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PR Survey Results
Survey on Mobile Phones in
Cambodia
SurveyMY
February 2015
1
Survey summary
Country: Cambodia
Survey method:Online
Screening: Mobile phone owners aged 16+ who live in the target country
We recruited participants and collected their responses through “Smaphone”, SurveyMY community on Facebook.
Questions: 17
Samples: N=204
Fieldwork : 10-23 January 2015
Survey executor: Surveymy G.K.
Breakdown of samples :
2 ©2015 Surveymy G.K.. All Rights Reserved
Age Male Female Total
10s 23 12 35
20s 72 41 113
30s 34 8 42
40s or older 13 1 14
Total 142 62 204
Survey Results
3
Types of mobile phones they own
Q Do you have a mobile phone? What type is it? (SA)
4
Many respondents own smartphones (only or with other mobile phones)
©2015 Surveymy G.K.. All Rights Reserved
78
78
76
8
9
7
15
13
18
0 % 20 % 40 % 60 % 80 % 100 %
Total N=204
Male N=142
Female N=62
Smartphone only
Both smartphone and other mobile phone
Mobile phone other than smartphone only
Number of mobile phones each owns
Q How many mobile phones do you have?(SA)
5
Nearly 40% of respondents have two or more mobile phones.
62
62
63
31
32
31
4
4
5
2
1
2
1
1
0
0 % 20 % 40 % 60 % 80 % 100 %
Total
Male
Female
One Two Three Four Five or more
©2015 Surveymy G.K.. All Rights Reserved
How to get your mobile phone
Q How did you get the mobile phone? (SA)
6
More than 60% are new purchase. The lump sum is mainstream.
52
54
47
2
1
2
9
7
15
22
26
13
1
1
2
6
4
10
4
3
8
4
4
5
0 % 20 % 40 % 60 % 80 % 100 %
Total
Male
Female
Purchased the (brand-new) phone with a lump sum payment from a shop Purchased the (brand-new) phone by installments from a shop Purchased the (brand-new) phone by parent(s)/relative(s) Purchased the (used) phone with a lump sum payment from a shop Purchased the (used) phone by installments from a shop Purchased the (used) phone by parent(s)/relative(s)
©2015 Surveymy G.K.. All Rights Reserved
New Purchases
Brands of mobile phones they own
Q What brand and model is it? If you have more than one mobile phone, please answer about the one you are using most.(OA→AC)
7
Samsung is the top, followed by Apple, Nokia, and LG. Many men have Samsung, women Apple.
©2015 Surveymy G.K.. All Rights Reserved
36
28
17
7 2 2 2 1 1 3 3
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
Total
Male
Female
Brands of mobile phones they would you like to purchase
Q What brand or model would you like to purchase next?
If you have more than one in your mind, please select up to three in the order of your preference. (3MA)
8
Unlike the current possessions, Apple gains more votes than Samsung. Sony, Huawei and Nokia follow with huge difference from the top two.
68
46
10 9 9 7 5 5 3 2 1 1 1 1 1 1
3 4
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
Total
Male
Female
©2015 Surveymy G.K.. All Rights Reserved
Home screens on their smartphones - iOS
Games, such as 2048 and Clash of Clans; Photo apps, such as Camera360 and
Instagram; Pinterest, Line, etc.
Dictionaries, such as Phum Dict and Library KH; Cydia (digital distribution platform for software on iOS*), etc.
*To be set on jailbroken iOS (where you can download additional applications, etc. outside Apple's warranty and restrictions).
As Khmer is not included in the standard languages, some people install Khmer fonts by jailbreaking or rooting.
iPhone 5s/Female, 10s /Student iPhone 5s/Male, 10s /Student
9
Ho
me s
cre
en
ph
oto
s
Tre
nd
, etc
.
Q Please capture a screenshot image of your home screen and upload it. (Optional , Photo)
©2015 Surveymy G.K.. All Rights Reserved
Attri
bu
te
Home screens on their smartphones - iOS
Apps are grouped: dictionaries, chat / voice calls, medical-related, music,
photos, English learning, etc.
Apps are grouped. "Photos", "Office" including Evernote, "Business",
"Games", etc.
iPhone 6 plus/Female, 20s/Student iPhone4s/Male, 20s/Other
10
Q Please capture a screenshot image of your home screen and upload it. (Optional , Photo)
©2015 Surveymy G.K.. All Rights Reserved
Ho
me s
cre
en
ph
oto
s
Tre
nd
, etc
. A
ttrib
ute
Home screens on their smartphones - iOS
Communication tools, such as Line, Skype and Tang
Photo apps, such as Instgram and TimeCamera
Skull icons Photos etc.
Pangu (a jailbreak tool), Line, Viber Communication tools,
such as WhatsApp and Tango Dictionaries, such as Phum Dict
iPhone 5s/Female, 20s Company employee
iPhone 5/Male, 10s Hospitality employee
(restaurant, hotel, etc.)
iPhone/Male, 30s Public servant
11 ©2015 Surveymy G.K.. All Rights Reserved
Q Please capture a screenshot image of your home screen and upload it. (Optional , Photo)
Ho
me screen
ph
oto
s T
ren
d, e
tc.
