
fromRonKeck1. ReviewCampusPastorresponsibilityandprofile2. ReviewSaddlebackmultisitemodel3. Reviewallmatrices4. Reviewbudgeting5. Reviewstrategicgrowth/healthplanning6. Reviewanalyticsandreporting7. Setupinterviewtrainingtimewithallinternalpartners.8. Reviewthelaunchtrainingmanual
• Mentoringfromcurrentcampuspastors(assign1-2campuspastorstomentorintensely
untillaunch)
7
1. CAMPUS PASTOR PROFILE Finding a Campus Pastor consistentwith ourmultisitemodel (vision/values)will in large partdeterminethe futuresuccessofacampus (Leadership,Location,andLaunchPlan).Everythingrises or falls on leadership, and themost important task is finding a Campus Pastorwith therightblendofCharacter,Chemistry,Competence,andCalling.Ideally,we’relookingforanindividualwhois:PURPOSEDRIVEN:Doesn’tjustunderstandSaddleback'sPurposeDrivenChurchmodelbuthasourDNAandisaravingfan.Hasutilizedourmodel(orisexitedtolearnhow).
PASSION:ApassionforJesusandseeingotherscometoknowHim.Ademonstratedabilitytogatherpeople.Apassionforthelocalcommunityofthecampus.
IMPLEMENTOR/PLANNER:Anability toplanand implement largeprojectsandministryevents. Able to handle details without losing perspective and collaborate with a team toaccomplishobjectives.
INNOVATOR:Anabilitytocontextualizeministry,providesolutionsandcreativelyreachhiscommunity.Anabilitytotrynewideasandnotgiveup.
BUILDER: An ability to lead, develop, equip and empower teams, volunteers and staff forministry.Abletoseethevalueinvolunteersandmultiplyvolunteersconstantly.
LEADER:A servantbyexample.Able tomobilize volunteersand staff.Understands strategyandthespiritinwhichweexecutesuchstrategyatSaddleback.
LOVEROFPEOPLE:Anabilitytobehighlyrelational(highrelational intelligence)andabletoconnecttopeoplepersonally.Someonewhotrulyenjoyspeople.
CHARISMATIC:Connectswellwithacrowdandhasthe“it”factor.Abletocommunicatetoalargegroupofpeoplewithpassionandclarity.Abletoattractandigniteacongregationtofulfillthefivebiblicalpurposes.
CONNECTOR:Abletobuildcommunity.Abletohelppeopleassimilatebyjoiningthechurch,gettingintosmallgroupsandbybecominginvolvedinministry.
LEARNER:Acampuspastorisabletogrowfromfeedbackfromothersandadjust.
PIONEER/ENTREPRENEUR:Acampuspastorislikeachurchplanterwhoispassionatetogo into the unknown and build something out of nothing. Able to take risks and learn fromfailure.
FLEXIBLE:A campuspastor is able to changegears anddirections—change is a constant atSaddleback!
8
Aboveall,theCampusPastorshouldloveJesus,lovepeople,andlovetheChurch.InternationalConsiderations:Internationally,wearealsolookingforthesecharacteristics:• Previousexperienceandsuccessingrowingsomethinginministry,organizationorbusiness
(as they will not have Saddleback’s local influence as a catalyst and will have to buildmomentumontheirown)
• Experiencewiththecultureandpreferablyhaveprevious/currentresidencyinthecity• Culturalintelligenceandabilitytointeractwithmultipleculturalaudiences• FluencyinboththeprimaryornationallanguageandEnglish
2. ROLES AND RESPONSIBILITIES
TheCampusPastorwillbeinchargeandoverseethecampusandstructure.ThispersonwillreportdirectlytothePastorofCampuseswhooverseesallcampuses.LEADERSHIPOFCAMPUSSTAFF,PROGRAMS,ANDOUTREACH
• ResponsibleforallCampusstaffandtheirdevelopment• Initiateanddeterminepaceofrollingoutprogramsandministries• Oversightofweekendworshipservicesandweekendprograms• Developstrategyforreachingthecommunityandgrowingthechurch(extensionsetc.)• Developvolunteerleadersandbuildvolunteerteamsforministry• Buildcommunitythroughconnectionevents,socialmedia,andmore• BuildSmallGroups• Campuscommunication• Implementbudgetandoverseeallfinancialaccounts• Ongoingcreativeproblemsolving
TEACHINGANDPASTORALOVERSIGHT• ImplementingCLASSSystem• TeachingClass101-401(101istheprimaryfocusofthefirstyear)• LeadoutinexecutingBaptismsandCommunion• Developingotherministries(notthefirstyear)• BecomethefaceofSaddlebackfromthestageandintheircommunity
PASTORALCARE• PastoralCareministry• Shepherdingthecongregation• Counseling,hospitalvisits,weddings,funerals,etc.• Theoverallhealthofthecampus
9
EachSaddlebackcampussharesthesamemacro-vision,coreministrymodels,signatureministries,branding,doctrine,andvideoteachingfromPastorRick.However,eachcampushassignificantfreedomtobecomealocalexpressionoftheSaddlebackfamily.
TheCampusPastorhasleadershipofhiscampus,needstocontextualize,andleadinthefollowingareas:
• WEEKENDWORSHIPSERVICEPLANNING:Workwithhisteam(consistentwithSBworshipphilosophy)toweeklydeterminehowthatcampuswillengageinthebiblicalpurposeofworship.
• HEALTH/GROWTHPLAN:HowthecampuswillmaintainhealthsothattheycanreachthecommunityandcontextuallyaccomplishtheSaddlebackvision.
• STAFFING:WorkwiththemultisitepastorandHRtostrategicallyhiretherightstaff(withinanFTEmatrix)tobuildaneffectivecampusstaffteam(character,chemistry,competence,calling).
• LEADERSHIPDEVELOPMENT:Lead,manage,anddevelopthecampusstaff.Build,develop,mobilizelayleadersastheyassessandbuildministryinfrastructurenecessaryforgrowthandhealth.
• MARKETING:Byutilizingcentralsupportmarketingteam,workwithcentralmarketingsupporttodevelopanongoingmarketingplantotellthecommunitywhotheyareandwhatishappeningatthecampus.
• LOCALVISION(MICRO):Whatisthatcampus’sspecificvisionasachurchbodytoreachandbeaSaddlebackPurposeDrivenChurchwithinthatcommunity?CPSaretheprimarykeeperofthevision.TheyareresponsibleforDNAtransfer.
