ARSHI KHAN

SOHAIL KHAN

BUSHRA ADDAWALA

INTRODUCTION VISION THE 4P’S OF MARKETING THE COMPETITORS

Dairy technology has been defined as that branch of dairy science, which deals with the processing of milk and the manufacture of milk products on an industrial scale..

The Indian Dairy Industry has made rapid progress since Independence. A large number of modern milk plants and product factories have since been established.

In India, the market milk technology may be considered to have commenced in 1950, with the functioning of the Central Dairy of Aarey Milk Colony, and milk product technology in 1956 with the establishment of AMUL Dairy, Anand.

The dairy sector has developed through co-operatives in many parts of the State. During 1997-98, the State had 60 milk processing plants with an aggregate processing capacity of 5.8 million litres per day.

Kolhapur Zilla Sahakari Dudh Utpadak Sangh Ltd introduced its popular brand of Gokul Milk

Established on: 16th march 1963

Achieved  land marks in -Milk Procurement, Extension, Animal Health, Breeding, Milk Processing, Product making and Marketing.

Development of infrastructure for procurement of milk in rural areas and offer the best remunerative prices

To meet customer satisfaction consistently by maintaining end product standard

To meet the growing needs of milk and bi-products for the masses

PRODUCT: Full cream milk Cow milk Toned milk Double toned milk Other products

PLACE: Originally situated in kolhapur

Distributed in Mumbai, navi mumbai, thane and raigad.

Established in vashi (1988)

PRICE:Sales- 4 lac 70 thousand litre.

Capacity: 7 lacs liter s /day capacity dairy plant With 4 owned and 1 hired chilling centers .

PROMOTION:Outdoor campaigns

Events

Vehicle painting

Consistency in supply of milk, Best quality Milk, Easy availability and Natural taste of Gokul Milk has helped us in achieving higher market share.

Our other products like Gokul Shrikhand, Gokul Ghee, Gokul Paneer, Gokul Dahi, Gokul Lassi, Gokul Table Butter, and Gokul Cooking Butter are also easily available in market.

Our average liquid milk sale in the year 2009-2010 is 6.55 Lakhs liters per day.

THE COMPETITORS

THE MAJOR COMPETITORS OF GOKUL ARE:

AMUL

WARNA

MAHANANDA

Fluid Milk -46.0% Ghee - 27.5% Butter- 6.5% Curd - 7.0% Khoa (Partially Dehydrated Condensed Milk)

6.5% Milk Powders, including IMF 3.5% Paneer & Chhana (Cottage Cheese)

2.0% Others, including Cream, Ice Cream 1.0% 

India's Milk Product Mix Fluid Milk 46.0%Ghee 27.5%Butter 6.5%Curd 7.0%Khoa (Partially Dehydrated Condensed Milk)

6.5%

Milk Powders, including IMF 3.5%Paneer & Chhana (Cottage Cheese) 2.0%Others, including Cream, Ice Cream 1.0%

MILK SALES IN NAVI MUMBAI

2005-06

ANNUAL MILK PROCUREMENT & SALES

2005-06 2006-07 2006-07