Upload
kiran-kumar
View
225
Download
0
Embed Size (px)
Citation preview
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 1/34
What is Retailing ?
Retailing is a set of business activitiesthat adds value to the product sold to theconsumers for their personal and family use.
often people think of retailing only as saleof products in stores, but retailing also involves asale of services.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 2/34
:Evolution of Retailing
The emergence of retailing in India now has more to do with the increasing
, -purchasing power of buyers especially post
, ,liberalization increase in product variety and,the increasing economies of scale with the aid of
modern supply and distribution management. :solutions Activity Name a few existing retailers
, .in India who you feel are quite successful
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 3/34
Types of Retailing
Investigatingsix differentsorts of shoppingenvironment
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 4/34
CONVENIENCE STORESCONVENIENCE STORES
Local shops such asnewsagents and small
grocery stores.They sell everyday
items (called ‘loworder goods).
Their customers arelocal people from thenearby streets.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 5/34
CBD Comparison Store
They include book shops,shoe shops and chainstores like Woolworths.
Shops found in theC.B.D. ( CentralBusiness District )usually sell more
expensive high-order goods.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 6/34
Street Market
They sell vegetablesand other goods
(sometimes clothes)on some days of theweek.
They are often targetedat up-market
customers e.g.organic farmers’markets.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 7/34
Out-of-town Superstore
These are very largebranches of a retailchain, usually foundat the edge of a cityin retail parks.
The largest stores are
calledhypermarkets.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 8/34
Retail Park
Areas that have been set-aside at or near the edgeof towns and cities where out-of-town stores can
be grouped together. Sometimes large structures like Bluewater are
created, so many retailers can be housedtogether.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 9/34
Metro Stores The latest trend inretailing, these newscaled-down innercity supermarkets are
often attached topetrol garages,making shopping easyfor people at the sametime as they re-fuel
their cars. They also provide
services for peoplewho live withinwalking distance of
the garage
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 10/34
Technology in Retailing
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 11/34
11
Technology in RetailingTechnology in Retailing
Financial and Accounting
Human Resource Management
Store Front Management
Purchasing & Inventory Management
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 12/34
Kulachatr
C
hatrakulNa
Ayud
haya
12
•Store Front & InformationManagement
•P-O-S (point of Sale); Processing
•Stock Balancing Report ; Real time and Batch
•Setting of MAX - MIN Inventory level
•Merchandise Ranking
•Compare and Analysis Cost , Profit ,Volume
•Outcome of Accounting data
•Network and Communication Support
•e-Purchasing ; Automatic StockReplenishment
•
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 13/34
13
•Store Front & Information Management
•P-O-S (point of Sale);Accessories
•
•
•
•
Cash Register Cash Drawer
Scanner
Barcode
Soft wareBarcodePrinter
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 14/34
14
•Technology & Inventory Management
•Reduce stock and Investment cost
•Reduce risk of stock out cost•Supply Chain Management ; SCM
•Efficient Consumer Response ; ECR
•Automatic Stock Replenishment ; ASR
•
•
•
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 15/34
15
Products to Consumer
•Automatic Stock Replenishment ; ASR
BusinessServiceProvider
Logistic Business
Take careof
Customer
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 16/34
16
•Supply Chain Management ; SCM
The process that involved with procurement, purchasing ,
production , distribution , transportation , warehouse and inventory
management.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 17/34
Retailing in India
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 18/34
:Indian Retail Scenario At A Glance
The contribution of retail industry to
India’s GDP is more than
%13
.Indian retail
( )industry organized as well as unorganized
spreads over more than 6 .million outlets Even though India has well over 6 million retail
,outlets of all sizes and styles the country
sorely lacks anything that can resemble a retailing industry in the modern sense of the
.term It was only in the year 2000 that the global management consultancy AT Kearney put a figure to
Indian retail Industry – . , .Rs 400 000 Retailing in.India is still thoroughly unorganized
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 19/34
: :Few Indian Retailers
:A Few Indian Retailers R -eliance Pantaloons –The different formats of Pantaloons are Big Bazaar – The
-Discount Hypermarket Pantaloons The Family Store Central Mall – One point shopping Food Bazaar – &Food Grocery
Super Market God Bazaar – specialty store RPG – The:different retail formats of RPG group are Spencer’s( )earlier known as Food World – Super Market Spencer’s