• OVERSEEALLBASES:ExecuteCLASSsystem,consistentlyassessthestateofthe5purposes,andplanforwayscampusattenderswillmovethroughitsconcentriccirclesfromattractacrowdtomaturemembersonmission.Campusandeventmanagementtofacilitatehealthastheyreachthecommunity.
• COMMUNITYNETWORKER:Howwillthecampusbeagoodneighbor?Meetandknowkeycommunityleaders.IDwaystoservethecommunityandinvitethecommunityintothechurch.
• BUDGETANDCOSTCONTROL:WorkwithCentralSupporttofinalizeannualpayrollandpropertyexpense.Planforandstewardthecampus’sprogramdollarsforthegreatestpossibleimpact.
• PLANNING:HowwillthecampusspenditstimeandresourceseachyearconsistentwithRick’svision,congregationalhealth,andthe5purposes.Theywillplan:events,budgets,expansion,staffing,growth,health,etc..
• MINISTRYDEVELOPMENT:Whenandhowministrieswillbestarted,grown,andcaredfor.
• PASTORALLEADERSHIP:HowwillthecampusbeledtoachieveitsGod-sizedvision.
• CENTRALLEADERSHIP:CPsmusthaveastrongvoiceattheoverallleadershiptableforSaddleback.TheywillparticipateinregularCP(withRon),PLT,andStaffmtgs.
• CONNECTORINCHIEF:CPsmustworkwiththeirteamstomobilizeandencourageourMOSTPRIZEDasset…people(volunteers).AllstaffwillmobilizebuttheCPsshould
10
alwaysbeengagingwithpeople(workingthepatio)helpingpeopletofindaplacetobelong.
InternationalConsiderations:
• Translationleadershipwhereapplicable• ContextualizationofSaddlebackintouniquecultureandoftenanurbansetting• Leadership of and stewardship for visiting short-term Saddleback missions trips and
long-termPEACEAmbassadors3. Our Multisite Model
Saddleback’smultisitemodeladdressesanumberofkeydynamicsthatcriticallydefinewhywedowhatwedorelativetoourcampusesandcampuspastors.Itdefinesanddetermines:
• Howareweonechurchbutmanylocations• Whatisthenatureoftherelationshipbetweencentraloperationsandthecampuses• Whereareasarenon-negotiableandrequirealignmentversuscontextualization.• Whatareasarecentralizedandwhicharedecentralized• Whatcampuspastoralprofileisconsistentwithourmultisitemodel• Howwemanageandembrace/maximizetheparadoxicaltensionthatcomesfrombeing
onechurchbutmanylocations(orhavingmanycongregations).
“OneChurch…ManyLocations(congregations)
11
RESEARCH THE CITY Althoughyourcityhasalreadybeenchosen,you’llwanttospendsometimetogettoknowthepeopleyou’regoingtoreach.YouwillworkwithLaunchPastortonarrowdownyourtargetareatoamorespecificareaoftown.Thisnextlevelofresearchwilltellyouaboutthepeoplewholiveinthecityyou’replantingacampusin.Followthesestepstocreateaprofileofyourtargetaudienceandidentifywhereyourtargetaudiencelivesthemosteffectivecommunicationmethodstointeractwiththem:1. ReviewCityProfile(workwithyourMarketingManagerfromSaddlebackCentral:MarcomTeam):Before
youbegin,reviewtheCityProfilethatisprovidedtoyoubytheMarketing/Communicationsteam.Theinformationwillhelpyoudefineyourtargetaudience,assessthestateofthecommunity,evaluatethespiritualclimateofyourcity,andidentifyeffectivecommunicationmethods.Takethistimetofullyunderstandyourcommunityandthepeoplewholiveinit.
2. DefineandProfileYourTargetAudienceindetailintermsofwhat30-40yearoldparentsandtheirfamily
lookslikespecificallyinyourarea:(thisisajointworkshopsessionwithMarcom)a. Demographically:ReferringtoourAudienceProfile(“SaddlebackSam”)establishedbytheMarketing
andCommunicationteam,identifytheTargetAudienceinyourcommunity.SaddlebackSamisthetypicalunchurchedmanwholivesinyourcity.Ifyouhavedoneagoodjobreviewingyourcityprofile,youshouldbeabletohaveagoodideawhoyourSaddlebackSamis.WhatishisAge,MaritalStatus,IncomeLevel,EducationLevel,andOccupation?
b. Culturally:OnceyouestablishtheDemographicpersonalityof“SaddlebackSam”inyourcommunity,identifytheCultural(orPsychographic)personality.Whatarehisinterests,hobbies,values,behaviors,pains,challenges,fears,feltneeds,andlifestyles?
c. Spiritually:Nowthatyou’veestablishedtheDemographicandPsychographicpersonalityofyourtargetaudience,assessthespiritualclimateofthecommunityanditspeople.Whatpercentcurrentlyattendchurch,believeinGod(orauniversalspirit),believeinthelifeanddeathofJesus,believetheyarehereforapurposeandassociatethemselveswithareligion.
d. PersonalizeYourTargetAudience:Nowthatyouhavecompiledalltheinformationaboutyourtargetaudience,highlightthetopqualitiesofyour“SaddlebackSam”tocreateaprofile.Nowspendsometimethinkingabouthim.Imaginehim.Whatdoeshelooklike?Whatishisname?Givehimandhisspouseaspecificnameappropriateforyourarea-Saddleback“______”&“______.”
e. AllthisinformationwillbecapturedbytheMarComteaminanAudienceProfile.3. IdentifyTargetAreas:Nowthatyouhaveaprofileofyour“SaddlebackSam,”identifytheareaswherehe
lives.Select3-5areasthathavethehighestdensityofyourtargetaudience.ShareyourfindingswiththeCampusesteamandMarCom.
4. SelectATargetArea:
a. Instruction:Nowthatyouknowyourtargetaudience,yourSaddlebackSam,it’stimetoselectyourtargetarea.It’stimetofunneldownthe3-5areastoyourtargetarea.
b. RefertoCityProfile.Reviewthedata,trends,andstatisticsofeachcommunityareaintheCityProfile.
c. ReviewAudienceFinderWorksheet.SaddlebackSamisthepersonyou’rechoosingtotarget.Thispersonisayoungmarriedurbanprofessionalwithyoungchildren.
d. Rateyourareas.Onceyou’veconsideredafewtargetareas,rateandcomparethemonthemostimportantcriteriabelow.• ChurchesLikeUs-DochurchessimilartoSaddlebackalreadyexistnearby?Orisitinanarea
wheretherearenofresh,young,relevantchurches?Wewanttoreachunchurchedareas.• Openness-ArethepeopleinthetargetarearelativelyopentotheGospel?Wedesirea
certainlevelofopennesstotheministryeffortsweareattempting.Thegreatertheopenness,thebetterchancewehavetobringinpeoplewhodon’tknowJesus.
