PR Success: Winter 2012 edition

8/2/2019 PR Success: Winter 2012 edition

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On Thursday March 1, Ohio University Public

tions Student Society of America membersked their suitcases and PR dreams for aworking trip to Chicago. The 46 memberseling to Chicago visited eight of the nationsPR rms.

hroughout Friday morning and afternoon,students divided into two groups for agencys. One group visited Fleishman-Hillard,nHarris, Red Frog Events and Weberndwick, while the others spent the dayBurson-Marsteller, Ketchum, Ogilvy andorsh.

ater that evening, all students reunited withessionals for dinner at the Hard Rock Caf.

guests included professionals from thencies listed above, as well as representativesFTI Consulting, Edelman, Greater Northhigan Avenue Association, WCG and

mcast SportNet.he Scripps PRSSA executive board beganaring for the networking trip in Novemberis year. Scripps PRSSA President Heathersaid that by agency standards, they began

emely early. However, the advanced planning

benetted the group, since most agencies only

allow one or two tours of their ofces each month.

They chose Chicago for the trip because ofthe strong OU alumni base and professional

contacts in the city.Farr visited Chicago with Scripps PRSSA fora similar networking trip in 2009 when she wasa freshman. She has maintained contact withmany of those professionals throughout her fouryears here at Ohio University.

To plan the trip, Farr relied on many ofthese connections including current Razorsh

employee and former Scripps PRSSA PresidentPaul Matson, who organized the trip four yearsago.

Matson, a 2009 E.W. Scripps School of

Journalism graduate currently works as a SocialMedia Account Manager at Razorsh. For

Matson, the 2009 trip to Chicago was the spring board in terms of making contacts

Matson stressed the importance ofconnected with OU alumni, Bobcats

favor Bobcats in the industry, he said.Farr agreed with Matson, I dont wanit [the networking trip] was really easy to having those contacts extremely helpesaid. She also worked closely with theresource departments at the agencies.

I really think that they [the agencaware of the journalism program, and

just us networking with them, its aconnecting with us, Farr said.

Not only did the Scripps PRSSA eboard plan the trip in advance, they als

Nicole Germano

#OUPRSSAtoChi networking tr

See ChiCago on Page 3

#OUPRSSAtoCHI: Scripps PRSSA visited many agencies during their networking trip to Chi

Here one group o members visits the Red Frog Events oice (Photo credit: Cidnye Weimer).


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PRSUCCESSWit 2012 P

he choice between pulling a late-nighter to

y for that looming nal, or getting a goodts rest. To throw on your sweats for the thirdthis week, or attempt to look presentable.e decisions can be clear-cut; simply blackwhite. Others, however, are not so simple.ome decisions leave you pondering ines, thinking through options that are muche grey. Decisions such as weighing between

favorite options at the Starbucks countern youre in desperate need of a caffeinest. Or, if this doesnt seem like a difcult

sion to you, how about deciding what yout to work towards every day for the rest oflife?the decision to pursue a career in public

ions was a simple one, you may not be quitesure-footed about the next decision along

path: how to apply your passions to youre career as a public relations professional.ackie Reau, CEO and Founder of Game Day

mmunications, makes it a point to spread thed about being passionate in what you do.

tell my students at University of Cincinnati

ink about what makes you excited to jumpof bed at 7 a.m. on a Saturday and gure out

how to make money doing it. Reau said. Thatswhat I did.

Before notions of a future in PR crossedReaus path, she happily promoted her highschool basketball team by decorating lockersand making announcements at games. Afterlearning the tricks of the trade by studying publicrelations at our very own E.W. Scripps School ofJournalism, Reau found a way to get the best ofboth worlds.

Ten years ago, Reau started Game DayCommunications with a business partner. Thisdecision allowed Reau to pursue her love ofsports, passion for communication, and desire of

entrepreneurialism all together.Ultimately, you can focus on projects which

you enjoy working on and with people with whomyou respect and enjoy, Reau said.

However, for some, the approach can be quitedifferent. Jim Walsh, who is currently conductingPR in the music and entertainment industry withBig Hassle, rst planned to be a record producer.

Once the bands recording was done,someone had to market the band and the album,Walsh said. I stumbled into PR and then one

band led to another, and another.Although music was Walshs primary passion,

he found his career by mingling this wtactics and communications technology

where he is today.Of course, not everyones story playsway. Unfortunately many settle for a plathat isnt such a great t. But by siftin

position that allows a PR professional toboth their career goals and their intereperfect t can be found.

