Ppt on Escort

8/9/2019 Ppt on Escort

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PRESENTED BY: VIKAS

ROLL NO. : 13366

PANIPAT INSTITUTE OF ENGINEERING AND

TECHNOLOGY

CONSUMER BEHAVIOR

TOWARDS

ESCORT TRACTORS


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•To gather information about customer behavior toward Escort tractor in the

geographic region of Haryana.

•To know the customer perception about features, maintenance cost and looks

of tractor.

•To know the customer satisfaction about the comfort and the safety provided

by ESC!TS.

•To provide suggestions, in improving the customer satisfaction and the

company sales and profitability.

•To know the customer satisfaction towards the after sales service offered by

Escorts "imited.


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COMPANY

INTRODUCTION


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TRACTORSCROP

SOLUTIONSLUBRICANTS

ENGINE &

GENSETS

•Farmtrac•Powertrac•Escort

•AgricultureApplication•Non-AgricultureApplication

•Suraksha •Escort ‘G’Series Engines•EscortGensets


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Response No. Of Customer Percentage %

Less Than 1,50,000/- 25 25

1,50,001 To 3,00,000 45 45

3,00,001 To 5,00,000 20 20

Above 5,00,000 10 10

Total 100 100


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Response Satisfied Dis-Satisfied Total

Respondents 70 30 100

Percentage % 70 30 100


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Factor No of Respondents Percentage%

Features 12 12

Low maintenance 40 40

Comort 12 12

Loo!s 10 10

Ater sa"es service 2# 2#

Tota" 100 100


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Factor Respondents Percentage%

$%treme"& satisie' 27 27

(atisie' 4) 4)

*eutra" 17 17

+issatisie' 7 7

Tota" 100 100


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Customer Opinion Toward Safety and ComfortFactor Respondents Percentage%


(atisie' 47 47

*eutra" 20 20

+issatisie' 10 10

Tota" 100 100


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Factor Respondents Percentage%


(atisie' 40 40

*eutra" 27 27

+issatisie' 13 13

Tota" 100 100


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Factor Respondents Percentage %

$%treme"& satisie' 23 23(atisie' 51 51

*eutra" 21 21

+issatisie' 5 5

Tota" 100 100


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Factor Respondents Percentage %


(atisie' 4 4 *eutra" 21 21

+issatisie' !0 !0Tota" 100 100


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Response No. of customer Percentage %

Aricu"tura" urose 51 51

Commercia" urose 4) 4)


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Modes Respondent Percentage %

.& *ewsaer 40 40e"atives 25 25

.& Tv 10 10

Frien's 25 25 "otal !00 !00


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Response Ver

good

!ood "#erage $ad Ver ad Total

eson'ents 20 47 21 12 - 100

ercentae 20 47 21 12 100


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Prolems Respondents Percentage %

i" "ea!ae in h&'rau"ic 45 45

Low "oa' caacit& o h&'rau"ic 25 25

Low "ie o $nine 20 20

*o rob"em 10 10

"otal !00 !00


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Response No. of customer Percentage %

es 57 57

*o 43 43

"otal !00 !00


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Factor Respondents Percentage%er& 6oo' 15 15

6oo' 55 55

Averae 21 21

.a' ) )

Tota" 100 100


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$(CT( L898T$+ has oo' ercentae o customer satisaction accor'in to the

'ata shown:

9ost o the eo"e are satisie' with its "ow maintenance cost an' ater sa"es service

rovi'e' b& $scorts:

.ase' on the ue" consumtion, most o the eo"e are satisie' with it:

.ase' on the saet&, comort, 'esin, maintenance most o the eo"e are satisie' with

it:

vera"" eo"e are satisie' with the erormance o the $scort tractor:


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The scoe o the stu'& is "imite' to the reson'ents are se"ecte' rom a"wa" an'

nearb& "aces in ;ar&ana:

The ro are "ocate' in other "aces i:e: "oca""&

an' even in the neihborin states: n"& oinion o reson'ents o a"wa" an' nearb&

"aces was consi'ere' or in'in out o oinions o reson'ents:


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$scorts Limite' has to im"ement oo' customer re"ationshi

manaement strate& that enhances customer satisaction "eve":

The coman& can o or the un'erta!e ?+ to imrove the e%istin

eature which he" in increase the customer satisaction:

The coman& shou"' romote about the entire eature oere' b& it:

As ma


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The pro#ect is based on the study of $Consumer %uying %ehavior towards the Escort

Tractors&. 't is said that more than ()* respondents are satisfied with the product of

Escorts +gri "td. and have a positive perception towards the company. Consumers are

using the Escorts products for +gricultural and Commercial purposes.

The market of -armtrac tractor is prosperous and customer perception is good.

Hydraulic leakage, hydraulic not lifting proper load are the few problems which occur in

-armtrac Tractor. +part from this company is facing a stiff competition from mahindra

mahindra, swara#, sonalika etc.


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Documents

Ppt on Escort