ppt on Pakistani festivals and their effects on business

FESTIVALS OF PAKISTAN AND THEIR EFFECT ON BUSINESS

WHAT ARE FESTIVALS?Special occasion when people celebrate something such as a religious event, and there is often a public holiday. During a festival, people often take time off work. They spend more time with family. They prepare special foods. They pray special prayers. There may be other joyous decor such as costumes, decorations, parades, and dancing.

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• Why festivals are celebrated?• Festivals, of many types, serve to meet specific

needs, as well as to provide entertainment. These times of celebration offer a sense of belonging for religious, social, or geographical groups. Modern festivals that focus on cultural or ethnic topics seek to inform members of their traditions. In past times, festivals were times when the elderly shared stories and transferred certain knowledge to the next generation.


• Categories of festivals• Religious festivals• National festivals• Cultural festivals• Other festivals


• Religious festivals 1: EID UL FITR Muslims celebrate Eid ul Fitr on the first day of

Shawwal, the tenth month of the Islamic calendar, following the month of Ramadan.

Eid ul Fitr is a festival of joy, family reunion and thanks giving to Almighty Allah. The three days religious festival of Eid ul-Fitr celebrates the end of Ramadan.


2: EID UL AZHA:• Eid-ul-Azha is a three days celebration when

Muslims from all over the world offer a sacrifice by slaughtering a sheep, cow, or goat following the traditional Islamic customs. It is also called the Festival of Sacrifice. The meat from the sacrifice is shared by friends, neighbors, relatives, and also distributed to the poor and needy.


3: EID MILAD UL NABI:• Eid Milad-un-Nabi is the birthday of our beloved

Prophet Muhammad (PBUH). It is celebrated by all the Muslims with religious enthusiasm and solemnity across the world. It falls on the 12th of Rabi'-ul-Awwal every year. This is a day of remembrance for Muslims, marked by prayers and reading of the Holy Quran. Various congregations are held where teachings, Sunnah and life of Prophet (PBUH) are remembered.


4: SHABE BARAT: Shab-e-Barat is a religious festival celebrated on 14th

of Shaaban. The festival of Shab-e-Barat is celebrated with enthusiasm by Muslims all over the world. Muslims believe that on the night of Shab-e-Barat Allah writes the destinies of all people for the coming year.On this festival, prayers, fire works, exchange of sweet dishes and visits to friends and families are held.


• Effects on business• Positive effects:• On Eid-ul-Fitr when the major chunk of

shopping is on dresses, shoes, jewellery have positive effect on business.

• On Eid-ul-Azha, however, it is the rural Pakistan that raises sacrificial animals and receives the major chunk of the spending.


• Normally sale of freezers rise before the Eid as many people store the meat for consumption.

• On these festivals the demand for decorative lights become high.

• Traders earn revenue from exporting clothes, jewellery, eid cards, to other countries.

• On eid festivals for recreation and joy people visit hotels and restaurant more.


• Negative effect:• Many shopkeepers sell low quality products on

high prices but it have negative effect on goodwill of business.

• During these festivals the use of electricity is more.

• Prices of products become so high so many people cant afford it, as a result sales may decreases.


• Traders import raw material on high prices from other countries, it increase the cost of business.

• Bonuses are given to employees on these festivals, as it increases the cost of business.


• National festivals1: PAKISTAN DAY:• Pakistan Day is a momentous milestone in the

history of Pakistan movement. This event is held to mark the anniversary of Pakistan Resolution passed by the Muslims of South Asia on March 23, 1940 at Minto Park (now Iqbal Park), Lahore. The resolution was presented by A. K. Fazlul Huq.


2: Independence day: This glorious day is a land mark in our history to

commemorate the independence of Pakistan. Independence Day is celebrated with zeal and fervor in all parts of the country on August 14 with special programes arranged in cities and all small towns and rural areas.On this day, meetings, processions and rallies are held all over the country and the whole country is decorated on this day.


3: DEFENCE DAY: The 6th of September is a golden chapter in

the history of Pakistan, when Pakistan, its military and people stood united in 1965 in defense of Pakistan and resolve to halt and beat back Indian multi-dimensional attacks against Pakistan.


4: Iqbal Day:• 9th November is celebrated as the birthday of the

National Poet of Pakistan, Allama Iqbal. The event is celebrated with a lot of debating and poetry contests held at different institutes all over Pakistan

5: Quaid-e-Azam Day:This is celebrated on 25th December as the birthday of

the founder of Pakistan Quaid-e-Azam and Christmas. This day is celebrated by the Christian minority and the whole nation.


• Effects on business• Positive effects:• Paper factories earn profits because of sale of

paper on which flags and pictures of Quaid-e-azam are printed.

• Demand for poetry books of Allama iqbal and historical books increases on these events.

