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8/10/2019 PPP_Summer School 2014_Entrepreneurial Behaviour
http://slidepdf.com/reader/full/pppsummer-school-2014entrepreneurial-behaviour 1/4
1
Modul
Entrepreneurial behavoiur
in PPP
B
Prof. Dr. Miroslav Rebernik
Agenda
• Entrepreneurship defined
• Finding, identifying and evaluating businessopportunities
• Case of successfull cooperation between public and
private
– University business incubator Tovarna podjemov
– Global Entrepreneurship Monitor
• Business Model Generation methodology (BMG)
– Introduction to BMG
– Excersize on generating business model for PPP
Entrepreneur
Manager Owner
Primary functions of business system
SWITCH
Entrepreneur – Manager – Owner
Different organisations – Same
functions
Privateorganisation
• Entrepreneurship
• Management
• Ownership
Publicorganisation
• Entrepreneurship
• Management
• Ownership
Public – PrivateParnership
• Entrepreneurship
• Management
• Ownership
• Process of identifying and pursuing businessopportunities
• Process of creating value by bringing together resources
to exploit an opportunity
• Pursuit of opportunity without regard to resourcescontrolled
• Set of critical thinking skills
What is entrepreneurshipEntrepreneurs versus
Small Business Owners: A
Distinction
• Small Businesses Owners
– Manage their businesses by expecting stable
sales, profits, and growth
• Entrepreneurs
– Focus their efforts on innovation, profitability
and sustainable growth
Kuratko et al. 2009
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1–7
Entrepreneurship: A Mindset
• Entrepreneurship is more than the mere creation
of business:
– Seeking opportunities
– Taking risks beyond security
– Having the tenacity to push an idea through to reality
• Entrepreneurship is an integrated concept that
permeates an individual’s business in aninnovative manner.
Kuratko et al. 2009
Why Entrepreneurship?
Key to economic development and growth
Creates jobs, income, and wealth
Source of new technology and products
Why Start a Business
Independence
Control Over One’s Life
Personal Satisfaction
Financial Rewards
Finding, identifying and evaluating
business opportunities
• Idea invention innovation market
• Needed resources
• Entrepreneur and his team
Business Model & Business plan
Experts‘ advice
John Mullins,
professor at LBS
Richard Branson,
entrepreneur
“You have to make
sure there's a gap in
the market that you
are going to dealwith”
“The most commonmistake is falling in love
with your product ratherthan thinking about the
customer and what the
problem is. What you do
need is insight into thepain that you are solving”
What they have in common?
12 12
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10.000 Hours Rule
13 13
Practice makes the master
(if master practice)
Two Cases of PPP
University business incubator Tovarna podjemov
www.tovarnapodjemov.org
Global Entrepreneurship Monitor
www.gemconsortium.org
CASE: Global research as PPP
• GEM Global Entreprenership Monitor
• Private initiative
• Privately managed
• Private and public money invested
• Serving public interests
GEM - Global Entrepreneurship Monitor
• Largest global entrepreneurship research program
• Slovenia participates since 2002 (financed by public money)
• Grew from 10 countries in 1998 to 68 economies and nearly200,000 APS respondents in 2013 and close to 100
economies overall.
• Up to 200 researchers per year
• Comprised of Adult Population Survey (APS) and NationalExpert Survey (NES)
www.gemconsortium.org
www.gemslovenia.org
GEM Global
• UK Charity: GERA
• Board
• Executive Director
• Coordination team
(administration, data)
GEM
National
teams
• Academic teams fund and oversee
survey in their economies
• central coordination
fee
Babson is the lead global
sponsor
Other global sponsors
GEM
Structure GEM Global
Annual Report
GEM National
Reports
Global Special Topic Reports
• Women – Growth ‐ Finance
• Youth
• Wellbeing• Other (education, corporate, social)
Some Take-aways
• In every organisation exist roles for entrepreneur,
manager and owner.
• Entrepreneurship is a process of identifying and
pursuing business opportunities and creating valueby bringing together resources to exploit anopportunity.
• Entrepreneurship is also a mindest and set of
critical thinking skils.
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Some Take-aways
• Entrepreneurship is important for economic
development and growth as it creates jobs, income,
and wealth and is a source of new technology andproducts.
• Opportunity, entrepreneur and resources are core
driving forces for exploiting business opportunity.
• Entrepreneurial behaviour is found in every type of
organisation.
Some Take-aways
• Entrepreneurship is local and personal
phenomenon:
• Important is the appropriate level of
entrepreneurial activity – not the overall level:
QUALITY not QUANTITY
• For growth is very important what kind ofentrepreneurship you promote!
• Promote role models and establish right
incentives
Some Take-aways
• To encourage entrepreneurial activity of adultpopulation policy-makers should address:
– Attractiveness of entrepreneurship for well-
educated, job-secure individuals
– Solve trade-offs that high-expectation entrepreneursface
Some Take-aways
• To encourage entrepreneurial activity of
employees policy-makers should address:
– Reward scheme for their employees
– Remove obstacles in entrepreneurial process within
company
– „Creative destruction“ within their company
• To search for viable PPP opportunities implementmodern approaches:
– Lean Startup Thinking
– Business Model Generation
– Customer Development
References
• Kuratko, Donald F. (2009), Entrepreneurship: Theory,
Process, Practice (8th Edition), Cengage/Southwestern
Publishers.
– Part 1: Entrepreneurial Mindset in 21st Century (p. 1 – 85)
• Global Entrepreneurhip Monitor Reports. Available at
www.gemconsortium.org
• Blank, S.: “Why the Lean Startup Changes Everything“,Harvard Business Review , May 2013. Available at
• https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=29512&i=29514&cs=72931baa3b05f76aca8090b33d
b139b0
• Osterwalder, A., Pigneur, Y.: Business model generation.
Available at pages 14 – 44. Available at:
http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf