PRACE-2IP WP3, dissemination, Tiina Leiponen, 24-26,2013, Rome

CASE: Deliverable to meet: Dare to think the impossible •  Target: Make the Dissemination kit appealing for shoolkids and general

public •  Target audience: kids 15-20 years, their teachers, general public in Europe •  Status in September 2012: not started, Nov. 2013: start, team building •  Challenge: What kind of material is needed for kids? No boring brochures! •  Convincing project management – EU project professionals, technical

PhD:s ; they are not the target audience !!!! All material available EU-prof. targetted or technical

•  Deliverable to be submitted by February, 2013 •  Team creation: comm. marketing professionals, native speakers,

collaboration partner with background of PRACE •  Money available 100.000 Euros

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Challenges of outreach task of 25 countries •  No visible nor measurable results by 11/2012- plans exist •  Theme - brain storming – Youth voices, hopes dreams, space, games,

networking, communities, videos •  PRACE-ri website not suited for this kind of material •  Little experience in target group behaviour – sosial media- training needed •  Individual country level execution team, responsibilities; •  National collaboration with highschools / natural science teachers, events,

contacting, motivating, •  Language – easy to understand, possibly need to translate subtitles •  Marketing communication boosting, local events, commitment?

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Kit components •  Two teaser videos is in the youtube: pracesupercomputer •  http://www.youtube.com/watch?v=d3B2DAkglCM •  http://www.youtube.com/watch?v=wEymQRuK1sw •  www.daretothinktheimpossible.com •  https://www.facebook.com/daretothinktheimpossible •  Researcher videos also in Youtube (different diciplines) •  Shooting stars game: in different formats: iStore, Google playstore •  Facebook.com/daretothinktheimpossible •  Events to support: PRACE initiated: ISC´13 (Launch) SC13, ICT Brussels + local

evants: EUCYS,Prague, Math/supercomputerdays in Finland… •  Deliverable M18 Presentation Kit for Schools and Public (D3.2.2) submitted in

time, campaign continues – fall 2013 •  Activation elements : e-mails to schools: CRM, •  Money spent, project over ,WHAT THEN?

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Give awayT- shirts

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Then

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•  Local events: competition Nrj: ENCYS, Math night http://www.nrj.fi/supertietokone?kilpailut-429x239

•  Activation elements : e-mails to schools: CRM, •  Other ideas: •  Please spread the word: •  European schools, secondary – high schools •  colleges •  Your facebook ”young friends” •  Terena collaboration networks in public schools •  BBC? •  When to stop?

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THANKS

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