pramod uniyal

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Common Interview Questions

Every organization or institution requires good professionals in different fields, who are capable of taking

the organization forward. So it becomes essentials for every candidate who comes for interview to

present himself/herself in a professional way in order to become a part of the organization. To be

successful in an interview needs attire, confidence, poise and excellent communication skills. Most

interviews are competency based and so candidates are asked to answer a number of questions in order

to demonstrate their practical knowledge and their ability to tackle adverse situation.

Apart from doing a little research on the company, it will better to prepare answer to some common

interview questions the interviewer is likely to ask as such as: tell me about yourself, what are yourstrengths and weakness, why do you want to work here, why should we hire you, etc. Here are a number

of commonly asked questions that can give you an overall idea about the kind of questions that an

interviewer asks and surely this will boost your confidence in any interview.

1. Common Interview Questions - Page 1

Tell Me a Little About Yourself? Ans - This is the most general and probably the most difficult

question, as one has to cover up the entire life story within a couple of minutes.


What's Your Biggest Weakness? Ans - This is one of the most common questions that every job

applicant face and by this, the Interviewer wants to check your challenging ability to face different

situation.


What experience do you have in this field? Ans - Mention specific information related to the

position you are attaining the interview otherwise tell him that you are a fresher and have just

completed your academics.


Are you a team player? Ans - Working together as a team is the key point in achieving greater

goal than anyone could have achieved individually.


What irritates you about co-workers? Ans - This is a tricky question but you can answer it

honestly. Answer anything that really irritates you or disturbs your work.
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Tell me about your ability to work under pressure. Ans - To answer this question give an example

related to you?re past job and how did you handle it.


What did you hate most on your previous job or organization? Ans - Your answer should be

something like that you have not find any such thing as an employ should enjoy every part of his

job.


Describe what would be an ideal working environment? Ans - An environment that provides me a

chance to use and enhance my skills for the betterment of the organization.


What challenges do you think you'll face in this job? Ans - Describe the kinds of challenges you

came across in your previous company and how you successfully tackled them.10. Common Interview Questions - Page 10

What have you gained from your work experience? Ans - Pick out one or two work experience

and explain it in detail and express what you have learnt from your activities.


Do you prefer to work with others or on your own? Ans - You have to first understand the

requirements of the job and answer should be accordingly to convince the interviewer that you

are appropriate for the job.

Question:1. Tell Me a Little About Yourself? Answer: This is the most general and probably the

most difficult question, as one has to cover up the entire life story within a couple of minutes. But

if handled well, this can be the best from the candida

Common Interview Questions Page -1

Question:1. Tell Me a Little About Yourself?

Answer:

This is the most general and probably the most difficult question, as one has to cover up the entire life

story within a couple of minutes. But if handled well, this can be the best from the candidates point of

view. There is no need to explain about your childhood, hobbies or schooling. Instead this is an invitation
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to convince the interviewer what you can offer the company through your education, training or

experience. Yes, you can describe your co-curricular activities; interest or part time work provided they

have some relation with the job you are applying for.

As you have to prove your credibility for the job, it is important to explain how you attracted in this

particular kind of job, company and your key accomplishments in the previous job. Again the time allotted

to a particular candidate would be limited and hence one should make most out of it focusing on the

above-mentioned points.

Question:2. Why Did You Leave Your Last Job?

Answer:

This is another common question that one can be expect to be asked in almost every interview and its

answer depends on different circumstances. Possibly there can be three different categories and one has

to explain it in suitable context. Whatever may be the context but one should stay positive when

answering this question. You should try to make positive statement about the previous job and company

that can show your desire for growth, taking responsibilities and facing challenges.

Here are the three circumstances and some key points to answer these questions:

Resign for a change Every one wants a new position and takes new challenges just to prove that s/he

is able to take the next step of his career. So when answering this one never tried to show any kind of

disregard to your current job instead explain that the next job is more challenging and can be another

stepping stone in your career.

