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Pre-Application Best Practices Training Prepared by NCALL Research, Inc. Updated February 2009

Pre-Application Best Practices Training

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Pre-Application Best Practices Training. Prepared by NCALL Research, Inc. Updated February 2009. Throughout this slide presentation, NCALL’s recommended “best practices” will be denoted with a *BP. Introduction. What’s the Difference Between a Pre-Application and a Final Application?. - PowerPoint PPT Presentation

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Page 1: Pre-Application  Best Practices Training

Pre-Application Best Practices Training

Prepared by NCALL Research, Inc.Updated February 2009

Page 2: Pre-Application  Best Practices Training

Throughout this slide presentation, NCALL’s

recommended “best practices” will be denoted with a *BP.

Page 3: Pre-Application  Best Practices Training

Introduction

Page 4: Pre-Application  Best Practices Training

What’s the Difference Between a Pre-Application and a Final Application?

Pre-Application’s purpose, to demonstrate: Need for the self-help program in an area(s) Organizational capability Organizational eligibility

If approved, organization can begin working on the 523 Application

Preparing the 523 Pre-Application can take up to one year

*BP RD does not reimburse for funds expended before the grant period begins!

Page 5: Pre-Application  Best Practices Training

Organizations must pay for:$ The cost of developing the 523 Pre-

Application$ Feasibility study$ Program and organizational development$ Preparing the 523 Pre-Application

*BP Seek other funds or raise funds from other sources

Page 6: Pre-Application  Best Practices Training

Rural Development

Four office levels National Office

Develops policy, interacts with Congress, approves applications

State Office Allocates 502 funds based on a state formula,

approves smaller grants Area Office

Responsible for the 523 grant Local Office

Makes and monitors the 502 loans, co-signer for checking accounts, construction inspections

Page 7: Pre-Application  Best Practices Training

RD provides administrative and loan funds

Expects grantees to carry out grant agreement

*BP A grantees working relationship with RD is critical to the success of the program

Page 8: Pre-Application  Best Practices Training

NCALL and You

NCALL is available throughout the application process and in administering the self-help program

*BP Use us as a resource anytime assistance is needed

Page 9: Pre-Application  Best Practices Training

B. Pre-Application Format

Page 10: Pre-Application  Best Practices Training

Required Format

The pre-application: Format is very important Is required by RD to be in a specified order Must be submitted in a three-ring binder

with table of contents and tabbed sections *BP Use NCALL’s Pre-App checklist as

your guide

Page 11: Pre-Application  Best Practices Training

1a. Standard Form 424, “Application for Federal Assistance, Version 2”

First form that the reviewer of your application will see

It should provide RD with: How many homes to be built During what period of time In what areas With what funds

Page 12: Pre-Application  Best Practices Training

These blank forms can be obtained from: State or Area RD office NCALL Research, Inc. Whitehouse.gov/omb/grants/sf424.pdf *BP Want it fillable? Go to www.hudclips.org

Page 13: Pre-Application  Best Practices Training

1b. Survey on Ensuring Equal Opportunity for Applicants

This survey helps to ensure that the government is fairly distributing grant funds

See Guide for sample

Page 14: Pre-Application  Best Practices Training

2. Intergovernmental Review Submittal

Intergovernmental Review, State Point of Contact (SPOC) List fosters intergovernmental partnership and strengthens federalism

For list of appropriate contacts, see Guide or visit www.whitehouse.gov/omb/grants/spoc.pdf.

Page 15: Pre-Application  Best Practices Training

3. Previous Experience

RD requires that the organization have the financial, legal, and administrative capacity to carry out the responsibilities of the Grant Agreement

vs.

Page 16: Pre-Application  Best Practices Training

*BP A narrative statement about the organization’s previous experience and capacity to carry out the Grant Agreement is required. It may include: Summaries of previous and current RD funded

programs Summaries of previous and current other programs Description of current capabilities Experience or capability of relevant staff and Board

members Objectives of the organization

One must be “Production of affordable housing”

Page 17: Pre-Application  Best Practices Training

4. Evidence of Organization

A copy of the provisions of state law under which the corporation was organized, or an accurate reference to the provisions organized under

Articles of Incorporation (certified, signed and dated) Bylaws (certified, signed and dated) Board list (5+, names, addresses, titles) Certificate of Incorporation 501(c)(3) certificate Evidence of good standing from Secretary of State If another organization is a member of your

organization – its name, address and principal business

If not formally organized, submit proposed documents

Page 18: Pre-Application  Best Practices Training

5. Authorized Representative of Applicant

Provide the name, address and official position of the applicant’s representative that is authorized to act for the applicant and work with RD

Page 19: Pre-Application  Best Practices Training

6. Information About Sponsor

A sponsor is an organization that must have the background, experience and financial ability to help your organization in applying for the 523 Grant and in carrying out the responsibilities of the Grant Agreement

A written agreement must be shown to RD A narrative of sponsor’s experience and

capabilities is required (same organizational information as required in Section 3)

If no sponsor, indicate “Not Applicable”

