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Conker Championship Costing Bet365’s Conker Championships Location ideas: London Eye Capsule Hire: 25 guests for a 30 minute rotation - £500 per person The Shard: Hourly rates up to £12,500 + VAT Conkers: 40 conkers £2.80 (Ebay) 250g thin string reel £2.48 Video creation: 1 x Camera Operator and kit for 8 hours - £300 + VAT Editing - £40 per hour + VAT (londonvideocamerahire.co.uk) Celebrity Hire: 1 x day hire sporting celebrity - £5-10K + Search for Bet365’s Conkers Pretend conkers made to the size of a football: Lego conkers: First - £450 + VAT + Delivery Rest - £300 + VAT + Delivery 1 x model conker -
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PR CAMPAIGN PROPOSAL
Prepared for:Bet365 and ICS
World Conker Championships 2014Search For Bet365’s Conkers
Launch an additional competition in conjunction with the World Conker Championships 2014 to increase social media interaction
Place large pretend conkers in hidden locations across the country and give out clues to customers on social media for where they are hidden
The first people to find the hidden objects and share a selfie with them win £X free bet
Bet365’s Conker Championships
Launch Bet365’s own championship in conjunction with the official world event on October 12 2014
Use sporting celebrities as contestants, who customers can bet on
Drive media interest by generating coverage across social media platforms
Produce and edit video content covering the build up and conker matches
Increase media interest by holding the event at a well known location in Central London such as the London Eye or top of The Shard
Option to increase the scale of the competition by holding a “Bet365 Wacky Sports Championship.” Incorporate more wacky British sports with an overall celebrity winner.
Increase public interest by encouraging them to come along, try a conker match more themselves and share it on social media. (18+)
#BonkersFor365Conkers
Conker Championship CostingBet365’s Conker Championships
Location ideas:London Eye Capsule Hire:25 guests for a 30 minute rotation - £500 per personThe Shard: Hourly rates up to £12,500 + VAT
Conkers:40 conkers £2.80 (Ebay)250g thin string reel £2.48
Video creation:1 x Camera Operator and kit for 8 hours - £300 + VATEditing - £40 per hour + VAT(londonvideocamerahire.co.uk)
Celebrity Hire:1 x day hire sporting celebrity - £5-10K +
Search for Bet365’s Conkers
Pretend conkers made to the size of a football:Lego conkers: First - £450 + VAT + Delivery Rest - £300 + VAT + Delivery
1 x model conker -
Become a Bet365 Bingo HeadIncrease interaction with female audiences by launching an app which allows customers to become a Bingo Head
Increase social media interaction by encouraging users to share their creation online
Drive media interest by allowing Bet365 customers to vote for their favourite Bingo Head
The winner’s design will become the official new Bingo Head used in campaigns
Launch the app in Central London with a branded booth where passersby (aged 18+) can come and create a Bingo Head
Drive signups by ensuring users must create an account in order to be considered for the competition
CostingSimple app: up to 4 screens serving one main function ranges from £1,000 - £7,000Social media integration: allows users to share post from within the app £300 - £1,000Booth hire: Up to 8 hours of use in Central London including unlimited photo copies and social media uploads from £750 + VAT + cost of parkingLogo branding on the booth from £150 + VAT (wonderbooth.co.uk)Cost of placement in Westfield: From £6750 for one weekend
Bingos In Barmy PlacesHold Bet365 Bingo and Casino events in strange/extraordinary places:
The Undergroundo Guerrilla
The London Eye/ Manchester Wheelo 25 guests for a 30 minute rotation - £500 per person
Top of The Shard “Winning With A View”o Hourly rates up to £12,500 + VAT
Emirates Sky Lineo Private cabin hire for 10 people, round trip, £88
The Museum of London o Venue hire £5,500 +
Madame Tussauds- 800 guests, £78 per person, all inc. Ice Bar
Drive media interest and generate coverage across all platforms- social, online, broadcast and print
Liaise with media before events to ensure coverage is met
Allow passersby to play in an ordinary game in an extraordinary place
Photographer hire: Up to 2 hours - £250 + VAT
Bet365-A-Side Over 50’s LeagueLaunch a Bet365-a-side over 50’s football league
Increase media interest by creating a team that has a combined age of 365
Liaise with 5-a-side football leagues to drive awareness
Liaise with the FA’s Premier Over 50’s League to drive awareness
Increase social media interest and generate coverage across all platforms through use of videos, photos and interviews from the games
Drive media interest by using an ambassador for the competition- veteran football star
Costing:Powerleague pitch hire per hour: Off-peak: £38 per hour (Manchester example)Peak: £61.95 per hour (Manchester example)Branded football kits for Bet365 team: 5 x shirts - £191.60 5 x shorts - £114 5 x socks - £16 (owayo.com)Video creation: 1 x Camera Operator and kit for 8 hours - £300 + VATEditing - £40 per hour + VAT (londonvideocamerahire.co.uk)
Bet365’s Cheese RollingSponsorship of the Gloucestershire Cheese Rolling Competition 2015
Increase media exposure by sponsoring next year’s unofficial cheese rolling competition (unofficial since 2010)
Drive social media traffic by creating photos and videos of the event
Ensure branding placement by attaching the Bet365 logo to the cheese
Costs:12 x stickers £4.52 (Vista Print)5 x 6ftx2ft PVC banners £115 (printabanner.co.uk)Branded t-Shirts for competitors: £13.70 each
Measuring Success
At the end of the activation Paul Ridley Limited will supply an activity report covering:
All media cuttings
Circulation figures
AVE (Advertising Value Equivalent) analysis
Social media reporting covering:
Twitter, Facebook, YouTube activity
Growth in followers/likes/views
Analysis of user engagement
Contact UsPAUL RIDLEY LIMITED35 New Broad StreetLondon EC2M 1NH
Email:[email protected]
Website:www.paulridley.com
Twitter:@paulridleyltd