12
• Income–ArethesepeopleinSaddleback’stargetprofileofbusinessprofessionals?• Age-Ourtargetis25-45yearolds.Thesepeopleareyoungandconnectedtotherelevant
trendsoftheday.TheyareconnectedtotheInternet,usesocialmedia,andawareofpopculture.
• Growth(Numeric/Economic)-Isthetargetarearisinginpeoplegrowthandeconomicgrowth?Isthisgeographicareaintransition?Arepeoplemovingandgrowinginthisarea?Wedon’twanttoplantthechurchinaplacewhosegooddaysarebehindit.Growingareasofferincrediblepotentialtobringinnewpeoplewhoareopentonewventuresinlife.
• Accessibility-Peopleneedaccessibilitytoachurch,whetherit’sbycar,bus,orsubway.Inaccessiblechurchesaredifficulttofindandwillnotattractourtarget.Doesthecommonmethodoftransportationallowthemtoeasilyarriveatyourtargetareaandfacilitylocation?
• PotentialAvailabilityofFacility-Asyouareconsideringthe5factorsabove,youalsoneedtogetasenseoftheavailabilityoffacilitiesthatwillaccommodateyourcampus.
e. Narrowdownto2-3areas
SURVEY THE COMMUNITY (OPTIONAL) Afteridentifyingthe1-2targetareasofyourCity,preparetoconnectandsurveythesetargetedareasinyourCity.Jesuswasawareofwhatthelocalresidentswerethinking(seeMatt.9:4;12:25;Mark2:8;Luke5:22;9:47;11:17)bysimplybeingamongthepeopleinthecommunity.Hewaseffectiveindealingwiththembecauseheunderstoodthemalongwiththedailyissuestheyfaced.Howdoyoulearntothinkandfeellikethoseinyourtargetcommunities?Talktothem!
1. SelectYourSurveyAreas.Useresearchgatheredinprevioussectionandgivenconfirmationtargetforsurveyingatleast2keyareasoftheyourCity[areaswillcloselymatchidentified‘SaddlebackSam’demographics.Furtheridentifytheseareasbydrawinga1mileradiuscircleofthatarea.Findthreeofthehighestgrowingcommercialandshoppingareasinsideeachcircle,andinsertastick-pinonthemapwheretoMARKthosecommercialcentersites.
2. MarComwillprovideacustomizedCommunitySurvey.AsktheMarComCentralteamtoprovidelink,accesstodata,andwillcreateaprintedversion.
• AccesstheCommunitySurvey toreviewandstudythegenericPDLsurveyusedbyPastorRickWarrenwhenhestartedSaddlebackChurch.Notesandsuggestionsareaddedintothesurveyformatforquickreferenceandremindersduringinterviews.Inputdatafromthepapersurveystotheonlinesurveylinksothatalldatacanbeconsolidated.
• OPTIONTOPAPERSURVEY:Amobileortablet,smartphoneversionofthesurveyisavailableforanydeviceequippedwithinternetservice.
3. ConductSurveysWithYourTargetMarket.Tobeginadministeringthesurveywithanyinterviewees,first,introduceyourselftothepersonbysaying:
“Hi,mynameis[insertnamehere].I’mtakinganopinionpollofourcommunity.I’mnotheretosellyouanythingorsignupforanything.I’djustliketoaskyoufivequestions.Thereisnorightorwronganswers,anditwillonlytakelessthantwominutes.”Memorize&useiteverytime.
Afterintroducingyourself,andgainingthesubjectspermission-proceedtoaskthesurveyquestionsonthesurvey.Circletheclosestresponselistedorwrite-inuniqueresponse.
4. GatherData.Onceyouhavegathered100surveysfromeachtargetareaofyourcity,identifythetopthreebiggestneedsofyourcitybasedonthesurveyanswers.Next,identifythetopthreereasonswhypeopleinyourcitydonotattendchurch.Next,identifythetopthreeanswersfor“advicetoaminister”fromyoursurveys.
5. Debrief.ReviewthedatawithRonKecktobetterunderstandthesurveyresults.
13
INITIATE FACILITY SEARCH
1. Whenyou’venarrowedyourlocationdownto2-3areasoftown,youwillworkwithRonandtheLaunchPastortobeginlookingforfacilityoptionsinthoseareas.Workwlaunchgroup…weremainopentowhateverfacilitiesGodmayhaveforus.
2. Rememberthatyourtargetareaisanyareawithina20minutedriveradiusofyourfacility.Ifyouputdownapin,youaretryingtoreachthepeoplewithina20minutedrive.Thosearethepeoplemostlikelytocometoyourchurch!
3. WhenconsideranyfacilityforaSaddlebackcampus,it’simportanttorememberSaddleback’sreputationand
qualityofexperience.Payattentionto:
• Surroundingarea:WouldthesurroundingneighborhoodproducepositivefeelingsintheSaddlebackmembers?Isitnearupscaleretailandhousingdevelopments?Wouldpeoplefeelsafeandcomfortableinthisarea?
• Thefirstimpressionofthebuilding:Isthissomewherepeoplewouldenjoygoingtochurch?• Accessibility:Isiteasytogetto,andwillpeoplebewillingtotravelthereeasily?Isitnearmajor
roadsandhighways?
4. Asyouenterthebuildingandstarttoobservethephysicalfacility,payattentiontotheseminimumneedsinafacility:
1. MainAdultworshiparea:
• Mustseatminimumof300-500people• Musthaveaceilingheightofatleast18feet• Mustbeabletobesetupinawaythatallowsforastageandeasyviewingof
stageandscreensfromchairs2. RoomsforSaddlebackKids:Needminimumof4-8rooms(approximately15ftx15ft)for
SaddlebackKids(aseparaterestroomforKidsispreferred).TheseroomsmustbecloseenoughtotheAdultsandmustbeabletobesecure(kidssafetyisimportant).