You can answer in this way as you are in this current company for two years and no more find the work

interesting. You want new challenges for learning new things. Point out that there are no advanced

opportunities in the present company and therefore you decided for a change, which will be helpful in

your career goal.

Lay off This is also a very common thing in most of the private sector but the answer should be specific

with facts and figures behind your lay off. There can be a situation that a company faces bankruptcy and

so decided to cut the number of employees or even eliminate some departments. Again one can explain

that position along with his/her group was eliminating as the project on which they were working on was

cancelled. So its not a big taboo these days and you just have to explain it in a more effective way.

Get Fired Its becomes a little difficult to answer in this circumstances but one should be honest and


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quick while explaining it. Explain frankly whether you have faced any unfair circumstances or did

something wrong that pushed you under this situation. Neither you have to present your former employer

in a negative way nor a victim of yourself. Always explain what you have learned from this experience in

making you stronger.

Question: 3. What's Your Biggest Weakness? Answer: This is a typical and bit difficult question

that every job applicant faces. Here are certain tips to tackle interview questions particularly this

one. Interviewer wants to check your challenging a

Common Interview Questions Page -2

Question: 3. What's Your Biggest Weakness?

Answer:

This is a typical and bit difficult question that every job applicant faces. Here are certain tips to tackle

interview questions particularly this one. Interviewer wants to check your challenging ability in facing

adverse situation. However, the important thing that one should keep in mind that after discussing your

weakness point always try to mention the measures you have done to overcome it.

One should not confess something big but should consider a weakness that is real, understandable, work

related and relatively harmless. The interviewer is always in search for your ability of self-assessment anda commitment and your effort for self-development. Select a weakness that can be seen both in positive

as well as negative, but should not directly related to the job for which you are being interviewed.

Examples -

Procrastinate - I used to have a tendency to procrastinate but now I am prepared to make a strict

schedule for all my projects even setting up a deadline.

Time management Because of my busy schedule time management is a problem for me. But I have

recently purchased a PDA that can help me in keeping better organized.

Speaking in front of a group I used to get nervous while speaking in front of a group but now taking

public speaking classes and have become much more comfortable.
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Perfectionist Most of time I focus a little more on my project with intend to be a perfectionist. That brings

a little more stress but now I when I am working on a project, first I list out all priorities and then started

work on it.

Question: 4. Do You Have Any Questions for Me?Answer: This is one of the questions that every interviewer asks at the end but surprisingly the commonanswer is no which shows a wrong attitude. The answer should be yes follow ing a couple of thoughtfulquestions. The questions can be related to the company, the kind of position and even you can ask the

interviewer about his likes and dislikes about the company.

Always avoid asking questions on package like salary, vacation as these show that you are much moreinterested about the compensation than the job. You can ask about the kind of projects you have to work

if you will be selected. Also dont forget to ask the next step in the interview process of the job

Common Interview Questions Page - 4Posted on: March 25, 2008 at 12:00 AM

Question: 14. Are you a team player? Answer: Working together as a team is the key point in

achieving greater goal than anyone could have achieved individually. So, reply quickly with a fine

example that you are a team player. You can present examples

Common Interview Questions Page - 4

Question: 14. Are you a team player?

Answer: Working together as a team is the key point in achieving greater goal than anyone could have

achieved individually. So, reply quickly with a fine example that you are a team player. You can present

examples of your academics and athletics skills in school or college days. You can mention your previous

work in which you do assists your colleagues in several team projects as a member or a team leader.

Question: 15. How long would you expect to work for us if hired?

Answer: Dont specify any particular time period and your answer should reflect that you want to work for
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a long period provided both the organization and you are happy with the job.

I am looking for a long-term commitment and so want to work as long as my contribution is recognized.

Question: 16. Have you ever had to fire anyone? How did you feel about that?