You will work 40, 50 or 60 hours a you hate that time, its hard not to hate yThats not a reality anyone should facFarkas, Ohio University PRSSA advisor,

And, though it may seem risky to

a position in a specialized industryimpassioned employees betters a coma whole. According to statistics presenteCorporate Leadership Council, organwith employees who reported being engtheir work grew prots up to three time

than their competitors. All in all, when your heart is in yo

prociency can be achieved hand-in-ha

personal growth and satisfaction. As Farkas advises, Theres who a

and what you do in life. When those alsucceed as a person and professional.

Decisions, Decisions: Finding your PR nich

: nicole Spears

hw ppy yu psss yu fuu c

ove was in the air on the eve ofntines Day as members of PRSSAered for the annual Valentines Dayfe.

he Valentines Day Shufe is a

anthropy event sponsored by PRSSA

elp various shelters, communities andpitals.his year, the proceeds benetted

Athens County Food Pantry, Echoingdows Nursing Home, and long-term patients of OBleness Memorial

pital.he event was split between two

ms, and attendees were encouraged tofe between the rooms and complete

activities in each.

n the rst room, participants decorateds for the children at OBleness

Memorial Hospital in Valentinethemes and lled them with cand

then moved to the next room tpaper mache owers for resid

Echoing Meadows Nursing HomeFinally, members were asked to

non-perishable items to benet the

County Food Pantry.The Valentines Day Shuf

planned by the Social Affairs coof PRSSA, headed by VP of Socia

Anna-Marie Frantz.The planning, which began in

included the purchasing of sdistributing posters and promoevent.

After much planning, Frantz eshe has a lot to look forward to,

RSSA Valentines Day Shufe tends to lots of heaTheresa Ianni

Valentines Day Flowers: Scripps PRSSA Vice President

o Social Aairs Anna-Marie Frantz and PRSSA member

Heather Wilson deliver lowers to Echoing Meadows Nursing

Home residents (Photo credit: Anna-Marie Frantz). See Valentineon Pag


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PRSUCCESSWit 2012 P

moting it during fall quarter. Farr attributesmotion efforts, and the increased numberctive members, to the large number ofents who wanted to attend this years

cripps PRSSA awarded spots on a

come, rst-serve basis to dues-payingmbers; however, executives addedadditional six spots to accommodateand.

As a gesture to professionals attendingnetworking dinner, Scripps PRSSA paidheir meals.

Nicole Bersani headed fundraising efforts.ough selling coffee in Scripps, serving at

Brick and selling T-shirts to students andmni, Scripps PRSSA exceeded its fundraising

by almost $300.

reshmen Kaija Nealon and Cidnye Weimer took advantage of their dues-paying status

What youve been wondering about the switch to SemestSamantha Tischler And redo it, they did. Students in strategic

communication will now gain much morecoursework exibility. According to Stewart, the

journalism degree will be broken into three parts:core, track and electives. With electives as one

third of the pie, students will have the ability to

dabble in areas they didnt have the chance toon the quarter system.

It will help to better navigate your careergoals by picking the courses that you want,Stewart said.

In the track, classes such as JOUR 270and 250 (Introductions to PR and advertising,respectively) will now be combined into onecourse. This leaves room for students to focustheir interests by taking electives specic to PR,

advertising and more.The new curriculum was decided by a

he big switch is nally around the corner.

Ohio University has its last year on theter system, time ticks by and students have

un to think seriously about the transition toesters. Public relations and advertisingents are anticipating their new track:egic communications.ffective in fall of 2012, the former publicions and advertising sequences will becomestrategic communication track. Thomasrs, a public relations professor at OU,ained that this merger parallels the directione industry as a whole. Employers are nowanding efciency and want employees that

well-versed in both advertising and PR.

ts really all about getting more bang for thek, Peters said.According to Peters, talk of strategicmunication began about 30 years agowas never acted upon until the decision toate under semesters came. Bob Stewart,ctor of the E.W. Scripps School of Journalismhio University, was not initially thrilled with

ching to semesters.have to confess, I was a resistor. Theres about quarters I like, he said. But the bestof semesters is that we had to redo our

culum.

committee of faculty members specializiareas of advertising and PR. Their nal d

were a result of current trends in the intrends that have been rapidly evolving.

Not only have things changed quick

keep changing even faster. So the cucant be stagnant, Peters said.

Junior Heather Bartman said she, heard about transformation in the PR ind

Every professional who comes to m[PRSSA] says its not just about PR aIts PR, advertising, marketing, digital anshe said.

