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QUALITY MANAGEMENT ROLL NO- 16 SONAM FATNANI

ppt kurkure

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Page 1: ppt kurkure

QUALITY MANAGEMENT

ROLL NO- 16

SONAM FATNANI

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INTRODUCTION OF THE PRODUCT Kurkure is the flagship of Frito-Lay’s Indian Division, Frito

lay is a division of PepsiCo

Kurkure was launched in India in 1999

Founders-The Frito Company, H.W. Lay & Company

President & CEO of Frito-Lay's Albert P. Caery

Frito Lay India targeted a niche in the market Kurkure is named after Hindi word “crunchy”.

It was launched in Indian 1999.

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Facts And Figures• Brand Name -Kurkure • Prices-Rs 5, 10, 20

• Kurkure is biggest contributor of Frito lays 300 cr . revenue

• Daily Sales - Approximately 70-80 thousand per- day (according to distributor ofKurkure Sukkur zone)

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Flavors of kurkure

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Instructions

Things you'll need:

Kurkure packet Matchstick

1. Take a piece of Kurkure snack and light a candle or a match

2. Hold the flamed part of the candle or matchstick against a piece of Kurkure snack and watch it burn

3. You will see that Kurkure creates an 'illusion' of burning like plastic, though it is not really so.

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THE COMPANY CLAIMSKurkure does not contain plastic. This healthy snack is made of ingredients that are used for preparing food at home. The reason why Kurkure burns like plastic is because of the presence of corn starch and about 30 percent oil content . Any starch based fried product with oil content will react in the same manner. Plus plastic has a certain odor when burnt which is not in the case of Kurkure

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REACTION/RECTIFICATION

Lately there has been an email circulating that there is plastic in kurkure and if you burn kurkure you can see the plastic melting. For mothers with an addicted brood of kurkure eaters and followers that’s tough news (or welcome news, if that’s your cue to start the kurkure de-addiction process, whichever way you tend to look into it). Kurkure of course has responded with an ad "No Plastic in Kurkure," which means the allegation has found a response amongst kurkure users and maybe also has affected sales.

We have known for long that Pepsi and coco cola and maybe other MNCs take the lives of Indians lightly and don’t really follow the same stringent rules they follow in Europe, USA and Australia when they manufacture their products here. And why blame them. Our system co-operates with them, as it co-operates with all big business that provides revenue.

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CONCLUSIONKurkure is made of edible ingredients that we use in our household kitchen. This is just an unnecessary scare about Kurkure containing plastic that is being spread around.

No Worries about Kurkure. You could attempt to burn it and you know what? It will burn and the reason being its got huge percentage of corn starch in it. So don’t worry and happy munching. Thus. Kurkure is totally safe on health and can be consumed without having any side-effects.

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THANK YOU