PowerPoint Presentation

OprahprobonoOprobono

Team Oprobono

O

Cheryl Timoney Program, BARachel Kim Program, BALola Adele-Oso Program, DCDaphne Chan F&A, BA

Include pictures of team.

2Transformational Power of Pro Bono: Space Redesign

SPACE IS JUST THE BEGINNING

Dont trust/see value in pro bono/corprationsMeeting mission and pro bono not alignedFundraising, fundraising, fundraising!No resources/ expertise to manage pro bono

Urgent needs and pro bono time not alignedBEFORE pro bono makeover

AFTERIncreased self-worth/confidence Increased professional development & staff satisfaction/moraleIncreased comfort & trust with cross-sector partnerships/professional servicesUnderstanding that own capacity building is CORE to missionknowledge + experience change in behavior (lets do more pro bono!)

Cultural relevance Not how nonprofits have functionedLack of trust in pro bono/corporations No resource/expertise to manage pro bono volunteersDouble bottom line meeting mission + budget, not seeing the value of capacity building as equal meeting programming mission?Sense of urgency not aligned with pro bono time

Broken window theory good space, leads to good feelings.why space design is good tangible, Using the Broken Window theory not only are these nonprofits getting amazing space that meets their needs and their constituents, they realize working cross-sector, increases their self worth, confidence, increases comfort and experience in working with professional services folks, that theyre deserving of high quality professional services, realize organizations can benefit from professional services. Each space design will include (if possible) pro bono working space folks have top of mind where staff, volunteers, board, clients can brainstorm and implement new pro bono ideas. Make sure its something that is appropriate and that they can sustain

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Develop campaign message around transformative power of pro bonoEnroll Oprah to be our Influencer (& messenger)Adopt pro bono for one year as her message across her media platformsLaunch campaign with Pro Bono Space Redesign Contest 12 deserving nonprofits across the country selected(The 12 nonprofits will also receive a pro bono coach for the year)Produce a documentary on her network follow these storiesShowcase one of the 12 nonprofits in O Magazine each month Promote LinkedIn and other pro bono marketplace platforms

Transformational Power of Pro Bono

Broken window theory good space, leads to good feelings.why space design is good tangible, Using the Broken Window theory not only are these nonprofits getting amazing space that meets their needs and their constituents, they realize working cross-sector, increases their self worth, confidence, increases comfort and experience in working with professional services folks, that theyre deserving of high quality professional services, realize organizations can benefit from professional services. Each space design will include (if possible) pro bono working space folks have top of mind where staff, volunteers, board, clients can brainstorm and implement new pro bono ideas. Make sure its something that is appropriate and that they can sustain before and after our space, that other space that joel forwarded.

4Quantitative and Qualitative MeasurementsIncreased awareness more site traffic (relative to baseline) on LinkedIn and other major pro bono marketplace platformsIncreased use of pro bono - more postings on Linkedin and other marketplace platformsPre and post campaign feedback from the 12 winners and their communitiesChanges in social media metrics - #oprobono, retweets, blog posts and comments

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Diffusion of Innovation TheoryMore influencersO effectOprobonoJust the Beginning

Engage NPO influencers to maximize scaleGeoffrey Canada(Harlem Childrens Zone)Bill Gates (BMGF)Michelle Obama (White House)Bill Drayton (Ashoka)

3 million paid subscribers to O Magazine (thats not total views)3 million viewers on her prime time shows

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