TRAINING REPORT AT

INDIAMART INTERMESH LTD.

A Project Report Submitted In Partial Fulfillment of the Requirements

For The Award of the Degree of

MASTER IN BUSINESS ADMINISTRATION

TO

IMS UNISON UNIVERSITY

BY PRATIBHA RAWAT

Under the guidance of

Prof. SUSMITA BANDOPADHAYA

TOPIC

WORKING PROCESS OF DATA IN INDIAMART INTERMESH LTD.

STUDENT’S DECLARATION

I hereby declare that the Project Report conducted at India mart Intermesh Ltd.

Under the guidance of Prof. Susmita Bandopadhya

Submitted in Partial fulfillment of the requirements for the Degree of

MASTER IN BUSINESS ADMINISTRATION

is my original work and the same has not been submitted for the award of any other Degree/Diploma/Fellowship or other similar titles or prizes

Place: DEHRADUN Date:

( Pratibha Rawat)

GUIDE CERTIFICATE

This is to certify that the Project Report at Indiamart Intermesh ltd. Submitted in partial fulfilment of the requirements for the award of the degree of MASTER IN BUSINESS ADMINISTRATION

Is a record of confide Training carried out by

PRATIBHA RAWAT under my supervision and guidance and that no part of this report has been submitted for the award of any other degree/diploma/fellowship or similar titles or prizes.

FACULTY GUIDE Signature: Name: Prof. SUSMITA MADAM

ACKNOWLEDGEMENT

I extend my special gratitude to our beloved Dean for inspiring me to take up this project.

I wish to acknowledge my sincere gratitude and indebtedness to my project guide Prof SUSMITA MADAM of IMS UNISON UNIVERSITY, DEHRADUN for his valuable guidance and constructive suggestions in the preparation of project report.

(PRATIBHARAWAT)

EXECUTIVE SUMMARY Working with INDIAMART INTERMESH LTD was a great opportunity and a great pleasure to

me. During the whole research I was considered as the part of the IndiaMART family and this proves the cooperation among the various departments and the employees of IndiaMART. The main objective of the research was to study the efficiency of the marketing strategy of IndiaMART and to judge its marketing position, its strength over the competitors Business to Business (B2B) online marketing is an integral factor of Marketing and B2B sales: it directly contributes to the revenue stream. Through lead management, lead generation and nurturing, demand generation B2B online marketing is increasingly apart of the sales process, creating more alignment between sales and marketing.This ultimately increases the return on investment in marketing as marketers focus on lead scoring, lead quality and understand signals that show when leads are ready to be moved to the next level.

Since IndiaMART is a prominent B2B industry, it actually acts as a platform where the buyers and the sellers meet to perform their business. The research was conducted keeping the objective as the main and the conclusions drawn were that the IndiaMART holds a very good position in B2B industry. The marketing strategy of the company was also fulfilling its aims and was up to the mark.The company performance graph is rising day by day showing its progress which could also be justified on the basis of the valuation provided by Alexa.com. In this project the suppliers’ perception over the online products’ promotion is highlighted. During the course of this project I was also fortunate enough to be able to study the promotional activities like coupon distribution, participation in trade fair, etc. The report contains the findings arrived after detailed analysis of the data received through filling the questionnaires by the different suppliers. I went to several suppliers’ organization and had a detailed discussion about their promotion of products by Indiamart.com

INDUSTRY ANALYSIS INTRODUCTION:

Every economy consists of three sectors. They are primary sector (extraction such as mining, agriculture and fishing), secondary sector (manufacturing) and the tertiary sector (service sector). Economies tend to follow a developmental progression that takes them from a heavy reliance on primary, toward the development of manufacturing and finally toward a more service based structure. Historically, manufacturing tended to be more open to international trade and competition than services. As a result, there has been a tendency for the first economies to industrialize to come under competitive attack by those seeking to industrialize later. The resultant shrinkage of manufacturing in the leading economies might explain their growing reliance on the service sector. However, currently and prospectively, with dramatic cost reduction and speed and reliability improvements in the transportation of people and the communication of information, the service sector is one of the most intensive international competition. The service sector is the most common workplace in India. The service sector consists of the soft parts of the economy such as insurance, government, tourism, banking, retail, education, and social services.. In soft-sector employment, people use time to deploy knowledge assets, collaboration assets, and process-engagement to create productivity, effectiveness, performance improvement potential and sustainability. Service industry involves the provision of services to businesses as well as final consumers. Services may involve transport, distribution and sale of goods from producer to a consumer as may happen in wholesaling and retailing, or may involve the provision of a service, such as in pest control or entertainment. Goods may be transformed in the process of providing a service, as happens in the restaurant industry or in equipment repair. However, the focus is on people interacting with people and serving the customer rather than transforming physical goods.

SERVICE INDUSTRY IN INDIA

Service Sector in India today accounts for more than half of India's GDP. According to data for the financial year 2006-2007, the share of services contributes to 55.1 per cent of the GDP, whereas industry, and agriculture in shares 26.4 per cent, and 18.5 per cent respectively. This shows the importance of service industry to the Indian economy and as service sector now accounts for more than half the GDP marks a watershed in the evolution of the Indian economy and takes it closer to the fundamentals of a developed economy. There was marked acceleration in the growth of services sector in the nineties. While the share of services in India's GDP increased by 21 per cent points in the 50 years between 1950 and 2000, nearly 40 per cent of that increase was concentrated in the nineties. While almost all service sectors participated in this boom, growth was fastest in communications, banking, hotels and restaurants, community services, trade and business services. One of the reasons for the sudden growth in the services sector in India in the nineties was the liberalization in the regulatory frame work that gave rise to innovation and higher exports from the services sector. In the current economic scenario it looks that the boom in the services sector is here to stay as India is fast emerging as global services hub. Indian service industry covers a wide gamut of activities like trading, banking & finance, infotainment, real estate, transportation, security, management and technical consultancy among several others.

