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@juntajoe PR & The Content Marketing Revolution Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing

PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

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Page 1: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

PR & The Content Marketing Revolution

Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing

Page 2: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 3: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011
Page 4: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 5: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 6: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 7: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 8: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 9: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Search Engine Optimization

Lead Generation

Social Media

STORYTELLING

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@juntajoe

Example of trying…

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@juntajoe

Page 12: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 13: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 14: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

I see the future and it is

____________

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@juntajoe

Page 16: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

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@juntajoe

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@juntajoe

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@juntajoe

Red Bull – The Media Co.

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@juntajoe

Page 21: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 22: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 23: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 24: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

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@juntajoe

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@juntajoe

Page 27: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 28: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 29: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Page 30: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

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Page 32: PR & The Content Marketing Revolution...Coca-Cola Content 2020 Part One TheCognitiveMedia Subscribe I I videos 0 14/728 Like Add to Share Uploaded by TheCognttiveMedia on Aug 10, 2011

@juntajoe

Joe Pulizzi [email protected] • @juntajoe on Twitter

Week of Sept. 9, 2013 CLEVELAND, OH