Pre-K multi-platform destination Strengthen GO! service Advisory board Parent research Foundation Year One Initiatives New Pre-K Destination New KIDS.ORG Site New Parent Resources Largest Kids Promotion Campaign Pre-K Block Performance Increased viewership Increased flow Higher appeal Curious George a hit! Positive role model Age appropriate Learning environment Coherent educational themes Kids like Miss Lori Kids love Hooper Room to Grow 10 Local People Meter Markets Block: 3.2 rating/18 share among Kids 2-5 Ahead of Disney & moved closer to Nick Curious George: 4.5/24. Ratings performance in block, week 5 vs. pre-launch Clifford74% increase Dragon Tales75% increase Big Big World 53% increase 31 Overnight Metered Markets Vs Week Before Vs. Year Ago Clifford+25% + 11% Dragon Tales+29% + 13% Its a Big Big World+14% n/a Minute-by-Minute Audience Flow Social/Emotional Development Music Social/Emotional Development Geography Natural Science Nature Math Design Engineering Science Literacy Dept of Education Funding Pre-K destination Strengthen GO! service Advisory Board Parent Research Foundation Year One Initiatives Serving the Underserved New School-Age Content Pre-K destination Strengthen GO! service Advisory Board Parent Research Foundation Year One Initiatives PBS KIDS Next Generation Media Advisory Board PBS KIDS Next Generation Media Advisory Board Pre-K destination Strengthen GO! service Advisory Board Parent Research Foundation Year One Initiatives Pre-K destination Strengthen GO! service Advisory Board Parent Research Foundation Year One Initiatives