Attrib
ute
Home screens on their smartphones -Android
Photos, games, Dictionaries, Flash Alerts2 (incoming flash lights, etc.), Viber, Temple Ran2 (game), TubeMate
(Youtube Downloader), etc.
Camera360, Insta Video collage (photos)、Bomber
Friends (game), etc. Line
Samsung Galaxy S4/Male, 20s Company employee
Samsung Galaxy Grand2 Male, 20s/Part-time
employee
Samsung GALAXY S Male, 20s/Student
12
Q Please capture a screenshot image of your home screen and upload it. (Optional , Photo)
©2015 Surveymy G.K.. All Rights Reserved
Ho
me screen
ph
oto
s T
ren
d, e
tc.
Attrib
ute
Home screens on their smartphones -Android
PosterLabs (Photo), Phum Dictionary (dictionary)
4shared Pro (file sharing), Choun Nath Dictonary, Dictionary Premium
(dictionaries)
Khmer Calendar (calendar), Phum Dictionary (dictionary),
Camera 360 (photo)
SAMSUNG GALAXY NOTE 2 Male, 10s/Student
Samsung Galaxy Note Male, 20s/Student
Samsung GALAXY S3 Male, 10s/Student
13
Q Please capture a screenshot image of your home screen and upload it. (Optional , Photo)
©2015 Surveymy G.K.. All Rights Reserved
Ho
me screen
ph
oto
s T
ren
d,
etc
. A
ttribu
te
Home screens on their smartphones -Android
Line, Dropbox, DU Battery Saver (battery management), Keo Sarath (music), Khmer Riddles (quiz), Camera360
-
LG Optimus G F180L Male, 30s/Company employee
HTC Desire HD Male, 40s/Company employee
14
Q Please capture a screenshot image of your home screen and upload it. (Optional , Photo)
©2015 Surveymy G.K.. All Rights Reserved
Ho
me screen
ph
oto
s T
ren
d,
etc
. A
ttribu
te
Home screens on their smartphones - Windows mobile
Photos, etc. Translation, Line, map, photos, etc.
Lumia 720/Male, 20s/Company employee Lumia 920/Male, 20s/Student
15
Q Please capture a screenshot image of your home screen and upload it. (Optional , Photo)
©2015 Surveymy G.K.. All Rights Reserved
Ho
me screen
ph
oto
s T
ren
d, e
tc.
Attri
bu
te
Demographics
16
Area
17
S Areas of residence (SA)
62
1
0
2
2
3
5
2
2
1
1
3
3
1
2
0
0
4
1
0
5
0
0
3
0 % 20 % 40 % 60 % 80 %
Phnom Penh
Kep
Pailin
Preah Sihanouk
Banteay Meanchey
BattamBang
Kampong Cham
Kampong Chhnang
Kampong Speu
Kampong Thom
Kampot
Kandal
Koh Kong
Kratie
Mondol Kiri
Otdar Meanchey
Preah Vihear
Prey Veng
Pursat
Ratana Kiri
Siem Reap
Stung Treng
Svay Rieng
Takeo
Ref. Cambodia's administrative division map
©2015 Surveymy G.K.. All Rights Reserved
Age, occupation and income
6
5
10
10
5
5
8
6
7
4
10
23
0 % 20 % 40 % 60 % 80 % 100 %
Less than 200,000R
200,000R - 399,999R
400,000R - 599,999R
600,000R - 799,999R
800,000R - 999,999R
1,000,000R - 1,199,999R
1,200,000R - 1,399,999R
1,400,000R - 1,599,999R
1,600,000R - 2,399,999R
2,400,000R - 3,199,999R
Over 3,200,000R
Don't know/Refused
F Household
monthly income
(SA)
18
10
1
1
9
25
5
8
2
32
1
2
4
0 % 20 % 40 % 60 % 80 % 100 %
Public servant
Professional service (e.g. legal,
tax/accounting or medicine)
Company employee (upper management level)
Company employee (middle management level)
Company employee (staff level)
Hospitality employee (restaurant, hotel, etc.)
Self employed
Part-time employee
Student
Housewife/househusband
Unemployed
Other
F Occupation (SA) *1 R (Riel) = 0.00025USD
17
55
21
4
3
0 % 20 % 40 % 60 % 80 % 100 %
16-19
20-29
30-39
40-49
50+
F Age(SA)
©2015 Surveymy G.K.. All Rights Reserved
Products they own
Q Please select the products that you/your household currently own. (MA)
19 ©2015 Surveymy G.K.. All Rights Reserved
12
72
18
53
6
11
4
15
0 %
20 %
40 %
60 %
80 %
100 %
Ca
r
Mo
torb
ike
De
skto
p P
C
La
pto
p P
C
Ta
ble
t PC
Dig
ital C
om
pa
ct C
am
era
Dig
ital S
LR
Cam
era
No
ne
of th
e a
bo
ve
Total
Male
Female