The change, however, has meant stmany juniors who will only have one yethe new track and semester systemfreshmen and sophomores have been ounder the new system already, juncontinue to operate under the old systgraduation.

I think the juniors have the biggest chIn a way, we have to take the round peg it into the square hole, Stewart said.

The goal is to keep the PR sequencfor juniors, Stewart explained, despitcourses having been merged or droptogether. Students will be required madvisors winter quarter to discuss t

hiCago, from Page 1 and requested to be a part of the trip. Farrsexperience of attending the networking trip

during her freshman year inspired the them.I saw the Chicago trip as an opportunity

to not only network for myself; its also anetworking trip for PRSSA people, Nealon

said. I saw the people going on the trip as passionate as about PRSSA as I am.

Before the trip, Farr thought that studwould be pleasantly surprised with theconnections they would make: Its goinbe a huge networking opportunity. I donpeople are going to realize until theyreroom with them [the professionals].

That proved to be true as the studenand connected with a great amount of professionals. Many students wasted nat connecting with the professionals thamet on LinkedIn.

Throughout the whole trip, Scripps Pmembers gained valuable advice from agency. Matson left PRSSA members wgreat piece of advice: to keep in touch

professionals they met in Chicago.Follow up with everyone you meet a

just do it once, Matson said. The majordoesnt follow up; youre more impressioyou tend to be persistent.

Th uidi picipl hs

b d lwys will

b, tht studts dt

py pic ch.

- Ths Pts,

Pr pss

fllw up with vy

yu t d dt just d

it c. Th jity dstllw up; yu

ipssibl i yu td t

b psistt.

- Paul Matson, Razorfsh

See SemeSterS on Page


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s reaching that time of year again where thesing of the torches from graduating seniorsounger members begins. In PRSSA, manyors on the executive board are vacatingpositions in order to begin their future. This

ns younger PRSSA members are preparingake on leadership positions by means oftions. The rst of these elections, held Jan.

was for the position of vice president ofmber relations.

enior Nina Bressau, a member ofSSA since her sophomore year, held the

of vice president of member relationssenior year at Ohio University. As viceident of member relations, she was in

ge of the mentor/mentee program, thekly Buffalo Wild Wings rafe and the

kly member spotlight.According to Bressau, the mostenging part of her position was makingthat everything goes smooth between

mentor and mentee.My favorite part about the position wasg on the exec board because I got a lotreat experience and the exec board isy close; were all friends, Bressau said.ecause all of her credit requirements

e been completed, Bressau isuating early to begin a six-monthnship in Germany. She will be interning

at an international branding agency in the clientservice department.

As Bressau begins her post-graduation journey, sophomore PRSSA member, Nicole

Spears, will take on the position of vice presidentof member relations.Spears became involved with PRSSA

immediately upon her start at Ohio University.This will be her fth quarter with the student

organization.Im interested in it [the vice pres

member relations position] because I likethe most effective ways to communicate b

people and between cultures, Spears sSpears was thinking about running president of member relations since shewhat the position entailed. Since being Spears has has been brainstorming

further enhance the position.Im planning on changing atte

initiatives for our meetings, SpeaRight now we give a BW3 gift camember drawn at random. I want it so that the member from the last that asked the best question gets

card. For the mentor/mentee prowant to create an online forum caland Tricks.

Spears said that she is mainlyforward to making an impact within I want to give back because Ive goof great experience, so I want to maincoming members get the same thsaid.

Passing on the torch, like Bressabe bittersweet. Even so, Bressau hof advice for Spears.

When asked to sum up her Bressau said it can be put into twoEnjoy it.

assing the Torch: VP of member relations electioKerry tuttle

Passing the torch: VP o member relations elections were

held on Jan. 30; the remainder o elections took place onMarch 5. Here the newly elected PRSSA executive board

poses or a photo (Photo credit: Cidnye Weimer).

Everyone has put a lot of time andtivity into the event so we were ally excited to see how it turned out,said.he Valentines Day Shufe

ed Scripps PRSSA really make arence in the Athens community.

Overall the organization collectedtwo boxes of canned goods, moreseventy paper mache owers,

over fty candy bags.

he event did not end there though.r in the week, Frantz and otheral Affairs committee members

vered the canned goods to thens County Food Pantry. They alsoonally delivered the paper macheers to the Echoing Meadows

sing Home.

Frantz sthe nursingresidents up after seowers.

