PR 3.0: The New Frontier Kevin Dinino, Founder & President
KCD PR
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2 Why Public Relations? Valuable tool for gaining recognition
for your business Helps to differentiate your business from the
competition News coverage serves as objective third party
endorsement in attracting new clients and strengthening existing
relationships Cost-effective means to help build awareness and
brand equity Marketing value: search engine visibility for web
presence
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3 Understanding PR 3.0 We exist in a 24/7 news cycle News
spreads faster than ever Twitter breaks news We are living in an
SEO (search engine optimization) world Your audience likely reads
news on mobile devices News actively shapes public opinion and
prompts public action
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4 PR 3.0 Dynamic
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5 The Social Media Landscape What is Social Media? Interact
with your clients and prospects Captive audience Low cost/high
reward THE FUTURE of Marketing/PR integration
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6 Social Media Usage Facebook has over 500 million users. If
Facebook were a country, it would be the worlds 3rd largest
country. socialmediatoday.com Twitter has 200 million registered
users socialtimes.net Twitter Use Climbs to 13% of U.S. Adults
Online Boosted by Older Americans. Bloomberg LinkedIn has 100
million registered members and finance is the 2nd most popular
industry/career (14% of users). socialnomics.net Social networking
site usage grew 88% among Internet users aged 55-64 between April
2009 and May 2010. Pew Research
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7 Financial Advisor Usage American Century Investments recently
published a study called Financial Professionals Social Media
Adoption which showed that over half (55%) of advisors use social
media at least several times a week; almost one quarter (24%)
report using social media daily. 71% have Facebook accounts, 55%
have LinkedIn accounts, and 19% have Twitter accounts Social media
usage and experience among financial professionals is growing Most
(86%) have a business or personal profile/account up significantly
from last year
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8 Why Social Media? I Need to Drive Prospects/Customers to My
Business Massive awareness machine integrated with PR, distribution
platform Build a reputation, manage news flow, etc. Its FREE,
regardless of budget Take advantage of slow adoption Those who are
using social media have positive experiences with it Prospects will
Google you what if they dont find anything?
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9 Content is King and its Everywhere I created my profiles, now
what? Content is King and everywhere. Use compliance pre-approved
content Link to an interesting article or white paper Leverage your
newsletter get it online Niche related Local issues Videos work as
well Client events, seminars, etc. Spend 1-2 hours a week yourself
or find a professional to manage for you
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10 Content is King and its Everywhere Update monthly to stay
relevant if you want weekly, develop a few months worth of content
ahead of time. Create a deliverable calendar to see your plan of
action. Develop a message if you have a niche market it. Retirement
Planning? Opinions on Bear Market? Use Social Media to
Market/Interact with Retirement Planning topics. Make sure your
content is INTERESTING and CONCISE and easy to share with others.
Add value and a unique perspective to target your audience.
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11 New Social Media Technology New technology helps make social
networking easier LPL now offers real time monitoring solution
E-Newsletter software Constant Contact, MailChimp link to all 3
social media sites Tweetdeck or Hootsuite allow you to see and
manage your social media on one dashboard plus see ROI and
analytics Google Analytics is a must have see where social media
takes visitors to your site Creating an external blog page is
always a great idea tools like Blogger or Wordpress make it
easy
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12 Social Media Best Practices: Blogging
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13 Social Media Best Practices: Blogging
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14 Social Media Best Practices: Facebook
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15 Social Media Best Practices: Facebook
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16 Social Media Best Practices: LinkedIn Use LinkedIn to join
groups HUGE way to network with prospects Add value post
news/trends/events Add to your network Create a company page as
well as an individual page Have people follow your company promote
via personal profile.
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17 Social Media Best Practices: Twitter Another great tool to
discuss your value proposition or opinion on current events. Great
PR resource Follow media on Twitter news breaks via Twitter FIRST.
Nice way to meet reporters have compelling Tweets and introduce
yourself. Another PR 3.0 tool Twitter feed can link to your web
site so clients/prospects can see your tweets in real time.
Resources: Sites such as Twellow, etc. make it easier to locate
people on Twitter.
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18 Final Perks SEO value these sites resonate very well in
search results PR 3.0 social media takes your marketing/PR efforts
to another level and new audiences Easy to do - should become a
habit, not going away
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19 Thank You! For more information on todays presentation
visit: www.kcdpr.com Contact Us: 2760 Fifth Avenue, Suite 215 San
Diego, CA 92103 Phone: (619) 955-7759 Email: [email protected]
www.kcdpr.com