Public relations techniques

Public relations techniques

Media relations

Media conferences

Media releases

Email pitching

Media kits

Media interview training

Articles and features

One-to-one briefings

Interviews

Background briefings/materials

Site tours

Photography

Video news releases

Blogs and other social media

Website

Corporate hospitality

Advertising (PR led)

Corporate

Product

Advertorials

Direct mail (PR led)

Annual report

Brochures/leaflets

Customer reports

External newsletters

General literature

Multi-media material

Email marketing/messaging to customers and members

Exhibitions

Trade and public

Literature

Product sampling

Demonstrations

Multi-media

Media relations

Display stands

Conferences

Multi-media

Literature

Hospitality

Sponsorship

Database marketing

Speeches

Community relations

Direct involvement

Charity support

Direct mail

Media relations

Blogging and social media

Displays

Brochures/leaflets

Reports

Photographs

Community projects

Special events

Annual general meetings

Special general meetings

Special occasions

Presentations

Corporate events

External speeches and presentations

Social events

Festivals

Database marketing

Publicity

Promotions

Street theatre

Customer relations

Media relations

Advertising

Website management

Exhibitions

Retail outlets

Sponsorship

Corporate hospitality

Product literature

Product demonstrations

Site visits

Newsletters

Briefings of major customers

Blogging and social media

Viral marketing

Employee communication

Communication coaching of managers

Induction and onboarding programs

Annual report to employees

Videos

Newsletters

Noticeboards

Teleconferences

Conferences and seminars

Blogging and other social media

Email

Wikis

Voicemail

Intranet

Website

Staff meetings

Presentations to staff

Speeches

Town hall meetings

ipod broadcasts

Employee recognition activities

Social club activities

Staff drinks after work

Open days

Posters

Corporate identity

Design of logo, font, colours etc

Corporate style manual

Implementation stationery, signage, office layout and dcor

Photographic style used in promotional material

Corporate gifts

Trademarks and intellectual property

Sponsorship giving

Corporate

PR-led marketing

Worthy causes

Donations

Sponsorship policy

Leveraging activities

Sponsorship seeking

Sponsorship planning

Sponsorship policy

Marketing plan

Proposals

Publicity plan

Sponsorship management

Sponsorship renewal strategy

Lobbying/government relations

Media relations

One-to-one briefings

Group briefings

Preparation of briefing material

White papers

Involvement in industry association lobbying

Videos

Literature

Hospitality

CDs

Crisis communication

Planning Updating contact lists

Reviewing contact technologyImplementation

Simulations

Counselling

Internal counselling of management and other employees

External counselling of clients, customers, stakeholders

Financial/investor relations

Annual reports and interim reports

Briefing materials

Multi-media presentations including PowerPoint

Teleconferences to make corporate announcements

Newsletters to shareholders, staff etc

One-to-one briefings

Group briefings of analysts, stockbrokers, bankers, fund managers etc

Media relations

Backgrounders

Product literature, eg brochures etc

Corporate advertising and promotional activity

Site tours

Speeches

Email messaging

Hospitality

Internet

Extranet

Employee conferences

Memberships

Membership of industry associations to influence

Membership of professional associations to influence

Outsourcing

PR consultancy appointment and supervision

Freelance writers

Freelance graphic designers

Freelance multi-media

Freelance photographers

Research and measurement

Media monitoring and analysis

Desktop analysis

Communication audits

Interviews, questionnaires, surveys

Focus groups

Evaluation techniques