3. AroomlargeenoughtoaccommodateSaddlebackStudentMinistries:Thisroommustbelargeenoughtoaccommodate50students.
4. Buildingavailability:MustbeavailableonSundaymorningsfrom6am-2pm(iftherearea1-5unavailableSundaysinthenextyear,that’sflexible.6+unavailableSundaysbecomesanobstacletogrowthandconsistency).
5. Affordability:Leasetermsarealwaysnegotiable,buttheSoCaltargetisnomorethan$20,000/month.
6. Parking:Musthaveenoughparkingavailableatthefacilityornearby,approximately300-500spots(2.5peoplepercar).
7. OfficeSpace:Checktoseeifthatsamefacilityhasofficespacethatcanbeusedduringtheweek.Ifnotlocatenearbymid-weekministry/officespace.
8. Storage–Isthereisn’taplaceforstoringyourweekendequipment,willtheyletyouputastoragecontainerontheirproperty,orwillyouhavetorentamobiletrailereveryweekendtotransporttheequipment?
9. Nomajorgeographic,psychographic,demographic,orsocio-economicbarriers:Wemustmakesuretherearenomajorobstaclestoovercomeforpeopletoattendthiscampusinthisfacilityorthisareaoftown.Think20minradius.
10. Improvements/adjustments–Whatimprovements,ifany,willbeneeded?Abuildingthatcanbeusedwithlimitedimprovementispreferred.Costsandoptionsmustbeconsidered.
11. RefertotheSpaceScorecardandSpacePlanningworksheettoverifytheministryspaceislargeenough.
14
Saddleback Anaheim Space Planning
Start Up Move & Grow Ultimately
Seat count 400 750 1,000 Sq ft per chair 13.4 13.4 13.4 Est. aud. floor (incl stage) 5,360 10,050 13,413 Circulation space perc. (hallways, BR, etc) 20% 20% 20% Circulation space 1,072 2,010 2,683 Bathrooms 840 1,260 1,560 Foyer space per seat 2.5 2.5 2.5 Foyer space 1,000 1,875 2,500 Total Worship space 8,272 15,195 20,156 Sq feet per seat 20.7 20.3 20.2 SK & SSM percentage (20%+10%) 30% 30% 30% Adult percentage full used for estimates 80% 80% 80% Proj. adult attenders (max) per service 320 600 800 Birth through Grade School (perc of ttl non adult attendance) 70% 70% 70% Count of age group 67 126 168 JH and HS perc of total non adult population 30% 30% 30% Count of age group 29 54 72 Space per child (birth - 5 yr olds) 40 40 40 Space per child (K - 6th grade) 30 30 30 Space per child (middle school and High School) 30 30 30 Circulation space perc. for hallways 18% 18% 18% Space needed (birth - 5 yr olds) 4,647 7,422 9,405 Space needed (K - 6th grade) 1,610 2,502 3,139 Space needed (middle school and High School) 864 1,620 2,160 Addtl adult meeting space (perc of ttl children) 20% 20% 20% Space needed (adult multi-purpose) 1,424 2,309 2,941 Peace Space 2,000 2,000 2,000 Adult & children space needed 10,544 15,853 19,644 Number of offices/meeting rooms 6 10 15 Office size (avg sq. ft) 150 150 150 Support space (percentage) 30% 130% 30% Total office area 1,170 3,450 2,925 Total building area 19,986 34,498 42,725 Estimated maximum capacity per service 520 975 1,300 Ppl per car 2.5 2.5 2.5 Est. parking spaces 208 390 520
15
BUDGETING AtSaddleback,wefeelagreatresponsibilitytostewardwhatGodhasgivenusinorderthatwemaymakethegreatestimpactinthekingdomofGod.Draftingarealisticandobtainablebudgetcanallowyoutoavoidmanyoftheproblemsthatcan/willappearearlyinyourcampus’slife.
1. Startwithstandardbudget.• SeeCampusBudgetforexampleofcampusbudget.
2. WithRonKeck,adjustforuniquecampusplans.• Property:Willthiscampusrequireauniquefacility?Whatarethecompsbasedonthesize,
location,andneedsthefacilitywillhave?• Payroll:Whatstaffwillthiscampusstartwith?• Program:Whatpre-launchand1styearprogramswillthiscampushave?(Seeprogram$$
matrix)
3. Followthebudgetplanningprocessbelowtoallocateyourprogramdollars.
4. EstablishcampusbudgetcodewiththeFinanceteam(workwithCheryl)andnotifyrelevantteamsinvolved.
17
Campus Launch Budget
NewCampusFY1Launchcosts
EstimatedCosts:
Worship Audio
$150,000
Video
$75,000
Lighting
$50,000
Staging
$25,000
Instruments
$20,000
IfChairs
$20,000
Campus/FirstImpressions
Signage
$20,000
T-shirt/Misc
$5,000
IT&FFE Equip(copier,printer) $10,000
Computers/network $10,000
Securityradios
$5,000
Desks/Tables/Furnitiure $25,000
MarCom Marketing
$50,000
Signage
$25,000
Research
$5,000
Scaffolding LocationRent
$10,000
Food
$10,000
EquipRental
$5,000
Communications
$2,000
TrainingCoreMinistries
$10,000
SK
$100,000
SSM
$50,000
SiteSearch Travel
$2,500
Food
$500
TotalOne-timeLaunchcosts
$685,000
(Whenreadytolaunch)
18
CREATE EVENT PLAN TogrowawarenessaboutthenewSaddlebackChurchinthearea,buildmomentumandexcitementandrecruitleadersandvolunteers,apreandpost-launcheventsstrategyandplanisneededinthemonthsleadinguptoandfollowinglaunchSunday.Followthesestepstocreatetheeventstrategyandexecutetheplan.
1. IdentifyLaunchSundaydate.
• EasterorChristmas(ifnotoneofthesetwo,proposewhyyourLaunchSundaydateismorestrategic)
• RontonotifyPMTLeadersandCentralTeamsofLaunchDate• Everyonewillstartwthisdateandplanbackwards.
2. IdentifyandplanforPre-launchevents.
• Initiallyyourgoalistobuildagroupofpeoplewhoarewillingtobeapartofyourcorelaunchgroup
• CP(andwife)tobeforRicktointroduceatLFandothercampusappearancestorecruitlaunchteammembersfromothercampuses.
