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Document: Local Action Plan 4th May 2011 Original: Czech

Prague: 3rd Local Action Plan AGE AND INSECURITY

ACTIVE A.G.E. – Urbact II Thematic Network

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Table of contents

Prague: 3rd Local Action Plan .................................................................................................... 1

AGE AND INSECURITY ......................................................................................................... 1

Table of contents ........................................................................................................................ 2

1. Introduction ............................................................................................................................ 3

2. Prague: city with the oldest age structure in the Czech Republic .......................................... 5

3. Focusing on policies at local level ......................................................................................... 7

4. Aims ....................................................................................................................................... 8

5. Problem analysis .................................................................................................................... 9

6. Aims, objectives and activities ............................................................................................. 12

6.1 Objective 1: Measures to combat social exclusion amongst older people ..................... 12

6.1.1 Activities A1 ............................................................................................................ 12

6.1.2 Activities B1 ............................................................................................................ 13

6.1.3 Activities C1 ............................................................................................................ 13

6.2 Objective 2: Increasing awareness ................................................................................. 14

6.2.1 Activities A1 ............................................................................................................ 14

6.2.2 Activities B1 ............................................................................................................ 15

6.2.3 Activities C1 ............................................................................................................ 15

6.3 Objective 3: Education of persons getting in the contact with elderly citizens .............. 16

6.3.1 Activities A1 ............................................................................................................ 16

6.3.2 Activities B1 ............................................................................................................ 17

6.3.3 Activities C1 ............................................................................................................ 17

7. Time Schedule ...................................................................................................................... 18

8. Cost Estimate ........................................................................................................................ 19

Attachment ............................................................................................................................... 20

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1. Introduction

Population aging is a current issue for nearly whole Europe. This problem is generally caused by low fertility rate, increased life expectancy or aging of "baby boom" generation. The total fertility rate in Europe is now about 1.5 children per woman. The lowest fertility rate in 2006 was in Poland and the Slovak Republic, about 1.3 children per woman. On the contrary the highest fertility rate (about 1.8 children per woman) was in Denmark, Ireland, France and Finland. Life expectancy has risen over the past 50 years approximately by 10 years. This was mainly due to improving socioeconomic and environmental conditions as well as better medical care and treatment.

Between 1960 and 2006, the proportion of older people (65 years and over) has risen from estimated 10% to nearly 17% in the EU-27. And we can find many signs that this trend will continue. In the EU the proportion of elderly people (aged 65 and over) will increase from 16.4% in 2004 to 29.9% in 2050, which means from 73.3 million in 2004 to 134.5 million in 2050). The highest proportion of elderly people is expected in Spain, Italy and Greece (about 33%).1

Population aging will bring many opportunities and challenges such as economic, budgetary or social ones. It will definitely affect the economic growth as the government spending will have to increase. Governments should think about the pension reform and also adopt the active labour market policies to reduce age related discrimination and also to guarantee the sustainability of the pension systems. The new welfare system should also adopt adequate and cost-effective long-term care and effective health system. On the other hand from the economic point of view the new system should also promote higher fertility. Overall, the governments should try to avoid poverty and social exclusion.

The situation in the Czech Republic and in Prague is quite similar to that European one which was mentioned above. In the recent years we can see the increase of number of older people. According to the recent projection of Czech statistical office2 in 2014 in all Czech regions there will be more older people (aged 65 and over) than children (aged 0-14). And this difference should increase in the future. In Prague the situation is even worse. There are more elderly people than children today. And in 2027 the number of elderly people is expected to be twice as big as the number of children. When we compare the employment rate of older people (55-64 years old), the Czech Republic is an average. The employment rate of this group is about 46,5% and it has increased about 5,5% since 2002. But in the EU we can see many countries where the employment rate of older people is about 70% (Sweden) and on the other hand for example in Malta, the employment rate is only about 30%.