Answer: This is a serious one, as the answer will show your whole organizational responsibility. Your

answer should be something like that you will like to fire someone when anyones personal ambition or in

general work comes against the betterment of the organization. When it comes to the organization it is

the duty of every committed employ to protect the organization.

Question: 17. What is your philosophy towards work?

Answer:This doesnt require a philosophical description here. The answer should be sim ple and positive

that you want to provide the best of your ability for the betterment of the organization.

Question: 18. If you had enough money to retire right now, would you?

Answer: Since you have to work then it is better to say no with a note that you like to prefer this kind of

work. But your answer can be yes if you really mean it.

Question: 19. Have you ever been asked to leave a position?

Answer: If not then say no but if you have come across such situation then be honest and give a brief

and never say anything negative about the individual or organization involved.

Question: 20. Explain how you would be an asset to this organization?

Answer: This question provides you a chance to highlight your positive points relating to your job and

how you can give benefit to the organization with your effort. Think a little ahead as far as your

relationship and company is concerned.

You can also mention that you are looking for the right opportunity to apply your present skills and at the

same time develop new ones from the experience and that would be an asset to the organization

---------------------------------------------------------------------------------------------------------------------------------------------------

Answer

#1

like this

my name is (full name ). i m21 yrs of age . in my family

my father is a teacher . my

mother is a housewife and i

have two elder brothers . i

have done my schooling from

C.B.S.E board delhi in 2004. i

3 Aman Kumar
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am pursuing graduation from

delhi unversity .

about my hobbies i like to play

cricket and reading the

newspaper..

(never say your work experiance)

aman kumar PH:- 9891482040(

do,t hesitate to ssk more )

Is This Answer

Correct ?

105 Yes

83 No

Re: how to say the self introduction

Answer

#2

take a print out better for u n

every one who have a prob

in first round.

well iam ...............

basically i hail from

...........

i was born /n /bought up from

.....

i hold my bachlors/masters

in........

iam the....... (studnt or

employee fill in blank)

prior to that i did my

intermediate from........

and i did my s.s.c from.......

iam persuing my ...............

ABOUT MY FAMILY BACKROUND


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my father Mr..............

he is a..........

my mother she is a........

i have ... sublings.

i have 2 brother n 2 sister.

I WOULD LIKE TO TELL U MY

STRENGTH.

I am result oridented

iam dedicated.

iam optimist.

I WOULD ALSO LIKE TO TELL U

ABOUT MY HOBBIES

I play cricket snnoker

I listeen to music.

........

........

My short term goal is

...............(ex= to complete

my

communication skill class with

confident)

my long term goal

is..........(ex= To work for

reliance or

i want to do ms mba or mtec

from ....)

My favrouite palce is

............(ex= hyderabad,

dubai,or

london.)

thank u sir for giving me a

wonderfull opertunity to

introduce my self thank yo.


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Marketing strategy

From Wikipedia, the free encyclopedia

Jump to:navigation,search

This article may need to be rewritten entirely to comply with Wikipedia'squality standards.

You can help. Thediscussion pagemay contain suggestions. (May 2009)