• Planforinformational,listening,andgettoknowyou(andyourvision)sessions(3-4monthsout).Yourgoalsforthesetimesare:
ü Letthemtelltheirstories(guidethem…whyareyouwantingsaddlebacktocometothisarea)inasmallergroupcontext.
ü Letthembondoverfoodastheytelltheirstoriesü Letthemgettoknowyouandyourwifeü Vision-cast:SharesomeofthevisionforwhySBiscomingtotheirareaü Pray,holdhands
• HoldInspirationalPreviewEventsü Midsizeworshipgatherings(allSBbutstreamlinedworshipset) ü AtasteofSBweekendexperience…createbuzz ü VideofromRick ü Afewselectpeopletelltheirstories ü Feelthepowerofcriticalmass(100peopleinasmallbutcoolvenue ü Shareinspirationalvision(whywearecoming) ü Securenextlevelofcommitment…recruitmentintoministry ü Moreinformationaboutlaunch,morebonding…holdhandsandpray…etc.
• TrainingEventsü Startbuildingcommunityaroundministryteams ü GetCentralOp’shelp ü TakethemasagrouptoAnaheimandshadowtheirministryteams ü Etc.
• PlanLaunchandPostLaunchEvents ü PlanALLdetailsforlaunchweekend(Rick,baptism,etc.) ü Make sure they have a reason to hand around and engage ü Give them a reason (event) to return for next week.
3. CreatePre-launchEventsCalendar
• Finalizeyourevents&scheduledates/venuesforevents.• ScheduledatesforVisionGatherings• YoucanusepeoplewhoattendyourVisionGatheringeventstohelpyouexecuteyourbridge
events.Thatgetsyournewpeopleengagedquickly.• SeeexampleofeventcalendarinSouthManilaPre-LaunchMarketingBrief
19
4. EventDetails
• Bookavenue• Bookanyspeakersand/orlivemusic• Securetechnicalequipment(mics,speakers,etc.)• Ordercatering(ifapplicable)• Recruitleadersandvolunteers• Orderbooks,giveaways,etc.(ifapplicable)• Orderbanners,signsoranyotherwayfindingmaterialsfortheevent
5. CreateMarketingPlan&Materials(workwithMaxMcGheefromMarCom)
• CreateEventbriteonlinelisting(willautopopulatetocampuslandingpage)• Designandprintinvitationcardsandposters• Designandwriteemailblast• Createsocialmediashareablecontentforevent• CreateFacebookevent• Recruitstreetteamstohandoutinvitecards(ifapplicable)• Writepressrelease(ifapplicable)• Posteventtolocal,freeonlineeventlistings• Recruitvolunteerphotographer
6. ExecuteMarketingPlan&Event
• Startpromotingviachannelsoutlinedinmarketingplan2–3weeksbeforeevent• Holdregularvolunteerandleadermeetingsleadinguptoeventtoassigndutiesandfollowup
withtasks7. Constantlynetworkwithinyourcommunityandinvitepeopletogatherings.
• Make8-10ContactsaDay.Everywhereyougo,everyoneyoumeet,takeadvantageoftheopportunitytotalkaboutthechurchplant.Meetwithasmanypeopleaspossible.
8. MarCominitiatesMarketingStrategyandplanningforlaunch.
20
ACTIVATE&INTEGRATEEXISTINGSMALLGROUPSOneofthekeyfactorsforSaddlebackwhenopeninganewcampusiswhetherornotwealreadyhaveexistingsmallgroupsmeetingthere.Forexample,wecontactedallofouralreadyexistingLosAngelessmallgroupsbeforelaunchingourLosAngelescampus.Indoingsowegavethemtheopportunitytojoinourlaunchteam.ThisallowedustohaveeyesandearsalreadyonthegroundinacitythatGodhascalledustoreach.
1. Pulldatabaseofexistingsmallgroupsinthetargetarea.• HowmanysmallgroupsdoesSaddlebackcurrentlyhaveinthecity?• Whatpartsoftownarethosesmallgroupslocated?
i. DoascattergraminGooglemapstoidentifythelocationsofthesmallgroups.2. ExplainthevisionofSaddlebackforthesmallgroups’city.
• UseemailblaststoletpeopleknowthatSaddlebackisgoingtolaunchintheircity.• Recruitandengagesmallgroups.TellthemhowvitaltheyaretothelaunchofSaddlebackin
theircity.Thiscannotbedonewithouttheirsupportandhelp.
3. Personallymeetwiththelargestandlongest-standingsmallgroups.• Thesepeoplewillbethemostvitaltofulfillingthevision.• Getthesepeopleonboardassoonaspossible.Thevisionwillspreadthroughthem!
4. Gathersmallgroupsbyregiontodovisiongatheringsthroughoutthecity.
• ExplainSaddleback’svisionfortheircity.Givethemopportunitiestobeapartofthislaunch.
5. Makesuretheyintegrate• Therecanbenoinsidergroups• Watchforclicks• Considerdisbandingexistingsmallgroupsbyaskingeachmembertohostanewgroupsince
theyknowhowtodoit.
6. MakesureyouENGAGEWITHSteveGladen’steam
21
SECURE A FACILITY AND NEGOTIATE LEASE
1. Whenyouhave1-2finalfacilitiesthatmeetallthecriteriaandareclearpotentialsforlaunch,begintogatherfeedbackfromkeySaddlebackleaders.
2. Schedulewalk-throughwithkeyleadersforfacilitytour.
a. Iftheareaisaconsiderabledrive,considerrentingabustotakeateamallatonce.b. Invitekeyleaderstovisitthefacilitywithyouandprovidefeedback:
• SteveAdamsandBeckyDowns(Kids)• KurtJohnston(Youth)• JohnCossetto(Worship)• DaveArnold(StrategicProjects)• SteveJohnson(Finance)• JimDobbs(CampusExperience)• RommelManio(GuestServices)• FrankBaker(Video)• GregBaker(AVL)• BrianLeimbach(IT)• KevinRobertson(Security)
3. Gatherfeedbackfromkeyleadersonfacility.
a. Doyourduediligenceandfollow-uponanyinformationthatisneeded.YoumustdrivethisprocessastheCampusPastor!