1 COM (2009) The Social Situation in the European Union 2008, 3. Ageing of the population.

http://ec.europa.eu/social/BlobServlet?docId=2842&langId=en 2 CZECH STATISTICAL OFFICE: Projection of population in regions in the Czech Republic till 2065

http://www.czso.cz/csu/2010edicniplan.nsf/p/4021-10

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This Local action plan on the subtheme “Age and insecurity” is necessary to identify a solution of the problem in the field of the social integration of persons aged 65 years and more and unemployed over 50 years. Thus to ensure that elderly are incorporated into society and to prevent their exclusion from various reasons, such as poverty, housing, lack of access to information, lack of appropriate activities. The importance of measures for inclusion of older people into society is increasing, especially due to the current trend, when the residential services do not come first, but the number of elderly people living in their homes is increasing. With this trend the threat of social exclusion is increasing. It is necessary to ensure effective provision of information in order to at least partially solve the problem of the elder people having a problem of storing information and often do not even know where to get the information.

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2. Prague: city with the oldest age structure in the Czech Republic

Prague is a capital city of the Czech Republic and ranks among the most economically advanced regions of the European Union. It generates nearly a fourth of the Czech Republic´s GDP, with the service sector as the most significant contributor. It is quite clear that the significance and the position of Prague can potentially influence the competitiveness and economic development of the Czech Republic. Its population is about 1.7 million people.

The Czech capital has the oldest population age structure. The average age (41.6 years in 2009) is consistently the highest of all regions (40.6 in the Czech Republic) and is still slightly increasing. Life expectancy of women from Prague (2004-2008 average) was 80.4 years and men 75.3 years (in the Czech Republic women 79.4 and men 73 years).

Table 1 The development of indicators of population age structure of Prague and Czech Rep.

1998 2000 2002 2005 2009

Prague CR Prague CR Prague CR Prague CR Prague CR

Average age 40,6 38,2 41,2 38,8 41,5 39,3 41,7 40,0 41,6 40,6

Age index 114,4 80,6 120,6 85,5 123,4 89,2 126,9 97,0 129,5 107,0

Economic burden index 44,2 44,4 42,5 43,0 40,7 41,8 38,7 40,6 49,0 41,7

Source: ČSÚ Notes: The age index - number of persons aged 65 and over per 100 children aged 0-14 years. Economic burden index - number of children aged 0-14 years and persons aged 65 years per 100 persons aged 15-64.

The aging of population of Prague proceeds in recent years mainly due to a significant decline in the number of children. In 2009 in Prague, there were 155,000 children under the age of 14 (12.4%3, which was 41,000 less than a decade ago (196 thousand in 1994). In Prague, the low proportion of children in recent years also influenced by frequent evictions of young families with children in the neighbourhood of Prague.

Every other elderly is at least partially dissatisfied with his life. It results from a survey about the status and living conditions of elderly in Prague4 in 2008.

3 CZECH STATISTICAL OFFICE: Demographic Yearbook 2009.

http://www.czso.cz/csu/2010edicniplan.nsf/p/4019-10 4 http://socialnipece.praha.eu/public/4d/4c/53/170337_4_Studie_seniori2008.pdf

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The study showed that the most common problem that bothers Prague elderly has health characteristics. They are followed by financial difficulties. Elderly less often choose problems, such as the relationship of people to elderly, housing, transport and infrastructure ...

The study showed that older people often live in their own home, cooperative apartment or live in a rented city or a private owner's apartment. Another study from 2010 showed that average accommodation costs of an average family of Prague elderly are 7 631 Czech crowns, out of which rent is 4 868 Czech crowns and 2 763 Czech crowns are other costs. Furthermore, this study showed that accommodation costs of an average Prague elderly constitute 46 per cent of their rent and 41 per cent of their overall costs. Concerns about the ability to finance their housing showed with most elderly who live in rented flats5. This concern of tenants of city apartments was associated mainly with the deregulation of rents.

Experience and European comparative studies6 suggest that in the Czech Republic the social exclusion especially threatens the elderly with low income, with poor health and isolated elderly with poor family relationships. However, in contrast with Western Europe, the amount of income elderly has much greater influence on the social exclusion of older people in the Czech Republic and other new EU member states.

