Pray that success will not come any faster than you are able ......Kootenay Lake Edition Castlegar, Slocan Valley Edition!" # Castlegar, Slocan Valley Edition Trail, Rossland, Beaver

Your Print Media Solution Local and Independent

Helping Small Businesses Succeed in a Big World.

Since 1975

International award winning designers, many times over. Put us to work for you.

Pray that success will not come any

faster than you areable to endure it.

Elbert Hubbard

Ready for your next level of growth? We are your print media solution for a successful

mutli-platform marketing campaign in the West Kootenay.

1-800-663-4619

PENNYWISE HEAD OFFICE – BOX 430, KASLO, BC V0G 1M0 TF 1-800-663-4619 Txt: 778-205-0078 Ph: 250 353-2602 Email Us: Classifieds - [email protected] , Production - [email protected], Community News - [email protected]

Office: 250-353-2602 email

[email protected]

Advertising StrategistLarissa Scott

Rates Effective May 14 2019 - May 5 2020

We accept cheques, E-transfers and EFT and

Four Area Editions1) Nelson / Salmo 2) Kootenay Lake / Nelson RR#1&3 3) Castlegar / Slocan Valley and 4) Trail / Rossland / Beaver Valley

Distributed West Kootenay Wide

Display Ad Deadline - Wednesday 3 pm

Early Proof Deadline Tuesday 5pm

We’ve been bringing buyers and sellers together for 45 years.Pennywise has helped many small businesses grow successfully for three simple reasons....

Triple Dog Dare You Deal!Want to test Pennywise? We believe in our product, we know that Pennywise sells.

Studies show you need a minimum exposure of 3 ads to see results, so we are gonna make it easy for you.

1st Time Advertisers: you purchase your first ad... you get two ads free - same size, consecutive weeks.

Your Print Media Experts Local and Independent

Single Area 2 Areas 3 Areas All Areas1/8 page ............ $76.10 .............$121.38 ............$168.85 ............ $216.781/6 page ............ $99.16 .............$167.82 ............$230.54 ............ $294.071/4 page ............ $122.96 ...........$214.30 ............$292.38 ............ $371.451/3 page ............ $171.62 ...........$272.34 ............$395.89 ............ $508.861/2 page ............ $220.23 ...........$358.00 ............$499.33 ............ $646.403/4 page ............ $282.93 ...........$473.02 ............$628.68 ............ $775.17Full page ............ $345.60 ...........$567.90 ............$751.18 ............ $947.00

ONE TIMERS - 6 or less ads a year Price Per Week +gst

Put our multi-international award winning team to work for you.

“I have been advertising my listings regularly in Pennywise for years. The reason I do is because it works.

I have been recognized countless times as Top Realtor, and Pennywise has helped make that happen. When I am out and about people just start talkingto me like they’ve known me forever.” ~ Joni Askew, Realtor®

EFFECTIVE: Stay in front of local shoppers and they will come to you.

#1We’re

READERSHIP:28,007 local households receive us bi-weekly. The more people you tell, the more you sell.

#2Unmatched

COVERAGE: Our four WK area editions put you in 8 of 10 local households each week.

#3Targeted

Thank you for paying for your ad at time of booking.2% Interest charged on accounts over 30 days.



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NO RATE CHANGE UNDER COVID RESTRICTIONS

Publishing Date: Every 2nd Monday from June 1/20

We accept cheques, E-transfers and EFT and

8 of 10 households in the West Kootenay are reading us now. This is your market!

