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Project on Project on Research of Research of
Mobile phonesMobile phonesN97 N97
History of mobilesHistory of mobiles
1946 – Wireless Telephones 1946 – Wireless Telephones 1981 – Portable Units1981 – Portable Units 1983 - DynaTAC 8000X 1983 - DynaTAC 8000X 1989 – GSM Digital Phones 1989 – GSM Digital Phones
New featuresNew features
Current DesignCurrent Design Convergent DevicesConvergent Devices 3G Next Generation Phones3G Next Generation Phones
Introduction of different Introduction of different company’s mobile phonescompany’s mobile phones
1.Nokia………..1.Nokia………..
2.Motorola……..2.Motorola……..
3.Samsung……..3.Samsung……..
4.Reliance…………4.Reliance…………
5.LG…………………5.LG…………………
1- Introduction of Nokia1- Introduction of Nokia
The Chairman of Nokia The Chairman of Nokia company Is company Is Mr. Jorma Jaakko OllilaMr. Jorma Jaakko Ollila..
And CEO of the NokiaAnd CEO of the Nokia
Company is Company is
Mr. Olli Pekka KallasvuoeMr. Olli Pekka Kallasvuoe. .
The Head Office Of Nokia Is The Head Office Of Nokia Is
In the In the Finland(1981)Finland(1981). .
2-Introduction of 2-Introduction of MotorolaMotorola
Motorola started in Motorola started in ChicagoChicago..
Head quarters-Head quarters-
Schaumburg & USSchaumburg & US..
Key people-Key people-
Greg BrownGreg Brown (President & Ist Co-CEO). (President & Ist Co-CEO).
Sanjay JhaSanjay Jha (IInd Co-CEO) (IInd Co-CEO)
It pioneered the flip phone with the It pioneered the flip phone with the StarTAC in the mid-1990sStarTAC in the mid-1990s
It enjoyed a resurgence with the It enjoyed a resurgence with the RAZR in the mid-2000s RAZR in the mid-2000s
The first phone to use the newest The first phone to use the newest version of Google's open source OS, version of Google's open source OS, Android 2.0, was released on Android 2.0, was released on November 2, 2009 as the Motorola November 2, 2009 as the Motorola DroidDroid
Marketing StrategyMarketing Strategy
The emphasis should be given to The emphasis should be given to direct marketing and customer direct marketing and customer relationship management (CRM).)relationship management (CRM).)
The products should be stylish and The products should be stylish and in with the current trend andin with the current trend andtechnology.technology.
Product differentiation could be Product differentiation could be done on the basis of the respective done on the basis of the respective bundlingbundling
New modelsNew models
Motorola DROID 3
Motorola TriumphMotorola Photon 4G
Motorola WILDER
3- Introduction of 3- Introduction of SamsungSamsung
The Samsung companyThe Samsung company started in started in 1 march 19381 march 1938 in in KoriaKoria..The founder & the ChairmanThe founder & the Chairman of Samsung company is of Samsung company is Byung Chull LeeByung Chull Lee..It is the second largest It is the second largest Company after Nokia.Company after Nokia.
In 1993 Samsung developed the In 1993 Samsung developed the 'lightest' mobile phone of its era. The 'lightest' mobile phone of its era. The SCH-800 and it was available on SCH-800 and it was available on CDMA networks.CDMA networks.
Then they developed smart phones Then they developed smart phones and a phone combined mp3 player and a phone combined mp3 player towards the end of the 20th century. towards the end of the 20th century.
To this date Samsung are dedicated To this date Samsung are dedicated to the 3G industry.to the 3G industry.
Marketing strategyMarketing strategy
Product innovationProduct innovation: Analysts felt that : Analysts felt that the wide product range of Samsung was the wide product range of Samsung was one of main reasons for its success in the one of main reasons for its success in the Indian marketIndian market
DistributionDistribution: 18 state-level distribution : 18 state-level distribution offices and a direct dealer interface.offices and a direct dealer interface.
Advertising and sales promotionAdvertising and sales promotion: : Samsung launched corporate Samsung launched corporate advertisements highlighting its advertisements highlighting its technologically superior goodstechnologically superior goods
New modelsNew models
I9103 Galaxy Z
Conquer 4G
Samsung Trender
Samsung Gravity SMART
5- Introduction of 5- Introduction of RelianceReliance
Reliance started in Reliance started in 19661966..
The founder of Reliance The founder of Reliance
Was Was Mr. Dhiru Bhai AmbaniMr. Dhiru Bhai Ambani..
The annual turnover ofThe annual turnover of
Reliance is Reliance is $35.9$35.9 billion. billion.
The annual profit of RelianceThe annual profit of Reliance
Company isCompany is $4.85 $4.85. .
Marketing strategyMarketing strategy
Announced a new channel marketing Announced a new channel marketing strategy to reward its distributors strategy to reward its distributors and build on its channel successes in and build on its channel successes in the regionthe region
Future tech should endorse local Future tech should endorse local film stars and athletes for their film stars and athletes for their products and not go for international products and not go for international stars, which the local people stars, which the local people wouldn't be able to relate towouldn't be able to relate to
Huawei C6100 Blackberry Curve 8530
HTC Wave P3000 Micromax E360
6- Introduction of LG6- Introduction of LG
It established in It established in 19581958..