4. RontosharefacilitywithPastorRick(takephotos,createpowerpoint).5. Negotiatelease.(Ron&DaveA)
a. Weprefershorterleasesatthebeginning(1year).ShorterleaseslimitSaddleback’sliability.i. Theseneedtobenegotiated:
1. Deposit2. Leaseterms3. Exitclause(ifitsbeyond1yr)4. Availabilityoffacilityeachweekend:Minimum…Sundayfrom6am-2pm5. Onsitestorage6. Laborunionrequirements7.
b. ItmustbespelledoutwhatthefacilityisprovidingandwhatSaddlebackprovides.i. Staffii. AVLequipmentandoperationsiii. Cleaningservicesiv. Set-upandtear-down
1. Set-up/tear-down,eventmanager,andAVLmanagerfeescanalwaysbenegotiated.Saddlebackisuniquetohavevolunteerset-up/tear-downteams.
6. Designsiteplantocommunicatewhereeveryactivitywillhappeninthefacility.a. Thisisanessentialtoolforinter-churchcommunicationbetweencentralteams.
22
RECRUIT AND HIRE CAMPUS STAFF AstheCampusPastor,youwillleadateamofCampusStaffandvolunteers.YoumustcontinuetoequipandempoweryourCampusStaffsothatyoucanfocusontheresponsibilitiesonlyyoucanhandle.1. PrayandaskGodtobringtherightpeopleforstaffingyourteam.2. WorkwithRontorecruitandhireyourstaff.
Youwillneedtohire3-4keypaidstaffpositions(seeFTEmatrix).YouwillbelookingforaWorshipLeader,Children’sLeader,TeamAssociate,andAVL/TechCoordinator.
a. TheWorshipLeaderwillrecruitandtrainallyourworshipteams.b. TheChildren’sLeaderwillleadyourChildren’sministryandallaspectsofSaddlebackKids.c. TheTeamAssociatewillfulfilladministrativetasksofyourcampus.d. TheAVL/TechCoordinatorwillcoordinatethetechteamsandalltheaudio,visual,andlighting
components.
Talktothepeopleyouknowthatmayfitthepositionorwhomayknowsomeonewhofitstheposition.Starttalkingwithpeopleaboutthetypeofpersonyou’relookingfor.InternalSaddlebackstaffaregreatcandidatesforthesepositions.AskSteveAdams,KurtJohnston,andJohnCassettowhichleaderstheyhaveinthepipelineforpositionsatthecampuses.
3. Asyouhavemoreconversationswithinterestedpeople,begintoseeifthatpersonmatchesupin4key
areas:o Character:DoesthepersonhavethecharacteryouwouldexpectofaSaddlebackminister?Ishisorher
personalintegritysound?IshisorherrelationshipwithChristthrivingandgrowing?Isheorsheactivelypouringintothelivesofhisorherspouseandchildren?
o Competence:Isthispersoncompetentintheareayou’reconsideringhimorherfor?Doeshisorherexperienceindicatethatheorshewouldbeabletodowhatyou’reasking?
o Chemistry:Doyougetalongwellwithhimorher?IsthispersonsomeonewhofitstheSaddlebackculture?
o Calling:Isthispersoncalledtothisposition,orisitjustconvenientatthispointinhisorherlife?4. Formallypresentthepositiontosomeoneyoubelieveisagoodfit(possesses4qualities).Thiswillstarta
conversationthatwillhelpdetermineifthispersonwouldgenuinelybeagoodcandidatefortheposition.5. Haveyourcandidateapplyfortheposition.Encourageyourcandidatetovisitwww.saddleback.com/jobs6. TalkwRonandAlertHumanResourcesthatyou’rereadytotakethenextstepwiththecandidate.Once
SaddlebackCentralknowsyouhaveacandidatethatyoubelieveshouldtakethenextstep,theywillguideyouthroughthehiringprocess.
7. Oncehired,thestaffbeginstherecruitingprocessforvolunteersfortheirteams.
23
FTE Matrix
AverageAttendanceRange** PrimaryFocus&Base(s) 75-100 150-300 300-500 500-750
CampusPastor Membership(101-501) .5FTE 1FTE 1FTE 1FTE
AdultMinistryPastor Maturity(201)
WorshipPastor Magnification(501) .5FTE .5FTE .5FTE
CampusCoordinator MinistryMobilization(301)
PeacePastor Missions(401)
Admin/AssocSupportStaff MinistryMobilization(supportfor101-501)
.5FTE 1FTE
WorshipProducer Magnification(501)
AVL/TechArt* Magnification(501)
.5FTE .5FTE
SSMDirector 101-501
.5FTE
SSMJHCoordinator 101-501
SKDirector 101-501 .5FTE .5FTE 1FTE
SKKSGCoordinator 101-501
VariousInterns/Contractfolks* 101-501 X X X X
SKInterns
SSMInterns
TotalFTEbyGrowthStage*** .5FTE 2FTE 3FTE 4.5FTE
End-stageFTEtoAttendanceratio**** 1to100 1to100 1to150 1to150
NOTE:
*Thecampuseswillutlizeinternsandattimes,temporarycontractlabor(musicians,etc.)
**Inordertoberesponsive,averageattendancewillbeassesedbasedonthelast60-90days
***Thishiring/FTEmatrixismeanttoberesponsiveandelastic(enoughshrinkagemayresultinFTEreductionjustasenoughgrowthwillresultinFTEadditions)
****Ratiosintentionallyincreaseascampusesgrowlarger.Campusesshouldreflectalean,volunteer-drivenministrymodel.
24
INITIATE AND DEVELOP MARCOM PLANS FOR LAUNCH
1. WORKWithMarCom,usethefollowingchannelstocommunicateyourLaunch:o Printedmaterialso Videoo Audioo Websiteo SocialMedia
2. Gettheemaillistofpeopleinterestedinyourcampuslaunch,andweeklyemailthesepeople.
o Besuperdiligentaboutsendingaweeklyemailwithvisionandstories.o Shareyourstory,theupdatesoflaunchprogress,andcontinuetoaskforprayer.o Youmustkeepthesecorepeopleengaged!
3. WorkwithMarComtopublishalaunchstoryontheSaddlebackwebsitecommunicatingthewhy,
how,andwhenofyourCampusLaunch.
