PPT on ion of Yahoo, Google and Bing by Amit Chaudhary New Delhi Institute of Management

8/3/2019 PPT on ion of Yahoo, Google and Bing by Amit Chaudhary New Delhi Institute of Management

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PRESENTED BY:AMIT CHAUDHARY 1


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Information industry

Search engine websites

(direct competitors)

Google, Yahoo, Bing, AOL etc

Source of revenue

online advertising

INDUSTRY OVERVIEW


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WHAT IS SEARCH ENGINE?

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Search engine is a software program thatsearches for sites based on the words that youdesignate as search terms.

Search Engines look through there owndatabases to find what it is that you are looking

for.

These are information retrieval systems.


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GOOGLE - OVERVIEW

Founded 1998

IPO 2004

Headquarters : 1600 Amphitheatre

Parkway, Mountain View, California, United States

Key people : Larry Page

(Co-Founder and CEO)

Eric Schmidt(Executive Chairman)

Sergey Brin

(Co-Founder) 4


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GOOGLE - OVERVIEW

Revenue : US$ 29.321 billion

Employees : 28,768 (As of 2011-06-30)

Subsidiaries : YouTube, Double-click, On2Technologies, Picnik, Aardvark, AdMob, Zagat,

Motorola Mobility

Receiving several hundred million queries each day.

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Google MissionOrganize the world's information andmake it universally accessible and useful

Rankings #102 in FORTUNE 500

S&P 500

Dow Jones Global Titans

#30 in FT Global 500

Google is considered to be among the top 10brands in the U.S.

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Yahoo Overview

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Founded : 1994

Headquarters : Sunnyvale,California, U.S

Key people : Roy Bostock(Chairman)Tim Morse

(Interim CEO)

For many years they outsourced their searchservice to other providers

Yahoo overview


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Yahoo Overview

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Revenue : US$ 06.324 billion

Employees : 13,600

Mission : To connect people to their passions,communities, and the worlds knowledge

Acquisition : AllTheWeb

AltaVistaOvertureInktomi


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Yahoo Overview

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SearchScan Yahoo

Yahoo Search Yahoo Directory Yahoo Shortcuts

Yahoo Cheat Sheet Ultimate Yahoo Search List


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BING OVERVIEW

Bing is a web search engine from Microsoft.

Formerly it was called Live Search, Window live Search and

MSN search.

Started on 3rd June 2009

Available Languages: 40 languages.

Daily changing of background image.

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BING OVERVIEW

Media features

Video thumbnail Preview

Image search with continuous scrolling images results page

Instant answers

Sports

Finance

Dictionary

Spell Check

Health information


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Bing overview

Local info

Current traffic Information

Restaurant Reviews

Movies played in an area

Integration with Hotmail

Integration with Facebook


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COMPETITORS MARKET SHARE

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COMPARISON OF ALL THE THREE SITES:Parameters Google Yahoo! Bing

Paid Search Google AdWords

factors in max bidprice and clickthrough

rate into their ad

algorithm

Yahoo! also offers a

paid inclusionprogram which

charges a flat rate per

click to list your site in

Yahoo!'s organic

search results

Like Google, MSN

ranks ads based onboth max bid price

and ad clickthrough

rate.

Query processing Google seems to be

more concept

matching.

Seems to be more

about text matching

when compared to

Google.

MSN offers a tool that

estimates how

commercial a page or

query is.

SEO Tools Google Sitemaps;

AdWords Keyword

Tool;

Google Related site.

Overture Keyword

Selector Tool;

Yahoo! Mindset ;

Yahoo! Advanced

Search Page;

Yahoo! Buzz

Demographic

Prediction Tool;

Online Commercial

Intention Detection

Tool;

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Google Yahoo Bing

Sponsored Links Google AdWords Yahoo MarketingYahoo Marketing and

MSN Ad Centre

Language Translator Google Translate Babelfish Microsoft Translator

Business Perspectives Google has the largest

search distribution, the

largest ad network, and

by far the most efficient

search ad auction.

Being the largest content

site on the web makes

Yahoo! run into some

inefficiency issues due to

being a large internalcustomer.

Search brands for

building their own

technology in house are

MSN Search, Microsoft

AdCenter, and WindowsLive Search.

Social Aspects Google is trying to make

software morecollaborative and trying

to get people to share

things like spreadsheets

and calendars

Yahoo! firmly believes in

the human aspect ofsearch.

Microsoft continues to

lag in understandingwhat the web is about

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CONCLUSION

Google dominate other search engine such asYahoo!, Bing etc as it displays more conceptmatching and informational results relevant to

users.

Each search engine has differ role to play.

Based on requirement, the users can make usesearch engines.

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Documents

PPT on ion of Yahoo, Google and Bing by Amit Chaudhary New Delhi Institute of Management