PR Conference Programme 2011 FINAL

8/7/2019 PR Conference Programme 2011 FINAL

1/3

Cultural PR Conference 2011Museum of London

Friday 21 January 2011

Programme

9:30-10:00 Arrival and registrationRefreshments

10:00-10:15 Welcome

David Spence - Director of Programmes, Museum of London

10:15 11:30 Journalists panel: Meet the NEWS journalists

Chaired by Helen Beeckmans Head of Communications, Tate

On the panel:John Goudie Editor, Front Row, BBC Radio 4Jill Lawless London correspondent, Associated PressJack Malvern General News Reporter, The TimesPeter Apsden Arts Writer, The Financial Times

Leading arts and news journalists share their views on what makes a great news story and, justas importantly, what doesn't. Our panel will tell you how they work, what they look for and howbest to pitch to them. You will also have a chance to ask the questions that will help you developstrategies to increase coverage of your venue in the news media.

11:40 12:40 Breakout session one:

A choice of

(A) Overcoming PR challenges for small and regional venues

Chaired by Mike Findlay Senior Press Officer, British Council

On the panel:Kate Streeter General Manager Burgh House & Hampstead Museum and Chair of LondonShh... Kate discusses her work with London Shh (Small historical houses).Andrew Willshire Marketing Development Manager at the Horniman Museum. Andrew talksabout the publicity campaign for CultureLine: a group of 10 museums and galleries found alongthe length of the London Overground East London extension.Catharine Braithwaite Freelance Arts Marketing specialist. Catharine shares her experienceworking on the Creative Tourist campaign for Manchester Museums Consortium.

Sometimes it can feel impossible to make an impact in the media when you aren't considered a"must see destination" by the journalist on the other end of the phone. Hear inspiring casestudies from colleagues in Manchester and London who have banded together in different waysto punch above their weight. Pick up their top tips and quiz them about how they made it happen.


2/3

(B) Integrated campaigns developing a multi platform communications strategy

Chaired by Anna Vinegrad Independent PR Consultant

On the panel:

Richard Moss Website Editor, Culture 24Tom Jeffreys Arts Editor and Features Editor, SpoonfedLouis Wise Deputy Online Culture Editor, The Sunday TimesOlivia Rickman and Clea Relly Press and PR Managers at the British Museum and Museumof London

With the expansion of online, video and viral content, how to run a creative campaign thatembraces the changing media landscape, works within your wider strategy, and delivers realbenefit for your exhibitions, performances and events? What can be achieved and what budget isrequired? Find out from journalists and colleagues at the front line of online developments andshare ideas on how best to navigate this fast moving terrain.

12:40 1:40 LunchRefreshments. Refuel and take the opportunity to see the Museum of Londons spectacularGalleries of Modern London

1:40 2:40 Breakout session 2:

A choice of

(A) Proving your worth evaluation and selling the PR team internally

Chaired by Kevin Read Managing Director, Bell Pottinger Business & Brand

On the panel:Oliver Hickson PR & Client Director, Central Office of InformationGretchen Pierce Internal Communications Manager, Tate

Explore the best methods out there to sell your PR team internally, from improving internalcommunication to measuring the results of PR campaigns and projects. Our panellists will sharetheir experiences and outline the importance of PR evaluation and the strategies and tacticsneeded to implement it, from getting colleagues and partners on board to proving the value ofyour hard-won PR successes.

(B) Generating coverage when you have no big news securing features,successful stunts, picture stories

Chaired by Clea Relly - Press and PR Manager, Museum of London

On the panel:

Kate Burvill Freelance PRKate Rosser Press Officer, Museum of LondonCasia Zajac Interim Head of Press & Homepage, British Council

If you don't have a block buster opening this summer join us for a session jam-packed with ideasfor how to build and maintain your profile. Colleagues share their experiences of buildingrelationships and securing features, successful anniversaries and stunts, picture stories andlearning to see and sell your product in a new way. Along with a good dose of fearlessness fromScotland, this session should send you home brimming with real-life examples to draw from.


3/3

2:40 - 3:10 Cultural funding a new era of sponsorship and budget cuts

Chaired by Helen Beeckmans

Hedley Swain - Director of Programme Delivery, MLAGeorgina Adam Editor at Large, The Art Newspaper and Art Market correspondent, The

Financial Times

A special and much-requested session on the impact of the current climate of cuts in publicfunding. In these uncertain economic times what are the consequences of restricted institutionalbudgets on PR in the arts? What will the growing pressure to secure sponsorship andphilanthropic support for cultural venues mean in reality? Will working in partnership withsponsors and donors become the norm, even for institutions for whom this was previously not anissue? Our panellists will discuss the future shape of our sector and the impacts on venues of allsizes.

3:10 3:30 Tea & coffee break

3:30 4:45 Journalists panel: Meet the FEATURES journalists

Chaired by Helen Beeckmans

On the panel:Alex Needham Acting Arts Editor, The GuardianHarry Mount Freelance JournalistImogen Carter Commissioning Editor, New Review, The ObserverSimon Stephens Deputy Editor, Museums Journal

A well-placed and intelligent feature can do wonders for the profile of your venue and staff, butwhere to start and how to make it happen? A selection of features journalists talk about leadtimes, editorial decision making, the commissioning and pitching process, press trips, briefings,

images, content and exclusivity and answer your questions about how to secure that sizeablespread.

4:45 5 Wrap up by chair

5 6 Drinks and bondingFor those with stamina and short commutes.

Documents

PR Conference Programme 2011 FINAL