PR vs Marketing vs Advertising

A WEEK 2 PRACTICE BY

ADDICUS PATTON

THE QUICK AND DIRTY

• MARKETING: All actions a company uses to pair their product or service to the customer

• ADVERTISING: Marketing media that is bought or paid for.

• PUBLIC RELATIONS: Marketing that is not purchased but earned through media coverage.

Marketing Examples

• Advertising and Public relations fall under this umbrella.

• Sweepstakes• Slogans• Packaging

Advertising Examples

• Commercials• Billboards• Magazine ads• Internet Banner ads• Paid Advertisements• Product placement in movies and TV

Public Relations Examples

• Radio Interviews• News paper or Magazine articles• Newscast reports• Celebrity recognition• Word of mouth• Social media mentions

Advertising

Pros• Company has more control

over the outcome.• Easier to predict timing and

placement of mention

Cons• Expensive to make• Costs money to research.• Often gets ignored or

looked over• Very few commercials are

well liked, most are ignored or forgotten quickly.

Public Relations

Pros• More believable because it

comes from an outside source from the company.

• It doesn’t cost money• Builds trust in the company

by validation from a known source.

Cons• Sometimes unpredictable• Could have less exposure

then advertisements• Social media can backfire or

turn if not monitored.

Conclusion

• PR and Advertising both have their merits under the Marketing umbrella.

• Both should be used to build a strong Marketing strategy.

• The use or overreliance on one method can create an unbalanced and ineffective campaign.