Page 20: Pre-Application  Best Practices Training

7. Current Financial Statement

A financial statement is required and should be prepared by an accountant (or sponsor’s accountant), and must be no more than 12 months old

It must be dated and signed by the Executive Director or Board President

Specific nature of assets and liabilities must be identified

An audit may be used in lieu of financial statement

Page 21: Pre-Application  Best Practices Training

8. Narrative Statement

The narrative statement should begin with a short paragraph that summarizes:How many homes are being plannedWhat area they will be builtHow much grant funds are being requestedWhat time period is planned (usually 24

months but can be less)NARRATIVE

STATEMENT

Page 22: Pre-Application  Best Practices Training

A description of the area to be served is needed *BP Include maps, population and housing

statistics *BP Collect current data, include only what

supports the need Sources: U.S. Census, State Housing

Finance Authority, local government housing plan, area housing authorities, area Board of Realtors

Page 23: Pre-Application  Best Practices Training

Include housing conditions and why families need self-help housing *BP Analyze your data for comprehension.

What does it show? Growth? Substandard housing? Income qualifications? Vacant rentals? Cost of housing?

A need occurs when very low and low income families want their own homes but adequate, affordable housing is not available to them!

Page 24: Pre-Application  Best Practices Training

*BP Prove affordability! Estimate the cost of the self-help homes to

the participants Give estimate of monthly principle,

interest, taxes, insurance (PITI) payments and total debt ratios

Compare this figure to the cost of homes in the area

Page 25: Pre-Application  Best Practices Training

Provide evidence of low-income families willing to contribute labor Document names, addresses, number in

household, total annual incomes and date of contact

*BP NCALL recommends that organizations obtain at least twice as many potential participants and would be needed to complete the grant

*BP Include a statement on the list that the participants have had the program explained to them and are interested in participation and providing required own labor

See sample form in Guide

Page 26: Pre-Application  Best Practices Training

Evidence of community support is required Include letters of support from local

officials, individuals and community organizations *BP Develop and distribute brochures or

fact sheets. Develop a relationship with the media. Know the benefits and drawbacks of the program. You will be asked!

Page 27: Pre-Application  Best Practices Training

Benefits of community support:Help organization with leveraging

additional dollars for incorporation and start up

Provide needed political support from town and county governments

Help create a positive self-help housing image

Page 28: Pre-Application  Best Practices Training

Sources of community support: Those in need of improved housing Town and county governments Churches/religious groups Civic organizations Social service agencies Other nonprofits General public Business/industry sectors Media

Page 29: Pre-Application  Best Practices Training

9. Outreach Plan for Very Low Income

A plan is required of how you propose to reach the very low income families It is important to reach families that are living in

housing that is deteriorated, dilapidate, over crowded or lacking in adequate plumbing

VLI- Minimum of 40% of total families building in program must be VLI

Develop a marketing strategy that will reach and recruit the families needed for your program

Very Low Income (VLI) – 50% of area median income or below

Low Income (LI) – Between 51 – 80% of area median income

Page 30: Pre-Application  Best Practices Training

10. Budget Information – Non Construction

SF – 424A Budget Narrative Method of TA Costs

Page 31: Pre-Application  Best Practices Training

Proposed budget must be on form SF-424A, “Budget Information (Non-Construction Programs)” Use the example in Guide to complete this

form or go to www.hudclips.org *BP Also include a detailed budget and a

budget narrative This will come in handy when completing the

Final Application

Page 32: Pre-Application  Best Practices Training

Authorized expenses: Personnel salaries Reasonable office expenses and supplies Employment benefit costs Purchase or lease of power tools Insurance Reasonable fees for training Consultant and legal fees Annual audits

Prohibited use of funds: Paying for labor on the houses Purchasing real estate or building materials for the

families Paying any debts, expenses or costs to the participants Any lobbying activities prohibited in OMB Circular A-122

Page 33: Pre-Application  Best Practices Training

See Guide for:$ SF 424A (rev. 7/97) and instructions$ *BP Preliminary Budget Preparation Guide$ *BP Budget Worksheet$ *BP Sample Budget Narrative

Page 34: Pre-Application  Best Practices Training

National Self-Help Housing Directors Association (NSHHDA) An organization consisting of self-help

housing grantees across the nation unified by voice and cause

Annual dues are required to join the association and are allowable under the Section 523 Self-Help Housing Grant

Dues help to lobby Congress for increased funding and improved laws to assist the cause of rural housing

Page 35: Pre-Application  Best Practices Training

Current annual dues for NSHHDA:523 Grant Amount Dues0 - $200,000 $200$200,001 - $500,000 $300$500,001 - $1,000,000 $400Over $1 million $500

*BP Don’t forget to add this expense into your budget!

