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Proposal BNNMarjolijne Storm
BNN
• Dutch Broadcast Organisation• Founded in 1998• Radio and television programs, websites
• Values: surprising, tough, humor, different• Hyves, Twitter
Proposal
• Management Summary
• Research Question
• Literaure Review
• Empirical Research
• Financial Proposal
• Questions
Management Summary
• How can BNN make their programs more
interactive in the future?
• Literature Review gives background
information
• Empirical Research should give BNN
opportunities
BNN Research Question
How can BNN use social media to enrich their television programs in the future?
Literature Overview
Literature Review
• Television in General
• P.C. Adams• Television as Gathering Place, 1992• Social context and a center of meaning• Influences social processen• Average in U.S. 40% of free time on television
Literature Review
• Internet in General
• P. DiMaggio• Social Implications of the Internet, 2001• Electronic network of networks, allowing
person-to-person communication
Literature Review
• First concerns about Internet
• E.J. Malecki• The Economic Geography of the Internet’s
Infrastructure, 2002• Cyberspace
Literature Review
• Economic Aspects of Internet
• E.J. Pinker• Managing Online Auctions: Current Business
and Research Issues, 2003 • Economic perspective, our actions on Internet
Literature Review
• Interactivity
• M. Lister, et al.• New Media, A Critical Introduction, 2009• Search and choose own information
Literature Review
• Effects on People
• N. Carr• Is Google Making us Stupid? 2008• Concentration• It is our own intelligence that flattens into
artificial intelligence
Literature Review
• Effects on People
• M. McLuhan• Medium is the Message, 1994• Personal and social consequences of any
medium are introduced by ourselves
Empirical Research
Empirical Proposal
• Online questionnaires
• Online and television commercials
• Reward every fiftieth person
• Not too long
Financial Research
Financial Proposal
Reseacher Time needed € per month € total
JUNIOR 15 months 2200 33000
MEDIOR 15 months 2550 38250
SENIOR 18 months 3500 63000
€ 143.250
Questions?