Seeing smiles oEchoing MNursing residents was the g r a t i f i c aFrantz sareally showdoing sosmall cana huge diin other

lives.

Be Mine: PRSSA members joined or a great cause at the Valentines Day Shue.Left: CEO o ImPRessions Nicole Bersani and ImPRessions VP o Administration

Heather Bartman decorate Valentines Day bags or children at OBleness MemorialHos-pital (Photo credit: Anna-Marie Frantz).

Right: PRSSA VP o Finance John Marvar and VP o External Relations Lexi Sweet makepaper mache fowers (Photo credit: Anna-Marie Frantz).

lentine, from Page 2


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At 10 a.m. on Saturday, February 4, PRSSA

mbers and fellow journalism studentsered in Walter Hall for the rst #OhioU Social

ia Summit. According to Vice President ofal Affairs Anna-Marie Frantz, the Summit

ed to teach students to affectively use socialia to its full potential.

The #OhioU Social Media Summit had

ething for everyone, no matter what level ofal media knowledge they had, said VP ofal Affairs Anna-Marie Frantz. Each of the

erts had something special to contribute.rofessor Dan Farkas began the day with an

ning keynote encouraging students to focushe core of communication: the story.The best stories create the best opportunityyou to promote your companys brand and,t importantly, brand you, Farkas said.or each of the days three sessions,cipants chose either the beginner or

anced workshop, providing the opportunity tor to their personal social media knowledge.n their workshop on using social mediabrand oneself professionally, Erin Pope

Hanna Balla gave students tips on usingebook, Twitter, and LinkedIn professionally.Sixty-ve percent of online adults use

al networking sites, said Balla, videomunication specialist at Nationwidedrens Hospital, You want to learn how toh them.

Rather than stalking professionals andging for connections, Pope, a media relationscialist for Nationwide Childrens, encouragedents to get to know professionals and useedIn as a tool for follow-up conversations.

Most professionals want to give back. Weven in your shoes, she said, Just get to knowm before outright asking for that internship or

job.While some learned about personal social

media tactics, other students heard from TommyRedmond and Courtney Cooper about howto use Search Engine Optimization (SEO) tostrengthen a clients brand.

According to Redmond, SEO manager atWebbed Marketing, increasing links to larger,more inuential websites produces better, more

relevant rankings of social media sites. This, inturn, attracts more and happier people to yoursite when they search Google, Yahoo and othersearch engines.

Cooper, an E.W. Scripps School alumni andsenior online community specialist at WebbedMarketing, gave a list of several ways PRprofessionals and students can increase SEO

for their clients.One of the most affective strategies Ive seen

used is the show of thumbs idea for Facebook,Cooper said.

Other workshops included Nate director of social business at The Karcheon the future of social media and atechnology, Mary Garrick, senior executive at Fahlgren Mortine, on theof social media, Stephanie Lipcsik, rec

Aerotek, on online resumes and portfoKelly Malone, account supervisor at FMortine, on using social media to get a j

The day ended with a group quesanswer session with the workshop speakprofessionals gave suggestions on sepersonal and professional lives througmedia, Twitter handles to follow and binto the PR industry.

Despite the diversity of approachspecialties, each professional agreed

importance of one issue: professionalismweb.

Google doesnt forget, Malone sa

you should always remember that.

Social Media Pro: Nate Riggs, director o social business at The Karcher Group, spoke at the

Social Media Summit. Here he gives his presentation 12 Disruptive Technology Trends C

Communications (Photo credit: Cidnye Weimer).

pecial thanks to Scripps PRSSA winter speake

cripps PRSSA hosts its rst #OhioU Social Media Summ

Dani Parker

ine professionals speak on the latest trends in the social media wo

tie Ronske, Columbus Zoo

dd Sharrock, Columbus Blue Jackets

cia Shoults, Ohio Expo Center & State

John Guccion, Chase

Young Grad Panel:

Devin Hughes, Landau PR

Stephanie Lipcsik, Aerotek Kelsey Spellman, Landau PR

Healthcare Panel:

Mary Ellen Peacock, Nationwide

Childrens Hospital Erin Pope, Nationwide Childrens

Hospital Ashley Showen, CAMC Health Sys


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Spotlight:Student Senatvery spring quarter, hopeful Student Senatepaigners overwhelm Ohio Universityents by requesting their votes and deliveringplatforms. After elections conclude and they elected take their oaths of ofce, many feel