Page 36: Pre-Application  Best Practices Training

11. Determination of TA Grant Amount

Maximum TA Amount Calculation is required A letter from RD identifying what the EVMH is

for proposed counties TA Cost is the technical assistance (TA)

cost per house and is a guide that RD uses to estimate reasonable cost of a self-help program TA cost = Total grant amount / # of houses

organization proposes to build Example: $228,000 / 12 homes = $19,000

maximum TA cost per house

Page 37: Pre-Application  Best Practices Training

Method A: The Equivalent Value of Modest Housing (EVMH) x 15% x Number of Homes Proposed = Maximum TA Budget

$________ x .15 x _____ = $_____________

Example:EVMH = $115,500 x .15 = $17,325 (TA per

home) x 12 homes = $207,900 (amount of grant request)

Page 38: Pre-Application  Best Practices Training

Method B: EVMH – Average mortgage - $1,000 = Maximum TA cost per house (This can only be used by experienced grantees or those who know what their mortgages will be.)Example: $128,000-$105,000-$1,000=$22,000

Method C: Amount established by the State Director to accomplish a particular goal

*BP Use worksheet on page 83 to calculate maximum per unit TA amount

Page 39: Pre-Application  Best Practices Training

*BP Do a realistic budget before determining your TA grant amount to see if your budget is truly realistic and falls within RD’s guidelines

The TA Grant amount depends on organization’s experience and capacity

Maximum amount for any grant period will be limited to a certain TA cost per house

Page 40: Pre-Application  Best Practices Training

12. Preliminary Land Survey

Proof of available lots *BP Include at least the minimum amount of

lots for the Pre-Application Use MLS listings or deeds if the land is

already owned *BP Include narrative detailing expected cost

and anticipated development Maps showing local and regional area

are also required

Page 41: Pre-Application  Best Practices Training

During Final Application, you will need to show RD proof of control of lots or access to suitable building sites as defined by RD

The more work that you do now, the less that you will have to do later

*BP Land is a scarce resource; suitable land even more scarce. Many programs have failed or gotten off to a rough start due to land delays. Work closely with RD to find possible lots.

Page 42: Pre-Application  Best Practices Training

*BP Subdivisions are time consuming, come with many delays and have too many unknown variables. If possible, find developed lots for your first grant.

Page 43: Pre-Application  Best Practices Training

13. Other Applicant Activities & Indirect/Direct Cost

List all of the other activities that the organization is engaged in and expects to continue Include brief description of the programs and

organizations role in them Indirect cost rate or direct cost allocation plan

required Document the indirect cost rate or the lack thereof If an organization has never obtained an indirect

cost rate, grantee must submit the indirect or direct cost policy with the 523 pre-application

Prepare proposal for submission to DOI for approval DOI will not review proposal until grant is approved

Page 44: Pre-Application  Best Practices Training

Indirect Cost Mechanism used by federal government Recommended when shared costs become

impractical to be charged directly to various funding sources

Direct Cost Allocation Used by single funded organizations or those

which can track costs consistently

RD has a contract with Department of Interior’s National Business Center to approve cost policies

Page 45: Pre-Application  Best Practices Training

Cognizant agency Usually the largest federal funding source of an

organization Acts on behalf of all other federal agencies in approving an

organization’s indirect cost rate or direct cost allocation plan

RD has contracted with the Department of Interior’s National Business Center (DOI)

DOI may help design and will have to approve the cost plan Indirect cost rate is proposed to the cognizant agency and

then an agreement is reached If the USDA RD 523 grant is the largest federal funding

source, the indirect cost rate proposal and/or cost allocation plan needs to be submitted to DOI

Page 46: Pre-Application  Best Practices Training

*BP When comparing which method to use, consider the time and money required to achieve the greater degree of accuracy, avoiding inconsistent costing

*BP Expedite application processing by: Including a cover letter stating that your

organization currently receives funds from USDA RD Include the most recent audited financial

statements Need more information or sample forms? Go

to: http://www.nbc.gov/icsprep.html

Page 47: Pre-Application  Best Practices Training

*BP Remember teamwork, if assistance is needed in developing a plan, contact NCALL, RD or the DOI for help

See Guide for Sample Allocation of Shared Costs Using a Direct Cost Allocation System

See Guide for Sample Allocation of Shared Costs Using a Indirect Cost Rate System

Page 48: Pre-Application  Best Practices Training

14. Pre-Development Grant Assistance Request

Pre-Development Funds Purpose is to provide funds to develop a

523 final grant application Available once for a defined area (for

existing or potential grantees) Requesting organization must lack the

financial resources necessary to develop the final application

Grants are for up to $10,000 for up to six months

Page 49: Pre-Application  Best Practices Training

If requesting pre-development funds include: Brief narrative identifying the need, amount

of funds needed and projected time period Budget You may request up to $10,000 for up to 6

months If not requesting pre-developing funds

include: Include a sentence to that effect in the pre-

application

Page 50: Pre-Application  Best Practices Training

If funding is available and the pre-application is reviewed and approved, the RD State Director may approve the request

Pre-development grant is not figured in the TA cost per unit

Detailed accounting records of these funds must be maintained

Authorized and prohibited uses of pre-development funds same as those of 523 grant

*BP See Guide for sample request

Page 51: Pre-Application  Best Practices Training

15. HUD Fair Housing Marketing Plan 935.2B (8/2006)

Affirmative Far Housing Marketing Plan HUD Form 935.2b, required for self-help

program Follow instructions Use accurate information Marketing plan designed to attract those