• Sale of shirts increases on which pakistani flags are printed.


• Demand for Water pain colors becomes high.• Sale of fancy lights, flags, and other decorative

stuff gives profits to business.• The stalls of fruit chat, berger, dahi-bare, goll-

gappay and tikka' also much filled up with rush of people.

• More use of petrol and gas for transportation.• People visits debating and poetry contests held

at different institutes all over Pakistan.


• Negative effect:• The business activities are affected because of

holiday.• Burden of work increases.• People waste money on unnecessary things.• Bonuses and other discounts are given to

employees which increases the cost of business.


• For many days before and after any festival its effect can be seen and its impact on employees mind decrease their level of interest in work.

• Workers try to have long weekend, increases leaves rate.

• Excessive Consumption of electricity and petroleum.

• People waste their precious time.


• CULTURAL FESTIVALS:1: LOK MELA: The festival presents a unique opportunity to

watch the culture and craft of the whole country at one place. This Folk Festival is held for one week at Islamabad. It includes Folk Music, songs, music contests, folk dances, craftsmen at work, exhibition and sale of handicrafts.


2: National horse & cattle show:• It is held in the 3rd week of November for 5

days at Fortress Stadium, Lahore. This festival includes Cattle races, cattle dances, tent-pegging, tattoo show, folk music, dances, bands, cultural floats and folk games. The show has been described as an eloquent expression of Pakistan's heritage and an authentic account of its agricultural and industrial achievements.


3: BASANT:• Basant, sometimes called Jashan-e Baharaan is a

festival celebrating the arrival of Spring. Celebrations in Pakistan are centered in Lahore and people from all over the country and abroad come to the city for the annual festivities. Traditionally, celebrants dress in bright yellow or green, and many people fly kites from rooftops. In the city of Lahore, the festival lasts three days.


4: Mela Chiraghan :• Mela Chiraghan a mega event for the people of

Punjab and especially for Lahorites is celebrated with traditional fervor and activities at the shrine of the renowned Sufi Shah Hussain. This festival is held for 1 week outside the Shalimar Gardens, Lahore. The festival attracts a large number of performing artists who mostly sing Shah Hussain's kafees and dance to the drums.


5: SHANDOOR POLO FESTIVAL: Shandur Polo Festival invites visitors to

experience a traditional polo tournament between the teams of Chitral during the 2nd week of July. The tournament is held on Shandur Pass, the highest polo ground in the world at 3,700 meters. The festival also includes camping, folk music and dancing.


• Effects on business• Positive effects:• Lok mela provides opportunities for artisans

and performers to perform in festivals.• Lok Virsa arranges groups of dancers that

perform all over the festival grounds, inviting visitors to join in,and also arrange music concerts which attract people.


• Master artisans from remote parts of Northern areas work in beautifully designed and documented pavilions.

• Exotic local bazaars for the local communities where people can sell, exchange or exhibit local produce and can earn revenue.

• People offering endless variety of cottage crafts, Knickknacks, flea-market, attracts foreigners.


• Food festivals held in co-operation with hotels and communities in several places. Farmers exhibit and sell fruit.

• Several Polo matches serve as a major attraction for domestic tourists and foreign visitors at Gilgit and Skardu.

• Camping Villages & Open Air Local Restaurants earns heavy revenue as it serve the attentions of foreignors.


• On basant, paper factories earn heavy revenues from sale of kites.

• People comes from abroad to enjoy this colorful festivals cause increase in profits of business.

• Mela chiragan provide opportunities for artists to show their skills and have benefits.


• People comes across from abroad to attend and enjoy the Shandur Polo Festival.

• National horse & cattle show have a huge market share of foreigners because of horse dancing includes Cattle races, cattle dances, tent-pegging, tattoo show, folk music, dances, bands, cultural floats and folk games.

• Stalls of Cultural books, and jewellery gets healthy profits.


• Negative effects:• On basant, there is traffic jam and people face

difficulties to reach at their working places.• people waste their time and money and

neglect their jobs.• Shopkeeper sold low quality products at high

prices which harms business reputation.


• There are high prices for traditional products and many people may have no excess to them.


• OTHER FESTIVALS:• 1: fathers day:• Father's Day is a day of commemoration and

celebration of Dad. It is a day to honor all the fathers for everything they did for their children. Father's Day provide children an opportunity to express love and respect for their father’s unconditional love and affection.


2: MOTHERS DAY:• Mother's Day is an occasion when individuals

express their love and respect for their mothers. It falls on the second Sunday of May every year. It is a special day for honoring mothers through out the world.


• Effects on business• There is no effect on business because of

these festivals, as this relation depends upon love and affection and is unconditional. parents love and struggle for their children without any benefit, profit or revenue. and these festivals are celebrated to show love and care towards parents.

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ppt on Pakistani festivals and their effects on business