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PR CAMPAIGN: BEAUTY BUS
FOUNDATION
CONTACT:ASHLEY KELLAM
XYZ PUBLIC [email protected]
(555) 555-5555
Beauty Bus FoundationLocation: Los Angeles, CA
Founders: Alicia Marantz Liotta & Wendy Marantz Levine
Service: In-home beauty and grooming treatments
Clients: terminally and chronically ill patients & primary caregivers
Goal: allow clients to escape their disease, feel beautiful, raise self-esteem, and enhance quality of life
Objectives
Increase donations
Build and maintain awareness
Encourage volunteerism
Continue the the pursuit of empowering and lifting the spirits of Beauty Bus clients
Napoleon Perdis
Location: Los Angeles, CA
CEO and Founder of Napoleon Perdis Cosmetics, NP Set for Target, Napoleon Perdis Makeup Academy
Professional celebrity makeup artist
Mission: Celebrate and elevate women’s natural beauty with confidence-boosting products
Partnership – 3 Contributions
1. Monetary Donationa) Net proceeds from sales of Marshmallow
Foaming Makeup Remover
2. Volunteer time and makeup servicesa) 10 visits scheduled (this year)
3. Personally promote and raise awareness and funding
a) Strong media presenceb) Philanthropic persona
Target Markets
Women
25-65 years
Los Angeles and surrounding areas
Affluent economic demographic◦Purchase products that support the cause◦Direct donations
Personal connections
Indirect connections
PR Strategies
Traditional◦News Release to announce partnership◦Pitch story to L.A. Times (Living Section)◦Media Alert (select local media)
Social Media◦Personal Facebook & Twitter accounts◦Campaign Facebook & Twitter accounts◦New Blog
Contract = 1 Year
Monday, May 9th – Announce Partnership
Monday, May 16th – Pitch to L.A. Times
Tuesday, May 17th – Media Advisory
Monday, May 23rd – First Joint Visit◦Media Invited
TBD – Charity Event hosted by Napoleon Perdis