PROSPECTUS 2015

Contents

Praxis Philosophy, Vision & Mission 2

Board of Governors 3

Message from the Dean 4

Industry interface 5

Methodology 6

Faculty 8

The learning environment 12

Student activity 13

Programs 14

- Post Graduate Program in Business Management 15

- Post Graduate Program in Business Analytics 19

Program fee 22

Application and admission 23

2

Philosophy

The name Praxis symbolizes the philosophy of the institute. The root of Praxis is Greek, meaning 'to do', or the practice of an art, science or technical occupation. In other words, Praxis is 'practice informed by theory and theory informed by direct practice.' That is what Praxis Business School endeavors to bring to you - a program that combines the art and science of theoretical learning with the virtues of practical training.

Vision

To become a trusted and influential management education institution that is equipped to make a compelling difference to the business world and the community.

Mission

To address the need for creating industry-ready global contributors by offering a management education experience founded on strong core values, built on the twin pillars of theory and practice, and designed to foster academic excellence and professional skills development through learning and knowledge sharing among all its stakeholders.

The Board of Governors

The constitution of our Board of Governors reflects the philosophy of Praxis - to create 'industry-ready' professionals. The

industry representation, both Indian and Global, will ensure that Praxis listens and responds to the requirements of the

industry both in terms of the curriculum content and the type of industry interface the students need to experience before

they step into the real world.

Ambarish Dasgupta (B.E. JU) is the Partner and the Head of Management Consulting at KPMG in India. He is a member

of the Advisory Leadership and the Global Management Consulting Leadership team. He brings in enormous value with his

extensive body of work in the field of consulting.

Andy Bose (BBA University of Iowa, MBA University of Texas Austin) is the Founder, Chairman and CEO of Access Markets

International (AMI)-Partners, New York. He has a deep understanding of competitive and strategic markets in the IT

landscape and is a consultant to the top IT CEOs across the globe.

Harish Bhat (B.E. BITS Pilani, PGDM IIM A) is a member of the Group Executive Council (GEC) of Tata Sons. During his

career of 27 years with the Tata Group, Mr. Bhat has served in several senior roles. He contributes enormous value with his

perspectives on consumer behaviour, business economics and retailing in the Indian context.

K. Dasaratharaman (B.Tech IIT Madras, PGDM IIM A) is currently a Management Consultant, Educator and executive

Coach. He has 28 years of experience in FMCG, Retail and Food sectors in leadership positions. He brings with him vast

experience of the sales and marketing aspects of the FMCG business in addition to providing insights into start-up retail

strategy.

K. Ramkumar (B.Sc. Madras University, PGDM Madras School of Social Work) is an Executive Director on the Board of ICICI

Bank and is responsible for HR, Customer Service & Operations. He has worked extensively in the areas of learning and

development, competency design, succession management, leadership development, process design and quality

management.

Kamlesh Sajnani (M.Com Bombay University) is the Managing Director, IMS Learning Resources. He is an icon in the field of

management education and has the vision to build educational institutions that are equipped to make a compelling difference

to the business world and the community.

Lalit Naik (B.Tech IIT Kanpur, PGDM IIM A) is the Business Head, Chemical Business, Grasim Industries Ltd. With his rich

body of experience in leading international brands, he introduces important global perspectives.

Santosh Desai (B.A MS University, PGDM IIM A) is the MD and CEO, Future Brands Limited. He is a thought-leader in

brand communication and brand management and provides interesting and innovative ideas from the design perspective,

vital for the building of an institution.

Shankar Chatterjee (MBA IISWBM) He is the Chairman & Managing Director of S Cube Trans Continental Group. He is a

thought leader in large-scale project logistics. His 20 years of experience gives him an in-depth knowledge of the industry and

he offers useful insights in this area.

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The term “Praxis” means the conversion of theory to practice. When Praxis becomes the name of an Academic Institution, it pretty much sums up its DNA– as it has in the case of ours.

Praxis has, in the seven years of existence, built significant linkages with the industry and this is reflected in two domains.

The first domain where Praxis is on a steep learning curve is Retail Management where we have two important industry partners in Spencer's and Titan Industries. They have jointly developed curriculum which tweaks the content of the flagship two-year program to make the student develop greater depth. Praxis is also closely involved in the training of senior executives from Spencer's and Titan.

