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WCS Live Projects – 16 Nov 2014
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4 Key Areas
Membership Competitors Activities and services Marketing & Communication
4 Keys Areas: Objectives, Actions and Deliverables
1. Competitors
2. Membership 4. Marketing and Communication
3. Activities and Services
• Objective: Compare other societies that are believed to be direct competitors to understand what improvements could be made in order to diversify the offer
• Activities: Analysis of current situation (events, number of members, sponsors, marking campaign, website, organisational structure)
• Deliverables: Word/ppt document to provide a benchmarking analysis and to suggest areas where PPE can diversify itself from competitors, and actions to be implemented
• Objective: Rationalisation of the activities and services (ranking by importance); Improve/create 1 core event
• Activities: Analysis of the current situation; evaluate the importance of each activities (different drivers - financial, close to our vision, number of members participating…); understand what is the relationship with the academic staff
• Deliverables: Word/ppt document to provide a rank of the activities, to highlight the improved/new core event and actions to be taken + suggestions
• Objective: Increase number of members
• Activities: Analysis current situation (course, age, year, under/post, intern/national)
• Deliverables: Word/ppt document to suggests areas of expansions, and actions to be implemented
• Objective: Increase brand awareness
• Activities: Re-name and change logo; redevelop the vision/mission of the PPE; change how website is presented; distributing hand-outs; review mail list (weekly report); analysis of Facebook statistics
• Deliverables: New logo; word/ppt document with suggested changes; first draft of hand-outs; improved weekly report (structure)
NOTE: All activities and deliverables may change due to availability/disclosure of internal PPE’s information required to carry out the analysis
4 Key Areas: Action Plan - GANTT Chart
NOTE: All activities and deliverables may change due to availability/disclosure of internal PPE’s information required to carry out the analysis
Required Action from PPE Executives
• Provide feedback on objectives, actions and deliverables.
• Once agreed on the above mentioned, sign off by PPE Executives is required.
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Competitors AnalysisAnalysis of the external & internal competitors & the awards
Competitor Analysis for PPE Society
Our Sample: 8 Competitors
4 Internal• Warwick Finance Society• Warwick Economics Society• Warwick Politics Society• Warwick Philosophy Society
4 External• Oxford PPE Society• Manchester PPE Society• Exeter PPE Society• Sussex PPE Society
Average number of members: 527Maximum number of members: 1,600Minimum number of members: 91
Examples of vision statements:
“To offer a space within which Warwick students can develop themselves philosophically along side people of similar interests”
“To provide not only the best for our members, but also with some exclusive opportunities you wont find anywhere else on campus, or even anywhere else in the country”
"The whole is greater than the sum of the parts”
“To bring PPEists together , fostering links with those studying PPE through Europe also ; guide students on the course through all aspects of academic life”
“To put on events that reflect the links between the three subjects and bring people with similar interests together, while trying to work with other societies to create open debates”
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COMPETITORS ANALYSIS
EVENTS
-Type of event-Type of audience-Price-Topic
SOCIETY
-Cost of joining-Number of execs-Execs’ functions
COMMUNICATION SOURCES
-Website-Facebook-Other social networks-Newsletter
SPONSORS
-Type of sponsors-Involvement
WEBSITE
-Presentation-Context-Logo
Areas of Analysis – Overview
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Areas of Analysis – Findings (1/3)
“Job related” and “Big social events” type are the most common within our sample
Mix (between Politics, Philosophy and Economics) events are the most popular events in our sample. Other topics, i.e. social and academic help, not related to those three subjects are found to be quite popular
Internal (only for University students) is the type of Audience most targeted in our sample
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How to read the graphs: for each of the driver, the average number is represented by the blue line, with the maximum number found among the sample represented by the red column.
Areas of Analysis – Findings (2/3)
- “Other” (than what it is commonly expected from a society) functions are found very often in our sample, suggesting that there is no pre-set organisation structure in the sampled societies.
- President, Social secretary and Treasures are the functions that on average are always found among our sample
Banks are the the most popular sponsors in our sample, following by Consulting. Looking at our findings about the most frequent type of event, “job related” – it could be assumed that those sponsors have an active role in organising Jobs related events.