“least likely to apply” Special outreach for those groups required Plan approved and monitored by Rural

Development See Form in Guide

Page 52: Pre-Application  Best Practices Training

16. Civil Rights Impact Analysis Certification, Form RD 2006-38

2006-P, 2006.754(b) Complete this form and include it in the

application

Page 53: Pre-Application  Best Practices Training

17. Compliance Review (Pre-award)

Form RD 400-8 Hold a section for this to be added later

by RD

Page 54: Pre-Application  Best Practices Training

18. Self-Help Technical Assistance Grant Pre-Development Agreement

1944-I, Exhibit D Sign and include this form if requesting

Pre-Development Grant Do not date Will be dated when executed by RD

See Guide for Agreement If not requesting Pre-Development

Grant, include this section but write “Not Applicable”

Page 55: Pre-Application  Best Practices Training

19. Authorizing Resolution

A resolution must be adopted by the Board of Directors: Authorizing one or more specified persons

are authorized to act on organization’s behalf

It must state that they are able to: Sign the Grant Agreement, 1994-I, Exhibit A Sign Form RD 400-4 “Assurance Agreement” Work with RD on the self-help program

Must include authorized person’s name, title, address

Page 56: Pre-Application  Best Practices Training

20. RD Managers’ or Area Managers’ Recommendation

Hold a section for this to be added later by RD

Page 57: Pre-Application  Best Practices Training

21. T&MA Contractor’s Review and Recommendation

Hold a section for this to be added later by RD

Required under National Office Contract

Page 58: Pre-Application  Best Practices Training

22. OGC Review (if necessary)

If necessary, RD may send organizational documents for OGC for their review

Hold a section for this to be added later by RD

Page 59: Pre-Application  Best Practices Training

23. Review Action and Letter of Conditions

Hold a section for this to be added later by RD

Page 60: Pre-Application  Best Practices Training

24. Request for Obligation of Funds Form RD

Include this completed form, RD 1940-1 At item 45, on the back, have the

authorized representative sign and date two copies of the form

See Guide for sample

Page 61: Pre-Application  Best Practices Training

C. Putting the Pre-Application Together

Page 62: Pre-Application  Best Practices Training

Putting the Pre-Application Together

*BP Use the RD Checklist for order and format

*BP Include Table of Contents and tab the sections to make the information easier to locate

*BP Check every page for completeness, signatures and dates (RD will return the pre-application if it is not complete and in order of the Table of Contents)REJECTED PRE-

APPLICATION!

Page 63: Pre-Application  Best Practices Training

*BP NCALL recommends that organizations send their pre-application to us first This is considered a “DRAFT” We perform a “DRAFT” review that will give

you feedback on content and completion Make adjustments “Draft” is now an “Official” Pre-Application

Page 64: Pre-Application  Best Practices Training

*BP Make three copies of the “Official” Pre-Application Official and two copies goes to RD office

designated to receive the grant application You keep a copy! RD will keep a copy and send NCALL a copy

for review NCALL’s review must be completed within 15

calendar days NCALL’s review letter goes to the State Director

You cannot send or give NCALL a copy!

Page 65: Pre-Application  Best Practices Training

Review ProcessThe review process should take 60

days or lessRD does their review only if the

application is complete!RD verifies that a need exists and that

adequate resources will be available for the program

Page 66: Pre-Application  Best Practices Training

ApprovalIf complete, State Director requests

approval from National OfficeOnce obligated, AD-622 and Letter of

Conditions issued*BP When you receive notice, notify NCALL

so we can set up future training (forward to us a copy of the grant agreement)

Page 67: Pre-Application  Best Practices Training

D. Developing a Self-Help Housing Program / Know the

Program

Page 68: Pre-Application  Best Practices Training

Developing a Self-Help Housing Program

*BP Be realistic. Go into the process with your eyes open

*BP Know that this is a lengthy process *BP Recognize the commitment of staff

and board time *BP Be aware that housing is a political

animal and requires community support *BP Don’t expect overnight success *BP Set realistic expectations

Page 69: Pre-Application  Best Practices Training

*BP Be committed and serious about developing a self-help programHousing will need to be a priority for youAccountabilities are highStrive to meet time frames setRecognize fiscal responsibilities and

advantages of self-help housing for your organization

Page 70: Pre-Application  Best Practices Training

*BP Other ingredients to develop a successful self-help housing program include:Obtain all applicable housing regulationsSubscribe to or request housing

publications such as HAC News, NRHC Legislative Update, NCALL’s Self-Helper

Have access to federal and state registersJoin the mailing list of your state housing

finance agency

Page 71: Pre-Application  Best Practices Training

Build a housing resource libraryJoin your state housing coalitionsJoin local and state chapters of NAHRO,

CHRB, etc.Know your local housing marketProvide proper orientations and training of

the program for board and staffVisit another self-help housing

organization

Page 72: Pre-Application  Best Practices Training

Program Decisions

*BP Determine the number of homes to build Be very realistic! Consider availability of suitable building

sites Consider need for housing in your selected

area Consider number of persons eligible to

participate

Page 73: Pre-Application  Best Practices Training

*BP Determine ways in which to reach very-low income Know your target market This will help you determine methods of

outreach, time needed, manpower necessary and cost

There is more on recruitment later in the training

Page 74: Pre-Application  Best Practices Training

*BP Determine staff needs and size Should correlate with number of homes to

be built Traditionally, staff consists of ¾ people:

Executive Director/Project Director Group Coordinator/Loan Packager Secretary/Bookkeeper Construction Supervisor

Page 75: Pre-Application  Best Practices Training

Know the Program

*BP RD instructions provide policy, guide, and basis for the program operations. Be familiar with them.

