Practical examples and possibilities in promoting youth

entrepreneurship

Epp VodjaJA Eesti

Junior Achievement Estonia

NGO delivering programmes for educating young entrepreneurial

people in (for) Estonia.

Member of JA-YE Europe (42 countries) and JA Worldwide

JA Eesti in Estonia

The Best practices against youth unemployment

Student Company

Job Shadow Day

Entrepreneurship education from early childhood

European Commission, 2005

Student company programme is one of the best tools for educating young entrepreneurial generation.

Student Company programme in Estonia

1992 – 2 2011 – 150

2012 - 200?

What is a Student Company

- Active Learning programme – real business simulation;

- Good tool for getting knowledge – but more important:

- learning teamwork and leadership

- experiencing responsibility

- obtaining self-confidence

- discovering new features in people….

- FUN, FUN, FUN

Student Company in EstoniaStudent Company in Estonia

Part of a lesson or extracurricular activity

Voluntary or mandatory

The whole class or in small groups

What is different in Estonia

Also outside of school

FacilitatorsFacilitators

Teacher – teaches, gives directions, follows the process, says NO…, helps out of holes

Business consultant – role model, relates to real business, mentor.

What is it all about?

1. Launching a company2. Drawing a business plan (KISS)3. Running a company

4. Closing a company

Launching

- Choosing a product or a service- Deciding about management- Choosing a name - Allocation of responsibilities

- Deciding about the need for capital

- Registration in JA Estonia

Business plan• Business idea

What? Whom? How?

• Market research

Customers? Competitors?

• SWOT

• Budget, profit and loss forecast

• Risk analysis

Running the SCProduction or delivering a serviceSupplying (cheap material!!!)MarketingSellingTeamworkAccountingPR and work with employees, Time planning, etc

Closing

Conclusions

Final report

Profit allocation or – covering the loss?

Closing

Certificate from JA Estonia

FUN?

Regional trade fairs (ca 6-7)

Annual JA Estonia Trade Fair in Tallinn Kristiine Shopping Centre (2011 – 94 SCs)

Student Company Competition

Conference for international SC-s

Training sessions in management, marketing, accounting, presentation skills.

Foreign relations

JA Estonia is a member of JA-YE Europe

Trade fairs in other countries

European SC trade fair (2012 in Switzerland)

European SC competition

Enterprise without Borders program

Our top is the top

2003 STAFF (Paide Ühisgümnaasium)– III in European competitions in Londonis

2004 R@ (Tsirguliina)– II in Malta2006 Volli – II Switzerland

2007 GLOVE –II in Berlin2009 Roheline Jälg (Touch of Green) I in Rotterdam

Tänan tähelepanu eest!

Epp Vodja

What is it all about? (Results in UK during 40 years)

1. Alumni of student companies creates twice as many businesses as their peers

14 % versus 7 %2. They manage more their own

companies.3. 29 % of them have been in

entepreneurs.4. In age18 -21: SC - 16 %, RG-3 %5. In age 30-40: SC- 32 %, RG 18 %

ALso others have higher salaries

- kr100 000,00 kr200 000,00 kr300 000,00 kr400 000,00 kr500 000,00 kr600 000,00 kr700 000,00 kr800 000,00 kr900 000,00 kr

Esimenetöökoht

21-aastased

30-aastased

30 +

Kontrollgrupp

Õpilasfirma programm

Attitude towards work

0% 10% 20% 30% 40% 50% 60% 70%

Töö on mu elu jakirg. Pühendan

sellele enamiku omaajast.

Töö meeldib mulle japakub rahuldust, aga

pole mulle kõik

Tööl pole viga, agateeksin meelsamini

muud

Töötan äraelamiseks- arved tuleb tasuda

Kontrollgrupp Õpilasfirma programm

Results in Estonia

We have Karoli Hindriks and Sten Saar:

traffic reflectors and copybooks with formulars (sold in 5 European countries).

Both say: we did not dare to think about business before.

A good tool against unemployment

Matheco – 2 different companies created

Easier to get job

Winners get benefits for going to universities

More often

Alumni of SC programme create their business in the field they have studied

after graduating their studies

More important

Self confidence and new perspectives

We still need our own research

Short period

Lack of money

Job Shadow Day

One shadow to one person

One day

Purpose: to get an insight to the future job

Benefits from JSD

For a studentKnowledge (what is the day like)RelationsReal job offer

For a companyMarketingFeedbackEmployees

Student Company programme is supported by

Thank you for your attention!

epp@ja.ee