PPT #2 GMN 2013.pptx

Capturing those stories and archiving them may be what sets you apart from your compe7tors and what endears you to your partners, benefactors,

and your community.

c. Grace-‐Anne Alfiero, MFA 2013


Some great examples of story telling on GMN’s member sites and others…

hEp://clearwaymn.org

hEp://www.nature.org/about-‐us/our-‐accountability/annual-‐report/annual-‐report-‐2012.xml


141+ Billion Searches on Google Each Month

Our world is changing fast…

And non profits need to keep up with the shiF and make aGempts to stay ahead of the curve.


A Word About Tech Soup


Video is oFen the best way to educate…

one minute of video is worth 1.8m words


Why Invest in Digital Storytelling?

•  With video, organiza7ons including founda7ons can send out a message together with images, voice overs, music and authen7c first hand stories -‐ using this medium as a tool for:

•  Brand Awareness •  Increase Membership •  Presenta7ons •  Informa7on Distribu7on •  Increase SEO •  Reach wider audiences


è


What To Ask For From Your Grantees

ü  First determine what you want your final product to look like…

ü  Will it be a video/slide show that

you produce that tells the story of the many programs your foundation supported?

ü  Or will it be a group of video/

slide shows that the grantees produced that you will link together in a final presentation?


ü  If your grantees are making the production, you might want to think about including provisions about the use of your foundation logo and/or name.

ü Either way, your grantees will need to

gather their stories in specific formats, or you will need to attend events/site visits to capture the information in the style you have decided to work in.

ü The items you will need may need to

become part of your grant contracts…

What To Ask For From Your Grantees…Cont’d

Photo Releases

The main reason to obtain a release form from poten7al photo subjects is to protect yourself from future legal ac7on arising from your publica7on of the images. A photo subject could verbally agree to have his picture taken but change his mind later. By geVng a wriEen agreement, you avoid geVng involved in messy legal procedures.


How to get started….. What You Will Need: •  Digital Photos •  Digital Video •  List of music choices (Royalty

free music) •  Script & Storyboard •  Notes on what you want your

end message to be •  Movie making so`ware…I

highly recommend Apple products for digital storytelling!



Movie Making SoFware: iMovie


Here’s is what you will want to ask your partner agencies to start collec7ng for their/your future “visual reports”: What type of photos: digital photos or scanned photos that are 300 to 600+ dpi. They can be sent to you over the internet, copied to a disc, uploaded to a sharing site like Dropbox or given to you on a jump drive. What type of video: 3 to 15 minutes of either raw footage or video already converted to MP4 files. (These are video files that a MacBook Pro laptop can easily read and convert into an iMovie project.) Best to get from Vimeo or Dropbox or directly from the video camera. Royalty Free Music or music that your founda7on has the rights to use or is aEemp7ng to get the rights to use. Script and a story board…This is your game plan and everyone will be provided a hard copy of a storyboard template. This is where you take notes and develop and brainstorm ideas on the fly.

So let’s break that down and get more specific…

What’s it gonna take?


XXX


This all sounds great, but… I have a mean boss! How do I make the case to purchase the needed equipment and how can I add Digital Storytelling to my founda7on’s method of communica7ng and to our public rela7ons and/or marke7ng plan? WELL, I WOULD USE STATISTICS LIKE THIS:

A recent report (2011) from comSCORE shows that 85% of the US internet audience watch videos on the web, and prefer to get much of their info with video. 85% -‐ 182 million Americans. The average viewer spends @ 20 hours a month viewing videos.


Let’s talk about what makes an effecQve image:

1.   Point of View The first element of an effec7ve image presenta7on is Point of View (POV). The author/storyteller must be able to convey how they see the world in the most comprehensive and concise way…and you want it to be interes7ng, maybe even surprising!



2. ConQnuity The next element is Con,nuity. Once your POV has been established, the images in your story must somehow link together to have a sense of connec7on.

hEp://dzineblog.com/2011/05/32-‐examples-‐of-‐good-‐portrait-‐photography.html







3. Professionalism Next is the topic of Professionalism. By this I mean that the story itself must convey that you care about the work on a professional level.



4. Simple Message The next element relates directly back to your POV. It is that the essence of your story, you must be able to be summarize it into a Simple Message. You should be able to encapsulate the spirit of each image in a sentence.


Try to get rid of unwanted things in a scene.


5. Uniqueness The marketplace is based on the economic model of supply and demand. The construct that the smaller the supply the higher the demand applies to the field of photography and to digital stories as it does to any other industry. Therefore it is to your advantage to make your work as unique as possible.

Let’s talk about what makes an effecQve image

Santa Ines Mission with small cross

Santa Ines Mission with large cross

PerspecQve Comparison


Let’s talk about what makes an effecQve image 6. Relevance to the Audience It should be noted that these six elements of an effec7ve image/digital story are not in order of importance. Of course POV leads the way because without it your boat is without a rudder. But your porqolio must be relevant to the audience to whom you are showing it. That presumes that you have taken the 7me to do your homework and know what they are all about.

Styles of Photography…

Macro c. Grace-‐Anne Alfiero, MFA 2013


Mo7on Blur c. Grace-‐Anne Alfiero, MFA 2013


Infrared c. Grace-‐Anne Alfiero, MFA 2013


Tilt Shi` c. Grace-‐Anne Alfiero, MFA 2013


High Speed c. Grace-‐Anne Alfiero, MFA 2013


Photojournalist c. Grace-‐Anne Alfiero, MFA 2013


Documentary c. Grace-‐Anne Alfiero, MFA 2013


B&W Documentary c. Grace-‐Anne Alfiero, MFA 2013


Forced Perspec7ve c. Grace-‐Anne Alfiero, MFA 2013

STORYBOA

RD


Digital Storytelling Template

a.  Get viewers attention by using a typical start up exercise such as a countdown, or use a black screen with possible music intro or voice over.

b.  Text or logo introducing story c.  Photo images d.  Video images that further exemplify text & photos e.  Text with music that further tells story, possibly a quote or a statistic f.  Images following text g.  Video interview with client, student, staff person or volunteer…someone who

can be voice of the agency (most effective if end user is utilized. h.  Text that states goal of video message. i.  Person reinstating that goal in a similar but different way. j.  Call to action, most interactive way your agency can ask viewer to get involved. k.  More photo/video images l.  Credits and thank you’s


When You Are Ready for Production…

You have some choices: Produce the story yourself Have your grantees produce the video Hire a professional production firm to produce the video ($1,000 to $10,000 per minute or more…) Or a combination of the above

If you want your grantees to learn this process with a hands on 2-day workshop, we can talk about how to make that happen…


Don’t Forget Accessibility! It’s important that your story is accessible to all audiences, especially if you are going to post it on the web or on a social media site and expect the public to interact with it! Consider these ideas to make your produc7on more accessible: •  Voice over •  Large Text •  Closed Cap7oning •  Smooth transi7ons •  Language transla7ons



Resource for Digital Storytelling:


hEp://www.storycenter.org/

Arts In Ac7on Consul7ng A full service consul7ng firm working with America’s most innova7ve tax

exempt businesses!

727-‐410-‐3874 [email protected]


Presenta7on Resources:

Gang Life In East LA by Joe Rodriguez, LSW hEp://www.zonezero.com/exposiciones/fotografos/rodriguez/8.html


Documents

PPT #2 GMN 2013.pptx