The major sectors that combine together to constitute service industry in India are listed below: Information Technology Trade Education Financial services Media Hospitality, accommodation and food services Entertainment, culture and recreation Transportation and warehousing Storage Communication Healthcare & social assistance Tourism Public utilities Real estate and leasing Public administration and defense Business support services Professional, scientific and technical services

Sectorial Composition of GDP Growth

The analysis of the sectorial composition of GDP and employment for the period 1950-2000 brings out the fact that there has taken place ‘tertiarization’ of the structure of production and employment in India. During the process of growth over the years 1950-51 to 1999-2000, the Indian economy has experienced a change in production structure with a shift away from agriculture towards industry and tertiary sector. The share of agricultural sector in real GDP at 1993-94 prices declined from 55.53% in the 1950’s to 28.66 % in 1990’s.The share of industry and services increased from 16%to 27.12% and 28.09% to 44.22% respectively during the same period. During the 1950’s it was the primary sector which was the dominant sector of the economy and accounted for the largest share in GDP. But the whole scenario changed subsequently, and especially in the 1980’s. The service sector output increased at a rate of 6.63% per annum in the period 1980-81 to 1989-90 (i.e. pre-reform period) compared with 7.71% per annum in the period 1990-91 to 1999-2000 (i.e. post- reform period). The tertiary sector emerged as the major sector of the economy both in terms of growth rates as well as its share in GDP in 1990s. It is to be noted here that while agriculture and stagnation and growth, the tertiary sector has shown a uniform growth trend during the period 1950-51 to 1999-2000 (Joshi, 2004, 2008a). The share of this sector in GDP further increased to 55.1% in 2006-07 .This sector accounted for 68.6% of the overall average growth in GDP in the last five years between 2002-03 and 2006-07(Economic Survey, 2006-07)

Productivity Growth in Service Sector

Goldar and Mitra (G-M, 2008) point out in their recent paper that the process of acceleration in growth started in 1980s rather than in 1990s “Of the 2.4 percentage point increase in the rate of economic growth that took place in the post-1980 period, about 40 percent is accounted for by a faster growth in TFP in services.” The three sectors viz. agriculture, industry and services have witnessed acceleration in the growth rates of output, output per worker and total factor productivity (TFP) in the post -1980 period. However, the increase is more marked in case of services. Partially the spurt in growth rate is attributable to productivity growth in certain sub-sectors of services sector. It has been noticed by G-M (2008) that growth rate in output per man is highest in case of PA &D and other community social and personal services (4.2% p.a), followed by transport, storage ,communication (3.3 % pa), trade , hotels, restaurants (2.9%pa) and banking, insurance, real estate and business services. The acceleration in growth rate of output per worker in PA & D and other community, social and personal services might have resulted from the downsizing of the public sector because of privatization and hikes in the salaries of the central and state government employees from time to time (i.e due to accounting reasons). Whereas productivity growth in THR has derived stimuli from surge in demand for such services with a subsequent expansion in these activities. Part of the productivity growth in the services sector might be an outcome of application of IT services (Goldar and Mitra, 2008). Despite increase in growth rate of labour productivity in service sector, measurement of service sector output and productivity are still debatable issues.

Problems/Challenges Ahead

The sustainability of impressive growth of Indian economy has been questioned in the wake of some challenges in the form of lack of social infrastructure, physical infrastructure; IT infrastructure, agricultural and industrial sector reforms, rupee appreciation and US sub-prime crisis, etc. Besides, challenges in the field of IT and ITES like rising labour costs, rapid growth in demand for talented manpower/quality staff, high attrition rate, outsourcing backlash etc are some other limiting factors. The growth of IT and ITES is having social, economic, health, ethical and environmental implications. Further, delay in the promotion of conducive business environment and good governance will unable us to catch up with the global giants in terms of world –wide presence and scale. It is also important to point out here that the measurement of output , productivity , non-availability of data or availability of data after a time lag are other problems confronted with in case of services . The problem gets further compounded because of the entry of new species of services (like IT, ITES etc ) and lack of development of concepts on the one hand and non-inclusion of unpaid households on the other. Further, quality of each unit of the same service varies from the other. Therefore, it is too difficult to achieve the same level of output in terms of quality as has been pointed out in Cowell (1984). Further, quality improvements stemming from the application of new technologies are extremely hard to measure.

Prospects for Growth in the Services Sector One of the major drivers of service sector growth in the post globalization

era in India is the IT and ITES sector. That is why NASSCOM (2005) says that, “The IT and BPO industries can become major growth engines for India, as oil is for Saudi Arabia and electronics and engineering are for Taiwan. Saudi Arabia’s oil exports accounted for 46% of GDP in 2004; Taiwan’s electronics and engineering exports accounted for 17% of GDP in the same year. …. India’s IT and BPO industries could account for 10-12% of India’s GDP by 2015” (NASSCOM, 2005, p.80). According to NASSCOM (2005), India’s offshore IT and BPO industries hold the potential to create over 9 million jobs by 2010, 2.3 million direct jobs and 6.5 million indirect / induced jobs says NASSCOM. The revenue generation from total software and services segment is likely to touch $ 60-billion mark by 2010 as per NASSCOM estimates. In addition, there is a huge potential for growth in the services sector because of increase in disposable income, increasing urbanization, growing middle class, a population “bulge” in the working age groups providing ‘demographic window of opportunity,’ and emergence of a wide array of unconventional /new services like IT, ITES, new financial services (ATMs,credit cards) and tourism services (eco-tourism, health tourism) etc.