The second domain of expertise is Business Analytics. One of the two programs offered by Praxis - the One Year program in Business Analytics - emerged out of a request from Analytics companies to enable them access to a manpower pool with specific skill and knowledge sets. The quality and depth of interactions with industry ensured that the curriculum emerged from this.

Our experience with the One Year Program enabled us to offer two more academic options. The first is allowing the students of the Two Year Business Management program access to these courses. The second was to offer a course for working executives, in Kolkata and Bangalore. Perhaps the most heartening thing about the Analytics Domain is the strong ownership demonstrated by ICICI Bank and PwC, who offer knowledge support and nominate resource persons to teach.

On the Placement front, we continue to add new participant companies; what is heartening is that most companies which participate in the Placement Program have become regular visitors. Repeat purchase is a key metric in measuring delivery of quality and this is always a good thing.

At Praxis, a key differentiator is the quality of our Faculty team. We have been blessed to have faculty who bring with them enormously high quality experience in the industry coupled with the joy and passion for teaching. Most importantly, they have come to Academics by choice. Theory will never be a problem with our Faculty given the richness of their Academic pedigree; the years our Faculty has spent in the Industry has given them the opportunity to convert it to practice. They thus become the ideal architects to build the DNA of Praxis, because it is their DNA.

In a world where change is rapid, academicians need to keep the curriculum contemporary. In other words, teaching what you know is not relevant; teaching what is needed becomes imperative. This is something which will take most academicians out of their comfort zones. That, fortunately, is not true of the Praxis faculty who are always looking to interact with industry and innovate with their curriculum. This gives Praxis a huge advantage as we are not only intellectually ready to partner with the industry – but mentally ready as well.

The quality of the Faculty team also architects the institute's culture. A culture which would breed academic excellence, a culture which would lead to professional competency, and above all, a culture which would produce good human beings. Achieving this will give us great satisfaction.

Welcome to Praxis. Celebrate your worth!

Prof. Srinivas Govindrajan Dean and ICICI Bank Chair Praxis Business School

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Message from the Dean

5

Industry Interface

A Rare Honour - ICICI Bank has endowed the Dean's Chair at Praxis

ICICI Bank and PwC provide knowledge support for the program in Business Analytics

Praxis collaborates with industry to offer industry-facing concentration areas

A Business School prepares the student for a career in the industry. The success of a management program is dependent on the intensity of industry interface a B-school has - Praxis goes far beyond the occasional guest lectures and collaborates with the industry in identifying the changing business needs and co-creating and co-delivering industry-partnered programs to address those needs.

The efforts made at Praxis are being recognized by industry. ICICI Bank has endowed the Dean's chair at Praxis Business School - a rare honour for any B-school in India. According to the terms of endowment, Praxis develops curriculum and case studies, creates certification courses and undertakes research in the area of 'Banking and Financial Services Industry'.

Praxis Business School has pioneered an industry oriented and industry supported program in Business Analytics. It has collaborated intensively with PwC and ICICI Bank to put together a program that is rigorous, effective and relevant.

The program is aimed at equipping people with the necessary knowledge and skills to pursue attractive careers in the rapidly growing field of Analytics.

Praxis offers industry-supported concentration in the following three areas:

• Risk and treasury management with support from ICICI Bank

• Retail management with support from Spencer's

• Data Analytics with support from PwC and ICICI Bank

Methodology -

Classroom sessions

Case studies

Praxis aims at combining the art and science of theoretical learning with virtues of practical training. The program at Praxis is

on the one hand, rooted in the principles of academic rigor and discipline, and, on the other, designed to offer multiple

touch-points with the industry.

The pedagogy at Praxis encourages students to think rather than learn by rote – the text book is a mere starting point. Faculty

members expect students to come prepared with the concepts outlined in the text books – the class is the arena to take the

discussion to a higher plane and to develop different perspectives.

Case studies help in achieving three objectives. One, students get an opportunity to apply concepts to real life situations. Two,

case studies require the students to discuss their points of view thus sharpening their analytical and communication skills.

Three, case studies train students to assimilate multiple perspectives.