Use the internet as needed to look up regulations and information, rurdev.usda.gov /regs/

*BP Know 1944-I! Please refer to the manual for a list of

other regulations to become familiar with

Page 76: Pre-Application  Best Practices Training

*BP You can print out the 1944-I and HB-1 3550 but these instructions change often, so we encourage the use of the internet

Page 77: Pre-Application  Best Practices Training

Project Planning and Management

Project SH project have a beginning and an end Should be carried out with the intent of meeting

established program goals Costs, time schedule, and objectives are

predetermined Project vs. Organizational

Project decisions approached differently than organizational

Project focuses on specific time and results vs. organizations plan to exist indefinitely

Projects need part-time resources vs. organizations need resources full-time

Page 78: Pre-Application  Best Practices Training

*BP Four phases of project management Conceiving and defining – feasibility and

pre-application Planning – final application stage Implementing – grant closing to grant close

out (1-2 years) Completing and evaluating – happens

internally by management and the Board and externally by RD with Final Evaluation

Page 79: Pre-Application  Best Practices Training

Planning the Project Planning is crucial in project management Not a to do list Plan transforms work from a series of steps

into a bundle of responsibilities for results A good plan tells you where you are going,

how to get there and how you know that you have arrived

Page 80: Pre-Application  Best Practices Training

Planning the Project

Planning Steps Establish project objectives Choose basic strategy for achieving the objective Subdivide project into subunits or steps Design necessary staffing pattern Design cost for each subunit

A good budget’s main function is to monitor the cost and to avoid overruns

You cannot estimate cost until you break down the budget into line-items.

Determine what training is needed for team members

Develop necessary policies and procedures Develop a plan of action

Page 81: Pre-Application  Best Practices Training

Participant Recruitment & Program Marketing

Page 82: Pre-Application  Best Practices Training

*BP No matter what happens, remember these three rules:

Do not get discouraged Try something new Plan ahead

Introduction

Page 83: Pre-Application  Best Practices Training

Developing a Recruitment Plan

Step 1 - Know Your Target Market Where is your targeted market located?

Work, church, home, clubs, PTA, etc. What media reaches them? Radio, TV,

newspaper, etc. Where do they go and when?

Laundromats, gas stations, grocery stores, restaurants, daycare, community events

Who are your community partners? Social service agencies, lenders, rental agencies, realtors

Page 84: Pre-Application  Best Practices Training

Ask the people who respond to recruitment efforts

Ask social service agencies

Step Two – Analyze the InformationReview the data collected to determine

where and how to reach most families

Page 85: Pre-Application  Best Practices Training

Step Three – Investigate Contact organizations, employers,

churches, radio stations, newspapers, etc.

Get the word out about your program! What are your costs? Are there other

FREE methods available?

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Step Four – Plan and Make Decisions Can you delegate tasks? Do you have to do everything yourself? What are your time frames and dates for

objectives? Cost is also very important. What does your

marketing and advertising budget look like? How can you make your program its most

effective? Refer back to “Recruitment Methods” for

some ideas

Page 87: Pre-Application  Best Practices Training

Step Five – Develop a Message Before contacting the media or producing

brochures, know what you want to say The message is not and should not be

intended to tell everything about the program.

All advertisements must have the equal housing opportunity logotype or slogan on

them

Page 88: Pre-Application  Best Practices Training

Five elements of a good message:1. Attract Attention – Create interest2. Stress Advantages & Benefits of the

Self-Help Housing Program3. Prove What you Say is True4. Persuade5. Ask for Action

88

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Attract Attention An “Attention Getter” is needed to

create interest Could be a photo Use of color Exciting statement or question

89

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Stress Advantages and Benefits Product – the home itself Price – Low cost of the home, Low

interest rate, Families save money Self - Learning skills, improving their

life, becoming independent

Make a list and prioritize the benefits for your potential participants

90

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Benefits of Self-Help Housing Means different things to different

people Decide which aspects are important

to your targeted market Incorporate these aspects into the

message Do not incorporate too many

benefits

Page 92: Pre-Application  Best Practices Training

Sample Chart of Potential Benefits

Product – Stress Advantage

Modern convenient, well built

Energy-efficient Quality materials Maintenance free Designed to meet

your needs Modern

appliances

92

Price – Stress Value•House payments based on ability to pay•No down payment•Save money•Affordable financing•Best financing in the country for new construction

