PRACTICAL & IMPACTFUL VIDEO STRATEGIES FOR CONTENT TEAMS OCTOBER 2017

INTRODUCTION TO MEREDITH

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Multimedia Media company

– Leaders in food, home, parenting and

health content; brands include Better

Homes & Gardens, Allrecipes, Parents,

SHAPE, and Martha Stewart

– Distribution platforms across national

and local television, print and digital

– Reach 110MM U.S. women; 70% of

millennial women

MEREDITH VIDEO CONTENT

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PLATFORM-FIRST APPROACH

Data-informed video content to engage and increase audience reach by platform

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360 / VR

LIVE

SHORT FORM VOD

FORMATS PLATFORMS

MEMES

TV

OTT

DISTRIBUTION

DIGITAL

LONG FORM VOD

DATA & INSIGHTS

FACEBOOK LIVE EXAMPLES

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•  700 Facebook Live

Broadcasts

•  22 Brands

•  42MM+ Views

FACEBOOK LIVE CASE STUDY: BEST PRACTICES

“Hatching a Hatchimal” Learnings •  Leverage Social Listening and other data on audience trends •  Audience Curiosity •  Experimental Content - How long will it take? •  Access & Vicarious Experiences •  Promise an End Product that Pays Off

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