Researched by:Name : USAMA .G.KOKNIRoll No. : 067TY Bachelor Of Business Management (I.B)2011-2012

To have a general overview about Grapes, its types, emergence of Grapes as a crop in India & its current Domestic scenario.  

While our detailed focus will be on export of Grapes its entire export procedure & covering all aspects related to it.

We will also study overview of major export markets for Grapes & to choose best suited among them.

PRIMARY DATAMet with Gohar A.Kokni , owner of ‘ HAJI AGRO INDUSTRIES PVT.LTD in Nashik,Maharashtra who gave information about his Company & Grapes fieldsVisit to his Grape Vineyard present in Govardhan Village,Nashik,Maharashtra,itself helped to get information & apt idea about Grape as a crop & how it is cultivated.

SECONDARY DATAInternet sites mentioned in Bibliography.Journals

RESEARCH METHODOLOGY:

India has backbone as the agrarian economy. India started modernizing in industrial sector. Revolution brought changes in the fields of agriculture and

technology(LPG). Enter of MNC in the field of agriculture sector.Why Grapes ? It can be preserved as well as dried and used in such things as cereal

bars and can also be used in dairy products(eg grape flavoured yoghurt)

They can be crushed and make into an exfoliant for skin. Grapes pigment extract can be used as a natural acid/base indicator

due to the different colour of the conjugate acid and conjugate base of the pigment.

HAJI AGRO INDUSTRIES PVT.LTD , is situated in Govardhan Village ,Nashik ,Maharashtra.

About 12kms from the Main city of Nashik cultivates Table Grapes on 100 acres land which is fully favourable in terms of Climate and other suitable conditions.

It cultivates following varities of Grapes

THOMPSON SEEDLESS(Colour :GREEN)

FLAMES SEEDLESS(Colour :RED)

SHARAD SEEDLESS(Colour :BLACK)

TASHE GANESH(Colour: GREEN)

HAJI AGRO INDUSTRIES PVT.LTD is Grower and Exporter of Table Grapes which also has its own Cold Storage and Packaging house which is approved by APEDA

HAJI AGRO INDUSTRIES. PVT.LTD.EXPORT AUTHORITY:

MR.GOHAR. Alauddin. KOKNI.GAT NO:38, GOVARDHAN VILLAGE,NASHIK,MAHARASHTRA.Product Specification: GRAPES.Country:INDIABrand: HAJI AGRO INDUSTRIES PVT.LTD.

It is certified by ISO9001, KOSHER, HACCP, and FDA registration.Areas of Raw material supply: NASHIK (M.S.) constitutes around 85% and other parts which include SANGLI ,LATUR.Process and method of Freezing: Immediately after harvesting Grapes, they must be frozen to prevent chemical reactions that can spoil the produce. Fruits are treated with pure form of ascorbic acid or soaked in vinegar solution (also, coated with sugar and lemon juice) to deactivate the enzymes and prevent formation brown tinges and vitamin C loss.Types of freezing methods: 1.Plastic flam bags 2.Plastic-coated freezer containers 3.Freeze and cook bags

COMPANY PROFILE :

Trading Countries:

Haji Agro Exports of approx 25 Bulk containers grapes to United Kingdom per year.

JO SIMS is our major client based in United Kingdom who further ships across Russia,Belgium and USA.

As of 2011, Haji has total profit of ì 1.5Crores.

Hygiene: Haji Agro Industries provides all its labourers clean gloves and also a proper dress code is maintained all over in the Industry,also the Sanitization systems are checked and maintained every month as per APEDA Protocol for Exports.

Labelling:Haji Agro labels its Grape Boxes with RFID tags and also Barcode which is useful in tracking the boxes shipped across the country.

Grading Standards:Haji Agro works as per the HACCP and APEDA Standards and also the audits and surveys are conducted by AGMARK India.

Packaging:Haji Agro Packages the Grapes in the plastics which are imported from HILTON PACKAGING,ITALY.

EXPORT PROCESS:

Registration for Exporter. ( IEC Code by DGFT )Documents Required for exports :1.Customs Declaration Form2.Prescriptions regarding the minimum and maximum sizes of the parcel with its maximum weight 3.Commercial invoice 4.Consular Invoice 5.Customs Invoice 6.Legalised / Visaed Invoice 7.Certified Invoice 8.Packing List Certificate of Inspection 9.Black List Certificate 10.Weight Note 11.Manufacturer’s Certificate 12.Certificate of Chemical Analysis 13.Certificate of Shipment 14.Health / Veterinary / Sanitary Certification 15.Antiquity Measurement 16.Transshipment Bill 17.Shipping Order 18.Cart/Lorry Ticket

Export pricing is the most important tool for promoting sales and facing international competition.