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Term papers, business plans, book/article reviews

Projects

Presentations

Tests

Developing the right attitude

Soft skills

Academic evaluation system

Term papers, book and article reviews ensure that the students seek knowledge beyond the text book. In some courses,

students are required to create business plans – this requires them to understand the business environment, assimilate the

different functional aspects of a business and create viable business models.

Projects give students exposure to the field and an insight into real life situations. The course will give an opportunity to

students to handle 'live' projects, making their learning truly experiential.

Students at Praxis are made to deliver a number of presentations. This exercise, which emphasizes both content and style,

trains students to structure their thoughts and increases their confidence in public speaking

Quizzes, which are scheduled through the year, ensure that learning is a continuous process rather than a sporadic effort

heightened during year-end examinations. These test the student's ability to apply the concepts to simulations of real-life

situations. To reflect this, most examinations in Praxis are 'open-book,' i.e., students are allowed to refer to their books during

the tests.

The curriculum at Praxis aims to instill the right attitude for a compelling career:

• Adopting ethics as the underlying imperative

• Maintaining punctuality and the sanctity of deadlines

• Maintaining data discipline

• Understanding the importance of soft skills

Praxis believes that the one attribute common to all successful managers is their soft skill proficiency – their ability to

communicate, handle themselves at work and relate with people within and outside the organization they work for. The

curriculum at Praxis understands the need to give soft skills training the place it deserves. Soft skill training modules will be

part of each trimester of study and will attempt to improve the student's listening, speaking and presentation skills and make

the student confident of conducting himself/ herself in formal, boardroom kind of situations, without losing sight of the

virtues of empathy and team-work.

The institute's evaluation system is designed to continually assess the student's performance with respect to the required

standards of academic achievement. Apart from examinations, a student's performance is assessed on the basis of

participation, preparation of assignments, performances in projects, mid-term tests and surprise quizzes. The institute

expects a minimum standard of academic performance for the award of the certificate. Failure to meet the minimum

standards of performance would require a student to discontinue the program

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10

Amit Parakh

Charanpreet Singh

Jaydeep Mukherjee

Dr Manaswee Kumar Samal

B.Com, ACA, CS, CFA, FRM, PGDM (IIM Ahmedabad)

Finance Area

Has worked extensively in the banking and equity research areas before entering academics. Was a

manager with Structured Products Group, ICICI Bank, where he played a key role in carrying out

valuation assignments, building credit rating models and structuring transactions. He has also been an

equity research analyst with JP Morgan where he was involved in building valuation models and financial

analysis of Indian IT companies. Amit is seeking charter from the CFA Institute, USA, having cleared

the CFA program. He conducts workshops on corporate finance, asset valuation and financial analysis.

B.Tech (IIT Kanpur), MBA (University of Iowa), Chevening Scholar (British Government)

Associate Dean; Information Technology and Communications Area

Has been a part of the corporate world for 20 years and has a rich experience in industries as varied as

Cryogenics, Steel, International Trade, Consulting and IT with organizations like British Oxygen, Tata

Steel, PwC and Compaq-HP. At HP he was Country Manager, Marketing for SMB when he decided to

switch to his first passion, academics, and embarked on a mission to set up a Business School of the

highest quality in the country. He has strong professional interests in the areas of information

technology management and business communication. He has taught at the Business School at the

University of Iowa and is a visiting professor at IIM Raipur. He is also a member of the marketing sub-

committee of CII (East) and the IT sub-committee of the Bengal Chamber of Commerce.

B. Tech (IIT Kharagpur), M.Tech (ISI Kolkata)

Production and Human Resource Area

Has been a partner in the Management Consultancy Business(MCS) of PwC. During his 12 year stint,

he gathered hands-on experience in almost every aspect of the MCS practice. He promoted Cogentech

Management Consultants that delivers Management and IT Consulting and Software Implementation

Services to its clients. Subsequently he promoted Conacent Consulting which is engaged in providing

Management and IT Consulting and Software Implementation Services. He has in-depth experience of

complex software projects involving analysis, design and implementation of software solutions for

companies in India and abroad.

