CONNECTIONG WITH COMMUNITIES

Apa Itu Komuinitas?Kelompok organisme (orang dsb) yangg hidup dan saling berinteraksi di dl daerah tertentu; masyarakat(Kamus Besar Bahasa Indonesia)

A community can be defined as any group of people with common interest as either stakeholders or publics (general or community) (Johnson,2010)

Benefits of Sound Community Relationship

Greater understanding and awareness of the business of the organization or government in the public area

Improved corporate reputation, credibility, and enhanced decision making

Improved employee satisfaction

Establishment of mutually beneficial corporate community partnership

Apa itu Community Relations? Community Relations is an institutions planned, active, and continuing participation with and within a community to maintain and enhance its environment to the benefit of both the institution and the community ( Peak, 1998, p.117, cited in Ledingham & Bruning, 2001, p.527)

Geoff Barbaro believes organizations need to create and maintain closer links with communities in order to both function and participate in the questions of public policy that provide them with the ability to operate effectively (2006)

Effective Community Relations ProgramsResearch based situation analysis

Program or project objectives and a statement of intent (or policy), linked with strategic organizational goal

Definition of stakeholders and determination of their communication needs, preferences and concerns in relation to the project or the organization

A communication strategy and methodology (tools and activities) designed to support the program objectives

Measurement and evaluation processes

Program ElementsBerikut beberapa contoh program Community Relation

Facility Tour

A focus group discussion between the community and the organization

Sponsorships for local communities events

Dan masih banyak lagi contoh program lainnya.

Tujuan program disini adalah agar hubungan masyarakat/komunitas denganperusahaan baik dan saling mengenal satu sama lain.

Community EngagementCommunity Engagement is the participation of communities in the relevant decision making in the community interest and for the enhancement of community wellbeing (McCabe, Keast & Brown, 2006)

Maksudnya disini adalah jika perusahaan mempunyaiproposal/ide/proyek, mereka mendekatkan diri kepadamasyarakat/komunitas untuk menerima input/nasihat mereka.

When to Involve the CommunityThe issue is technically complex

The issue is likely to affect peoples quality of life

The issue affects the natural environment

The issue affects the rights and entitlement of members of the community

Making ContactRandom sampling

Postal Contact (Via mail, letters, leaflets)

Visits

Public Meetings

Media Releases

Participation TechniquesSurveys

Public Meetings

FGD

Interviews

Complaints

Apa itu Aktivis? Berikut ada beberapa definisi aktivis menurut para ahli :

Activism has varying forms and definitions. One definition of activism by public relations scholars is: the process by which groups of people exert pressure on organizations or other institutions to change policies, practices, or conditions that the activist find problematic (Smith, 2005. p.5)

An activist public is a group of two or more individuals who organize in order to influence another public or publics through action that may include education, compromise, persuasion, pressure tactics, or force (L. Grunig, J. Grunig, & Dozier, 2002, p.446; L. Grunig, 1992, p.504)

Activist groups usually have insufficient power in their own right to change. They are obliged to seek the support of other stakeholders, increasingly using the internet in addition to traditional news media to generate momentum for their cause (Coombs, 1998)