Prapti Bhatt Pharma Company

8/4/2019 Prapti Bhatt Pharma Company

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PHARMACEUTICALPHARMACEUTICAL

INDUSTRYINDUSTRY

Prepared by:

Prapti Bhatt


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IntroductionIntroduction

The industry plays an important role in promoting and

sustaining development in the field of global medicine.

India was expected to be US$ 10.76 billion and this is likely to

increase at a compound annual growth rate of 9.9 per centuntil 2010 and subsequently at 9.5 per cent till the year

2015.

Globally, India ranks third in terms of manufacturing pharma

products by volume. Weighted tax reduction at 150% for the R&D expenditure

obtained.


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yp e o f B u sin e ssyp e o f B u sin e ss

Non-prescription drug wholesalers over the counterproduct (OTC).

Perl Ltd. company manufactures and sell their

premier launched product Pain Away Cream.Cream by nature used for relief from any type ofmuscular pain.

FDA-approved homeopathic ingredients developed

for simple purpose of relieving pain.


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o m p a n y M issio no m p a n y M issio n

To manufacture quick pain relief cream thatwould reduce the skin irritation.

o m p a n y V isio no m p a n y V isio n

To become an entrepreneurial leader in thedevelopment of natural products for varioussegments of the health care market.


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o m p a n y Lo ca tio no m p a n y Lo ca tio n

Company will be located at Changodar GIDCAhmedabad.

..h y A h m e d a b a d ??..h y A h m e d a b a d ?? Availability of raw materials.

Support institutions. Financial institutions.

Industrial associations.


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Market AnalysisMarket Analysis

a rg e t M a rke ta rg e t M a rke t Company has established their main unit at

Ahmedabad in Gujarat. So that demographicallycompanys target market will be all the villages and

districts within Gujarat.

Male and Female.

A larger percentage of people will be over 50 in age.

Economically conscious of good deals.

Handful customers like some professionals, physicaltherapists, medical doctors,

Sports trainers, athletes.


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Marketing strategyMarketing strategy

Advertising include pop display,advertised in news papers andhealth magazines, direct mail.

More focusing on R&D.

So at initial stages only free samplesand Word Of Mouth (WOM).


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Sales FunctionSales Function

Retail Company depot/C&F sends stocks to

authorized stockiest as per the requirement.

Retail chemists buy medicines on daily orweekly basis from authorized stockiest as perdemand. Patients visit chemists for buyingmedicines.

Patients are end customers and doctors aredirect customers.


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All About ProductAll About Product Companys mission is to develop a greaseless,

odorless, topical cream which is measurably more

effective at relieving pain than any other OTC

(over the counter) topical product.

It stimulates improved circulation in the micro-

capillary system the ligaments and tendons, where

most pain is felt. It also can be applied several

times a day because it is odorless and greaseless.


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Government RegulationsGovernment Regulations

Patent and New Drug Approval:

Organization of Pharmaceutical Produces of India(OPPI) and

Indian Pharmaceutical Industry(IPI)- provide patents for

products or manufacturing process of pharmaceutical industry.

Pharma company undertakes patent registration to protect its

own interests. To protect the interests of the consumers, it is

necessary that the product be approved by the drug authorities

in that country.


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SWOT AnalysisSWOT AnalysisStrengthsStrengths WeaknessWeakness

Modern infrastructurefacilities.Backward linkages with raw

material suppliers.Established pharma industry.Established mindset.Well-developed alliedindustries.

Low level of R&D spend.Relatively inadequatetechnical manpower and

skilled workforce.Limited internationalexposure for most small tomedium scale companies.


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OpportunitiesOpportunities ThreatsThreats

SEZ-led significant exportopportunities.

High growth segments such asCRAMS, R&D and generics.

Announcement of taxholidays from governments ofother Indian states.Emergence of otheralternative pharmadestinations abroad.

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THANK YOU!!THANK YOU!!

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Prapti Bhatt Pharma Company