M.Com, F.C.A, DISA (ICA), Ph.D.(UU)

Finance Area

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Visiting Faculty

Abaneeta Chakraborty

Anjan Chakrabarti

Atanu Ghosh

Barun Lala

Pradeep Lath

Joydeep Bhattacharya

Kaushal Ghosh

Prosenjit Kundu

Pushpal Bhattacharya

AVP, ICIC Securities

Finance Area

Professor, Calcutta University

Economics Area

Head, SAP Consulting, Nevaeh Technology

ERP Area

Director - Business Critical Servers, Hewlett Packard

Business Continuity and Retail-centric IT Area

Senior Partner, DMMKA

Project Appraisals & Finance Area

Vice President - Corporate Strategy TCG

Marketing Area

Director - Architecture, Ericson Global Services

Telecom Analytics

Senior VP & Treasury Head, TEOCO Corporation, USA

Treasury Management

VP Business Development Abzooba

Analytics Area

Rajiv Pratap

Sanjit Padhi

Sandip Banerjee

Simi Mishra

Subhashish Mukherjee

Surajit Mukhopadhyay

Tomali Kakkad

Venkatramanan Krishnamurthy

Vyom Upadhyay

Head - Operations, Abzooba

Big Data, Hadoop, Retail Analytics

MD, Advent Business Advisory Private Limited

Sales & Distribution Management Area

Deputy General Manager

WEBCON Ltd.

Management Consultant

Business Ethics, Governance and Sustainable Development

GM, Macmet India Ltd

Total Quality Management

Consultant, IBM, India

Project Management

Proprietor, Sound Ideas

Communications Area

Management Consultant

Retail Management Area

Deputy GM, ICICI Bank

Analytics Area

The learning environment - physical infrastructure

Creating a lasting memory

The academic block

The residential block

Architect Vikram Lall believes that educational campuses should inspire through their forms and spaces. Design of the

Praxis Business School campus attempts to create a memorable experience by establishing a dialog between its architecture

and the end users. Best practices of educational facility design have been adopted to develop an efficient and beautiful

campus on a 9 acre expanse of land.

The academic block has been designed in accordance with principles that respect environment and ecology. The academic

building has been articulated through the process of transformation of traditional forms such as Bengal roof, temple

shikhara and terracotta finishes. The building is wi-fi enabled and houses lecture theatres powered with the latest audio-visual

aids, classrooms, and a well-stocked library.

We firmly believe that a major part of the knowledge and skill acquisition in a B-School happens, paradoxically, outside the

classroom - during heated discussions in the cafeteria, while collaborating on group assignments, in hostel rooms and

corridors. This is why Praxis insists on being a fully-residential program. The residential block comprises comfortable, well-

furnished, single-occupancy rooms, a gym, a recreation room equipped with pool, table tennis and other facilities, a mess hall,

a student-run convenience store, a doctor's chamber and a night canteen on the terrace. The residential block is also 'smart,'

with complete wi-fi connectivity.

The learning environment - digital infrastructure

Kollaborative Klassroom - a unique learning platform

A significant, innovative part of the Praxis Learning Environment is KK - the Kollaborative Klassroom - an extension of the

traditional learning environment into the digital domain.

KK is a social network that allows students and faculty to interact and exchange ideas in a manner and at a pace that they are

comfortable with. Course materials are distributed and assignments are submitted on this platform that allows students to

learn from the work of others in an open and transparent manner.

Web 2.0 components like chat, messaging, calendars, discussion forums, blogs and theme based mini-groups enable a vast

repository of user generated content. KK facilitates the creation and storage of intellectual property - the lifeblood of any

academic institute - and allows easy search and retrieval on a secure basis. In addition, students use KK for the entire range of

extra-curricular activities that elevates the traditional Praxis campus out of the ordinary and extends it to a point that is

limited only by the imagination.

KK can be accessed at http://kk.praxis.ac.in or through the Praxis Live ! link on the Praxis website.

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Student activity

Community and club activities define an educational institute of this nature. The students of Praxis have participated in

building the Praxis commune with vigor and enthusiasm.

Praxis has clubs in all the functional domains as well as in the areas of quizzing, debating, sports and other extra-curricular

activities with a view to providing platforms to students to interact, experiment and discover…

The students host Spardha - the annual Praxis Inter college management fest with zeal. They organize other in-house events

like Khoj and Rang Manch that provide the students with some fun-filled times of drama, dance, music etc. and the

opportunity for self expression.

Praxis also places emphasis on events like plantation drives and blood donation camps that are steps to address the concerns

of the environment and society.