Self – Stress Improvements•Sense of accomplishment•Independence•Improving yourself•Doing better for yourself•Security. Happiness.•Better, safer environment for family•Develop construction/maintenance skills

Page 93: Pre-Application  Best Practices Training

*BP Prove What You Say Is TrueFour tactics can be used:

1. Testimonials – Past client speaks of benefits

2. Comparative quality – Comparison between self-help home vs. contractor built home 3. Reputation - If your organization has a good reputation in the community, use it 4. Successful Performance – After 1st group is complete, potential families and community members see successful program and nice homes

93

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Persuade Get the potential participants to grasp

that they can enjoy the benefits and rewards of becoming a successful homeowner

Many think that they cannot be a homeowner

94

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Ask for Action Call today Coming by our office Attending the community meeting Mail in a coupon, etc. Make it easy Always be prepared

95

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Newspapers – Both daily and weekly, try free and paid advertising, featured article, ad positioning is critical, classified adds great in some areas, activities announcements

Radio - paid ads, PSAs, talk shows, interviews

Television - featured on the local news, local community forum programs or PSAs

96

Recruitment Methods to Try

Recruitment Methods to Try

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Flyers, Posters, Handouts - simple, easy to read, attractive flyers for public distribution in RD offices, stores, laundromats, CAP agencies, social service agencies, community bulletin boards, restaurant, etc.

Brochures – can be the best marketing tool used, place in supermarkets, laundromats, restaurants, waiting areas, public service facilities

Direct Mailings - can be expensive, may be more rewarding, church mailings, waiting lists for subsidized rental housing, enlist assistance of social service agencies, AFDC agencies and local employers

97

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*BP Community Meetings Trade Shows, Human Service Fairs,

Mall Exhibits, Community Fairs - consider time and effort needed

Organizations, Colleges, Trade Schools, Headstart, Migrant Education Centers

Community Action Agencies (CAA) Churches 98

Page 99: Pre-Application  Best Practices Training

Local governments – referrals for families, land, grants

Local employees - post brochures on their bulletin board, stuff employee paycheck envelopes, or set up a table in the break/lunch area

Contact members of low-income apartment complexes

Host a tenants’ meeting Ask to distribute letters to persons on waiting

lists for subsidized rental housing Meet with a core group of social service repr.,

brainstorm on how to reach families 99

Page 100: Pre-Application  Best Practices Training

*BP Recruitment MethodsTry many options to determine what

works best for youStay in contact with the local mediaTry the classified ads!Radio stations – morning program

usually have a larger target listening areaTV – try to get a local featured interview.

Public service announcements (PSA) are free – use them!

Paper distribution - Flyers, posters, handouts, brochures

Page 101: Pre-Application  Best Practices Training

Market Research

Eliminates trial and error in recruitment

Know which methods worked best and are reaching target market

Survey those who have responded to recruitment efforts (See sample in Guide)

Continuously review and revise strategies to keep activities alive

Your goal should be to have “word of mouth” work for you 101

Page 102: Pre-Application  Best Practices Training

The News Release

Major vehicle for communicating with the media

Knowing the purpose, design and uses for them can improve your chances of getting published

*BP Send a “thank you” note for any publicity your agency receives

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The following guidelines should be useful: Decide on the message – must be interesting to

target market Select the media – message and intended

audience usually drives which media to use Put it in writing – prepare a properly written

release Mail to the right person Mail by the deadline

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Content of the Release Familiarize yourself with chosen

publication Select information of interest Remember the 5 “W”s – Who, what,

when, where, why …and sometimes how

Be sure that they are all in the story

104

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News Release TipsKeep it briefWrite in a simple, factual styleAvoid opinionsDon’t make assumptionsBe accurateMake the story interesting

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Structure of a News ReleaseRule #1 - Keep sentences and

paragraphs short and clearRule #2 – Place all facts at the

beginning of the story with quotes

*BP News story sentences should be 16-21 words long. Paragraphs rarely should consist of more than three sentences.

106

FACTSDETAILS

END

Page 107: Pre-Application  Best Practices Training

Other Media Tips

When the media calls: Be certain of who is calling and from

where Know the reason for the interview Know your facts or refer him/her to the

right person It is ok to get back with them on

information

107

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Develop a list of key points Make time for the interview or arrange

to call them back Do not answer questions that would

violate confidentiality rules, legal restrictions, or agency policy

Do not say “no comment”, explain why you cannot comment

Be clear and polite108

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During the Interview Say things that the interviewer will remember Always tell the truth If you do not know the answer, say so...Offer

to get back with them the answer and do so ASAP

Personalize your answers Avoid jargon Only state your agency’s position Rephrase negative or objective questions

