Have a social media crisis

strategy

Stick to your brand

Don’t alienate your

consumers

Think the message through

10 10 10 10

20 20 20 20

30 30 30 30

40 40 40 40

Social Media Crisis – 10

This fast food giant’s hashtag was hijacked by Twitter users.

Social Media Crisis – 10

McDonalds - #McDStories

Social Media Crisis – 20

This non-profit organization got major heat on social media for cutting funding to Planned Parenthood.

Social Media Crisis – 20

Susan G. Komen

Social Media Crisis – 30

One social media manager mixed up his own account with this company’s account, posting this tweet for thousands of followers:

Social Media Crisis – 30

KitchenAid

Social Media Crisis - 40

After being accused of defending a customer’s killer in court, this insurance provider made the issue worse on social media.

Social Media Crisis – 40

Progressive

Brand – 10

This boys’ organization has received major national backlash for policies prohibiting openly gay members and leaders.

Brand – 10

Boy Scouts of America

Brand – 20

When the CEO of this fast food chain announced his stance on same-sex marriage, the company received both praise and criticism.

Brand – 20

Chick-fil-A

Brand – 30

Susan G. Komen experienced a major backlash when nonprofit executives announced they would stop funding this nonprofit organization.

Brand – 30

Planned Parenthood

Brand – 40

Twitter censored its own users who criticized coverage of this major summer 2012 sporting event.

Brand – 40

The Olympics

Consumers – 10

A certain “47 percent” comment may have cost this presidential candidate the 2012 election.

Consumers – 10

Mitt Romney

Consumers – 20

“Papa John” Schnatter caught criticism when he said his franchise may reduce employee’s hours because of this controversial healthcare act.

Consumers – 20

Affordable Healthcare Act

Consumers – 30

Games got out of hand in this major sports league when its commissioner and referees could not come to an agreement.

Consumers – 30

The NFL

Consumers – 40

This company caused a stir with its tech-oriented audience when it openly supported SOPA.

Consumers – 40

GoDaddy

Think – 10

The misguided tweet below accidentally referred to the hashtag of this major national tragedy.

Think – 10

“Dark Knight” shooting in Aurora, Colo.

Think – 20

This clothing company boasts its American roots, but angered many across the country when it advertised a “Superstorm Sandy Sale.”

Think – 20

American Apparel

Think – 30

Popchips eventually apologized for offending consumers with its online campaign, but its spokesperson, pictured below, never did.

Think – 30

Ashton Kutcher

Think – 40

Facing a man in court who said he found a whole mouse in his Mountain Dew, the soda company’s lawyers said the man couldn’t have been telling the truth, because the mouse would have become this substance.

Think – 40

A goo-like substance

Final Jeopardy

These two major brand Twitter accounts were hacked in February 2013.

Final Jeopardy

Burger King and Jeep