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PragmaticRoadmapping™
Align your product strategy with the market
When requirements offer too much detail and marketing materials offer
too little, how do you communicate your plan in a meaningful way both
inside and outside the organization? Pragmatic Roadmapping offers
techniques for developing, consolidating and communicating product
plans, ensuring your strategy recieves appropiate technical, marketing,
and financial support. Learn why roadmapping is more than projects on
a timeline. It’s a methodical process that balances financial impact with
strategic fit for all product features and marketing opportunities.
Available online or at your office.Register for just $495. Visit PragmaticMarketing.com to register
or call +800 816.7861 to conduct this training at your office.
Who should attend?
Members of the product
management, marketing and
development teams tasked with
planning product direction and
communicating product strategy.
Included templates & checklists:
• Strategy Matrix
• Project Evaluator
• Pragmatic Roadmap
• Roadmap Agreement
• External Roadmap
© 2012 Pragmatic Marketing, Inc. All text and images are owned and copyrighted.
Align Your Strategywith the Market
When there is more to do than can
be done, how do you direct where
resources should be expended?
Learn how to use a Strategy Matrix
to align and focus the organization
around the market, not just the
product. Put your products and
services in context with market
needs, evaluating which projects
provide sustaining revenues and
which provide incremental growth.
Topics Covered
n What you’re asked to do
n Market segmentation
n Strategy Matrix
Identify Projectsto Fund
Is your strategy aligned with
available resources? Are all
stakeholders in agreement?
Timelines can be impacted by
many internal and external factors,
so it is critical that all are assessed,
and appropriate action or planning
is done before communicating
the roadmap to others.
Topics Covered
n Allocation of projects
n Allocation of resources
n Prioritize strategies
n Strategic fit
n Financial impact
From StrategyMatrix to Roadmap
How much detail should be in
a roadmap? What goes into an
internal vs. external roadmap?
How can multiple product plans
be consolidated into a single
integrated view? Learn how
roadmap detail varies by audience.
See examples of roadmaps to
understand the pitfalls to avoid
and ramifications of including or
excluding certain information.
Topics Covered
n Constraints
n Roadmap Agreement
n External roadmap
IIIIII
Pragmatic Roadmapping
– Thomas MacEachern Cobham Surveillance
THE CONTENT WAS AWESOME. THE USUAL HIGH CALIBER I HAVE COME TO EXPECT.
“ Thank you for a wonderful training. Each of the three segments was enjoyable and practical. I look forward to implementing them immediately.”
“ The course was excellent and I en-joyed watching it. It helped me to re-think our projects and priorities and to get better understanding about our mission and vision.”
– Rivki Locker Senior VP, Product R&D Achieve3000
– Emil Aleksandrov SAP Labs
Visit PragmaticMarketing.com to register or call +800 816.7861 to conduct this training at your office.