5 City of Prague (2008): Statistics and sociological studies on the status and living conditions of elderly in the City of Prague; http://socialnipece.praha.eu/public/4d/4c/53/170337_4_Studie_seniori2008.pdf 6 E.g. HOFF, ANDREAS (2008): Tackling Poverty and Social Exclusion of Older People – Lessons from

Europe; http://www.ageing.ox.ac.uk/system/files/Working%20Paper%20308.pdf

JEHOEL-GIJSBERS, GERDA; COK, VROOMAN (2008): Social Exclusion of the Elderly. A Comparative Study of EU Member States.

http://www.ceps.eu/ceps/download/1527

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3. Focusing on policies at local level

The policy at local level in Prague focuses at:

1. Leisure, educational and other activities on inclusion of elderly

2. Social and care services

Currently, activities for social integration of elderly are concentrated mainly on the leisure and educational activities and consultancy services. The issue of social inclusion in the capital city Prague is in background, because many elderly need to provide for their basic needs, in particular an adequate income and care. The capital city of Prague lacks systematic mapping of the situations of the elderly by social workers - what are their problems and needs (financial, health care ...), including the issue of the social exclusion. Although the leisure and educational activities for elderly are organized, those who have the problems, often participate those who do not have problems. People who actually suffer from social exclusion often do not take part in these activities because of solving their problems. In this area of the city of Prague aims to increase measures to identify elderly who are at risk of social exclusion or other risks.

Activities for the social inclusion and consultation of elderly are ensured in particular by: the city and its established organizations (centres of social services, nursing services, day care centres), under which work e.g. elderly clubs, non-profit organizations (eg, Hestia, o.s., Elpida plus o.p.s.; Remedium Praha, o.s....). Similarly as in the case of care services, the City of Prague lacks the coordination in activities for social inclusion of older people.

One of the key problems identified by Prague experts in the capital city is the lack of awareness about activities and services for elderly provided by various organizations. Information services are provided by individual municipal districts, the Prague City Hall and non-profit organizations. However, the targeted coordination in providing of information is missing. Due to this reason elderly often do not know who to contact. People working with elderly either have information about the activities of the organization, or just have information they seek themselves.

In the field of civil dialogue in the capital Prague and its urban areas there are structures on the involvement of elderly citizens and organizations representing their interests (e.g. the Coordination Commission for the planning of social services, expert advice, working groups). It is possible to improve the quality of civil dialogue.

Each social service organization has its own life-long learning system. Training courses for employees of governmental organizations of the City of Prague (the Prague City Hall) are also provided by employment offices and the Prague City Hall.

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4. Aims

Aims that have inspired the implementation of this Local Action Plan can be summarized as:

• to improve measures to identify elderly who are at risk of social exclusion and other problems

1. establishment of a system of field social workers

2. training and education of persons with whom elderly come in contact (e.g. physicians, staff care services...), in the problem of social exclusion, so that they can identify potential problems and be able to provide some basic advice, i.e. advise elderly on how to contact the institution

• social accommodation for elderly who cannot afford to finance own living • support for counselling, recreational, educational and awareness raising activities

for elderly

- activities for elderly who live at home (e.g. elderly clubs, advisory offices) but also in institutional care - cooperation with schools, libraries, medical facilities - ensure availability of activities for elderly, ideally close to institutions such as - schools, libraries, health facilities - support of services encouraging elderly people to participate in inclusive activities outside the home (e.g. ensuring the transportation) - neighbourhood activities for elderly with no health problems

• raise awareness of older people about the activities of social integration, assistance with problem-solving and participation in civic life:

1. establishment an information system to support the dissemination of information and knowledge, to teach elderly people where they can find information;

2. development information material (leaflets, internet, etc.);

3. organization of awareness raising campaigns in cooperation with interest groups;

• intergenerational activities and media campaigns improving the society attitudes towards the elderly and awareness about aging issues;

• promotion of volunteerism, let it be volunteering of young people (students, graduates or the elderly volunteering (, unemployed close to retirement), this measure should be associated with the fact that 2011 is designated as the European Year of Volunteering