109

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On the Radio Your voice becomes your image Your appearance is still important Maintain good posture, it aids your

voice and appearance Don’t let the microphone intimidate you Practice enunciating your words Practice answering anticipated

questions 110

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Television Appearance Your appearance – Look in the mirror first,

practice minimizing jesters Your attire – Be clean and professionally dressed Avoid certain colors – Ask host what is

appropriate Speak conversationally Follow direction on where to look when

responding to questions Thank the host Ask for a copy

111

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Land

Page 113: Pre-Application  Best Practices Training

Finding the Right Site

Undesirable features: Site in flood plain Steep terrain Forested lands or prime farm lands Site adjacent to or near airports, railroads,

major highways factories, landfills, etc. Soil unsuitable for on-site septic systems Current industrial use Existing easements which would interfere or

restrict the proposed building

Page 114: Pre-Application  Best Practices Training

Desirable features: Flat or mildly sloped land Shape and size of land lends itself to housing Existing water and sewer Existing paved roads Correct zoning Accessible to services and public facilities Soil suitable for on-site septic system if necessary Adequate ground water supply for wells Uses of adjacent sites compatible to proposed

project

Page 115: Pre-Application  Best Practices Training

Land Survey Criteria

Land must be in a rural area Lot size – can not be subdivided Roads – contiguous to and must have

direct access to a street, maintained road or driveway, must be paved or all weather

Water – approved well or public central water system *BP Public water is preferable

Sewer – approved public sewer or septic system *BP Public sewer is preferable

Site approval – State Director delegate site approval responsibility to appropriate person

Page 116: Pre-Application  Best Practices Training

Land Development

Key ingredient to the program Approach the search in an organized and

systematic manner Controlling land is critical Many other activities depend on it Interim financing may be necessary 523 funds may not be used to option or

purchase land *BP Contact RD for ideas on where to look

Page 117: Pre-Application  Best Practices Training

Land Survey Resources

7CFR Part 3550 1924-A 1924-C RD Community Development Manager Health Department County or City planner, engineer, or city

planner Soil Conservation Service Soils Book County Court House, Tax Office, Recorder of

Deeds Utility Companies

Page 118: Pre-Application  Best Practices Training

Land Survey Process

Preparing a site search map Identify land that is completely ineligible Identify and plot locations with desirable

features Plot drawbacks Talk to county governments or local

universities to help with survey process Windshield survey – review sites for:

Topography, flood plains, erosion Access to public roads, vegetation, existing

structures Unique features

Page 119: Pre-Application  Best Practices Training

Land analysis form Investigate ownership Check into tax records Assume that every parcel is for sale Complete form, Attachment 6

Selecting the site Assess suitability of the location Check zoning Look for community facilities Make sure it fits RD guidelines Would you want to live there? Why or why

not? Assess physical characteristics Determine acquisition and development costs

Page 120: Pre-Application  Best Practices Training

Optioning vs. Purchasing

Option agreements Contract between seller and potential buyer Buyer not obligated to buy, seller obligated to

sell Options should be between seller and participant See sample Option in Guide See Option language in Guide

Purchasing land Grantees can purchase land for later resale to

participants Can be beneficial when purchasing multiple lots 523 funds cannot be spent for this purpose Interim financing necessary

Page 121: Pre-Application  Best Practices Training

Interim financing No single pot of money available Seller financing may be an option AHP, CRA, CDBG, HOME, Housing Trust

Funds HAC Other private corporations or

foundations See NCALL’s Funding Sources Guide for

more information

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E. Monthly Activities Schedule

Page 123: Pre-Application  Best Practices Training

*BP See Guide for recommended schedule of activities for preparing the pre-application

E. Monthly Activities Schedule

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Personnel

Page 125: Pre-Application  Best Practices Training

Salary Ranges and Fringe Benefits

Develop salary ranges and fringe benefits for each position

Both must be justified as being reasonable in the proposed area (OMB Circular A-112, Attachment B, Paragraph 6(2))

A good salary survey can help establish fair and competitive rates

*BP See Guide for sample survey

Page 126: Pre-Application  Best Practices Training

Developing Job Descriptions

See Guide for sample job descriptions *BP We recommend that new grantees

use the traditional SH positions Rural Development needs to be notified

for prior approval prior to hiring changes occurring

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Job descriptions are required, typical staffing for the self-help program are: Executive Director/Project Director:

Responsible for running and managing the self-help housing program

Group Coordinator/Loan Packager: Works directly with the participants, screens, counseling,

training, helping them fill out the required forms, etc. Secretary/Bookkeeper:

Keeps records for 523 grant funds and 502 participant loan accounts

Construction Supervisor: Responsible for construction

Page 128: Pre-Application  Best Practices Training

Salary Range and Fringe Benefit Areas of Concern

Job descriptions In order to get a comparable survey, review job description,

not title Concentrate on duties

Suitable agencies Consider size of organization and one with a similar operation Consider geographic and economic similarities

Consider budgetary limitations No matter what the salary survey indicates, the budget may

not be able to afford that amount Consider hiring some part-time staff

Mutual benefit Have personal contact Offer to share results

Page 129: Pre-Application  Best Practices Training

Building Standards

Page 130: Pre-Application  Best Practices Training

Dwellings financed must provide modest, decent, and sanitary housing

The home must be affordable to the family

Cost cannot exceed RD’s area loan limit Cannot have swimming pool or income

producing facilities Construction must meet the

requirements in 1924-A

Page 131: Pre-Application  Best Practices Training

House Plans

Certified house plans will be required, during the final application stage, for EVERY model that will be built during the grant period A complete set consists of plans and blueprints

which have been certified by an architect or engineer licensed in your state

Blueprints need to include the following views with mechanicals noted: Foundation plan Floor plan Cross section Front and rear elevations Right and left side elevations

CERTIFIED!