4. ReviewandconfirmRecommendedLaunchMaterialsList(workwithMaxMcGhee)o Confirmwhichdocumentswillbeusedandgetstartedearlyonproducingthem
5. ReviewandapproveallmaterialsBEFORETHEYGOOUT(details,times,locations,etc.changeso
frequentlyduringprelaunchstage)
25
EXECUTE VISION GATHERINGS Visiongatheringsareinspirationalandeducational.Theycommunicateourmessagetofirst-timersandalsokeepyourinterestedpeopleengaged.Youwillhavethosewhohavealreadyheardit,butwewillbeattractingnewpeopleandtheywillneedtohearitall.TalkaboutthekindofchurchSaddlebackinyourcitywillbe.Wewillbeachurchfortheunchurched,forthosewhohavegivenuponchurch…aplacewhereliveswillbechanged,whereneedswillbemetbyJesus,aplaceofloveandlifeandGod'spurposesforeachperson.Talkaboutwheretheplantisrightnow,thedifferentteamsbeingformedtohelplaunchthechurch,thekindofmusicyouwilluse,whowearetryingtoreachbutalsowewillattractpeoplefromeverywalkoflifeandeveryonewillbewelcome.1. Planyourvisionnighteventandprepareyourteams.Youwillneedtoidentifyyourleaders,plan,trainand
practice.Withyourteamsconsiderthefollowing:a. Creatingtherightenvironmentb. Expectedattendancec. Securingafacilityd. Ensuringpropersignage/wayfindinge. Determiningtheappropriatemusicf. Determiningtheaudio/visualneeds
2. CreateyourVisionGatheringAgendaincluding:
PossibleAgendaa. Refreshmentsb. Worshipsetc. VisionmessagebyCampusPastor(orRickviavideo)sharing:
− Whoweare− Whatwearegoingtodo− Whereweareheadedandwhyyouneedtobeapartofit
d. ConnectthemtothenextBridgeEvente. Prayforthechurch,thecity,eachother
3. OthereffectivesharingtopicsfortheCampusPastorare:
• PastorRick’soriginalvisionforSaddlebackin1980andhowPastorRicklaunchedthechurch• TheCampusPastor’spersonalstory• AngelsStadium25thAnniversaryDeclaration–“Whateverittakes!”• TheSaddlebackculture–
o Acultureofloveo Fast,fluid,flexibleo Anarmyofvolunteerso Harderonus,easieronthemo Secondchancegraceplace
4. AftereachVisionNight:
a. Usethedata-gatheringtool(EventBrite)andyourcampusDatabasetocapturealltheparticipants’contactinformationandmanageyourcontactdatabase(WorkwithVickiDamato).
a. REMEMBER:Eventisnotoveruntilyoudothis!!b. FollowuponALLtheresponsecards.
5. ReviewyourresultsoftheeventwiththePastorofCampuses.
26
CONTINUE BUILDING A LAUNCH TEAM AND ORGANIZE VOLUNTEER RALLIES GatheringateamofvolunteerstohelpplantachurchisthemostimportantpartoftheLaunchprocess.However,itisalsothemostintenseanddifficult.Itmeansgoingintothecommunityandfindingpeople.Youmustlookforpeoplewhoareinterestedinwhatyou’redoingbutalsowillingtodevotetimeandenergytobeapartofit.Youpickthesepeopleupalongtheway.Yourfirstlaunchteampeoplewillbefriendswhohaveofferedtohelpyou.Next,youwilllookforfriendsoffriends.AsyoustartholdingvisionnightsandtellingpeopleaboutthenewSaddlebackopeningintheirarea,you’llconvincestrangerstocomeandcheckoutwhatyou’replanningtodointheircity.Getthemonboardandstartusingtheirtimeandskills.You’llneedaboutatleast100peopleonyourlaunchteamtolaunchthechurch.1. PrayaboutthepeopleGodwillcontinuebringingtoyourLaunchTeam.
Whattolookfor:• Friendly• Earlyadoptersofvision• Currentmarketplaceleaders• Peopleyoulike(youaredrawntothem)• Peoplewhoserve(stepuptovolunteer)
2. FollowupwiththosewhosigneduptovolunteerfromVisionNights&Bridgeevents.
3. Beginnetworking&advertisingofyourchurchlaunchtoattractvolunteers.Thinkaboutwhereyouwill
getthewordoutabouttheSaddlebackcampuslaunchinginyourcity.FollowtheMarketingPlanyoucreatedwiththeMarComdepartment.Yourcreativitywillshinehere.Thinkaboutunconventionalwaystocommunicatewithpeople.
4. OrganizeVolunteerRalliesthatcreateenergyandexcitement.
a. Thesewillexcitepeopleandkeepthemengagedbutyoualsoneedtobeginseparatingpeopleintoteamsthatwillhelplaunchthechurch.
5. Recruitvolunteers:BelowaretheteamsneededtolaunchaSaddlebackChurch.
These8teamsneedahigh-levelteamvolunteerleadertocoordinatetheotherleadersineacharea.WeekendExperienceWelcomeTeamUshersHospitalityHealthcareTrafficSecuritySet-up/Tear-downWorshipVocalistsInstrumentalistsProducer
TechAudio/SoundboardTechSaddlebackKidsInfants–2yearsold3years–5years6years–8years9years–12yearsSaddlebackStudentMinistriesYouthVolunteersWorshipteam(unlesssharingwithAdults)
AdminDataEntryFollow-upEventsTeamBridgeEventsVisionNightsMarComMarketingSocialMediaStorytellingPICS
27
5. Explaintheprincipleofprimaryandsecondaryministries.a. PeopleatSaddlebackhavebeentrainedintheconceptofSHAPE.Theyhaveanunderstanding
oftheirpassionsandabilitiesandwanttoservethechurch.However,earlyoninacampusplant,thereisadifferencebetweenwhatneedstobedoneandpeople’spassions.Fewpeoplehaveapassionfortrafficministry,butitisessentialthatitgetsdone!
b. Primaryministryistheministrythatthechurchneedsinordertooperateandgrow.TheseministriesareessentialandincludeSaddlebackKids,Worship,traffic,ushers,greeters.Secondaryministriesarethosethatgrabpeople’spassionsinamorefocusedarea(i.e.Orphancare,localPEACE,etc.).Youmustcoachpeopleearlyonthatfornow,theymuststayfocusedonfulfillingtheprimaryministry.Asthechurchgetsolder,peoplewillbeabletooperateintheirsecondaryministrymoreandmore.
c. YoumustteachyourpeopletodifferentiatebetweenoperatingoutoftheirSHAPEandservantleadership.Jesusmodeledservantleadershipbywashingthedisciples’feet.Wearecalledtodothedirtyjobs–wearecalledtobelikeJesus.