• participation in civic life - the involvement of elderly citizens and organizations representing their interests (non-profit organizations, , Council of elderly citizens, urban areas, homes for elderly, etc.) in design, implementation and evaluation of local policies

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5. Problem analysis Given the aforementioned analysis of the future situation in Prague, we identified the major problems in the social and civic inclusion of 4 of the following: 1. Social exclusion of older people for health and financial treasons and their problematic identification; 2. Lack of financial and human resources of institutions working with the elderly and poor legislation; 3. Lack of awareness level of elderly; 4. Insufficiently working intergenerational relations, public awareness about ageing and negative stereotypes of elderly in society, which is supported by media image

a conceptual map (Figure 1) visualizes these fundamental problems, their causes and effects. This analysis is based on discussions among members of a local support group and the "Statistical sociological study on the status and living conditions of older people in the capital city of Prague"7

The main problem is social exclusion of elderly, which may be caused by various factors, especially lack of financial resources, health problems, and lack of family relations. Sometimes they are at risk of social exclusion and unemployment close to retirement (50 + group), and for this reason it would be appropriate to extend the target group of this Local Action Plan. For elderly with minimal contact with the company is not easy to identify a problem already at its roots.

Although the identification of socially excluded elderly is complicated, field workers frequently visiting the elderly should be able to identify problems in time. Even though district authorities of Prague and institutions working with the elderly perceive this need, they do not have the financial nor personnel resources to finance these activities. The organizations who are responsible for helping elderly, often learn about the problems of an individual only when they come to them.

The situation in the services where the elderly in these situations may apply (e.g. counselling and emergency phone lines), may in the near future worsen, since the functioning of some of them is currently endangered due to lack of funds - especially for non-profit organizations. Moreover, in addressing the problems they are often encountered by the legislative barriers (e.g. low-income elderly do not reach the means of Assistance in Material Funds, social workers must obtain the consent of the elderly's entry into the apartment...).

7 Prague City Hall: A statistical and sociological studies on the status and living conditions of elderly in Prague

http://www.rscr.cz/prispevky/Studie.pdf

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On the other hand even if some older people want to solve their problem, they have a lack of information. They do not know often where to go for advice or the information is very fragmented. In Prague there is not one place (institution) which would straddle all the information sites. Lack of information is therefore obvious for both providers as well as for users. People are not interested in prevention, they will seek information only when the problem occurs. Another problem is that elderly are struggling to keep their own information and therefore the form in which their individual information will be disclosed should also be important.

The existing problems could be addressed effectively by an active civic and intergenerational dialogue at national and local level. It is necessary to actively engage and listen to elderly citizens, institutions working with the elderly and those who represent their interests. Civil society should be involved in the design, implementation and evaluation of national and local policies. On the other hand elderly are facing misapprehension from majority society. Most commonly it is caused by the negative image of older people in society and the society not being well informed on the issue of age and aging.

Other challenges may include: the availability of activities for elderly, help with transportation (particularly in the winter months).

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Graph: Diagram of the problem

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6. Aims, objectives and activities As the analysis of the problem showed, the target population of this Local Action Plan should be people over 50 years of age. The main aim of this document should be, therefore:

1. Measures to combat social exclusion amongst older people;

2. Raising awareness of older people of integrating social activities and assistance with solving their problems;

3. Educate those in contact with the elderly about their problems and possible options to solve them. In the following section each objective will be specified by a certain number of operational objectives. Each operational objective will have its own activities as well as indicators of results and outcomes.

6.1 Objective 1: Measures to combat social exclusion amongst older people Achieving the first objective involves the implementation of the following activities:

A. Pilot project of field social workers, who would attend, identify and help solve challenges of elderly;

B. Activities for older people and their education outside their home; C. Neighbourhood inclusion activities for elderly.