Page 132: Pre-Application  Best Practices Training

Local and state building codes set the minimum standards

Local authorities can require additional standards

All house plans must be approved by RD Research building codes for each location

since requirements may vary Each plan must conform to state and local

codes and comply with RD’s standards The dwelling must also be affordable to the

applicant

Codes and Standards

Page 133: Pre-Application  Best Practices Training

There are several ways to obtain house plans: Local Building Supplier House Plan Book Rural Development NCALL Other Self-Help Providers Software – Cheap Architect

Page 134: Pre-Application  Best Practices Training

Cost of Obtaining House Plans

Take into consideration cost before committing to the house plans

Remember, it costs on average $500 - $700 per set of plans

You owe me $4,200!

YOU

Page 135: Pre-Application  Best Practices Training

Limit selections to three basic plans Plans can have varying living areas and varying

number of rooms Cost estimate and use of materials will remain the

same Construction Supervisor and participants will

become familiar with plans Try to standardize the cabinet and kitchen

arrangement House plans should be prepared in advance of

the formation of the first group of participants Only one set needs to be certified original, the

rest can be copies

Standardize Plans

Page 136: Pre-Application  Best Practices Training

*BP Choose plans based on what is in Choose plans based on what is in demand by surveying the target area demand by surveying the target area and participants’ affordability!! and participants’ affordability!!

Page 137: Pre-Application  Best Practices Training

Fair Housing

Page 138: Pre-Application  Best Practices Training

Introduction

The right to fair housing is set by law Training in this area is crucial Effects every staff person in the self-

help program Right to fair housing enforced by formal

complaint process, litigation, testing and monitoring

Lack of knowledge is no excuse

Page 139: Pre-Application  Best Practices Training

The Fair Housing Act

Prohibits discrimination because of: Race or color National origin Religion Sex Familial status Handicap / Disability

Covers most housing, definitely federally financed

Law effects sale and mortgage

Page 140: Pre-Application  Best Practices Training

Other Applicable Laws

Know that housing laws exist and must be enforced. Such laws include: Title VI of the Civil Rights Act of 1964 Section 504 of the Rehabilitation Act of 1973 Age Discrimination Act of 1975 Title II of the Americans with Disabilities Act Section 109 of the Housing and Community

Development Act of 1974 Title VIII, Title VI Record keeping requirements: racial & ethnic data

((1901.202(g))

Helpful Websites: HUD: http://www.hud.govUSDA: http://www.rurdev.usda.gov

Page 141: Pre-Application  Best Practices Training

Affirmative Far Housing Marketing Plan HUD Form 935.2b, required for self-help

program Follow instructions Use accurate information Marketing plan designed to attract those

“least likely to apply” Special outreach for those groups required Plan approved and monitored by Rural

Development

Fair Housing Marketing

Page 142: Pre-Application  Best Practices Training

Fair Housing Advertising

To comply with Fair Housing Act requirements must be met No discriminatory or limiting words or

phrases allowed No selective use of media and models

which can lead to discriminatory results Use fair housing policies and practices

All advertising for real estate must contain the equal housing opportunity logotype, statement or slogan

For further details, see Guide

Page 143: Pre-Application  Best Practices Training

Equal Housing Opportunity Logotype - Equal Housing Opportunity Slogan

“Equal Housing Opportunity” Equal Housing Opportunity Statement

“We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support affirmative fair housing advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin.”

Page 144: Pre-Application  Best Practices Training

Participant Selection and the Membership Agreement

*BP Two ways to ensure that all fair housing laws are being followed Consistency Documentation

A person with a disability cannot be denied the right to participate in the Mutual Self-Help Housing Program

RD and grantees are to make reasonable accommodations which allow someone with a disability to participate

Page 145: Pre-Application  Best Practices Training

“Participating family” definition allows substitute labor with prior approval by State Director

In reward and corrective action, participants should be treated equally

*BP Follow rules in Membership Agreement, always

Page 146: Pre-Application  Best Practices Training

Identifying and Solving Potential Fair Housing Problems

Contact Rural Development or HUD immediately

Use mediation and all available resources

Understand the complaint process Complaints must be filled within one year Either HUD or RD may investigate Try to reach a conciliation agreement If agreement breached, further legal action

taken

Page 147: Pre-Application  Best Practices Training

Additional Resources

Various fair housing training materials exist

HUD’s Fair Housing Information Clearinghouse has brochures, videos, PSAs, posters

Rural Development can also provide materials and training

Page 148: Pre-Application  Best Practices Training

Stay in Compliance

*BP Review the Affirmative Fair Housing Marketing Plan every quarter to insure compliance

Enforce Fair Housing Advertising requirements

Display Fair Housing Posters as required by RD

Questions should be addressed to State Civil Right’s Coordinator

Page 149: Pre-Application  Best Practices Training

The End