Conclusion To sum up, the present paper provides a brief overview of performance,

prospects and problems encountered by the services sector in India’s economy. It is heartening to note that India is called the ‘services hub’ of the world. The traditional perception of India stands changed today from a ‘land of beggars’ , ‘snake charmers’ and ‘cyber –coolies’ of yesteryears to a ‘land of knowledge workers’ ---Thanks to IT and ITES(Joshi, 2006b). Telecom and ITES-BPO revolution have already hit the shores of India. A number of sector specific measures have been taken up by the government of India to promote IT and ITES and other sun-rise sectors like telecom, organised retail, hospitality, entertainment and financial services sectors. That is why; the futurists are very optimistic regarding the bright future and performance a head of the sector. That optimism is well reflected in the following words of Mr Kamal Nath, Minister of Commerce and Industry which were a part of his speech at World Economic Forum, “…. The question for CEOs the world over is no longer “should my company go to India?”, but rather “can my company afford not to be in India?” .On the tourism front, it is Incredible India, but on the economic front, it is clearly Opportunity India….”

Porter’s Five Force Model of Competition

a) Risk of entry by potential competitor:

Potential competitors refer to the firms which are not currently competing in the industry but have potential to do so if given a choice. Entry of new players increase the industry capacity begins a competition for market share and lowers the current costs. As such, Alibaba.com refers to as potential competitor of IndiaMART.com.

b) Rivalry among current competitors:

Rivalry refers to the competitive struggle for market share between firms in an industry. Extreme rivalry among established firm possess a strong threat in profitability. The strength of rivalry among established firms within an industry is a function of factors like: Extent of exit barriers, Competitive structure of industry, Presence of global customer, Growth rate of industry, Demand conditions.

Trade India is the main competitor of IndiaMART.com in B2B marketplace for SME’s.

c) Bargaining Power of Buyers:

Bargaining power of Buyers refers to the potential buyer to bargain down the prices charged by the firms in the industry or to increase the firms cost in the industry by demanding better quality and service of product. Strong buyers can extract profits out of an industry by lowering the pricing and increasing the costs.

IndiaMART.com makes strategic decision regarding this factor and executes their customers with full information about the products and its relevant concept.

d) Bargaining Power of Suppliers:

Bargaining power of Suppliers refers to increase the prices of inputs (labor, raw materials, services, etc.) or the costs of industry in other ways. Strong suppliers can extract profits out of an industry by increasing costs of firms in the industry. IndiaMART.com deals itself as a strong supplier by making its products and services unique in the competitive market.

e) Threat of Substitute Products:

Substitute products refer to the products having ability of satisfying customers’ needs effectively. Substitutes pose a ceiling (upper limit) on the potential returns of an industry by putting a setting a limit on the price that firms can charge for their product in an industry. IndiaMART.com has no such close substitutes. Company believes in the concept that lesser the number of close substitutes, grater the opportunity for the firm in an industry to raise their product prices and earn greater profits.

COMPANY PROFILE

COMPANY ANALYSIS

IndiaMART.com is the India's largest online B2B marketplace for Small & Medium Size Businesses, connecting global buyers with suppliers. The company offers a platform & tools to over 1 million suppliers to generate business leads from over 5 million buyers, who use the platform to find reliable & competitive suppliers. The company has over 4000 employees located across 75 offices in the country. Its existing investors include Intel Capital and Bennett, Coleman& Co. Ltd.IndiaMART.com offers services that enable small & medium size businesses generate business leads (online catalog/store-fronts), establish their credibility (third party verified trust profile)and use business information (finance, news, trade shows, tenders) for their business promotion.IndiaMART.com has won numerous awards over the years, which include coveted ‘Red Herring Award’, ‘Emerging India Award’, and many others. The company has also been widely covered by media for its pioneering role in promoting SME business in the country.

SERVICE OVERVIEW

It provides a comprehensive online marketing program that provides enhanced enquiry generation of different products through their DYNAMIC CATALOGUE of products.

With star suppliers, it helps to give a premium positioning among suppliers in all relevant categories.

It provides TRUST SEAL which is a business verification service that checks supplier’s records of existence, credibility and trustworthiness for the benefit of the buyers.

It provides leading suppliers which are the right choices for the companies who have a right mixture of infrastructure, management capabilities and experience in servicing global buyers.

It also provides banner advertising to build the brand so as to attract the buyers.

In short it is a BUSINESS PROMOTION COMPANY offering services and solutions to small and medium level business in India for increasing revenues or reducing cost using internet & internet technology

CORPORATE INFORMATION

We have built ourselves to be self-sufficient. Our guiding principles are a mélange of traditional business ethics and contemporary good governance needs. We set higher and tougher performance & governance benchmarks in our industry as we move ahead.

Our customers have always found an integrated business promotion solution more valuable than a simple web presence. Driven by this preference of our customers, we have built ourselves on the key pillars of smart people & smart solutions for business promotion. We have developed an integrated solution delivery framework which incorporates B2B marketplaces, Internet technology and industry knowledge.

IIL’s first B2B marketplace - IndiaMART.com, marked the beginning of online presence of Indian businesses for a global exposure. The diversities of businesses makes it imperative for us to custom delivers our solutions. This presents a great challenge of accumulating & using industry knowledge to deliver high quality solutions.

ABOUT INDIAMART INTERMESH LTD

We Endeavour to maximize value for our customers by offering those efficient and cost-effective solutions for business promotion, process support and transaction accomplishment.

Our customers have always found an integrated business promotion solution more valuable than a simple web presence. Driven by this preference of our customers, we have built ourselves on the key pillars of smart people & smart solutions for business promotion. We have developed an integrated solution delivery framework which incorporates B2B marketplaces, Internet technology and industry knowledge.

IIL's first B2B marketplace - IndiaMART.com, marked the beginning of online presence of Indian businesses for a global exposure. We today serve our customers through a network of over 50 industry / product marketplaces, making us the largest integrated B2Bmarketplace network from India.