6.1.1 Activities A1

The first group of activities is focused on the establishing a system of social workers who would visit and communicate with elderly in the region. To identify the challenges of elderly at the lowest level, these workers would be ideally active under the municipal districts of City of Prague or eventually under institutions established by the city districts. These field workers should be able not only to identify the problems but also to recommend or facilitate contact with the institution, which is able to help the elderly. The municipal districts would work closely with social, health care, nursing, counselling, inclusive and other kinds of services. Training of the social workers should be complex, in order to prepare workers for the problems they can be encounter - e.g. social, medical, legal, financial. The program of field workers could be tested in a pilot project in a limited area.

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6.1.1.1 Result indicators - the number of elderly contacted - the number of identified elderly with problems - the quality of service

6.1.1.2 Output indicators

- the number of correctly identified problems of elderly - solving problems of elderly by the competent institutions - level of satisfaction of participants

6.1.2 Activities B1

Another group of activities is focused on the organizing various activities on the social inclusion of elderly outside their home or in institutional care. These activities may include a variety of projects. They may be e.g. exchange of skills or leisure activities - either regular (clubs, elderly clubs activities) or occasional events (e.g. trips, events, special holidays such as Easter, Mardi Gras...). Another type of activities are educational ones (e.g. workshops with police officers, firefighters, paramedics on the topic of health, safety courses, classes focused on practical skills such as low-cost cooking). Their organizers would be different institutions – Prague City Hall, city districts and their contributory organizations, non-profit organizations etc.

6.1.2.1 Result indicators - the number of elderly involved in activities - the number of socially involved elderly and elderly with difficulties - the quality of activities

6.1.2.2 Output indicators

- the number of elderly involved in activities - the number of socially involved elderly and elderly with difficulties - level of satisfaction of participants

6.1.3 Activities C1

Other activities are activities on the inclusion of elderly into the neighbourhood (e.g. Adoption of an elderly, neighbourhood assistance). These activities could be covered by Prague City Hall, a municipal authority or non-profit organizations that would coordinate these projects and monitor their implementation. Volunteers, residents of elderly

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neighbourhoods would assist the elderly or organize activities for them such as trips, visiting cultural events, visiting the elderly people or the volunteers, etc.

6.1.3.1 Result indicators - the number of volunteers involved in the project - the number of elderly involved in the project - the quality of partnership between the volunteer and the elderly

6.1.3.2 Output indicators - the number of volunteers involved in the project - the number of elderly involved in the project - the number of jointly organized activities of an elderly and a volunteer - the volunteer's satisfaction with the project - the elderly's satisfaction with the project

6.2 Objective 2: Increasing awareness

Achieving the second objective involves implementation of the following activities:

A. Creation of an information system; B. Organization of interactive and interesting awareness campaigns; C. Distribution of information leaflets.

6.2.1 Activities A1

The first group of activities is focused on establishing an information system for elderly citizens. It would be an office, where elderly could go to if they needed any information. Here they would be able to obtain any information about services and activities organized in the capital city of Prague and eventually of discounts for elderly, including recreational, educational and cultural activities on their inclusion. The city of Prague in this area will work with municipal districts, social service providers and elderly themselves.

6.2.1.1 Result indicators - the number of consultations provided - the number of people informed about this centre - the quality of services provided

6.2.1.2 Output indicators - the number of elderly who visit the information centre

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- the level of satisfaction of participants - improving the level of knowledge and the preservation of knowledge

6.2.2 Activities B1

Organization of interactive and interesting awareness raising campaigns aimed at informing elderly and their relatives about activities, services and counselling to elderly. This activity would be closely linked with the creation of an information centre, which would then provide services such as organizing various educational activities and information campaigns in order for elderly and their loved ones to learn about their rights and options.

6.2.2.1 Result indicators - the number of events where information campaigns took place - number of consultations according to age, sex, educational level or occupation - quality and competence of persons providing information and counselling - the number of distributed information materials - the number of and the quality of teachers and lecturers 6.2.2.2 Output indicators - the number of persons who rated the information as beneficial - improvement in the knowledge level

6.2.3 Activities C1

The last group of activities in this objective is focused on creating information for elderly citizens in recreational, educational activities and other services that would be distributed at the information centre and during the educational and cultural events.

