1. PRODUCT LIFE CYCLE
Santosh Kumar Gaur
MBA 1st Year. Roll No.36
2. Flow of Presentation
Introduction
Stages
Explanation
Utility of PLC
Marketing strategy
Operation level
Limitation
3. A product passes through certain distinct stages during its
life these stages are called product life cycle. Normally it is
represented as a sales curve spanning the products course from
introduction to its exit.
Introduction