Hypermarket Health and Glow Music World
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 20/34
:Forces Governing Indian Retailing
:Forces Governing Indian Retailing Consumer Pull Rising income and greater purchasing power of the Indian
customer and the tremendous growth of the middle class in- .the post liberalization era Growing urbanization leading.to a variety of customer needs Significant increase in the
number of brands in the Indian market leading to a larger.option set for the Indian customer Media boom leading to
an increased level of awareness levels and exposure to the.international trends and concepts Changing demographics propelling the growth of retail industry.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 21/34
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 22/34
Merchandise management
Merchandise management attracts people with strong analytical,capabilities an ability to predict what
merchandise will appeal to their target markets and a skill for negotiating with vendors as well
.as store management to get things done Many retailers have broken
merchandise management activities into two:different yet parallel career paths buying and
merchandise plan
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 23/34
Category management Category management is aretailing concept in which the range of productssold by a retailer is broken down into discretegroups of similar or related products; these
groups are known as product categories(examples of grocery categories might be: tinnedfish, washing detergent, toothpastes).
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 24/34
Store designThe primary objective of store design is to
implement retailer strategy. the design must be
consistent with reinforce the retailers strategy bymeeting the needs of target markets and building asustainable competitive advantage.
Objectives
Ø Influence customers buying behavior
Ø Provide flexibility
Ø Meet legal requirementsØ Cost maintenance
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 25/34
Store layout
Store layout is the term used to refer theinteriors and the allocation or the plan in which theproducts are displayed in the store .It is quite imperativefor the retailers to understand the customer and preparea customer friendly layout.
A customer friendly layout gives an impetusto the shopper to spend more time in the store henceincreasing the chances of shoppers buying moremerchandise
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 26/34
Customer service in retailØ Retailers also can build a
sustainable competitive advantage by
.offering excellent customer serviceØ Offering good service consistently isdifficult because customer service is provided by
retail employees, and humans less consistentthan machines.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 27/34
Retail strategy The term strategy is frequently
. ,used in retailing For example retailers talk
,about their merchandise strategy promotion, , ,strategy location strategy location strategy and.private brand strategy The term is used so
commonly it appears that all retailing decisions, ,are strategic decisions but in truth retail
’strategy isn t just another expression for retailmanagement.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 28/34
Digital retail
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 29/34
Digital retailing
Integrating the physical world with digital technology(and vice-versa) is one of the most interesting andopportunity rich territories of our age, and where a lot of the most important work in our industry will be done over
the coming years.
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 30/34
It is the customers one stop
shop with cutting edge
technology for the entire rangeof household electronics,
appliances, computers, gaming
and telecom products brought
to customers in ademystifying, enjoyable &
experiential ambience
supported by the highest
quality of service and value.
DIGITAL RETAIL STORE
CONSISTS WHAT?
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 31/34
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 32/34
:What is Digital Signage?
• Digital signage refers to a variety of technologies.used to replace traditional retail signs Instead of static,print signs and billboards digital signage is composed of
electronic signs dispersing content and messages in the, .most targeted interactive way
,Liquid crystal displays plasma display panels and-scrolling message boards are a few of the more common in- ,store devices used to project full motion video sound and
.text
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 33/34
8/7/2019 ppt on retail by kiran kumar (1)
http://slidepdf.com/reader/full/ppt-on-retail-by-kiran-kumar-1 34/34
How digital is being used in the retail environment?
Ø Attracting attention, engaging customers and activelydriving them into the store
ØProviding intelligent, real time interactive displays
ØDelivering context sensitive promotions and real time sales
and offers.ØEnhancing the shopping experience, including easier
browsing/fitting, enhancing peer and shop assistant review,
easy access to product reviews and details
ØCapturing customer demographic and behavior dataØProviding in store experiences