27
Project on Project on Research of Research of Mobile phones Mobile phones N97 N97

Ppt on Mobile Phones

Embed Size (px)

Citation preview

Page 1: Ppt on Mobile Phones

Project on Project on Research of Research of

Mobile phonesMobile phonesN97 N97

Page 2: Ppt on Mobile Phones

History of mobilesHistory of mobiles

1946 – Wireless Telephones 1946 – Wireless Telephones 1981 – Portable Units1981 – Portable Units 1983 - DynaTAC 8000X 1983 - DynaTAC 8000X 1989 – GSM Digital Phones 1989 – GSM Digital Phones

Page 3: Ppt on Mobile Phones

New featuresNew features

Current DesignCurrent Design Convergent DevicesConvergent Devices 3G Next Generation Phones3G Next Generation Phones

Page 4: Ppt on Mobile Phones

Introduction of different Introduction of different company’s mobile phonescompany’s mobile phones

1.Nokia………..1.Nokia………..

2.Motorola……..2.Motorola……..

3.Samsung……..3.Samsung……..

4.Reliance…………4.Reliance…………

5.LG…………………5.LG…………………

Page 5: Ppt on Mobile Phones

1- Introduction of Nokia1- Introduction of Nokia

The Chairman of Nokia The Chairman of Nokia company Is company Is Mr. Jorma Jaakko OllilaMr. Jorma Jaakko Ollila..

And CEO of the NokiaAnd CEO of the Nokia

Company is Company is

Mr. Olli Pekka KallasvuoeMr. Olli Pekka Kallasvuoe. .

The Head Office Of Nokia Is The Head Office Of Nokia Is

In the In the Finland(1981)Finland(1981). .

Page 6: Ppt on Mobile Phones

2-Introduction of 2-Introduction of MotorolaMotorola

Motorola started in Motorola started in ChicagoChicago..

Head quarters-Head quarters-

Schaumburg & USSchaumburg & US..

Key people-Key people-

Greg BrownGreg Brown (President & Ist Co-CEO). (President & Ist Co-CEO).

Sanjay JhaSanjay Jha (IInd Co-CEO) (IInd Co-CEO)

Page 7: Ppt on Mobile Phones

It pioneered the flip phone with the It pioneered the flip phone with the StarTAC in the mid-1990sStarTAC in the mid-1990s

It enjoyed a resurgence with the It enjoyed a resurgence with the RAZR in the mid-2000s RAZR in the mid-2000s

The first phone to use the newest The first phone to use the newest version of Google's open source OS, version of Google's open source OS, Android 2.0, was released on Android 2.0, was released on November 2, 2009 as the Motorola November 2, 2009 as the Motorola DroidDroid

Page 8: Ppt on Mobile Phones

Marketing StrategyMarketing Strategy

The emphasis should be given to The emphasis should be given to direct marketing and customer direct marketing and customer relationship management (CRM).)relationship management (CRM).)

The products should be stylish and The products should be stylish and in with the current trend andin with the current trend andtechnology.technology.

Product differentiation could be Product differentiation could be done on the basis of the respective done on the basis of the respective bundlingbundling

Page 9: Ppt on Mobile Phones

New modelsNew models

Motorola DROID 3

Motorola TriumphMotorola Photon 4G

Motorola WILDER

Page 10: Ppt on Mobile Phones

3- Introduction of 3- Introduction of SamsungSamsung

The Samsung companyThe Samsung company started in started in 1 march 19381 march 1938 in in KoriaKoria..The founder & the ChairmanThe founder & the Chairman of Samsung company is of Samsung company is Byung Chull LeeByung Chull Lee..It is the second largest It is the second largest Company after Nokia.Company after Nokia.

Page 11: Ppt on Mobile Phones

In 1993 Samsung developed the In 1993 Samsung developed the 'lightest' mobile phone of its era. The 'lightest' mobile phone of its era. The SCH-800 and it was available on SCH-800 and it was available on CDMA networks.CDMA networks.