6.2.3.1 Result indicators - the number of printed materials - the quality of printed materials - the number of people using these materials

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6.2.3.2 Output indicators - the number of participants who rated this material as of a high quality - the number of participants who rated this material as helpful

6.3 Objective 3: Education of persons getting in the contact with elderly citizens

Under this objective the following secondary objectives would be implemented:

A. Education of health care workers B. Education of the Prague City Hall workers and municipal districts C. Education of care services staff

6.3.1 Activities A1

A large portion of elderly, including those at risk of medical, financial, housing and other difficulties, regularly go to the doctor either because of medical difficulties or a precaution. Doctors and the medical staff should be trained for recognizing types of problems which elderly citizens in Prague face and for finding their solutions so they are able to give their patients the best advice about where to go.

6.3.1.1 Result indicators - the number of recommendations of medical staff to elderly - the number of elderly who have contacted the organization because of medical staff’s recommendation - improvement of the quality of patient’s life - the quality of an advice of the medical staff

6.3.1.2 Output indicators - the number of elderly who evaluated the medical staff’s advice as beneficial in solving their problems - the number of elderly who contact the institution or participate in activities because of a recommendation from medical staff - improvement of the quality of patient's life

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6.3.2 Activities B1

Another institution whose workers come in touch with elderly citizens with difficulties are local government employees. The Prague City Hall and municipal districts employees should also be trained about the spectrum of problems which the elderly face in Prague, not only in their field. The aim of this measure is that municipal districts workers are able to assist and supervise a comprehensive solution to problems of the elderly citizens. 6.3.2.1 Result indicators - difficulties of elderly identified by staff of local government - a comprehensive solution to the case of an elderly - the quality of handling the case of an elderly 6.3.2.2 Output indicators - the number of elderly who evaluated the assistance of local governments with solving their problems as beneficial - the number of elderly who contact other institutions or participate in activities because of the recommendations of local authorities - improvement of the city / district residents' quality of life

6.3.3 Activities C1 Another area in which workers should be educated on the entire spectrum of elderly' problems and their solutions are caring services. 6.3.3.1 Result indicators - the number of problems of elderly identified by worker of a care service - improvement of the care services client's quality of life 6.3.3.2 Output indicators - the number of elderly who evaluated the advice of care services worker as beneficial to solving their problems - the number of elderly who contact other institutions or participate in activities because of the recommendation of the care services worker - improvement of the care services client's quality of life

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7. Time Schedule Time schedule of activities of Local Action Plan is 36 months. The time budget was calculated for 20 days per month.

Activity Duration 1 Field workers 600 days 2 Activities for elderly citizens away from

home 300 days

3 Neighbourhood inclusion activities for elderly

300 days

4 Information centre 600 days 5 Information materials 60 days 6 Educational courses 400 days 7 Information campaigns 100 days 8 Education of persons coming in the

contact with elderly citizens 200 days

9 Monitoring 100 days 10 Communication 700 days

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8. Cost Estimate

We assume that the total project cost would be € 573,000.00.

Project costs

Expenditure items Total 1 Field workers € 200,000.00 2 Activities for elderly citizens away from

home € 90,000.00

3 Neighbourhood inclusion activities for elderly

€ 40,000.00

4 Information centre € 60,000.00 5 Information materials € 30,000.00 6 Educational courses € 20,000.00 7 Information campaigns € 40,000.00 8 Education of persons coming in the

contact with elderly citizens € 80,000.00

9 Monitoring € 9,000.00 10 Communication € 4,000.00

Total € 573,000.00

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Attachment Objective 1

Operational objectives

Activities Result indicators Output indicators

Measures to combat social exclusion amongst older people

A - Pilot project of field social workers

A1 – Pilot project of field social workers, who would attend, identify and help solve challenges of elderly. Ideally they would be active under the municipal districts of City of Prague or institutions established by the municipal districts.