The area editions are:

1) Nelson / Salmo 2) Kootenay Lake / Nelson RR#1&3 3) Castlegar / Slocan Valley and 4) Trail / Rossland Beaver Valley

(no discounts, subject to availability)

FRONT page 1/4 page all area editions $225 + cost of adCover Burst $50 + any size ad inside

BACK page Full page one area edition $215 + cost of adFull page all area editions $335 + cost of ad

CENTRE spread 2 pages - Double Truck $320 + cost of ad• includes extra ad space through the centre• includes front page burst announcing your ad

Positions that INCLUDE COLOUR

INSIDE1/2 - 1 page

single area ............$55 + cost of ad all areas .............$140 + cost of ad 1/8 - 1/3 page single area .........$40 + cost of ad all areas .............$100 + cost of ad

Positions that don’t include colour

Display Ad Deadline - Wednesday 3 pm Early Proof Deadline - Tuesday 5pm

(all copy must be in by this time)

COLOUR CHARGES SIZE COLOUR 2 Full Pages ...................$200 ...........................1 Full or 3/4 page .........$100 ...........................1/2 or 1/3 page ...............$90 ...........................1/4, 1/6, 1/8 page ............$80 ...........................

+ cost of ad

Single Area 2 Areas 3 Areas All Areas1/8 page ................ ..$70.08 .............. $113.14 ................$157.50 ................ $178.941/6 page ................ ..$92.17 .............. $151.36 ................$209.75 ................ $253.311/4 page ................$114.17 .............. $189.98 ................$258.64 ................ $327.501/3 page ................$160.26 .............. $258.63 ................$353.80 ................ $431.991/2 page ................$204.54 .............. $327.32 ................$445.41 ................ $536.513/4 page ................$262.53 .............. $409.56 ................$560.70 ................ $659.05Full page ................$320.64 .............. $491.73 ................$675.92 ................ $781.50

Single Area 2 Areas 3 Areas All Areas1/8 page ................ ..$63.50 .............. $104.74 ................$126.18 ................ $141.961/6 page ................ ..$79.77 .............. $135.15 ................$163.45 ................ $184.151/4 page ................ ..$96.05 .............. $165.48 ................$200.18 ................ $226.301/3 page ................$128.41 .............. $219.66 ................$272.41 ................ $310.071/2 page ................$160.75 .............. $273.92 ................$337.64 ................ $393.803/4 page ................$201.27 .............. $336.06 ................$429.31 ................ $499.09Full page ................$242.72 .............. $398.32 ................$531.53 ................ $604.38

Single Area 2 Areas 3 Areas All Areas1/8 page ................ ..$56.59 .............. $93.03 ..................$100.39 ................ $111.311/6 page ................ ..$65.77 .............. $113.44 ................$133.15 ................ $147.741/4 page ................ ..$74.87 .............. $133.70 ................$166.03 ................ $184.231/3 page ................$102.12 .............. $181.73 ................$206.98 ................ $229.811/2 page ................$133.15 .............. $229.74 ................$247.93 ................ $275.383/4 page ................$156.83 .............. $275.35 ................$329.99 ................ $366.49Full page ................$184.18 .............. $320.92 ................$412.05 ................ $457.64

+GST

COMPETE - 18 ads over 24 weeks (18 over 6 mo) Price Per Week

BE PRESENT - 12 ads over 24 weeks (12 over 6 mo) Price Per Week

DOMINATE - 24 ads over 24 weeks (24 over 6 mo) Price Per Week

Rates Effective May 14/19 - May 5/20

E-transfers and EFT

“As a customer of the Pennywise for over 11 years, we find the service and results excellent when looking after our advertising needs, from weekly Pennywise insertions to the Go & Do. We appreciate the

personal, professional and reliable service given to us from the sales, production and management of the Pennywise.

Ferraro Foods ~ Glenn Schneider, Executive Marketing Director

The more areas or weeks you book, the more you save.

Ad size, content, areas chosen and timing of display ad insertions are always flexible within your program.

Mix and Match - Get in The Game!


Get the Pennywise Advantage



[email protected]


1/2 - 1 page single area ....................... $55 + cost of ad all areas .........................$140 + cost of ad 1/8 - 1/3 page single area ..................... $40 + cost of ad all areas .........................$100 + cost of ad

Specific Positions InsideYou may request to be placed in a specific area, and we will do our best, but requests can’t always be met. If you have booked and paid for a position, you take priority. These inside position prices are for black and white ads. You can add colour to your ad, see colour charges on previous page.