We have always seen Internet as a business facilitator rather than a technology phenomenon. Our usage of Internet technology has therefore been directed towards business promotion of our customers. Today, we cater to over 8,000 customers and make Internet technology work for their business. The diversities of businesses makes it imperative for us to custom delivers our solutions. This presents a great challenge of accumulating & using industry knowledge to deliver high quality solutions. IIL has developed and established standards for solution delivery and is India's first organization of its kind to receive an ISO certification. TEAM IIL is poised to maximize the value delivered to our customers through continuous innovation and learning.

Vision and Mission

We endeavor to maximize value for our customers by offering those efficient and cost-effective solutions for business promotion, process support and transaction accomplishment.

VISION

We strive to become an integral part of every organization’s business promotion plan. We envision providing complete business enhancement and promotion services to our clients.

MISSION

With firm belief in our vision and with complete dedication integrity and honesty, we endeavor to generate profitable returns for our customers through high quality business promotion services and solutions that enhance revenues and are cost effective at the same time

Fact Sheet IIL started its operations in 1996 and has stood its ground even in the

toughest times. We had a profitable business even when other companies in this domain found it hard to sustain. Today, we operate from an 18,000 sq. ft. office in Noida (near Delhi), and have 20 branch offices spread all over the country. Our team includes over 550 professionals from diverse background, bound together to serve over 8000 customers.

Highlights: 1996-97 Launched Indiamart.com as India's first online B2B directory

Successfully introduced the concept of free listing and free-query forwarding to familiarize Indian SMEs with the benefits of Internet for business promotion.

Accomplished India's first e-commerce project for Nirula's.

Broke-even within six months of launch.

1997-98 98Crossed 100 clients mark.

Launched Travel.indiamart.com (India's largest travel portal today)

Initiated franchisee network building

1998-99 Launched Handicraft, Apparel and Finance channels

Workforce increased to 40.

B2B marketplace network crossed 1 million page views/month mark 1999-2000.

Accomplished 'Bharat On Line' - MTNL's online portal project.

Launched auto industry channel

Opened branch office in Mumbai

2000-01 Touched 5 mn page views/month

Crossed 1000 clients mark

Crossed 100,000 business queries/month

Accomplished Online projects for HHEC, Jindal Organization, Modi Corp

Won Britannica (BIG) Award for Travel.indiamart.com

New Branch Office in Chennai

Profits increased by 12.8% over last year.

2001-02 Declared as "the only profitable Indian Dotcom, with positive cash flows" by Business World - Cover Story: 14 May 2001 issue

Added to its service portfolio - Electronic Trade Offers, and Request for Quotation / Request for Proposal

Recognized by CNBC India as one of the only profitable dotcoms in India based on report by McKinsey

2002-03 Moved operations to state-of-the-art NOIDA development center.

Launched Online Hotel Reservation System.

Launched Exim.indiamart.com.

Crossed 2 lakh business queries mark with 12 million page views.

2003-04 Launched Trust SEAL to bridge the trust gap in B2B trade

Crossed 3000-clients mark

Touched 26 million page views per month, generating more than 3 lac business queries.

2004-05 Became the first ISO 9001:2000 company in its domain

Launched an online payment gateway ABCPayments.com

Crossed 8000 clients.

2005-06 IndiaMART.com completed ten successful years (1996-2006)

Crossed 10,000 clients mark.

Launched MDC, a four-page online catalog for clients.

Implemented corporate-wide WEBERP.

Acquired new office at B-6, Sec 8, NOIDA.

IIL's Indian Gifts Portal (IGP) team hit the charts with Rs. 1.3 crores.

Future Growth Initiatives IIL has been successfully serving businesses through its

web-based business promotion services. We have been able to make a mark on the global trade map by assisting our customers reach out to their customers globally.

While we innovate continuously to offer greater value through our business promotion services, we wish to model ourselves into a global, complete business promotion solutions organization.

We are actively pursuing our way into the world of B2B publishing and Trade fairs. Our entire suit of solutions shall be given an international dimension to serve a truly global customer base. Using our experience of serving Indian businesses, we plan to scale our solution delivery framework to the international level and serve customers across national boundaries

Core Values For us they are simple and straight; Take responsibility, work with passion and commitment, move ahead as a team

and conserve the integrity. We firmly believe that core values keep organizations stable and focused to the common goal. Our core values have helped us achieve our mission to bring measurable benefits to our customers. Organizations stable and focused to the common goal. Our core values have helped us achieve our mission to bring measurable benefits to our customers.

Responsibility

Responsibility, not just of quality work but also of continuous self-development, of our decisions and of our actions. This helps us think rationally and provides a sense of accountability to ourselves, our commitment to customers and to our colleague.

Passion

Work at IIL involves constant innovation and creativity. It involves a continuous thought process to get tangible benefits to our customers, taking into account the uniqueness of their purpose. Passionate people with a determination to make the difference are the ones who make this possible.

Team Work

"Together we can achieve the impossible" is our belief. Our success is a result of our teamwork. Experts from the field of management, marketing, IT, arts, content & various other disciplines work as a team on every project, every endeavor. Dedication, passion and teamwork are the true means to our mission fulfillment.

Integrity

We realize the importance of the job & information we handle. We understand the responsibility that each member of our team has to shoulder and we do that with highest levels of trust, honesty and integrity - of purpose and action.

Performance Indicators

IIL started with a team of 4 people in a 100 sq. ft. room in 1996 and launched India's first truly interactive online business directory. Since then, we have grown to a team of over 800 people operating from 25 offices in India today.

Awards & Achievements Success of our customers is our greatest achievement. Their confidence in us and our innovation, to give them the best, has got us applauds from various sources. IIL's successful business model featured on CNBC India as analyzed by McKinsey.