Marketing

Key concepts

Product marketingPricing

DistributionServiceRetail

Brand management

Account-based marketing

EthicsEffectivenessResearch

SegmentationStrategyActivation

ManagementDominance

Marketing operations

Promotional content

AdvertisingBrandingUnderwriting

Direct marketingPersonal sales

Product placementPublicity

Sales promotionSex in advertising

Loyalty marketingSMS marketing

PremiumsPrizes

Promotional media

PrintingPublicationBroadcasting

Out-of-home advertisingInternet
http://en.wikipedia.org/wiki/Marketing_strategy#mw-headhttp://en.wikipedia.org/wiki/Marketing_strategy#mw-headhttp://en.wikipedia.org/wiki/Marketing_strategy#mw-headhttp://en.wikipedia.org/wiki/Marketing_strategy#p-searchhttp://en.wikipedia.org/wiki/Marketing_strategy#p-searchhttp://en.wikipedia.org/wiki/Marketing_strategy#p-searchhttp://en.wikipedia.org/wiki/Wikipedia:Manual_of_Stylehttp://en.wikipedia.org/wiki/Wikipedia:Manual_of_Stylehttp://en.wikipedia.org/wiki/Wikipedia:Manual_of_Stylehttp://en.wikipedia.org/w/index.php?title=Marketing_strategy&action=edithttp://en.wikipedia.org/w/index.php?title=Marketing_strategy&action=edithttp://en.wikipedia.org/wiki/Talk:Marketing_strategyhttp://en.wikipedia.org/wiki/Talk:Marketing_strategyhttp://en.wikipedia.org/wiki/Talk:Marketing_strategyhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Marketing_operationshttp://en.wikipedia.org/wiki/Marketing_operationshttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Loyalty_marketinghttp://en.wikipedia.org/wiki/Loyalty_marketinghttp://en.wikipedia.org/wiki/SMS_marketinghttp://en.wikipedia.org/wiki/SMS_marketinghttp://en.wikipedia.org/wiki/SMS_marketinghttp://en.wikipedia.org/wiki/Premium_(marketing)http://en.wikipedia.org/wiki/Premium_(marketing)http://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Printinghttp://en.wikipedia.org/wiki/Printinghttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/File:Crystal_Clear_app_kedit.svghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Out-of-home_advertisinghttp://en.wikipedia.org/wiki/Broadcastinghttp://en.wikipedia.org/wiki/Publicationhttp://en.wikipedia.org/wiki/Printinghttp://en.wikipedia.org/wiki/Prize_(marketing)http://en.wikipedia.org/wiki/Premium_(marketing)http://en.wikipedia.org/wiki/SMS_marketinghttp://en.wikipedia.org/wiki/Loyalty_marketinghttp://en.wikipedia.org/wiki/Sex_in_advertisinghttp://en.wikipedia.org/wiki/Sales_promotionhttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Product_placementhttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Direct_marketinghttp://en.wikipedia.org/wiki/Underwriting_spothttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Marketing_operationshttp://en.wikipedia.org/wiki/Dominance_(economics)http://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Marketing_activationhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Marketing_effectivenesshttp://en.wikipedia.org/wiki/Marketing_ethicshttp://en.wikipedia.org/wiki/Account-based_marketinghttp://en.wikipedia.org/wiki/Brand_managementhttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Pricinghttp://en.wikipedia.org/wiki/Product_marketinghttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Talk:Marketing_strategyhttp://en.wikipedia.org/w/index.php?title=Marketing_strategy&action=edithttp://en.wikipedia.org/wiki/Wikipedia:Manual_of_Stylehttp://en.wikipedia.org/wiki/Marketing_strategy#p-searchhttp://en.wikipedia.org/wiki/Marketing_strategy#mw-head


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Point of saleMerchandise

Digital marketingIn-game advertising

In-store demonstrationWord-of-mouth

Brand ambassadorDrip marketingVisual

merchandising

vde

Marketing strategy is a process that can allow an organization to concentrate its limitedresources on the greatest opportunities to increase sales and achieve a sustainablecompetitive

advantage.[1]

Contents

[hide]

1Developing a marketing strategy

2Types of strategies

3Strategic models

4Real-life marketing

5See also

6References

7Further reading

[edit] Developing a marketing strategy

This article needs additionalcitationsforverification. Please helpimprove this articleby

adding citations toreliable sources. Unsourced material may bechallengedandremoved.