Colour Chargesare in addition to the cost of your ad.

1/4 page ON FRONT, All Editions1/4 page all area editions $225 + cost of ad

Cover Burst $50 + cost of any size ad inside

Full Page ON BACK, All or 1 EditionFull page One Edition $215 + cost of adFull page All Editions $335 + cost of ad

CENTRE Spread 2 pages - Double Truck $320 + cost of ad

• includes extra ad space through the centre• includes front page burst announcing your ad

4 Page flyerRuns through the

centre $440 + cost of ad

BONUS: All paid positioned ads are loaded on the www.pennywiseads.com website!

Position is booked a year in advance. Once you are in, you are in and the position automatically rolls over to you the next year. If you don’t have a position, but would like one, let your Strategist know. They’ll put you on the list to approach if a position comes available.. and then once you have been there, it is yours next year :)

Some Positions

Include COLOUR!!

Invest in your success. Colour it, position it, make it the best it can be.

Local and Independent

Get Full Colour

pay single colour rat

e!!

Your Print Media Experts




[email protected]


We’ve Got You Covered!

Kootenay LakeEdition

Castlegar, Slocan Valley Edition Castlegar, Slocan Valley EditionNS

Trail, Rossland,Beaver Valley Edition

Nelson, SalmoEdition

Pick up your copy of Pennywise weekly, OR have it emailed directly to your house Monday afternoon.Contact 1-800-663-4619 or email [email protected]

Kootenay Lake EditionNS Nelson, Salmo EditionNS Trail, Rossland, Beaver Valley EditionNS

South SlocanSlocan Park

Winlaw

NELSON

Riondel

Crawford Bay

RobsonBrilliant

KASLO

Procter

SALMO

FruitvaleMontroseRossland

GrandForks

TRAIL

Ymir

New DenverSilverton

Slocan

Meadow Creek

Trout Lake

Cooper CreekLardeau

Ainsworth

Burton

Balfour

North Shore

Harrop

NS

NS

NS

NS

NS NS

NS

NS

NS

NS Nakusp

Argenta

Kootenay Bay

Gray Creek

CrestonNS

NS

Wynndel

Sirdar

CASTLEGAR

Fauquier

Serving the West Kootenay weekly

28,007Local Households

Each Week Including the Web

WE ARE IN OUR

45YEAR!



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1 page6.75" wide x 9.7" high40p6 wide x 58p3 high

1/2 page Vertical3.25" wide x 9.7" high19p6 wide x 58p3 high

1/2 page Horizontal6.75" wide x 4.708" high

40p6 wide x 28p3 high

1/3 page Vertical3.25" wide x 6.375" high


1/4 page Vertical3.25" wide x 4.7" high19p6 wide x 28p3 high

1/4 page Horizontal6.75" wide x 2.25" high40p6 wide x 13p6 high

1/6 page Square3.25" wide x 3" high19p6 wide x 18p high

1/8 page Horizontal3.25" wide x 2.25" high19p6 wide x 13p6 high

1/6 page Strip6.75" wide x 1.4" high40p6 wide x 8p4 high

3/4 page Horizontal6.75˝ wide x 7.25˝ high40p6 wide x 43p6 high

3/4 page Vertical5" wide x 9.7 ˝high


1/8 page Strip6.75" wide x 1.1" high40p6 wide x 6p6 high

1/8p Vertical2" wide x 3.5" high

12p x 21p

1/2 page Odd 4.7" wide x

6.75" high(28p3 wide x 39p6 high)

1/3 page Horizontal6.75" wide x 3" high

(40p6 wide x 18p3 high)

1/3 page Tall2.17"

wide x 9.7" high

(13p0 wide x 58p3 high)