Then they developed smart phones Then they developed smart phones and a phone combined mp3 player and a phone combined mp3 player towards the end of the 20th century. towards the end of the 20th century.

To this date Samsung are dedicated To this date Samsung are dedicated to the 3G industry.to the 3G industry.

Page 12: Ppt on Mobile Phones

Marketing strategyMarketing strategy

Product innovationProduct innovation: Analysts felt that : Analysts felt that the wide product range of Samsung was the wide product range of Samsung was one of main reasons for its success in the one of main reasons for its success in the Indian marketIndian market

DistributionDistribution: 18 state-level distribution : 18 state-level distribution offices and a direct dealer interface.offices and a direct dealer interface.

Advertising and sales promotionAdvertising and sales promotion: : Samsung launched corporate Samsung launched corporate advertisements highlighting its advertisements highlighting its technologically superior goodstechnologically superior goods

Page 13: Ppt on Mobile Phones

New modelsNew models

I9103 Galaxy Z

Conquer 4G

Samsung Trender

Samsung Gravity SMART

Page 14: Ppt on Mobile Phones

5- Introduction of 5- Introduction of RelianceReliance

Reliance started in Reliance started in 19661966..

The founder of Reliance The founder of Reliance

Was Was Mr. Dhiru Bhai AmbaniMr. Dhiru Bhai Ambani..

The annual turnover ofThe annual turnover of

Reliance is Reliance is $35.9$35.9 billion. billion.

The annual profit of RelianceThe annual profit of Reliance

Company isCompany is $4.85 $4.85. .

Page 15: Ppt on Mobile Phones

Marketing strategyMarketing strategy

Announced a new channel marketing Announced a new channel marketing strategy to reward its distributors strategy to reward its distributors and build on its channel successes in and build on its channel successes in the regionthe region

Future tech should endorse local Future tech should endorse local film stars and athletes for their film stars and athletes for their products and not go for international products and not go for international stars, which the local people stars, which the local people wouldn't be able to relate towouldn't be able to relate to

Page 16: Ppt on Mobile Phones

Huawei C6100     Blackberry Curve 8530

HTC Wave P3000   Micromax E360

Page 17: Ppt on Mobile Phones

6- Introduction of LG6- Introduction of LG

It established in It established in 19581958..

The LG launch GSM mobileThe LG launch GSM mobile

in 2001. in 2001.

CEO of LG mobileCEO of LG mobile

Mr. Yong NamMr. Yong Nam. .

He became CEO inHe became CEO in

Jan 2007.Jan 2007.

Page 18: Ppt on Mobile Phones

In 2002, LG UMTS Mobile division In 2002, LG UMTS Mobile division demonstrate the World first WCDMA Video demonstrate the World first WCDMA Video Telephony at KoreaTelephony at Korea

LG’s mobile division is the fourth biggest LG’s mobile division is the fourth biggest handset seller in the world and still growinghandset seller in the world and still growing

LG’s just signed a deal with Microsoft to LG’s just signed a deal with Microsoft to work Windows Mobile into its future work Windows Mobile into its future products, and is looking into Google products, and is looking into Google Android too to create the company’s Android too to create the company’s smartest smart phones yet.smartest smart phones yet.

Page 19: Ppt on Mobile Phones

Marketing strategyMarketing strategy

To develop products that deliver high To develop products that deliver high value to consumersvalue to consumers

Sustaining one market price in all Sustaining one market price in all storesstores

Maintaining a price gap with main Maintaining a price gap with main competitors to retain a premium image,competitors to retain a premium image,

Unique promotions for target Unique promotions for target customers and well-trained customer customers and well-trained customer care executives are features.care executives are features.

Page 20: Ppt on Mobile Phones

LG EGO Wi-Fi

LG US760 Genesis

LG Optimus White

Page 21: Ppt on Mobile Phones

Comp. preferred by the Comp. preferred by the respondents.respondents.