6. AppointVolunteerLeaderforeachteam.a. Identifyleaders,trainthem,andpractice.b. Donottrytodoeverythingyourself.c. TrainleaderswiththetrainingmaterialSaddlebackCentralgivesyou.Teachthemtobecarriers
ofyourvision.d. Releasethemtodothework,andthencheckinonthem.
7. StreamlinesystemfrominteresttoEngagement.
a. Makesuretocontactanyonewhohascommunicatedinterestwithin48hrs.Donotletthefruitrot!!
8. PopulateaVolunteerListthatyoukeepupdatedandrefreshedregularly.
28
SECURE EQUIPMENT FOR SERVICES 1. Askthefollowingteamleaderstosharewithyouallthatisneededforeachareaofministryandtoput
togetheraplantoacquiretheirlist.
2. WorkwithRonandmultisitelaunchpastortofinalizecumulativelaunchbudgetbeforepurchasesaremade(seelaunchbudget)
3. Drivethisprocessandworkwitheachteamtosecurealltheequipmentneededinplentyoftimepriorto
launchdate.
• SteveAdams/BeckyDowns(Kids)• KurtJohnston(Youth)• JohnCassetto(Worship)• JimDobbs(CampusExperience)• RommelManio(GuestServices,Ushers,WelcomeTeam,Signage,Patio)• SteveGladen(Baptism)• AnthonyMiller(MarketingandCommunciations)• FrankBaker(Video)• GregBaker(AVL)• BrianLeimbach(IT)• Security(KevinRobertson)
4. Createsetup,teardownandstoragesystemsandfindallstorageandtransportationsolutionsfor
equipment.• WorkwLaunchpastorandRon• Workwithcentralsupportfacilitiesteam• Includetrailer,container,vehiclepurchasesorrentinyourlaunchandoperatingbudget
29
TRAIN STAFF AND LAUNCH TEAM Buildingasolidteamisabsolutelycriticaltothesuccessofyourcampus.Hiringstrongstaffandrecruitingandtrainingsolidvolunteerswillgrowyourcampustohealthandmaturity.YouarepartofalargeSaddlebackChurchfamily,butyourcampusistheSaddlebackexpressioninyourcity.YourteamcarriestoSaddlebackcallingtoyourcity.EnsureyouhavetherightteamwithyouandthatyourteamistrainedtolaunchandgrowaSaddlebackcampus!1. StaffmembersshouldbeformallytrainedbothbyyouANDtheircorrespondingcentralsupportteam.
a. YoushouldspendsometimewithyourstafftotrainthemonSaddlebackvaluesandculture.BuildtheDNAdeeplyintotheirmindsandhearts!
b. AttendPDCconferenceorwatchPDCvideostogetherc. Additionally,thecentralsupportteamsshouldtrainthemintheirrelevantareas.Youmustdrive
thistomakesurethistraininghappens.• SteveAdams/BeckyDowns(Kids)• KurtJohnston(Youth)• JohnCassetto(Worship)• JimDobbs(CampusExperience)• RommelManio(GuestServices,Ushers,WelcomeTeam,Signage,Patio)• SteveGladen(Baptism)• Marketing(MaxMcGhee)• FrankBaker(Video)• GregBaker(AVL)• BrianLeimbach(IT)• Security(KevinRobertson)• CherylMcKinnon(Fina,memder/attenderdatabaseofferings)• SmallGroups(SteveGladen)
2. Setuplargevolunteertrainingswitheachvolunteerteam.a. Getyourvolunteerstrainedbyeachspecificministryarea!Youmustdrivethisandcoordinate
thiswitheachCentralTeam.b. Asvolunteersgotoaweekendcampusortwoandshadowtheircounterparts.
3. EnsureyourkeyministryleadersandvolunteersaretrainedonbothSaddlebackvaluesandphilosophy
ANDtheirareaofservice.a. Youhaveplentytoteachyourministryleadersandvolunteers:
i. SADDLEBACKValuesandDistinctivesii. PurposeDrivenPrinciplesiii. Thebiblicaltheologyofalocalchurchministryiv. SHAPE
4. Asyoucomeacrossareasofweaknessinyourstaffandvolunteers,teachandcoachyourwaythrough
them.a. Teachthembasedontheirneeds.Often,weblamepeopleforthingstheywerenevertaught.As
theirleader,teachthemandshepherdthem.
30
FINAL LAUNCH PREP Leadinguptolaunch,therewillbethousandsofdetailstotakecareof.Youmuststayinthedreamingandvisionanddelegatethetaskstoyourlaunchteam.Yourtimeisprecious,anditmustbespentwithvisionandpeople.Belowarethethingsyoumustdoastheleadertoensureasuccessfullaunch.PreparingtolaunchcanbemanagedthroughtheProjectManagementstructureavailableinLaunchPlanDocument.1. Conductmassiveprayereffortforsuccessfullaunch.
a. Askforprayerfromyourlaunchteams,otherSaddlebackcampuses,andeveryoneelse.AskGodforacampuslaunchthatonlyHecoulddo!
2. Spendsometimeonspiritualscaffolding.Scheduleprayerwalkswithyourvolunteersintheweeksleadinguptothelaunch.
3. Workwitheachteamtoensuretheyareexecutingintheirareas.a. SteveAdams(Kids)b. KurtJohnston(Youth)c. JohnCassetto(Worship)
i. GregBaker(Audio/Visual/Tech)d. JimDobbs(CampusExperience)
i. RommelManio(GuestServices,Signage)e. FrankBaker(Video)f. BrianLeimbach(IT)g. KevinRobertson(Security)h. SteveGladen(Baptism)i. CherylMacKinnon(Finance,Data)
4. Finalizepurchasesandtheequipmentneededforthelaunch.
5. PlantheOrderofServiceandotheractivitiesfortheLaunchSunday.
a. Whatexactlywilltheserviceelementsbe?UsePlanningCenter.b. Whatfunactivitieswillbeavailablebeforeandaftertheservice?c. Doyouhaveanygiveaways?d. Makesureyou’veplannedtofollowupwitheachresponsecardindividually.
6. ConductPracticeServicesleadinguptothelaunch.
• Rentyourfacilityaweekorsobeforethelaunchandpracticeconductingyourservices.Practicepracticepractice!
7. PrepareforSunday2
• IdentifyfollowupplanforbringingpeoplebackforSunday2(invitationtospecificactivity—heavyonfollowup&marketing)