Strengths Weaknesses

Opportunities Threats

SWOT

Inte

rnal

Firm

Cap

abili

tie

s

Exte

rnal

Co

mp

etit

ive

Envi

rom

en

t

The Strategist’s Toolkit:

Performance Metrics

Capabilities Objectives/Values

Strategy

Focal Firm

Competitor 1

Competitor 2

Competitor 3

Competitor4

Competitor Analysis

Environmental Analysis

Demographics Trends Socio-cultural Influences TechnologicalDevelopements

Macroeconomic Impacts Political-Legal Pressures Global trade Issues