ppt of marketing managment on topic of rural development

7/28/2019 ppt of marketing managment on topic of rural development

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The Scope Of Global Marketing

Presented By : Presented To :Sandipan Prof. S .S . KhullarSoumya Faculty, MM (II)RaviranjanRajnishPrakashShashank


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Global Marketing

Global Marketingis concerned with planning and

conducting transactions across international borders to

satisfy the objectives of individuals and organizations.

Half the people in the world have yet to take their first

picture. The opportunity is huge, and its nothing fancy.We just have to sell yellow boxes of film.

- George M.C. Fisher

CEO, Eastman Kodak Company


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Globalization of MarketsGlobal Perspective:

Boeing Company example

Peace Works company example

Recent events that have impacted international

marketing

High tech and dot.com company bust in early 2000sSeptember 11thterrorist attacks in U.S.

Wars in Afghanistan and Iraq


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Globalization of Markets4 Prevailing trends that have the most impact oninternational business in the future:

1. Growth of the World Trade Organization and region freetrade areas

2. Trend of developing countries (such as Asia, Latin America,Eastern Europe) accepting the free market system

3. Impact of the internet and other global media companies

4. Mandate for companies to properly manage resources


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Globalization of MarketsWhy Global Marketing is so important ?

Companies can no longer ignore the effects of internationally

marketing Competition no longer exists just from domestic companies

In order to sustain profitability and growth margins of thepast, companies have to look for alternative methods ofmarketing their products and services

In order to be successful in adapting to the internationalmarkets, the market plan needs to incorporate strategies toanticipate as much of the uncontrollable factors thatinfluence both the foreign and domestic markets and allow

for maximum flexibility to adjust for future changes


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Globalization of MarketsWhat is the difference between marketing domestically andinternationally

Marketing concepts are universal (goal is to make a profit)Difference is that in international marketing ALLenvironments have to be taken into consideration when themarketing plan is developed and executed

Must consider the legal environment, governmental controls,

climate & weather, cultural beliefs, buyer behavior(uncontrollable elements)


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Global Marketing TaskThe International Marketing Task

Marketing Plan (controllable)

Price, Promotion, Product, Place (distribution)

Domestic Environment (uncontrollable)

Political/legal, competition, economy

Foreign Environment (uncontrollable)

Structure of distribution, geography and infrastructure,

culture, political/legal, economy, competition, level of

technology

Other Factors within the Foreign Environment to consider:

Level of technology

Political and legal issues

Culture


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Developing Global AwarenessTo be globally aware, a company must have the following

Objectivity

Tolerance of cultural differences

Knowledge of cultures, history, world market

potential, and global economic, social, and political

trends


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Stages of International Marketing

Involvement1. No Direct Foreign Marketing

Company does not actively pursue customers in foreign markets,

but receives them thru unintended channels Products are bought abroad through domesticwholesalers/distributors, website on the internet

2. Infrequent Foreign Marketing

Company sells to foreign markets only when a temporarysurplus of product exists

Once surplus is gone, foreign activity is gone

Few companies fit this model because of the need to developlong term relationships in foreign countries


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Involvement3. Regular Foreign Marketing

Companies produce their products and services to primarily sell

domestically, but also internationally Through domestic/foreign middlemen, sales force in foreign

countries

4. International Marketing

Companies are fully engaged in international marketingstrategies

Companies are now international or multi-national


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Involvement

5. Global Marketing

Change from its marketing activities to all activities focused ina global perspective

In most cases companies sales revenues are more than ofits total revenues

Treat the world as one market

Market segment is no longer focused on national borders,rather such things as income levels, usage patterns, or otherfactors are looked across borders


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Strategic Approaches to Marketing

Internationally

1. Domestic Market Extension Orientation

International markets are secondary to its domestic markets2. Multidomestic Market Orientation

Each country has a specific and separate marketing plan toadjust to differences

3. Global Marketing OrientationMarketing activities are global

Strives for efficiencies of scale through standardization


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Global Marketing and Related Fields of Study

International

Business

Global

Marketing

International

Marketing

InternationalTrade International

Management

International

Finance


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Conclusion

Global marketing as on a worldwide scalereconciling or taking commercial advantage of

global operational differences, similarities and

opportunities in order to meet global objectives.


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ppt of marketing managment on topic of rural development