(June 2008)

Marketing strategies serve as the fundamental underpinning ofmarketing plans

designed to fillmarket needs and reachmarketingobjectives.[2]Plans and objectives are generally tested for

measurable results. Commonly, marketing strategies are developed as multi-year plans, with a

tactical plan detailing specific actions to be accomplished in the current year. Time horizons

covered by themarketing planvary by company, by industry, and by nation, however, timehorizons are becoming shorter as the speed of change in the environment increases .[3]Marketing

strategies are dynamic and interactive. They are partially planned and partially unplanned. See

strategy dynamics.
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Marketing strategy involves careful scanning of the internal and external environments.[4]

Internal environmental factors include themarketing mix, plus performance analysis and strategicconstraints.[5]External environmental factors include customer analysis,competitor analysis,

target marketanalysis, as well as evaluation of any elements of the technological, economic,

cultural or political/legal environment likely to impact success.[3][6]

A key component of

marketing strategy is often to keep marketing in line with a company's overarchingmissionstatement.[7]Besides SWOT analysis, portfolio analyses such as the GE/McKinsey matrix[8]or

COPE analysis[9]

can be performed to determine the strategic focus.

Once a thorough environmental scan is complete, astrategic plancan be constructed to identify

business alternatives, establish challenging goals, determine the optimal marketing mix to attainthese goals, and detail implementation.[3]A final step in developing a marketing strategy is to

create a plan to monitor progress and a set of contingencies if problems arise in the

implementation of the plan.

[edit] Types of strategies



(June 2008)

Marketing strategies may differ depending on the unique situation of the individual business.However there are a number of ways of categorizing some generic strategies. A brief description

of the most common categorizing schemes is presented below:

Strategies based onmarket dominance- In this scheme, firms are classified based on their marketshare or dominance of an industry. Typically there are four types of market dominance strategies:

o Leader

o Challenger

o Follower

o Nicher

Porter generic strategies- strategy on the dimensions of strategic scope and strategic strength.

Strategic scope refers to the market penetration while strategic strength refers to the firms

sustainable competitive advantage. The generic strategy framework (porter 1984) comprises two

alternatives each with two alternative scopes. These are Differentiation and low-cost leadership

each with a dimension ofFocus-broad or narrow.

o Product differentiation(broad)

o Cost leadership(broad)

o Market segmentation(narrow)

Innovation strategies This deals with the firm's rate of the new product development and

business model innovation. It asks whether the company is on the cutting edge of technology and

business innovation. There are three types:

o Pioneers

o Close followers

o Late followers
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12/18

Growth strategies In this scheme we ask the question, How should the firm grow?. There are a

number of different ways of answering that question, but the most common gives four answers:

o Horizontal integrationo Vertical integrationo Diversification

o Intensification

A more detailed scheme uses the categories[10]:

Prospector

Analyzer

Defender

Reactor

Marketing warfare strategies- This scheme draws parallels between marketing strategies and

military strategies.

[edit] Strategic models



(June 2008)

Marketing participants often employ strategic models and tools to analyze marketing decisions.

When beginning a strategic analysis, the3Cscan be employed to get a broad understanding of

the strategic environment. An Ansoff Matrix is also often used to convey an organization'sstrategic positioning of theirmarketing mix. The4Pscan then be utilized to form a marketing

plan to pursue a defined strategy.

There are many companies especially those in the Consumer Package Goods (CPG) market that

adopt the theory of running their business centered around Consumer, Shopper & Retailer needs.

Their Marketing departments spend quality time looking for "Growth Opportunities" in theircategories by identifying relevant insights (both mindsets and behaviors) on their target

Consumers, Shoppers and retail partners. These Growth Opportunities emerge from changes in

market trends, segment dynamics changing and also internal brand or operational businesschallenges.The Marketing team can then prioritize these Growth Opportunities and begin to

develop strategies to exploit the opportunities that could include new or adapted products,

services as well as changes to the 7Ps.

