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PR doesn’t stand for press release

PR DOES'NT STAND FOR PRESS RELEASE

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Page 1: PR DOES'NT STAND FOR PRESS RELEASE

PR doesn’t stand for press release

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PR + Linc

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PR + Linc

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How does your organisation view public relations?

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PR helps you communicate & deliver on your brand promise

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Reputation – result of what you say, what you do, what others say about you.

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To create a strong brand, you need to start inside. PR has a role to play in engaging staff.

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Brand promise is delivered via words AND actions. PR provides the

opportunity for both.

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PR should also hold a mirror up to the rest of the organisation

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And takes the opportunity to listen

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PR is about much more than publicity:It provides opportunities for creating, renewing and improving

relationships.It provides the necessary feedback to drive continual improvement.

It establishes, recovers, improves and maintains reputations for individuals, groups and companies.

Craig Pearce

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Andrew WaltonHBF

Nick Marvin Perth Wildcats

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Thank-you for joining us.

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