- the number of elderly contacted - the number of identified elderly with

problems - the quality of service

- the number of correctly identified problems of elderly

- solving problems of elderly by the competent institutions

- level of satisfaction of participants

B - Activities for older people outside their home

B1 – Various activities on social inclusion of elderly away from their homes. These are leisure activities – regular or occasional activities – but also educational activities.

- the number of elderly involved in activities

- the number of socially involved elderly and elderly with difficulties

- the quality of activities

- the number of elderly involved in activities

- the number of socially involved elderly and elderly with difficulties

- the quality of activities

C – Neighbourhood inclusion activities for elderly

C1 - Other activities are activities on the inclusion of elderly into the neighbourhood (e.g. Adoption of an elderly, neighbourhood assistance). These activities could be covered by Prague City Hall, a municipal authority or non-profit organizations that would

- the number of volunteers involved in the project

- the number of elderly involved in the project

- the quality of partnership between the volunteer and the elderly

- the number of volunteers involved in the project

- the number of elderly involved in the project

- the number of jointly organized activities of an elderly and a volunteer

- the volunteer's satisfaction with the

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coordinate these projects and monitor their implementation. Volunteers, residents of elderly neighbourhoods would assist the elderly or organize activities for them such as trips, visiting cultural events, visiting the elderly people or the volunteers, etc.

project - the elderly's satisfaction with the

project

Objective 2 Operational objectives

Activities Result indicators Output indicators

Increasing awareness

A – Creation of an information system for elderly.

A1 – An office, where elderly can go to get all information on services and activities in the capital city of Prague, including recreational, educational and cultural activities on their inclusion.

- the number of consultations provided

- the number of people informed about this centre

- the quality of services provided

- the number of elderly who visit the information centre

- the level of satisfaction of participants

- improving the level of knowledge and the preservation of knowledge

B – Awareness raising campaign about services, counselling and activities for elderly

B1 – Organization of interactive and interesting awareness raising campaigns aimed at informing elderly and their relatives about activities, services and counselling.

- the number of events where information campaigns took place

- number of consultations according to age, sex, educational level or occupation

- quality and competence of persons providing information and counselling

- the number of distributed information materials

- the number of and the quality of

- the number of persons who rated the information as beneficial

- improvement in the knowledge level

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teachers and lecturers C - Distribution of information leaflets.

C1 - Making the information materials for elderly citizens in in the field of leisure and educational activities and other services which would be distributed at the information centre during the educational and cultural events.

- the number of printed materials

- the quality of printed materials

- the number of people using these materials

- the number of participants who rated this material as of a high quality

- the number of participants who rated this material as helpful

Objective 3 Operational objectives

Activities Result indicators Output indicators

Education of persons coming in the contact with elderly citizens

A – Education of health care workers

A1 – Training of doctors and medical staff in recognizing types of problems and their solutions, which the elderly citizens face in Prague.

- the number of recommendations of medical staff for elderly

- the number of elderly who have contacted the organization because of a recommendation from medical staff

- improving the quality of patient’s life - the quality of advice

- the number of elderly who identified the advice of the medical staff as beneficial in solving their problems

- the number of elderly who contacted the institution or participate in activities because of a recommendation from medical staff

- improvement of the quality of patient's life

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B – Education of the Prague City Hall workers and municipal districts

B1 – Training of Prague City Hall and municipal district workers across the spectrum of problems which the elderly face in Prague.

- difficulties of elderly identified by staff of local government

- a comprehensive solution to the case of an elderly

- the quality of handling the case of an elderly

- the number of elderly who evaluated the assistance of local governments with solving their problems as beneficial

- the number of elderly who contacted other institutions or participate in activities because of the recommendations of local authorities

- improvement of the city / district residents' quality of life

C – Education of care services staff

C1 – Training of staff members of care services across the spectrum of problems which elderly face and in finding their solutions.

- the number of problems of elderly identified by a care services worker's initiative

- improvement of the care services client's quality of life

- the number of elderly who identified the advice of care service worker as beneficial to solving their problems

- the number of elderly who contacted other institutions or participate in activities because of the recommendation of the care services worker

- improvement of the client's quality of life