Special footage for IIL's contribution in enabling e-business for exporters from Moradabad; Mr. Dinesh Aggarwal interviewed (India Tomorrow - BBC News)

Www.indiantravelportal.com bags eighth "BIG" Award from Britannicaindia.com• IndiaMART.com nominated for Britannica Internet Guide (BIG) Awards for excellence on Internet.

The best India related yellow pages on the Net - Cosmopolitan• Top Indian Site by www.indiatimes.com

Termed as 'Online Gateway to Indian marketplace'- The Economic Times

Best Travel Site- www.indiantravelportal.com by India Online: DD News

Site of the day - Handicraft.indiamart.com by Zee News Listed in the Top Indian IT organizations survey by Dataquest.

Intermesh Systems listed in the top 70 Indian IT organizations by Communication.

Nominated amongst the Top 5 Indian Sites by Microsoft

SOLUTION Smart Solutions for Business Promotion" is the guiding factor for our R&D and

solution innovation. Our approach to customer satisfaction is based firmly on our belief that we offer complete solutions vis-à-vis stand-alone services.

We assist our corporate customers in realizing their business enhancement goals through our experienced, multi-discipline teams and a comprehensive set of services, all under one roof. We understand the factors influencing businesses, their markets and diverse needs. This helps us assist our customers by identifying the right solution and implement it in the best possible way.

Unlike most cases where different components required for corporate websites are sourced from different companies, our customers find it convenient in dealing with a single entity for everything.

Our main objective is to bring tangible and intangible benefits to our customers through professionally developed and well-marketed b2b product catalogs. We take into account individual needs and offer assistance in planning & implementing online marketing strategy. Each customer is assigned a project manager, with a team of proficient website designers, programmers, content writers and web marketing professionals. We also undertake the task of web promotion and ensure online visibility. An online buying process, B2B or retail, would never be complete without e-commerce deployment any e-commerce deployment requires three basic things; an online catalogue, a shopping cart and a payment gateway. We offer all three under one roof. We have our own payment gateway "ABCpayments.com" to provide single point

BUSINESS ENHANCEMENT

We offer business enhancement solutions that can be customized to serve the interests of the SME segment as well as large enterprises, from diverse industries.

We understand the factors influencing businesses, their markets and diverse needs. This helps us assist our customers by identifying the right solution and implement it in the best possible way. We assist corporate to interact with their customers, keep the stakeholder updated and augment their brand identity on the web.

Working with customers from different industries helped us develop a multi-feature product that makes online product management easy. Designed for the SME segment, it offers global exposure to manufacturers, suppliers & service providers to enhance their sales. We understand global buyer's information needs & behavior coupled with expertise in communicating the right message to them.

We offer technical skills & tools along with good business process knowledge for online commerce setup, whether B2B or retail.

We are geared to adapt to our customers' unique demands and offer customized solutions with equal ease.

Corporate Websites Corporate need to interact with their customers, have to keep the

stakeholders updated, create and maintain a brand identity and project various aspects of business. Internet based communication & marketing is today an integral part of their strategic marketing &communication plan and therefore it needs a different treatment than a simple website for a business.

We assist our corporate customers in realizing their business enhancement goals through our experienced, multi-discipline teams and a comprehensive set of services, all under one roof. Unlike most cases where different components required for corporate websites are sourced from different companies, our customers find it convenient in dealing with a single entity for everything.

We take into account individual needs and offer assistance in planning & implementing online marketing strategy. Each customer is assigned a project manager, with a team of proficient website designers, programmers, content writers and web marketing professionals. We also undertake the task of web promotion and ensure online visibility.

With our experience in managing complex and multi- discipline corporate website projects, we ensure better results for our customers with least hassles.

PRODUCTS AND SERVICES

DYNAMIC CATALOG

A comprehensive online marketing program that provides enhanced enquiry generation. Its several benefits are as follows:

Comprehensive overview of your company and key strengths

Buyers can find any product in the website at the click of a button

Zoom Up Window for a detailed product view Take your buyers on a quick virtual tour of

product range and infrastructure

TRUST SEAL

Trust Seal is a business verification service that checks supplier's records of existence, credibility and trustworthiness for the benefit of buyers. Its benefits are as follows:

CRISIL verifies documents related to existence proof, legal status, etc

Edge over non-certified competitors online Certified members attract genuine buyers Value add - downloadable company brochure Enhanced credibility ensures more business

enquiries

MAXIMISER Maximiser is a most beneficial service which has

maximum features, maximum benefits, maximum ROI and maximum value. Its certain features are as follows:

MDC on domain of your own choice Extended run of a year for the catalog 360 degree visibility through PDF / PPT / Video Credibility through TrustSeal 500 Buy Leads credits among others Upto 100 products addition by IndiaMART

STAR SUPPLIER

With Star Supplier to your support, you can get premium positioning among suppliers in all the relevant categories. Its benefits:

Get premium positioning among suppliers in relevant categories.

Get instant attention of millions of buyers. Get business enquiries from all over the world. Star Supplier gives an edge through priority

positioning. Value add - TrustSEAL Verification establishes your

credibility. Free Buy Leads redeemable over a period of one

year

LEADING SUPPLIER Leading Supplier is the right choice for companies

who have a right mix of infrastructure, management capabilities and experience in servicing global buyers. Its benefits are:

Priority listing among all catalog clients: Provides maximum exposure to better connect with Buyers.

Priority listing in all product categories: Ensures high visibility to all your products.

Value add- TrustSEAL Verification: Establishes your credibility.

More mileage derived through promotion on social media sites.

BUSINESS PLANS WHAT IS ONLINE BUSINESS?

Online business means trading of Products and Services etc. through the Internet. It enables the traders and manufacturers to electronically connect with the other.

