Mother’s Day Spending

Source: NRF Monthly Consumer Survey A18+, April 2017

Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Apr-13 Apr-14 Apr-15 Apr-16 Apr-17

$15.8$14.1 $14.6

$16.3$18.6

$20.7 $19.9$21.2 $21.4

$23.6In Billions

3

Recipients for Mother’s Day Gifts

Source: NRF Monthly Consumer Survey A18+, April 2017

Mother or Stepmother

Wife

Daughter

Sister

Other Relative

Grandmother

Friend

Godmother

63.9%

23.3%

10.7%

8.7%

8.5%

7.3%

6.9%

1.8%

4

3 Out of 4 Consumers Plan On Spending The Same or More Than Last Year

Source: NRF Monthly Consumer Survey A18+, April 2017

More 21%

Less 8%

Don't Cele-brate

Mother's Day 15%

Same 56%

5

TV Has Highest Reach of Ad Supported Platforms For Moms

Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Women 18+ with presence of children. Online/internet platforms such as e-mail, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. . Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

TV Broadcast/CableSmartphone

E-mailRadio

Social MediaSearch

TabletNewspapers

MagazinesInternet-Radio

Broadcast TV News WebsitesInternet-Print (Newspapers/Magazines)

Cable News Channel’s Website

73.5%

65.1%

61.0%

58.6%

54.9%

45.6%

27.0%

23.5%

18.8%

17.9%

17.3%

13.6%

7.9%

% Reached YesterdayMoms

6

People Spend the Most Time with Television of All Ad Supported Platforms For Moms

Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Women 18+ with presence of children. Online/internet platforms such as e-mail, social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. . Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

Television (Broadcast/Cable)Smartphone

Social Media Radio

E-mailTablet

SearchInternet-Radio

NewspapersMagazines

Broadcast TV News WebsiteInternet-Print (Newspapers/Magazines)

Cable News Channel’s Website

4:32

1:40

1:11

1:01

0:43

0:37

0:24

0:13

0:12

0:06

0:05

0:05

0:03

Moms Daily Time Spent Yesterday(In Hours:Minutes)

7

Broadcast: Great Way to ReachMother’s Day Shoppers

Source: Nielsen NPower 3/28/2016 - 5/8/2016 Adult 18-49 Live+SD Ratings; A18-49 10 Cable Networks based on A18-49 Ratings.

EmpireThe Big Bang Theory

Kentucky DerbyNBA Playoffs On ABC-SU3Masters Golf Tourn.-SUNAmerican Idol-Thursday

NBA Playoffs On ABC-SU5Voice

ACM AwardsAmerican Idol-Wednesday

Grey's AnatomyNBA Playoffs On ABC-SU1

SurvivorVoice-TUE

NBA Playoffs On ABC-SA2NCIS

NBA Playoffs On ABC-SU6Dancing With The Stars

Modern FamilyLife In Pieces

Top Cable Nets

4.03.2

2.82.6

2.62.6

2.42.3

2.32.2

2.12.02.0

2.02.0

1.91.8

1.81.71.7

0.3

Adult 18-49 Ratings

8

Broadcast TV’s Reach: Significantly Higher Than Cable

Source: Nielsen NPower. April 29th 2016 Adults 18-49 Live+SD.

ABC Prime

NBC Prime

CBS Prime

TNT Prime

TBS Prime

USA Prime

Lifetime Prime

4.6

4.4

4.2

2.2

2.0

1.2

1.0

One Day Reach

9Source: GfK TVB Mentor Survey Winter 2016. M-S 6A-12M. Women 18+ with presence of children. Includes only those who chose a media. Q1 - Please select the one type of advertising medium which, you feel, most influences you to make a purchase decision? . Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

TelevisionNewspapers

MagazinesSocial Media

E-mailDirect mail

RadioSearch

Broadcast TV News WebsitesSmartphones/Tablets/Mobile Devices

Out-of-Home/BillboardsInternet-Print

Video Ads on a Computer

40.2 9.8

9.5 9.4

8.2 4.3

2.5 2.5

2.1 1.9

1.6 0.7 0.7

Advertising medium which you feel most influences you to make a purchase decision

% Moms

Television Ads Are The Top Medium That Influences Mom’s Purchase Decisions

10

Working Moms Watch More Morning & Late News

Source: Nielsen Local Watch Report Q3 2016. Share of weighted average news GRPs in LPM markets (NPOWER); Live+ SD; September 2016 National Period (8/29/2016 – 9/25/2016) Morning News = M-F 6-7AM; Mid-day News = 12-12:30PM; Early Evening News = M-F 6-6:30PM (Excludes FOX); Late Night News = M-F 11-11:30PM (FOX 10-10:30PM); All periods are time zone adjusted.