[edit] Real-life marketing

Real-life marketing primarily revolves around the application of a great deal of common-sense;dealing with a limited number of factors, in an environment of imperfect information and limited

resources complicated by uncertainty and tight timescales. Use of classical marketing techniques,

in these circumstances, is inevitably partial and uneven.
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13/18

Thus, for example, many new products will emerge from irrational processes and the rational

development process may be used (if at all) to screen out the worst non-runners. The design ofthe advertising, and the packaging, will be the output of the creative minds employed; which

management will then screen, often by 'gut-reaction', to ensure that it is reasonable.

For most of their time, marketing managers use intuition and experience to analyze and handlethe complex, and unique, situations being faced; without easy reference to theory. This will often

be 'flying by the seat of the pants', or 'gut-reaction'; where the overall strategy, coupled with theknowledge of the customer which has been absorbed almost by a process of osmosis, will

determine the quality of the marketing employed. This, almost instinctive management, is what

is sometimes called 'coarse marketing'; to distinguish it from the refined, aesthetically pleasing,form favored by the theorists.

[edit] See also

Business model

Customer engagement Market segmentation

Pricing strategies

[edit] References

1. ^Baker, Michael The Strategic Marketing Plan Audit2008.ISBN 1902433998. p.3

2. ^Marketing basicsMarketing strategy based on market needs, targets and goals.

3. ^abcAaker, David Strategic Market Management2008.ISBN 97804700562334. ^Hausman Marketing Letter Definition of Marketing Series5. ^Aaker, David Strategic Market Management2008.ISBN 9780470056233.

6. ^http://www.marketingthatworks.tv/marketing-explained-in-short-easy-words/definition-of-marketing-series-marketing-strategy.html MarketingThatWorks.TV

Marketing Strategy.

7. ^Baker, Michael The Strategic Marketing Plan Audit2008.ISBN 1902433998. p. 278. ^[1]9. ^COPE analysis explained10.^Miles, Raymond (2003). Organizational Strategy, Structure, and Process. Stanford: Stanford

University Press.ISBN0804748403.

[edit] Further reading

Laermer, Richard; Simmons, Mark, Punk Marketing, New York : Harper Collins, 2007ISBN 978-0-06-115110-1(Review of the book by Marilyn Scrizzi, inJournal of Consumer Marketing 24(7),

marketing

Definition
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14/18

The management process through which goods and services move from concept

to the customer. As a practice, it consists in coordination of four elements called

4P's: (1) identification, selection, and development of a product, (2)

determination of its price, (3) selection of a distribution channel to reach the

customer's place, and (4) development and implementation of a promotional

strategy.

As a philosophy, marketing is based on thinking about the business in terms of

customer needs and their satisfaction. Marketing differs from selling because (in

the words ofHarvard Business School's emeritus professor of marketing

Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of

getting people to exchange their cash for your product. It is not concerned with

the values that the exchange is all about. And it does not, as marketinginvariably does, view the entire business process as consisting of a tightly

integrated effort to discover, create, arouse, and satisfy customer needs."

Q: What is a brand?A: Any brand is a set of perceptions and images that represent a company, product or service.While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually muchlarger. A brand is the essence or promise of what will be delivered or experienced.Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brandsare generally developed over time through:

Advertisements containing consistent messaging Recommendations from friends, family members or colleagues Interactions with a company and its representatives Real-life experiences using a product or service (generally considered the most important

element of establishing a brand)

Once developed, brands provide an umbrella under which many different products can be offered-

-providing a company tremendous economic leverage and strategic advantage in generating

awareness of their offerings in the marketplace.

What Does Brand EquityMean?

The value premium that a company realizes from a product with a recognizable name ascompared to its generic equivalent. Companies can create brand equity for their products by

making them memorable, easily recognizable and superior in quality and reliability. Massmarketing campaigns can also help to create brand equity. If consumers are willing to pay more

for a generic product than for a branded one, however, the brand is said to have negative brand

equity. This might happen if a company had a major product recall or caused a widely publicizedenvironmental disaster.
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15/18

Investopedia explains Brand Equity

The additional money that consumers are willing to spend to buy Coca Cola rather than the store brand ofsoda is an example of brand equity.