IndiaMART.com – MARKETPLACE FACTS

3 SERVICE PORTALS

13+ Industry portals,

126+ product portals,

100+ Travel portals,

5 Lac+ registered companies

5 Lac+ business enquiries every month

50 Million + unique visitors every month,Most visited Indian B2B marketplaces

MAJOR COMPONENTS

ONLINE DIRECTORY

ONLINE PRODUCT CATALOGS

TRADE LEADS

INDUSTRY VERTICALS

PRODUCT PORTALS

ONLINE DIRECTORY

INDIAMART offers:

Comprehensive business directory of Indian/Foreign manufacturers ,suppliers and service providers. Facility of interviewing their company profile, product catalogs, verified business details, Sending an online request for quote All the product/service categories have their own unique URLs which are individually promoted on internet as manufacturers, exporters/service providers of respective products/services

ONLINE PRODUCT CATALOGS

INDIAMART has over 15000 business catalogs of Indian supplier’s having more than 100000unique product portals in total. This is the largest collection of products from India.

User friendly advanced search based makes it easy to find out any product

Direct links to catalog of related categories and products.

Direct visibility of various product pages in search engine.

TRADE LEADS It provides for the buyers/sellers to post/reply to offer for buying & selling of products and establishing

business association in India.

Buyers and sellers can post their trade offers to either buy or sell a product/ service or to enter into a business association.

Once an offer is posted, the interested buyer ,seller or potential business associate can reply to this trade offer online.

The reply generated reaches the person who posted the original trade offer, there by initiating a business dialog.

Effective tool for faster business response.

BENEFITS

Buyers can search for vendors who can supply the products & services they need – both for ad hoc as well as regular purchase.

If they do not find the product on their choice on sale ,they can post a buying requirement and get the quotations right at their desktop, rather having to search for a supplier.

It is the fastest way for the buyers to access direct product information , put on sale by a seller,

It also provides priority listing to the client offers

INDUSTRY VERTICALS A complete marketplace in itself

Focus on a specific industry or product only

o For eg- while IndiaMART.com covers all the industries, handicraft. Indiamart.Com focuses on the Indian handicrafts industry.

o Aggregates disparate content and services of interest to a particular industry and makes it available to buyers and sellers from that industry

In case of vertical portals the audience or participants may be smaller , but they possess higher interest as the audience is highly targeted.

Like IndiaMART.com, all its member vertical portals have a directory, catalogs, trade leads, newsletter, search and industry/product information section of their own.

BENEFITS It is the source of generating business enquiries

No other marketplace in India has such a wide and information rich portfolio of industry verticals,

Offers multiple promotions to suppliers who build a website/catalog with IIL.

REVENUE GENERATION

The company generates its revenues through multiple sources including development of online business catalogs, B2B auctions, web-based advertising, cobranded promotion and marketing campaigns and development of e-business and e-commerce solutions for clients. Engaging 160 professionals, the company operates from its head office in Noida.

IndiaMART online B2B marketplace attracts international buyers looking for exporters, suppliers and manufacturers from India for their business needs. The marketplace generates more than one lakh B2B trade queries every month through which its member

SME businesses are estimated to have conducted a business worth Rs 600 crores in the last financial year alone. Already fetching close to 6 million page views, representing one of the highest figures in the world in the B2B segment, IndiaMART.com offers its visitor’s online B2B directory with over 60,000 businesses listed under more than 450 product/service categories. Visitors to IndiaMART.com can browse through over 1200 business catalogues and can interact online with member businesses. The marketplace also offers a lot of useful business information on key Indian industries, interactive community tools and business support services to facilitate B2B trade between its visitors and member businesses.

The company recently launched its B2B auction platform http://auction.IndiaMART.com where member businesses can list their inventory for global buyers to bid upon. IndiaMART has also tied up with YourImporter.com - a conglomerate of large US based importers to host their import requirements on a co-branded platform http://quoteforum.IndiaMART.com inviting supply quotes from Indian exporters listed with IndiaMART. The marketplace plans to avail other business support services including logistics, insurance services online to participating members through tie-ups with leading companies. IndiaMART is confident of achieving at least 2,500 online catalogues of member businesses on the portal by the end of the year, making IndiaMART.com the largest Indian B2B portal, not far behind those largest in the world. The company further plans to introduce ETO (Electronic Trade Offers) and RFQ/RFP (Request for quote/Request for proposal) services to further facilitate online B2B trade for its members.

COMPETITORS IndiaMART.com is India’s largest online B2B marketplace. It stands at first position in India and second in

the World.

The major competitors of IndiaMART.com are:

The challenging opportunities and new avenues cropping up in the corporate arenain diverse sectors demands the role of a common mediator to act as bridge between buyers and sellers, importers and exporters, and the like. This service facilitates all in the business world to come to a common platform, thus turning the geologically colossus earth into a tiny global village. Tradeindia is a major entity involved inthis task bringing manufacturers, buyers and sellers under one pedestal. Infocom Network Ltd. is an ISO 9001: 2000 certified company, established in the year 1990. Popular as tradeindia.com conceptualised in the year 1996, it has created a niche as India's largest B2B marketplace, offering comprehensive business solutions to the global EXIM community through its wide array of online services, directory services and facilitation of trade promotional events.

Our portal is an ideal forum for buyers and sellers across the globe to interact and conduct business smoothly and effectively .With an unmatched expertise in data acquisition and online promotion, Tradeindia subsumes a huge number of company profiles and product catalogs under 1,570different product categories and sub-categories.

It is well promoted on all major search engines and receives an average of 20.5 million hits per month.Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today we have reached a database of 17,72,890 registered users, and the company is growing on a titanic scale with a considerable amount of new users joining/registering everyday, under the innovative vision and guidance of Mr.Bikky Khosla, CEO.