Senators drift away and eventually disappearof focus. Because of this, the Ohio Universityent Senate decided to make a change and

ome a client of ImPRessions.mPRessions added Student Senate to

accounts at the start of the 2011-2012quarter. Senate needed additional public

ions and advertising support. They alsoed ImPRessions as a client with the hopeaining new approaches on how to provide asistent message and reach more students onpus.he ImPRessions team created a foundationhe new account and launched the I Amate campaign at the end of fall quarter. Theof the campaign is to make Student Senate

e visible to students on OUs campus,liarize students with their representativesenable them to feel comfortable sharing their

ions. It is Student Senates hope that thepaign will help establish Senates presenceround at Ohio University. The ImPRessions

m has targeted students by creating andlating posters around campus, distributing

douts in Backdrop magazine and tabling iner Center.We have introduced a lot of new things to theount this year, Account Executive Kate Willse. We have created the rst ever newsletter

blog. We also created a presentation for

ent Senate on the effectiveness of internalmunications.he ImPRessions team designed aerPoint presentation on how to create andement effective internal communicationsStudent Senates ofce. The plan was

ented at a General Body Meeting in fronthe delegation. After the presentation, theRessions team received huge amounts oftive feedback.

[Since the presentation] Executivesaround more and we have more direct

munication in the ofce, Black Affairsmmissioner and member of the ImPRessions

team Nicole Ntumba said.During winter quarter, Student Senate hosted

their rst event titled We owe yOU, with help

from the ImPRessions team. The event broughtin numerous Ohio University students andincreased their awareness on Student Senate.We owe yOU encouraged students to networkwith their senators and express their concerns

about Ohio University.Student Senate also launched a campaign

against sexual violence during fall quarImPRessions team has supported the caby distributing posters known as the LifSafety. The team also helped launch Sonline campaign, called SafetythOUgTwitter. SafetythOUghts premiered strong follower base and school recoSince the launch, Senate has placed th

Melaina Lewis

Senate Campaign: ImPRessions account, Student Senate, launched I Am Senate campaign r

Top: The campaign message was displayed around campus (Photo credit: Melaina Lewis).

Bottom: Student Senate Account Executives Kate Willse and Sarah Eksi(Photo credit: Melaina

See Senateon Page 8


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s that will help them navigate the switch and

uate on time.The guiding principle has been and alwaysbe, that students dont pay a price for a

nge, Peters said.artman is condent that despite the new and

oved curriculum, juniors and seniors can stilluccessful under the old system.think its how you position yourself. If youre

mPRessions, getting internships and gettingved in other organizations like Ad Club,lps. If youre a motivated person and arere of what the trend in the industry is, thenswitch] wont affect you that much, she said.

Graduating senior Rachel Csaszar

acknowledged that for upperclassmen, morework was involved outside of the classroom to

obtain skills that will already be built in to thenew curriculum for freshmen and sophomores.However, she is not worried.

I have a sense of reality about it and Imdoing what I need to do, she said.

In terms of semesters, they will be 14-weekperiods (as opposed to 10-week quarters) withmost classes amounting to three credit hours.This means that students will take upwards ofve to six classes per semestermore than the

average four on quarters.However, because semesters divide the year

in two, students will only have to buy books andregister for classes twice a year. Life will also be

easier for transfer and graduate studentsto OU, who will not have to adjust to a

system after being on semesters and cretransfer more easily.Also, because the majority of textbo

written to comply with a 14-week class sprofessors will be able to cover more than they could have with quarters.

I think it will be a more thorough eduStewart said.

Though the switch to semesters and communication may be daunting, maintains that students are in capable h

What we can do is help assure that

leave this place as a good, strong beprofessional, he said.

meSterS, from Page 3

lanning an event can be exciting and fun,failing to plan is a plan to fail. If you wantold a successful program that will reallye an impression, extensive preparation,nization, and detail-orientation are key.

Many ImPRessions accounts have been

sing on planning events for their clients thister. For example, this quarter the Cardinalth account hosted Pull an All-Nighter with

e of Reality and the Buttout Ohio accountned Breathe, Stretch, Shake and Letacco Go, a yoga event.

Weeks of planning went into the productionrunning of these events. It is vital for publicions specialists to understand how toand manage an event. The essentials to

ning a successful event can be broken down

ght steps. Here are the rst four:

. Brainstorming:

vents need to be fresh and creative. Onee best ways to uncover a great idea is by

king with your associates; bounce ideasween each other. No matter how outlandishdea may seem at the time, it could very well

be the anchor of thought that leads to the nextgreat event for your client! Be cautious however,because one problem you can run in to with

group brainstorming is anchoring bias, a mentalshortcut whereby people use a number, valueor in this case, a suggested ideaand tend to

rely too heavily on the anchor when makingdecisions.