AD SIZES & SHAPES



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Animals/Pets - Animals - LivestockAutomotive - Auto Parts/Services - Boats/Watercraft - Cars - Heavy/Farm Equipment - Motorcycles/ATV/Snowmobiles - RVs/Campers - SUVs - Trucks - VansBulletin Board - Bulletin BoardCommunity - Events - Free 4 Free - Garage Sales - Markets/Fairs - Personals - Thank YouContractors/Trades - Contractors/TradesEducation - Classes/WorkshopsEmployment - Business Opportunities - Employment Wanted - Help Wanted - HiringGardening/Landscaping - Gardening/LandscapingHealth/Personal - Health/Personal CareMerchandise - Antiques - Arts & Crafts - Building Supplies - Computers/Electronics - Firewood - Furniture & Appliances - Merchandise - Merchandise Wanted - Musical Equipment - Sporting Goods - ToolsNotices - Announcements - Found (Free) - Legal - Lost (Not free) - NoticesObituaries - Obituaries - In MemoriamReal Estate - Commercial - Land - Real Estate Agents - ResidentialRentals - Commercial Rentals - For Rent - Rentals Wanted - Shared Accomodation - Vacation RentalsServices - General Services

4 print editions and 1 online...Nelson/Salmo...Covering Nelson, Taghum, Blewett, Ymir & SalmoKootenay Lake...Covering Nelson North Shore, Balfour, Ainsworth, Kaslo, Lardeau Valley, East Shore, CrestonTrail/Rossland/Beaver Valley...Covering Trail, Rossland, Fruitvale & Montrose Castlegar/Slocan valley...Covering City of Castlegar, Genelle, South Slocan, Crescent Valley, Thrums, Slocan Park, Winlaw & Slocan.Internet Edition: covers the world! When you place your classified ad in any of our print editions, your ad is included on our website at no extra charge. OR you may LIVE LOAD it online before it runs in print - $5 plus cost of ad and GST. www.pennywiseads.com

RATES:Commercial – $5.00 for the first 12 words and 40¢ a word thereafter per area edition, per week (+ GST). Personal – $3.50* for the first 12 words plus 20¢ a word thereafter per area edition, per week (+ GST). * Prepaid. Note: $7.00 (+GST) billing charge on unpaid personal classified ads.2% Interest charged on accounts over 30 days.

MANY OPTIONS TO CHOOSE FROMCOST = Price PLUS cost of ad based on word count and GSTPicture Online - $2.00/wk personal $3.00/wk business + ad cost & GSTSpecialty Requests = $5 each request, each area, each week.

• Boxed Ad + ad cost & GST• Picture or Logo in Print (black & white or colour) + ad cost & GST• Bold &/or Italic within the body + ad cost & GST• Colour a Line of Text + ad cost & GST• Super Size the Text + ad cost & GST• Centre Ad text + ad cost & GSTHave a unique request ? Just ask !– We will do it if we can. +$5 per area, per week

Publishing every second week starting June 1June 1, 15, 29, July 13, 27, August 10, 24, Sept 7

Will re-evaluate possible weekly service after the summer.

CLASSIFIED ADSDeadline For Ads: Wednesday 3pm

#1 Shopper in the West Kootenay since 1975

We accept payment by Visa or Mastercard, cash, e-transfers, cheque or money order.



[email protected]


ONE PRICE

Annual CoverageThe Regional Traveller’s Magazine

Issue Distribution On Stands Advertising Deadline

#1 Spring/Summer/20 18,000+ Mid-April Fri, Feb. 14, 2020

#2 Summer/Fall/20 20,000+ Mid-July Fri, May 15, 2020

#3 Winter/20 11,000+ Early December Fri, Oct. 2, 2020

Not applicable in 2020

Will re-evaluate for 2021

#gokootenaysshare the adventure

Ainsworth • Balfour • Castlegar • Creston • Fruitvale • Kaslo • Nakusp • Nelson • New Denver • Rossland • Salmo • Slocan Valley • Trail

Regional

MagazineWEST KOOTENAY THE

BC ❤ Canada

FREE

www.gokootenays.com

Sleep • Eat • Play • Repeat

Can’t get enough Real

Winter?Come get it here.wander freely.