OptionsOptions RespondeRespondentnt

% % ageage

NokiaNokia 6161 6363

MotorolaMotorola 99 1010

SamsungSamsung 1414 1414

RelianceReliance 66 66

LGLG 44 44

Interpretation :- From above figure it is clear that % age of Nokia mobile is very high (62.89%). After Nokia % age of customer’s preference for Samsung(14.43%) and other companies much less. Out of 97 customers.

Total 97 100.00

%ageNokia

Motorola

Samsung

Tata

Reliance

LG

63%14%10

%

6% 4%

3%

Page 22: Ppt on Mobile Phones

Place of purchasing mobile Place of purchasing mobile phonesphones

OptionsOptions RespondRespondentent

% age% age

Shopping Shopping mallmall

1212 1313

Subiksha Subiksha mobilemobile

1010 1010

ShopShop 7575 7777

Interpretation :- From above figure it is clear that (77%) users purchase mobile phone from shops, (13 %) users purchase from malls &

(10 %) users from Subiksha mobile

% ageMall

Swiksha

Shop

77%13% 10

%

Total 97 100

Page 23: Ppt on Mobile Phones

Influencers for Influencers for purchasing mobilepurchasing mobile

OptionsOptions ResulResultsts

%ag%agee

AdvertiAdvertisese

3535 3636

FriendsFriends 4040 4141

FamilyFamily 1212 1313

OtherOther 1010 1010

% age

AdvertiseFriendsFamilyOther

36%41

%

13%

10%

Total 97 100 INTERPRETATION :- From above figures It is clear that most of the customers are influenced by

the friends(41%) and advertises(36%).

Page 24: Ppt on Mobile Phones

The price range of The price range of customer’s mobilecustomer’s mobile

Options/RsOptions/Rs ResultsResults % age% age

2000-40002000-4000 5858 6060

4000-60004000-6000 1919 2020

6000-80006000-8000 1010 1010

8000-100008000-10000 0505 0505

10000-1200010000-12000 0505 0505

% age

2000-40004000-60006000-80008000-1010000-12

60%20%10%

5%5%

Total 97 100

INTERPRETATION :- From above Figure It is clear that 60% customer’s mobile phones cost lies in the range of Rs.(2000-4000) is much high , 20% users have mobile phone of rang Rs.(4000-6000),10% user’s mobile range is Rs.(6000-8000).

Page 25: Ppt on Mobile Phones

The connections of user’s The connections of user’s mobile mobile

OptionOptionss

RespondeRespondentnt

% % ageage

GSMGSM 8989 9292

CDMACDMA 0808 0808

%age

GSMCDMA

08%

92%

Total 97 100INTERPRETATION :- According to above figure it is clear that 92 % users have GSM connection and 08% users have CDMA connection in their mobile phones.

Page 26: Ppt on Mobile Phones

Time period of respondent’s Time period of respondent’s mobile phonesmobile phones

OptionOptionss

RespondeRespondentsnts

%ag%agee

<1 <1 yearyear

6161 6363

(1-(1-3)years3)years

2929 3030

>3year>3yearss

0707 0707

%age

<1year(1-3)years>3years

63%

30%

7%

Total 97 100INTERPRETATION :- From above figure I t is clear that 63% users are using mobile phones from less than one year,. 30% users are using between 1 year to 3 years and 7% users are using from above 3 years.

Page 27: Ppt on Mobile Phones

Respondents who want to Respondents who want to prefer other mobileprefer other mobile

OptioOptionsns

RespondeRespondentsnts

%ag%agee

NokiaNokia 3030 4545

MotoMoto 0808 1212

SamsSams 2424 3636

LGLG 0505 77

%age

NokiaMotoSamsLG

45%36%

12%

7%

INTERPRETATION :- From above figure it is clear that 45% customers prefer to Nokia mobile and 36% to Samsung, 12% customers to Motorola & 7% to LG mobile.

Total 67 100