Tradeindia is born with a noble mission²the mission to assemble the trade communities of all the nations of the world under one common platform, the mission to contribute to the development of world business, thereby contributing to the economic development of the respective nations. Our efforts at Trade India are directed towards providing useful, authentic and accurate information to the EXIM community and ensuring the best of services and business leads for our clients.

With a dedicated marketing team behind us, our site offers grand and unlimited exposure to the manufacturers, importers and service providers by showcasing their products and services at numerous levels, thereby giving them maximum business visibility on the Internet. We also provide our overseas clients, a virtual gateway to enter into the lucrative markets of India, helping bridge the gap between foreign importers and Indian exporters.

Jack Ma, the founder of Alibaba, is reportedly the first to have launched a commercial website in China. In September 1995 Chinapages.com, a directory of companies, goes online In Beijing’s Shangri-La’s Kerry Centre Hotel I interviewed Porter Erisman, Vice President of Alibaba, to hear the story behind this success. Porter, who has been with Alibaba since 2000, was hired after Alibaba had raised $25 million from several big VCs and its 18 founders, led by Jack Ma, decided to hire foreign experts to come in and help the company globalize. around 2000 the Internet penetration in China just started to become significant and also the total export volume was growing vastly. As the manufacturer of the world an increasing amount low-cost producers and suppliers were entering the marketplace in china.

Alibaba has been very successful in the Chinese domestic market. To begin within 2003 Alibaba launched Taobao, in China with more than 80 million registered users. Furthermore Alibaba has launched Alimama, China’s largest online advertising exchange platform, and Alipay, China’s leading online payment service. In 2005 Yahoo! handed over the running of its China operations to Alibaba in a transaction whereby Yahoo! Inc. paid $1 billion for a 40 percent share of Alibaba.

ORGANIZATIONAL HIERARCHY Mr. DINESH AGARWAL

FOUNDER & CEO, IndiaMART.com Dinesh Agarwal is the founder and CEO of IndiaMART.com. India's largest online B2B market place connecting Indian suppliers with domestic and international buyers. Founded in 1996. Mr. BRIJESH AGRAWAL

COO, IndiaMART.com Brijesh Agrawal is the Chief Operating Officer,IndiaMART.com. Brijesh has been the brainchild behind the creation of a plethora of innovative products of IndiaMART.

Hierarchical Structure of Sales Division :

SWOT ANALYSIS OF INDIAMART INTERMESH LTD

STRENGTHS:

The most power full point in hand of the company is that they provide the customized solution to the customers

The company has excellent distribution system.

The company has built a strong image among the customers.

The company experiences excellent Brand loyalty for its Products from the customers.

The company has made its Product range attractive, which lures the customers, and consequently the products are favorite among the customers.

WEAKNESSES:

Some products have high prices as compared to the other products.

The company branches are not spread throughout the region; as a result load of the work at the head office is tremendous.

The company pays less attention towards the matured clients.

OPPORTUNITIES:

India has a vast potential market, which the company can get hold up.

The company can prove to be major threats for its competitor’s if it increases its marketing efforts.

IIL should concentrate on the premium segment market.

THREATS:

The major threat that company faces is from its competitors who are introducing products with lower cost backed by aggressive promotional schemes to attract the customer. The arrival of the MNC is a major serious threat for the company.

DATA PROCESS OF INDIAMART

DATA PROCESSOR

IMAGE PROCESSING SCANNER

DATA MINING SERVICES

DATA PROCESSING

DATA PROCESSING SERVICES

DATA RECOVERY

XML FIRST TYPE SETTING

GEOMETRICAL DATA PROCESSOR

DATA INDEXING

DATA DIGITALIZATION SERVICES

AWARENESS OF THE PROSPECT CLIENTS After identifying the prospect I do a little analysis of profile of that client. I studied his level

of turnover, production capacity, current status of his business, his needs for generating sales volume, range of products, product category, competitors of his business, other manufacturing units of same client, his marketing policy, awareness about online promotional services, knowledge of indiamart.com and many more organization which provides online marketing of his product, his product’s consumption in various field, his expenditure towards the marketing of his products, his future planning of action, his client database, etc. Because these are the factors which decide what type of proposals or best offer would be suitable for satisfying his needs. If the client is having more than 50 products then I offered him to display all kind if products i.e., unlimited numbers of product on www.myindia.com portal which is another B2B portal of indiamart.com. So he would be able to attach his 300 no. of product at time and we provide him zoom up facility to observe each product individually on website of indiamart.com.

Also I offered them to launch their own website followed by www.indiamart.com portal and others more than 100 B2B portals which are sister concern of indiamart.com portals as well as their e-mail id to create transparency between seller and purchaser to keep confidentiality due to their monopoly in the plastic industries. Similarly for new clients and old manufacturers willing to take little risk, I advise them to develop websites by IT professionals of indiamart and register for the premium listing to get the very first presence among all other listed companies and rotatory advertisement banner in their product category website on www.indiamart.com to ensure maximum traffic and more hits on their own organization’s online platforms.

CLOSING THE MEETING At the end of the meeting, the customer would fill up questionnaire form for generating leads and if they show more interest then I offer new proposal of online promotion services. I asked them if I can approach them in near future for dealing with indiamart.com The success ratio for me to generate a prospect into a customer is around 53%. The main aim of selecting relevant clients is that they have a lump sum business inquires at their online platform .So if I get a single application, it will help me to accomplish my monthly target.

SALES SUPPORT SERVICE Once the customer purchases online promotional services I always give him a feedback call if he has some doubts regarding his product catalog or whether he is really feeling comfortable or not with our workouts. Sometimes customer demands inquiry statements during mid of the period for which I am always ready to serve. If client requires any editing in web pages like adding more products or adding details of the products, changes in some important information. The seal queries are given first priority and always try to maintain their level of satisfaction.