Morning News Mid Day News Early Evening Late News

33%

61% 57%48%

67%

39% 43%52%

Stay-At-Home Moms Working Moms

Share of Local News Viewing by Mom Type

Moms Trust is in Local Broadcast Assets

11

Local Broadcast

News

Network Broadcast

News

Cable News Channels

82%77%

74%75% 74%

56%

38%

TV News Digital News

Source: GfK TVB Mentor Survey Winter 2016 Women 18 with presence of children. Q9 - For each source, please indicate the extent to which you agree or disagree with the following statement: I trust the News that I see/hear on this media source.

12

Planned Mother’s Day Spending

Source: NRF Monthly Consumer Survey A18+, April 2017

Jewelry

Special outing such as dinner or brunch

Flowers

Gift cards/certificates

Clothing or clothing accessories

Consumer electronics or computer related accessories

Personal Service, such as day at a spa, a facial or a massage

$5.0

$4.2

$2.6

$2.5

$2.1

$2.0

$1.9

Billions

13

Jewelry Shoppers Watch Broadcast TV

Source: GFK MRI Fall 2016, Base: Adults 18+ Index; Spent $100+ on fine jewelry in last 12 months.

14

Jewelry Shopping is a Local Decision

Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Fine Jewelry – Where Purchased.

The Redder the better- High BDI

15

Wining and Dining with Broadcast Viewers

Source: GFK MRI Fall 2016, Base: Adults 18+ Index. Spent $50+ at a family restaurant/steakhouse in the last 30 days.

16

Target Adults Who Enjoy Dining Out at Ruby Tuesday with Local Broadcast

Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Bought at Ruby Tuesday in the last 6 months.

17

Broadcast TV Viewers Give The Gift Of Flowers

Source: GFK MRI Fall 2016, Base: Adults 18+ Index; Any Amount Spent on Flowers by Phone/Internet or Flower Shop.

18

Broadcast TV Viewers Purchase Gift Cards

Source: GFK MRI Fall 2016, Base: Adults 18+ Index. Spent Any Amount on a gift card in the last 6 months.

19

Broadcast TV: The Destination for Clothing Store Shoppers

Source: GFK MRI Fall 2016, Base: Adults 18+ Index. Shopped at Macy’s, JCPenny, or Burlington Coat Factory in the last 3 months.

Top 10 Programs by Index

20

Technology Ownership of Mothers

Source: Q3 Nielsen Total Audience Report. Nielsen National Panel, 08/29/2016 - 09/25/2016

21

Top Programs of Electronic Shoppers

Source: GFK MRI Fall 2016, Base Adults 18+ Index. Shopped at Best Buy in the last 12 months.

Top 10 Programs by Index

22

Top Programs for the Mother That Likes to be Pampered

Source: GFK MRI Fall 2016, Base Adults 18+ Index. Visited a day spa in the past 6 months.

Top 10 Programs by Index

23

Purchase Locations for Mother’s Day Gifts

Source: NRF Monthly Consumer Survey A18+, April 2017

Department Store

Specialty Store (Greeting Card/Gift Store, Florist,

Jeweler, Electronics Store)

Online

Local/Small Business

Discount Store

Specialty Clothing Store

35%

31%

30%

24%

23%

10%

24

Broadcast TV Delivers Department Store & Discount Store Shoppers

New Girl

Grey's Anatomy

Life In Pieces

The Bachelor

The Goldbergs

MasterChef

Gotham

Scandal

Black-ish

Bob's Burgers

The Middle

MasterChef Jr.

The Real O'Neals

The Voice

Jane The Virgin

137

126

125

124

123

120

120

119

119

118

118

118

117

116

116

Source: GFK MRI Fall 2016, Base: Adults 18+ Index. Shopped at a department store in the last 6 months for clothing, shoes, cosmetics, or perfume/cologne. Shopped at a Discount Stores in the past 6 months.

Mom

Whose Line Is It Anyway?

Dateline

The Catch

Life In Pieces

MasterChef Jr.

Rosewood

20/20

Hollywood Game Night

Dancing With The Stars

Scream Queens

Battlebots

The Middle

American Crime

Elementary

145

144

143

142

141

138

136

135

134

134

134

133

132

131

131

Department Stores

Discount Stores

25

Broadcast TV Delivers Online Shoppers

Source: GFK MRI Fall 2016, Base Adults 18+ Index. Internet Shopping: Spent any amount on items.

Top 10 Programs by Index

26

Broadcast Websites Provide Multi-platform Opportunities

27

Key Mother’s Day Takeaways 3 out of 4 consumers plan to spend at least the same or more than last

year Broadcast TV dominates ratings & reach of Mother’s Day shoppers Be selective with Broadcast TV

Jewelry Special outing such as dinner or brunch Flowers Gift cards Clothing

Local Television Zeros in on market strengths TV Ads Stronger Motivator for Young Adults’ Word of Mouth and Digital

Actions Local TV stations offer multi-platform opportunities and are important

digital influencers

Thank You