The LG launch GSM mobileThe LG launch GSM mobile
in 2001. in 2001.
CEO of LG mobileCEO of LG mobile
Mr. Yong NamMr. Yong Nam. .
He became CEO inHe became CEO in
Jan 2007.Jan 2007.
In 2002, LG UMTS Mobile division In 2002, LG UMTS Mobile division demonstrate the World first WCDMA Video demonstrate the World first WCDMA Video Telephony at KoreaTelephony at Korea
LG’s mobile division is the fourth biggest LG’s mobile division is the fourth biggest handset seller in the world and still growinghandset seller in the world and still growing
LG’s just signed a deal with Microsoft to LG’s just signed a deal with Microsoft to work Windows Mobile into its future work Windows Mobile into its future products, and is looking into Google products, and is looking into Google Android too to create the company’s Android too to create the company’s smartest smart phones yet.smartest smart phones yet.
Marketing strategyMarketing strategy
To develop products that deliver high To develop products that deliver high value to consumersvalue to consumers
Sustaining one market price in all Sustaining one market price in all storesstores
Maintaining a price gap with main Maintaining a price gap with main competitors to retain a premium image,competitors to retain a premium image,
Unique promotions for target Unique promotions for target customers and well-trained customer customers and well-trained customer care executives are features.care executives are features.
LG EGO Wi-Fi
LG US760 Genesis
LG Optimus White
Comp. preferred by the Comp. preferred by the respondents.respondents.
OptionsOptions RespondeRespondentnt
% % ageage
NokiaNokia 6161 6363
MotorolaMotorola 99 1010
SamsungSamsung 1414 1414
RelianceReliance 66 66
LGLG 44 44
Interpretation :- From above figure it is clear that % age of Nokia mobile is very high (62.89%). After Nokia % age of customer’s preference for Samsung(14.43%) and other companies much less. Out of 97 customers.
Total 97 100.00
%ageNokia
Motorola
Samsung
Tata
Reliance
LG
63%14%10
%
6% 4%
3%
Place of purchasing mobile Place of purchasing mobile phonesphones
OptionsOptions RespondRespondentent
% age% age
Shopping Shopping mallmall
1212 1313
Subiksha Subiksha mobilemobile
1010 1010
ShopShop 7575 7777
Interpretation :- From above figure it is clear that (77%) users purchase mobile phone from shops, (13 %) users purchase from malls &
(10 %) users from Subiksha mobile
% ageMall
Swiksha
Shop
77%13% 10
%
Total 97 100
Influencers for Influencers for purchasing mobilepurchasing mobile
OptionsOptions ResulResultsts
%ag%agee
AdvertiAdvertisese
3535 3636
FriendsFriends 4040 4141
FamilyFamily 1212 1313
OtherOther 1010 1010
% age
AdvertiseFriendsFamilyOther
36%41
%
13%
10%
Total 97 100 INTERPRETATION :- From above figures It is clear that most of the customers are influenced by
the friends(41%) and advertises(36%).
The price range of The price range of customer’s mobilecustomer’s mobile
Options/RsOptions/Rs ResultsResults % age% age
2000-40002000-4000 5858 6060
4000-60004000-6000 1919 2020
6000-80006000-8000 1010 1010
8000-100008000-10000 0505 0505
10000-1200010000-12000 0505 0505
% age
2000-40004000-60006000-80008000-1010000-12
60%20%10%
5%5%
Total 97 100
INTERPRETATION :- From above Figure It is clear that 60% customer’s mobile phones cost lies in the range of Rs.(2000-4000) is much high , 20% users have mobile phone of rang Rs.(4000-6000),10% user’s mobile range is Rs.(6000-8000).
The connections of user’s The connections of user’s mobile mobile
OptionOptionss
RespondeRespondentnt
% % ageage
GSMGSM 8989 9292
CDMACDMA 0808 0808
%age
GSMCDMA
08%
92%
Total 97 100INTERPRETATION :- According to above figure it is clear that 92 % users have GSM connection and 08% users have CDMA connection in their mobile phones.
Time period of respondent’s Time period of respondent’s mobile phonesmobile phones
OptionOptionss
RespondeRespondentsnts
%ag%agee
<1 <1 yearyear
6161 6363
(1-(1-3)years3)years
2929 3030
>3year>3yearss
0707 0707
%age
<1year(1-3)years>3years
63%
30%
7%
Total 97 100INTERPRETATION :- From above figure I t is clear that 63% users are using mobile phones from less than one year,. 30% users are using between 1 year to 3 years and 7% users are using from above 3 years.
Respondents who want to Respondents who want to prefer other mobileprefer other mobile
OptioOptionsns
RespondeRespondentsnts
%ag%agee
NokiaNokia 3030 4545
MotoMoto 0808 1212
SamsSams 2424 3636
LGLG 0505 77
%age
NokiaMotoSamsLG
45%36%
12%
7%
INTERPRETATION :- From above figure it is clear that 45% customers prefer to Nokia mobile and 36% to Samsung, 12% customers to Motorola & 7% to LG mobile.
Total 67 100