ACHIEVEMENTS Understood the concept of “online promotional services”

Types of schemes available in online marketing.

Got knowledge of how the organization functions.

How to interact with clients.

Understanding client’s perception.

Handling client queries and objection.

Filling up questionnaire forms, Performa invoices, Know your client (KYC)Requirements.

Understood concept of B2B portals, online marketing and mass advertising.

Understood functioning of organizational hierarchy10.All formal communication channels used in organization

How organization measures performance of their employees,

How to develop and maintain corporate relationship, etc

CONTRIBUTION TO THE ORGANIZATION

Doing our job well is the most important contribution we can make to an organization. But most enterprises in today’s competitive world need to constantly improve to remain profitable or effective. I would like to share some views regarding job environment at IndiaMART. The best part over here is that your efforts and talent always get recognized in the company and encouraged by all.

One thing I always appreciate about this job is that I never feel tired because you always have something new and challenging to do. Whatever new challenges I have to face, I always know that I have access to a large pool of willing colleagues ready to lend advice, share knowledge, and help me perform at my preeminent.

My contribution to IndiaMART InterMESH ltd. is to support my sales team and provide an important link between the salesperson and the client. This I have able to done by using my skills and knowledge which has also added a value to organization in which I am working. Along with this my responsibilities were to report directly to my sales manager, processing all sales related paperwork and arranging appointments for sales generation by visiting and meeting with new clients or customers. This I have contributed to IndiaMART.com as a sale executive and I have worked with great passion in competitive and challenging environment in order to fulfill my desired targets.

SOURCE OF DATA PRIMARY DATA

The data which is collected fresh and for the first time and thus happen to be the original one characteristic is called primary data. SECONDARY DATA

The data which is already collected by someone else and which have been passed through the statistical process is known as the secondary data. METHOD OF COLLECTING PRIMARY DATA Questionnaire

SECONDARY DATA COLLECTION The report mainly consists of data from the primary source gathered through the schedule of questions and from other sources of websites, newspapers, etc.

DATA ANALYSIS AND INTERPRETATION SINCE HOW LONG YOU ARE USING INTERNET

INTERPRETATION: I wanted to know the duration of using internet of the suppliers. After calculating the options I found that it was only 5% of the suppliers who are using internet for a year. Most of them are familiar with the internet for more than 3 years which is about 27% out of the 50 respondents.

Sales

MOREI YEAR2YEAR3YEAR

ANALYSIS

Most of the businessman is aware of the Internet or online business. But they are not aware of the exact process neither they are in a mood to know until nor unless they are being told of the benefits they can have by entering into this business promotion. It was also concluded that Indiamart is the most known company in this kind of industry. The major hand to achieve this goal is because of the strategy followed by Indiamart that is their mode of calling the potential clients and generating awareness about them. The follow up process made by the company also has a good hand in the awareness about the Indiamart. The good percentage of satisfied clients is also an additional factor for its publicity. Most of its clients are satisfied and they place Indiamart as the best company in this industry. The appraisal made by them proves an addition to its image in the market. The wide range of products offered by the company helps the customer to have the product of his choice and the very tool of the customized solution in an additional factor, which attracts towards Indiamart. Thus it could be said the company is in a good position in the market and is expected to have a bright future ahead.

RECOMMENDATIONS

For an effective online promotional marketing strategy for a

manufacturer, there are some recommendations which need to be followed so as to increase the revenue of the company.

REGISTRATIONS AT B2B MARKETPLACES Leveraging services of an online B2B marketplace opens up

numerous doors of opportunities. It offers both options for registrations –free and paid. The latter offers additional features to enhance business prospects. To gain maximum exposure manufacturing companies should register at many online B2B marketplaces as possible and be visible to buyers visiting from across the globe.

BUILD A WEBSITE A website that covers complete product and company information along

with client testimonials has become a prerequisite for manufacturers looking for web presence. Updating the product catalogue and other latest happenings such as trade fare participations at regular intervals is also essential to keep the customers and visitor’s interest. The company must be prompt in replying to business queries from buyers over email or phone.

SEARCH ENGINEOPTIMISATION A specialized company needs to be engaged to undertake the SEO

activities for your company. Also the manufacturer firms should register themselves at Google Local ,Google Maps, and similar services across all search engines, both major and minor.

EMAIL MARKETING A concrete database of the target customers from a reliable source

should be obtained and send mailers using a service that gives detailed statistics of its rate ,click through ,etc.

BUILD TRUST Online marketing is mainly based on trust.You can capitalize on

mechanism which bridge the trust gap associated with the online medium and enhance your credibility.Indiamart.com has a business verification service ‘Trust Seal’ and that needsto be used in a very fair way to obtain the customer’s trust.

SOCIAL MEDIA MARKETING

It is a powerful tool to speed the word about your company and increase network possibilities , social media , holds immense potentials. Sending regular update messages in your LinkedIn network , updating company’s products at various blogs, uploading product pictures on photo sharing sites like Flickr, putting product videos on all video sharing sites like You Tube, placing company presentations and documents on document sharing sites, such as Slide shares, Scribd,etc can improve the suppliers’ perceptions over the online promotional products.

CONCLUSION

The main purpose of Summer Internship Program (SIP) is to gain practical knowledge and apply our skills in practical and real environment. It is the time when we have to sharpen our skills, abilities and knowledge which would help me in getting final placement. In Indiamart.com, I have got an opportunity to explore my potential. By preparing extensive research reports I have attained fundamental knowledge of online promotional services, its scope, the suppliers’ perceptions towards the different online promotional tools provided by the company and its importance in coming years. I have also come across various technicalities related to online promotional services. I am very confident that after completing my internship inIndiamart.com Company I would have mastered in various online promotional services.

Some of the organizations have their own web pages and also have contacts of website developers who help them to develop website for companies in more cost effective way