ppt rural women buying behaviour

8/9/2019 ppt rural women buying behaviour

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A STUDY ON RURAL WOMENBUYING BEHAVIOUR OF REAL GOLDCOOKING OIL IN LSR AGRO FOODS


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INTRODUCTIONCONSUMER BUYING BEHAVIOR

According to kot!r "Consumer behavior

include menal acivi!" emoional and#h!sical ha #eo#le use durin$selecion" #urchase" use and dis#osal o%#roducs and services ha sais&es heir

needs and desires'(


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Rural women buying behavior in India:In India the role of women is often restricted to caring for

children and housekeeping. Even after freedom women are not

treated equally with men in severally parts of India though the

trend in empowerment of women is changing it is very slow in ruralthan in urban. The urban girls who felt difference in upbringing

with her brother was 15.4 and in rural areas it was !.!5.

Thus the rural women of India are less educated and have very

less freedom to make decision and they are completely dependent

on men of that family. "bout #5 of rural women are earning by

working in forms but then even less than 5$$$$ per year and

mostly they spend that money in buying household things.


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OB#ECTIVESTo $t%d& '(o%t t)! '*'r!n!$$ o+ r!' god oi (r'nd

',ong t)ir%()%-'ni r%r' *o,!n con$%,!r$.

To kno* '(o%t t)! d!t!r,in'nt$ o+ (%&ing (!)'-ior o+

cooking oi (& r%r' *o,!n c%$to,!r$ in t)ir%(%-'ni'r!'.

To 'n'&/! t)! d!,ogr'0)ic' +'ctor$ *)ic) )ig)&in1%!nc! t)! r%r' *o,!n on (%&ing cooking oi int)ir%()%-'ni 'r!'.

To 2nd o%t $'ti$+'ction !-! on %$ing r!' god cookingoi in t)ir%()%-'ni r%r' *o,!n c%$to,!r$.

To r!co,,!nd t)! $%gg!$tion$ to incr!'$! t)! r%r'$'!$ o+ t)! co,0'n&.


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RESEARCH DESIGNRESEARCH S)U*Y+ D!$cri0ti-!

SAM,-E SI.E+ 344 R%r' Wo,!n

SAM,-E *ESIGN+ Con-!ni!nc! $',0ingSAM,-ING )OO-+5%!$tionn'ir!


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)OO- /OR ANA-YSISTo 'n'&/! 'nd int!rr%0t co!ct!d d't' t)!+oo*ing $t'ti$tic' too$ *!r! %$!d.

6!rc!nt'g! ,!t)odCorr!'tion

C)i $7%'r!

W!ig)t!d '-!r'g! ,!t)od


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RESEARCH HY,O)HESISCHI0S1UARE+

H!#ohesis+H2 +T)!r! i$ no '$$oci'tion (!t*!!n Ed%c'tion

7%'i2c'tion 'nd +'ctor$ to (! con$id!r!d*)i! 0%rc)'$ing LSR r!' god 0rod%ct.

At!rn't! H&0ot)!$i$+

H3 +T)!r! i$ '$$oci'tion (!t*!!n Ed%c'tion

7%'i2c'tion 'nd +'ctor$ to (! con$id!r!d*)i! 0%rc)'$ing LSR r!' god 0rod%ct.


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FINDINGS

Correlaion

In%erence+Fro, t)! 'n'&$i$ ,'d! it i$ in+!rr!d t)'t t)! r!'tion$)i0(!t*!!n t&0! o+ c%$to,!r 'nd t)! n%,(!r o+ &!'r$ t)!& 'r!%$ing r!' god oi i$ 0o$iti-!& corr!'t!d.

4ei$hed avera$e

In%erence+ Fro, t)! 'n'&$i$ ,'d!8 t)! r!$0ond!nt 'gr!!d t)'t t)! LSR

r!' god 0rod%ct i$ good to %$! on t)! ('$i$ o+ t)! +'ctor$0%rit&8 7%'it&8 0ric!8 !'$& '-'i'(iit&8 'nd 7%'ntit& in ord!r.

Chi s5uare

In%erence+T)! c'c%'t!d -'%! i$ )ig)!r t)'n $igni2c'nc! -'%!.

It i$ conc%d!d t)'t t)!r! i$ '$$oci'tion (!t*!!n Ed%c'tion7%'i2c'tion 'nd t)! +'ctor$ con$id!r!d *)i! 0%rc)'$ing9LSR: r!' god oi.


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FINDINGS,ercena$e mehod+Fro, t)! 'n'&$i$ ,'d! it i$ kno*n t)'t ,o$t

o+ r!$0ond!nt$ kno*n '(o%t t)! 0rod%ctt)ro%g) *ord o+ ,o%t).

Fro, t)! 'n'&$i$ ,'d! it i$ kno*n t)'t ,o$to+ t)! r!$0ond!nt$ d!cid! t)!,$!-!$ in(%&ing t)! 0rod%ct.

Fro, t)! 'n'&$i$ ,'d! it i$ kno*n t)'t ,o$t

o+ t)! r!$0ond!nt$ 'r! %$ing t)! 0rod%ct ,or!t)'n t*o &!'r$.

Fro, t)! 'n'&$i$ ,'d! t)! r!$0ond!nt$ 'r!$'ti$2!d *it) 7%'it&8 0%rit&8 'nd 0ric! o+ t)!0rod%ct.


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CONC-USIONIn d!-!o0ing !cono,i!$ ik! Indi'8 it i$ i,0ort'nt to t'rg!tr%r' ,'rk!t '$ ' -!r& 'rg! $!ction o+ 0ot!nti' c%$to,!r$

r!$id! in -i'g!$. To $'ti$+& t)!$! r%r' con$%,!r 'nd t)!irn!!d$ ? A@$ 'r! ,%$t 'nd t)!$! 'r! A*'r!n!$$8 A-'i'(iit&8A


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1UES)IONNAIRE3. W)'t t&0! o+ c%$to,!r &o% 'r!

'. R!g%'r (%&!r (. n!* (%&!r c. occ'$ion' (%&!r d. ot)!r$

;. Ho* do &o% g!t kno*n '(o%t t)! 0rod%ct

'. t)ro%g) Fri!nd$ (. t)ro%g) r!t'i!r$ c. t)ro%g) r!'ti-!$d. t)ro%g) 'd-!rti$!,!nt !. ot)!r$

. F'ctor$ &o% con$id!r *)i! 0%rc)'$ing 9LSR: r!' god oi

'. E'$& '-'i'(iit& (. 0ric! c. 7%'it& d. 0%rit& !. 0'ck'g!9cont'in!r$8 0o%c)!$: +. ot)!r$

?. W)o 'r! ' in-o-!d in 0%rc)'$! d!ci$ion o+ oi in &o%r +',i&

'. M&$!+ (. +',i& )!'d c. ,ot)!r d. (rot)!r or $i$t!r!. ot)!r$

. W)'t i$ &o%r o0inion '(o%t 0ric! o+ t)! 0rod%ct

'. Hig) (. nor,' c. o*

. Ho* ,'n& &!'r$ 'r! &o% (%&ing 9LSR: r!' god oi (r'nd

'. L!$$ t)'n 3 &!'r (. ; to &!'r$ c. ? to &!'r$ d. '(o-! &!'r$


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Particulars Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

%uality

%uantity

&rice

&urity

"vailability

. Ar! &o% $'ti$2!d


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ppt rural women buying behaviour