The clubs and societies at Praxis Business School are:

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Strat-Forward (Strategy Club)

Bee-hive (HR Club)

Yi-Net (Social Club)

Clubs

Fincop (Finance Club)

Delphi (Quizzing Club)

E-Cell (Entrepreneurship Club) Praxis Valley (IT Club)

Ambit (Marketing Club)

ADDA (Debating Club)

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Programs

Post Graduate Program in Business Management

MBA Degree from University of Mysore

Post Graduate Program in Business Analytics

Praxis Business School offers the following full-time programs:

• Post Graduate Program in Business Management

• Post Graduate Program in Business Analytics

Candidates may apply to one or both programs using the same application form.

Praxis offers a two-year fully residential program in Business Management. The program is designed to create business

managers who can contribute meaningfully across varied sectors in the functional areas of Marketing, Finance, Operations,

IT and Human Resources.

Praxis offers a one-year full time program in Business Analytics. PwC and ICICI Bank provide knowledge support for this

program. It is aimed at equipping the students with the tools, techniques and skills to enable a seamless absorption into the

growing domain of Analytics.

Praxis is also an 'Outreach Institution' under the Outreach Programme of Mysore University. The University of Mysore is

offering regular programmes through outreach concept as per the Statutes approved by the Chancellor ( Governor of

Karnataka) under Section 5, Section 29 (2)(t), Section 40(I) and Section 66 of K.S.U Act 2000. Students of Praxis are thus

eligible for getting an MBA degree from the University.

The University of Mysore is a globally acclaimed institution of higher education and is the first university in India to be

assessed and accredited with a Five Star status in 2000 and reaccredited with an A+ grade by the National Assessment and

Accreditation Council (NAAC).

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*In addition to being offered as stand-alone electives, these would also be offered as areas of concentration with multiple courses of their own.This is only an indicative list of courses. Praxis reserves the right to add, delete, or modify courses according to the latest developments. Furthermore, an elective will be offered contingent upon a minimum number of students opting for it.

Post Graduate Program in Business Management

CurriculumThe program is of two year duration, inclusive of a two-month summer internship.

Domain Analytics* (Financial Services, Retail, Telecom)

Data Mining with R*

Business Law

Business Information System

Cost & Management Accounting

Financial Reporting Analysis

Human Resource Management

Human Resource & Information Systems

Commercial Banking

Derivatives

Econometrics*

Financial Management I & II

Econometrics*

Enterprise Performance Management*

Leadership and Personal Growth

Business to Business Marketing

Advanced Marketing Research

Consumer Behavior

Integrated Marketing Communications

Operations and Information Systems Management

Core Courses

Elective Courses for Specialization

Human Resource Management

Marketing

Finance

Industry & Environment Management

Enterprise Resource Planning

Logistics and Supply Chain Management

RDBMS & Data Warehousing*

IT Management

Macroeconomic Theory and Policy

Managerial Communications

Managerial Economics

Managerial Ethics

Marketing Management I & II

Equity, Commodity & Currency Market

Financial Statement Analysis & Valuation

Fixed Income Securities

Project Management

Recruitment & Selection

Marketing of Financial Services

Product & Brand Management

Retail Management *

Retail Management in Practice [Field Course]*

Software Tools for Analytics* (SAS)

Organizational & Structure Design

Production Management I & II

Quantitative Techniques I & II

Strategic Management

Project Appraisal & Financing

Risk Management *

Treasury Management *

Total Quality Management

Marketing Research

Organizational Behavior

Web 2.0 Strategy

Training & Development

Retail Operations *

Sales & Distribution Management

Areas of concentration

Data Analytics (Knowledge support - PwC and ICICI Bank)

Treasury and Risk Management (Knowledge support - ICICI Bank)

Retail Strategy (Knowledge support - Spencer's Retail)

In addition to opting for one or more specializations, students are given the option of choosing areas of concentration. The philosophy behind offering these is to take the pedagogy closer to specific and real industry requirements. The curriculum is co-created and co-delivered with industry experts and has real industry intervention at various points. Praxis offers concentration in the areas of Data Analytics, Treasury & Risk Management and Retail Strategy.

As information and communication technologies capture exponentially growing amounts of data, the need to mine this data and move it up the data-information-knowledge-insight value chain is growing stronger. Hence, Analytics is playing a pivotal role for businesses in the knowledge-driven world and India is poised to become the global hub in this domain.