One situation when brand equity is important is when a company wants to expand its product line. If the

brand's equity is positive, the company can increase the likelihood that customers will buy its new product

by associating the new product with an existing, successful brand. For example, if Campbells releases a

new soup, it would likely keep it under the same brand name, rather than inventing a new brand. The

positive associations customers already have with Campbells would make the new product more enticing

than if the soup had an unfamiliar brand name.

Read more:http://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQ

Brand Loyalty

What Does Brand LoyaltyMean?

When consumers become committed to your brand and make repeat purchases over time. Brand loyalty

is a result of consumer behavior and is affected by a persons preferences. Loyal customers will

consistently purchase products from their preferred brands, regardless of convenience or price.

Companies will often use different marketing strategies to cultivate loyal customers, be it is through loyalty

programs (i.e. rewards programs) or trials and incentives (ex. samples and free gifts).

Investopedia explains Brand Loyalty

Companies that successfully cultivate loyal customers also develop brand ambassadors consumers

that will market a certain brand and talk positively about it among their friends. This is free word-of-mouth

marketing for the company and is often very effective.

Read more:http://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQd
http://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQhttp://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQhttp://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQhttp://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQdhttp://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQdhttp://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQdhttp://www.investopedia.com/terms/b/brand-loyalty.asp#ixzz1eyxATgQdhttp://www.investopedia.com/terms/b/brandequity.asp#ixzz1eywsHPdQ


16/18

Measure ofbrand loyalty in which a consumer will choose a particular brand in presence

ofcompeting brands, but will accept substitutes if that brand is not available.

Re: why should i select you?

Answer#1

i feel iam efficient for thispost as i can implement my

skills and knowledge very

effectively. And i have good

learnin g capability.


Answer

#4

i am a very talented guy

and i can share my

ideas,skills,knowledge

effectively and i will workhard for

the development of your

company


Answer

#8

I can contribut my knowlege

with ur company as well as i

feel if u realy want someone

who is aggressive towards

hardwork, leadership qualityand honest in all, you met

the

right person.


Answer

#9

i am very good hardworker i can

work for a company at any

situation so ican put my maximum

effort to work in ur

companyRe: how to answer freshers "tell me about your self?"

Answer

#2

i m HEENA AHUJA AS MY NAME MEANS

'MEHNDI' WHICH LEAVES ITS

COLOUR WHERE V PUT SIMILARLY I

also leave my impression
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17/18

where ever i go, by my nature n

by my qualities.I can put

all my efforts to create high

performance.I like to

interact with different people.

My strength is self-confidence n my mom. My weakness

is i get easily motivated

by the person.n one thing I AM MY

FAVOURITE n rest u can

analyze.

#3

i have good interpersonal skills, and i have

the

leadership qualities,for example in my U.G i am

the class

representative.my strengh is good programming

language, i

can understand any problem given to me

easily.my weakness

is , when i am doing some work ,if anybody ask

to me do

this means i will help to us immediately

without finishing

my jobs,but some persons are misusing this.

Re: how to answer freshers "tell me aboutyour self?"

Answer

#4

My name is Saba and I am Post

Graduate with an additional

Iata Certified Course.I am a

goal oriented person an would

use all my abilities to achive

my target.I have good

communication skills with

effective leadership

qulities.Iam really proud of my self and

believe in making my company

proud too.

Re: how to answer freshers "tell me about your self?"

Answer i am vidhya(b.e electrical and
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18/18

#6 electronics engineering)2007

passout.my native is namakkal.i

did my schooling in my

native itself.i am a school first

student in 10,12.i did my

graduation in pgpcet.namakkal.i ama active person.i have

good leadership qualities.i am a

athletic player..too i won

district level prizes.i did

electrical based project in

final year.project title...my

hobbies are playing

volleyball,computer games.my

positive points making friends

easily..negative i dontknow..

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pramod uniyal