The price has to be realistically worked out taking into consideration all export benefits and expenses. However, there is no fixed formula for pricing strategies; it will differ from exporter to exporter. We should also assess the strength of our competitors and anticipate the move of the competitors in the market.

Pricing strategies will depend on various circumstantial situations. We can still be competitive with higher prices but with better delivery package or other advantages. The current wholesale market price of GRAPES in India is ranging from Rs. 60 to 75 per kg depends on the grades.

Based on the last week’s market price we have to set the current prices of cashew kernel. The details of the weekly price of edible nuts in London market are enclosed.

EU MARKET STANDARDS EUREPGAP TARIFFS AND QUOTAS EXPORT TRENDS OF GRAPES :Export Volume CUSTOM DUTIES

EXPORT PRICING AND COSTING

Fruits and VegetablesFruits and Vegetables   

QuantityQuantity 500 MTs500 MTs

Inland HaulageInland Haulage 25% (Subject to maximum of Rs.1/- per Kg.)25% (Subject to maximum of Rs.1/- per Kg.)

Sea freightSea freight 25% (Subject to maximum of Rs.5/- per Kg.)25% (Subject to maximum of Rs.5/- per Kg.)

ASIDE stands for Assistance to States for Development of Export oInfrastructure and other Activities. oPromotion of exports oBoosting production of exportable surplus, oProviding the infrastructural facilities such as land, power, water, roads, connectivityoPollution control measures and a conducive environment for promotion.The following TA Rates are being followed by APEDA

   TA Rate (Rs. per kg)TA Rate (Rs. per kg)

DesignationDesignation Reefer ContainerReefer Container Non-reefer ContainerNon-reefer Container

EuropeEurope 66 1.51.5

AfricaAfrica 66 1.51.5

Middle EastMiddle East 33 11

CISCIS GG 1.251.25

Government Assistance for export of Grapes

STRENGTHSSTRENGTHS WEAKNESSWEAKNESS

Climatic conditions congenial for GRAPES Climatic conditions congenial for GRAPES

production.production.

Abundant raw material, technical pace, Abundant raw material, technical pace,

cheap manpower, enormous domestic cheap manpower, enormous domestic

market coupled with government support.market coupled with government support.

Strategic location.Strategic location.

Higher cost of finances, packing material, Higher cost of finances, packing material,

energy and transportationenergy and transportation

Poor quality of raw materials, high value of Poor quality of raw materials, high value of

materials, high value of plant and machinery materials, high value of plant and machinery

and heavy duties.and heavy duties.

Operational restrictions of 100% EOU.Operational restrictions of 100% EOU.

OPPORTUNITIESOPPORTUNITIES THREATSTHREATS

Decline in production of GRAPES in other Decline in production of GRAPES in other

countries, breaking down of international countries, breaking down of international

trade barriers.trade barriers.

Well adapted modern technologies for Well adapted modern technologies for

production and post harvest management.production and post harvest management.

Increasing awareness and liking for GRAPES Increasing awareness and liking for GRAPES

in domestic market (56,865 tonnes in domestic market (56,865 tonnes

consumption in 2006-2007consumption in 2006-2007).).

Fierce competition from ChinaFierce competition from China

Demand Shift towards fresh GRAPES .Demand Shift towards fresh GRAPES .

Failure of WTO regarding subsidies given by Failure of WTO regarding subsidies given by

developed countries for agriculture developed countries for agriculture

produce.produce.

SWOT ANALYSIS OF GRAPES EXPORT

Having studied grape crop and its export procedure in detail, it can be concluded that :Climatic conditions of Nashik are ideally suited for Grapes production on a large scale, thereby resulting into economies of scale.Government provides large export facilities in terms and subsidies, loans from APEDA AND NABARD taxes and duties exemption, so finance and other requirements can be easily made available.There are huge Grapes markets yet to be explored throught the world.India can become hub for Grapes and its processed products export in the World, thus, bringing in lots of foreign currency in India, thereby reducing the Balance of Payment situation.Domestic market of Grapes is also yet to be explored properly.Grapes produced is of highest quality, according to the norms provided by APEDA Alimentations, which is acceptable in all world standards.United Kingdom market studied can act as initiator, and then gradually other countries can also be taken into our radar for exports.

CONCLUSION

THANKING YOU ALL FROM HAJI FAMILY AND USAMA GOHAR KOKNI