Praxis offers an area of concentration in Data Analytics to meet this critical industry requirement. The courseware is created and delivered in collaboration with PwC and ICICI Bank who provide knowledge support and cover the application of Technology and Analytics in a business context. The pedagogy includes classroom lectures, assignments and lab-work so that participants get to 'learn by doing'.

Corporates and banks are increasingly implementing risk management practices to combat the risks arising from the highly integrated and volatile financial markets. These entities have also started focusing a lot more on treasury and forex management functions to manage the volatility in forex rates and high levels of liquidity constraint. Well trained risk management and treasury professionals are highly sought after in the industry.

Praxis offers an area of concentration - Treasury and Risk Management, in collaboration with ICICI Bank. The jointly developed curriculum captures both the relevant 'theory' and 'practice' elements. The Praxis faculty will conduct the course with specific sessions being taken by experts from ICICI Bank or other financial institutions. As part of the curriculum, the participating students will experience live projects.

The Indian retail industry is seeing a major shift from the un-organized to the organized sector, and with global brands poised to enter the country, there would be a huge requirement for formally trained managers to cope with the scale, the complexity and the fiercely competitive environment.

Praxis offers a concentration in retail management with industry partner Spencer's Retail. The pedagogy comprises lecture-sessions on retail strategy and operations, requires the students to experience real-life learning through field-level exposure with important retail stores and culminates in the students assimilating the learning to develop and present a business plan. The courseware is co-created and co-delivered by the Praxis faculty, resource persons from Spencer's Retail and other industry practitioners.

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Placements

The curriculum has been co-created with industry and designed to meet its dynamic requirements. The faculty brings with it a

valuable blend of corporate and academic experience. The program facilitates an intense interaction with industry at multiple

touch points. This approach enables a seamless transition from academic projects to summer internships and eventually final

placements. Thus placements are more a fall-out of doing the right thing rather than an isolated exercise.

At the end of first year, students are required to undertake an 8 -10 week project in an organization as an integral part of the

curriculum. Students work on live assignments which gives them an opportunity to sharpen their knowledge and skills and

develop a better appreciation of the working of business organizations. These also help the students plan their professional

careers in the light of the practical experience gained.

Praxis facilitates a campus summer internship process and ensures that all first-year students earn internships with reputed

organizations and get the opportunity to work on meaningful projects. The quality of the summer internship placements at

Praxis provides compelling evidence of corporate India's faith in the 'Praxis-way'.

Praxis has put in place a formal process for campus recruitment and is committed to creating quality placement

opportunities. Students are guided to make good career choices. Praxis faculty counsels the students and helps them

discover their strengths and aptitude – so that there is a fit between what the students are good at and what the companies

want. As a result, companies that have selected Praxis students in the past have come back every year to participate in our

campus placement process.

Summer Internship Placements

Final Placements

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In the year 2014, Praxis students were able to win excellent profiles in reputed organizations:

Company Designation Area Location

AMI Partners

Anil Products

ARCL Organic Limited

Bridgei2i Analytics Solutions

Embio Limited

Gupta Power Infrastructure

Greenply Industries

Hewlett & Packard

ICICI Bank

ICRA Online

IMRB International

In-Store Consulting

ITC Infotech

L & T Finance Holdings

Locuz Enterprise Solutions

mjunction Services

Mother Dairy

Rational AG

PipalMajik

Spencer's Retail

St. Gobain

Titan Industries

TreVista Financial Services

Universal Infra & Agri Oils

Research Associate Bangalore

Bangalore

Bangalore

Bangalore

Business Analyst

Marketing Associate

Business Analyst

Management Trainee

Management Trainee

Management Trainee

Business Analyst & Consultant

Assistant Manager (Band 2 )

Senior Associate Analyst

Associate Research Manager

Management Trainee

Business Analyst

Assistant Manager

Sales Specialist

Management Trainee

Management Trainee

Regional Manager

Marketing Associate

Assistant Manager

Management Trainee

Executive Trainee (Retail)