& Winter 19 | 20

Summer/Fall

www.gokootenays.com

@gokootenays

West Kootenay Go & Do

Ainsworth • Balfour • Castlegar • Creston • East Shore • Fruitvale • Grand Forks • Kaslo • Nakusp • Nelson • New Denver • Rossland • Salmo • Sandon • Slocan Valley • Trail

Regional


BC Canada

FREE &

Spring/Summ

er 2019

Explore. Eat. Sleep. Repeat.

Living Dreams ~ Building Memories

Explore. Eat. Sleep. Repeat.Explore. Eat. Sleep. Repeat.


Spring/Summer Winter

Full page . . . . . . . . . . . . $1771.873/4 page . . . . . . . . . . . . . $1528.061/2 page . . . . . . . . . . . . . $1304.101/3 page . . . . . . . . . . . . . $1034.771/4 page . . . . . . . . . . . . . . $861.841/6 page . . . . . . . . . . . . . . $728.601/8 page . . . . . . . . . . . . . . $632.21


Benefits:• 3 Season specific ads for the price of one annu-

al booking, and at the most competitive rate.

• Multi international award winning design de-partment at your service!

• Distribution 47,500 annually• Dedicated supporting website

www.gokootenays.com• @gokootenays Instagram and @West Kootenay

Go & Do Facebook coverage

G OD O

&

Distributed throughout the West Kootenay: including all the WK Ferries; the Castlegar airport; Info-Centres in BC and AB; into our neighbouring States; through numerous local businesses; and the BC RV Association in Western Canada.

FOURSEASONS

THREE PUBLICATIONS



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Target Your Season Specific VisitorsGet the most for your advertising dollar!

#gokootenaysshare the adventure

Ainsworth • Balfour • Castlegar • Creston • Fruitvale • Kaslo • Nakusp • Nelson • New Denver • Rossland • Salmo • Slocan Valley • Trail

Regional


BC ❤ Canada

FREE

www.gokootenays.com

Sleep • Eat • Play • Repeat

Can’t get enough Real

Winter?Come get it here.wander freely.

& Winter 19 | 20

Summer/Fall 2020

www.gokootenays.com

@gokootenays


Ainsworth • Balfour • Castlegar • Creston • East Shore • Fruitvale • Grand Forks • Kaslo • Nakusp • Nelson • New Denver • Rossland • Salmo • Sandon • Slocan Valley • Trail

Regional


BC Canada

FREE &

Spring/Summ

er 2019

Explore. Eat. Sleep. Repeat.

Living Dreams ~ Building Memories

Explore. Eat. Sleep. Repeat.Explore. Eat. Sleep. Repeat.


Spring/Summer 2019 Winter 2019

Full page . . . . . . . . . . $656.253/4 page . . . . . . . . . . . $565.951/2 page . . . . . . . . . . . $483.001/3 page . . . . . . . . . . . $383.251/4 page . . . . . . . . . . . $319.201/6 page . . . . . . . . . . . $269.851/8 page . . . . . . . . . . . $234.15

Thank you for paying for your ad at time of booking.2% Interest applied on accounts over 30 days.

Choose the season!Spring/Summer Summer/Fall Winter

Distributed throughout the West Kootenay: including all the WK Ferries; the Castlegar airport; InfoCentres in BC and AB; into our neighbouring States; through numerous local businesses; and the BC RV Association in Western Canada..

FOURSEASONS

TWOPUBLICATIONS

TARGET YOUR VISITORS

Benefits:• target your most important season at the

most competitive rate.• Multi international award winning design

department at your service!• Distribution 18,000 ea spring and summer,

11,000 winter.• Dedicated supporting website

www.gokootenays.com• @gokootenays Instagram and @West

Kootenay Go & Do Facebook coverage

Stay & Play - COVID-19 Editions

Deadline May 31 - Publication Mid JuneCurrent until mid October

Fall Winter Edition - Deadline October 15, Publication November

G OD O

&



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Documents

Pray that success will not come any faster than you are able ......Kootenay Lake Edition Castlegar, Slocan Valley Edition!" # Castlegar, Slocan Valley Edition Trail, Rossland, Beaver