An anchor may lead to the best idea, but canalso hinder your group from discovering newoptions for events. One way to avoid this is tohave each associate write down a few ideasbefore anyone voices their event ideas out loud.

2. Client Approval:

Once you have your concept it is time to getthe green light from your client. Be aware ofthe chain of command operating in your clientsofce. This will help your team organize a time

line for approval and event planning accordingly.Not only will you need client approval for theevent idea, but you will probably need some sortof budget.

When writing a memo regarding the event foryour client, be sure to include a budget worksheet.

The memo needs to be comprehensive inoutlining the logistics of the event as well as anyexpenses for space and materials.

3. Secure the Space:

Once client approval is secured, booking theevent space early is a must. Space reservations

ll up fast, so procuring the location

never wait. For most events at Ohio Unbookings can be made at the event s

ofce on the third oor of Baker StudentA reservation request form must be suwhich can take up to two weeks to pbefore any nalizations can be made. W

Baker Event Services ofce takes care

requests, some events, such as PulNighter with Dose of Reality, which wasCaf Bibliotech in Alden Library, have dprotocol. When securing the space, mayou are talking to the right people for ap

4. Line up the Logistics:

What materials will you need for yourWill you need a tech service team? Wor drinks be served? What about volunwork the event?

These are some questions that shcarefully considered. Referring back memo and budget spreadsheet is a goodpoint for material logistics. Contacticonrming all agreements is important,

it is a contract for entertainment or appr

vending, conrm!Every event needs volunteers or worun the program. Schedule participating reasonable shifts during the program. Band anticipate any needs that may arise

If your event involves airing a video oa musical performance, be sure to hasupport on hand. The most important thbe organized and remain exible.

Editors note:

This is a two-part

series. Part two will be

published in the Spring

2012 PR Success

issue.

Lauren Nolan

PRosperity in event planning: Part


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PR

am_Tischler:king Forward to the @ScrippsPRSSAcutive board elections tonight at 6p.m.cripps 111--tons of awesome #PRStars

ing!

elaina_Lewis:walked to my art class I realized I want toack in Chicago. Grateful forcirppsPRSSA, learned so much, excited foruture!

@epope:Thanks @ScrippsPRSSA for having us lastnight! Great conversation/questions- hope youenjoyed the #healthcare panel!

@AllisonJordan_:Its just about time for #OUPRSSAtoChi and I

can NOT wait! Best trip of the quarter with mycrazy @ScrippsPRSSA family :)

@mclmcdaid:Social affairs committee meeting for@ScrippsPRSSA today made me superfor spring in Athens. #Loveit

@NinaBres:The day has arrived: getting prepared fo#OhioUSMS with @ScrippsPRSSA.

Success

paign in the hands of the ImPRessions team.y have continued the success by increasingwers and tweeting daily.etween all of the campaign and socialorms taken by Student Senate and the

Ressions team, Senate has achieved greaterent awareness.ext quarter, Senate is looking to hosther event. The ImPRessions team will beborating with green senators and college

ators to target their audiences with the hopecreasing awareness and interest.he ImPRessions team wants to add more

ments to the campaign and promote Senatesonline book exchange program, fouryears.

nate, from Page 6

Hello PR Success Readers,

This quarter has brought a lot of great oppor-tunities to PRSSA. We were able to hear from a

variety of professional speakers, our organizationheld our rst ever #OhioU Social Media Summitand our group traveled to the Windy City for anexciting networking trip.

This issue of PR Success is packed with in-formation on all of these events and more. On be-half of PRSSA, I would like to thank everyone whomade this quarter so special. From our wonderfulspeakers at our meetings and the #OhioU Social

Media Summit, to all the agencies in Chicago wholet us visit for our networking trip. Finally, last but

not least, thank you to all the PRSSA memadvisors and alumni for all of your supportdedication. To all the seniors in PRSSA grthis quarter, you will greatly be missed!

There is so much talent in PRSSA it isgoal each quarter to have different writers everyone has a chance to showcase their Because of the teamwork in PRSSA, this been possible. I hope that you enjoy readistories in this winter PR Success edition,hope everyone has a great spring break!

See you all spring quarter :)

- Amanda Stefanik

Letter from the Editor

@ScrippsPRSSA Twitter mentions

Documents

PR Success: Winter 2012 edition