Financial Analyst

Management Trainee

Ahmedabad

New Delhi

New Delhi

Mumbai

Durgapur

Mumbai

Bhubaneswar

Bhubaneswar

Multiple Locations

Multiple Locations

Multiple Locations

Multiple Locations

Mumbai, Banglore

Kolkata

Kolkata

Kolkata

Kolkata

Hyderabad

Gurgaon

Gurgaon

Technology Research

Operations

Marketing & Sales

Data Analytics

Corporate Strategy Team

Operations; B2B Sales

Finance

B2B Sales

B2B Sales

Global Analytics Division

Corporate Banking, Wealth Mgmt,Global Trade Ops, RIBG

Market Research & Consulting

Market Research & Consulting

Treasury & Capital MarketsDomain

Project Management

Operations

Marketing & Sales

Marketing & Sales

Brand Management

Multiple Divisions

Marketing & Sales

Marketing & Sales

Market Research & Consulting

Marketing & Sales

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The Post Graduate Program in Business Analytics

Knowledge partners - PwC and ICICI Bank

Praxis business analytics program is a great example of industry academia partnership to provide professional education in the area of business analytics. The curriculum is uniquely positioned to provide the skills needed to succeed in the world of business analytics - Vyom Upadhyay, DGM, ICICI Bank

Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking, financial services, telecom, manufacturing and retail. Most industry segments clearly recognize the value Business Analytics can provide in not only driving compelling business solutions, but also in helping them differentiate themselves to customers, investors and regulators.

The global Business Analytics is a USD 105 billion market, growing at a CAGR of 8%. India, with its surfeit of talent, has become the Analytics hub for organizations across the world. This has created immense career opportunities for individuals with an aptitude for quantitative analysis and formal training in business decision tools and techniques.

Praxis has collaborated intensively with PwC and ICICI Bank to pioneer a program that is rigorous, effective and relevant, as a response to this growing global and domestic demand.

PwC, one of the largest professional services firms in the world, and ICICI Bank, the second largest bank in India, have extensive experience and expertise in the field of analytics. They recognize the dearth of trained resources and have decided to support this program as they believe that this will help create a larger pool of talent for this industry.

Program Objectives

Curriculum

Courses

The Course aims at equipping the students with the tools, techniques and skills to enable a seamless absorption in the domain of Business Data Analytics:

• Technology Skills: a good understanding of the software available and a deep enough understanding of extracting and analyzing data.

• Statistical Modeling and Analytical Skills: knowledge of the statistical tools and techniques available and the ability to create models.

• Applying analytics to business situations: an understanding of the business gives a backdrop of why the data is being collected, and this enhances the quality of the analysis.

• Communication and Soft Skills: presenting the analysis so as to be ‘user friendly’ is a key deliverable for an Analytics person.

The program is of one year duration, inclusive of a three months internship. It is divided into 4 semesters :

• Three semesters of three months each comprise classroom training on campus

• One semester of three months is assigned for internship in an organization

Term 1

Business Analytics Process –an Approach

Financial Services Analytics

Introduction to SAS

Managerial Communication

Marketing Management

Marketing Research

RDBMS, Data Warehousingand Qlikview

Statistics and R

Term 2 Term 3

Advanced Statistics and R

Big Data/Hadoop

Data Mining with RapidMiner

Econometrics with SAS

Economics

Financial Modeling

Financial Statement Analysisand Cost Accounting

Data Visualisation with Tableaux,IBM Many Eyes, Google Charts

Enterprise Performance Management

NoSQL

Optimisation Techniques

Python

Retail Analytics

Statistical Data Modeling with R

Telecom and Spend Analytics

Text Analytics

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Placements

Internships and Final Placements

Praxis has put in place a formal process for campus recruitment and is committed to creating quality internships and final placement opportunities.

Praxis students were able to win excellent profiles in reputed organizations. The details of Internships and Final Placements for the Business Analytics students are:

Company

3i - Infotech

BRIDGEi2i Analytics Solutions

Fidelity Business Services India

ICICI Bank

ICRA Online

iCreate Software India

IDC

Infiniti Research

ITC Infotech

Millward Brown

PricewaterhouseCoopers

Target Corporation

Tech Mahindra

Trimax Analytics & Optimisation

Profile

Management Trainee in SDC-BI & AS group

Business Analyst

Business Analyst

Assistant Manager (Band 2) in Business Intelligence Unit

Senior Business Analyst

Business Analyst in Analytics Group

Data Quality Analyst

Senior Research Associate

Business Analyst

Research Associate in Media Analytics

Principal Consultant in Consulting SBU

Trainee Business Analyst (Grade 7)

