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IMPACT OF BRANDING ON

CONSUMER PURCHASEDECISION( MOBILE PHONE )

Made by

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OBJECTIVE

1. What is th stat!s "# $%a&' %#%& "& *"$i+'i,%&t *"$i+ h"&-

.  /hih $%a&' is %#%%' *"st $0 "&s!*% /hi+!%hasi& *"$i+ h"&s-

2. What is th stat!s a&' i*at "# th th&ia+3"&"*ia+3 s"ia+ a&' %s"&a+ %it%ia "&

"&s!*% t" ta4 th 'isi"& #"% h""si& a&'!%hasi& th $%a&'' *"$i+ %"'!t-

5. What is th !%%&t satis#ati"& +6+ "& tha%ti!+a% $%a&' "/&'-

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H7POTHESIS

H0: is there is relationship between thepurchasing decision and income level

H1 there is relationship between choice ofplatform and feature of the phone

H2 there is direct relationship betweengander and feature of the phone

H3 there is direct relationship betweenincome level and choice in in selecting thebrand

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8UESTIONER

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ANAL7SIS

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