Business Analyst

Business Analyst

Location

Noida

Bangalore

Bangalore

Mumbai

Kolkata

Bangalore

Bangalore

Bangalore

Bangalore

Mumbai

Kolkata

Bangalore

Kolkata

Mumbai

Mumbai

Mumbai

Chennai

Abzooba India Infotech Pvt Ltd. Data Engineer Kolkata

Kolkata

Value Labs Senior Analyst Hyderabad

PwC Principal Consultant; Consultant

IBM

Kie-Square Consulting

Asst Manager

Business Analyst - Band 2

Axis Bank Deputy Manager

All figures above in Indian Rupees

*Academic Fee includes Tuition, Library and Academic activity fee** Praxis provides residential accommodation within the campus with single room occupancy for its students. Students will have to bear the food charges at actual.

After admission the entire amount paid by the student shall stand forfeited except the refundable deposit mentioned above. This applies to dismissals as well as withdrawals, voluntary or otherwise, from the institute's rolls.

Each student must have a wi-fi enabled personal laptop before the start of classes.

Praxis has tied up with Credila Financial Services for student loans, details of which would be furnished on selection.

Any disputes are subject to the jurisdiction of Kolkata courts only.

In its continuing endeavor to encourage deserving students to pursue higher education, Praxis Business School offers a merit based scholarship of Rs.100,000 (Rupees one lakh) each to selected candidates. Please refer the website www.praxis.ac.in for eligibility criteria and other details.

Refunds:

Laptop:

Educational Loans:

Disputes:

Scholarships:

Program fee

Instalments AcademicFee*

CourseMaterial Total

30,000First within 28 days of selection

Second by October 15, 2015

Admission Fee within 1st week of Admission

1,50,000

1,50,000

40,000

30,000 1,80,000

Total Program Fee

Refundable Caution Dep.

40,000

1,80,000

4,00,000

Post Graduate Program in Business Analytics

Post Graduate Program in Business Management

Academic Fee*

CourseMaterial

Hostel Fee**

Refundable Caution Dep.

First(within 28 days of selection)

Admission Fee(within 1st week of Admission)

Second(by October 15, 2015)

Third(by June 15, 2016)

Fourth Instalment(by October 15, 2016)

Total Program Fee

60,000

1,20,000

1,20,000

1,20,000

1,20,000

31,750

31,750

31,750

31,750

42,000

42,000

42,000

42,000

30,000

30,000

60,000

1,93,,750

1,93,750

1,93,750

1,93,750

Instalments

8,35,000

22

Total

10,000

10,000

23

A & admissionpplication

Post Graduate Program in Business Management

Post Graduate Program in Business Analytics

Two-Year Full Time Fully Residential One-Year Full Time

The Application Forms will be available at all the centers of IMS Learning Resources. Forms can also be downloaded from Praxis website - www.praxis.ac.in

Graduates Engineers; Graduates

with Mathematics/ Statistics asone of the subjects

XAT / CAT / GMAT / GRE/ CMAT/ MAT (Last three year scores are aceepted). Praxis reserves the right to conduct the Praxis Admission Test (PAT) in order to assess the

candidate's suitability.

Short list by assessment test score and profile. Shortlisted candidates appear for aninterview with a panel comprising representatives from Praxis and the industry.

Bangalore, Bhubaneshwar, Chennai, Guwahati, Hyderabad, Jamshedpur, Kolkata, Mumbai, New Delhi, Patna, Pune, Ranchi.*

January/February, 2015

Details

Format

Application

Eligibility

Tests Accepted

Selection Process

Interview Centre

Assessment Dates

Course

CommencementJune, 2015

* The institute reserves the right to cancel any interview centre and invite the students to any of the other centres.

Campus: Bakrahat Road, P.O. Rasapunja, (Next to Gems Akademia International School), Kolkata 700 104

City Office: IMS house, 10D Hungerford Street, 3rd Floor, Kolkata 700 017

For further information, contact:

Tel: +91 33 24980553/4 • Mob: +91 80170 59596, 90074 34847

Email: future@praxis.ac.in • Visit: www.praxis.ac.in