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How to read the graphs: for each of the driver, the average number is represented by the blue line, with the maximum number found among the sample represented by the red column.
Areas of Analysis – Findings (3/3)
On average, Website and Facebook are the most used type of communication in our sample. Blog is not used.
Very few of our competitors’ samples have an extremely appealing website, on average, nearly half of them have either an average or a basic website. This means that if PPE put effort in improving its website, the benefits could be important.
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How to read the graphs: for each of the driver, the average number is represented by the blue line, with the maximum number found among the sample represented by the red column.
Awards
Warwick (Internal)
1. Awards to be Won
Society of the Year
Best Event
Most Improved Society
Best Academic Society
Source: http://www.warwicksu.com/execresources/other/awards/
2. How to Apply
Applications will open in May 2015 for society achievements in the 2014/15 academic year. The application will include the following:
A Socs Awards Cover Sheet
A maximum 1000-word submission for Society of the Year, Best New Society, Most Improved Society and Best (By Category) Award
A maximum 500-word submission for Best Event
A 20 second video if your society has been shortlisted
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NUE Awards
Best University Award
£1000 prize
This Award celebrates the university society who has promoted and encouraged their members to undertake some form of work experience.
Source: http://nueawards.co.uk/student-awards.php
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NUS Awards
1. Awards to be won
Society of the year
Academic Representation
2. Entry Requirements
Apply or be nominated
3. Criteria
What are and how can you demonstrate levels of student participation in activity across the past year?
What successes have been demonstrated in the past year?
How have these contributed to an outstanding year and what examples of improvements have been made have contributed to this?
How have resources been used most efficiently and innovatively to meet objectives and how can this impact be demonstrated?
How has the activities of the group or individual improved the student experience in the past year?
What other activities have benefited the student population or the wider community?
Source: http://www.nusawards.org.uk/about/categories/engagement-awards/
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RBS ESSA Awards - Gold
Entry Requirements
£100 (excl. VAT) entry fee
Promotional Video – Name it properly; add logos, post video on Facebook, and email the link to us.
Host events with four local professionals or entrepreneurial alumni.
Interview the hosts, post photos and/or videos of both the event and interviews on Facebook and send us the links via email.
Let us know which member of your society has incorporated a company
Your society must hold at least one founder event, photograph and name the images properly and post them on your society Facebook page. (A founder event is an opportunity for the members of your society that are starting a company to present their idea to the society and beyond. It is also an opportunity for the founders to potentially discover resources, skill sets, co- founders and contacts that guests might have.)
Prizes – Gold Award ( Turnover over £4000)
£10,000 for Most Enterprising Student Society
£4,000 for Runner Up
£3,000 for Best Series of Events
£2,000 for Runner Up
£2,500 for Best membership engagement
£1,500 for Runner Up
£2,500 for Best alumni engagement
£1,500 for Runner Up
£2,500 for Best professional development
program
£1,500 for Runner Up
£1,000 Social Impact Award
Source: http://theessa.com/apply/apply-rbs-essa-awards/#.VHeH_b4VrzI16
RBS ESSA Awards - Silver
Entry Requirements
£40 (excl. VAT) entry fee
Promotional Video – Name it properly; add logos, post video on Facebook, and email the link to us.
Host events with four local professionals or entrepreneurial alumni.
Interview the hosts, post photos and/or videos of both the event and interviews on Facebook and send us the links via email.
Prizes – Silver Award ( Turnover
over £1500+)
£6,000 for Most Innovative Fundraising
Activity
£1,000 for runner up
£3,000 for Best Use of Funds
£1,000 for runner up
£2,000 for Most Innovative Event
£1,000 for runner up
£1,000 for Most Improved Membership
Engagement
£1,000 for Most Improved Alumni
Engagement
£1,000 for Most improved Professional
Development Program
£500 Social Impact Award
Source: http://theessa.com/apply/apply-rbs-essa-awards/#.VHeH_b4VrzI17
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MembershipBreakdown of the members & Questionnaire
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Analysis of the demographics of the members
Membership Analysis
Members by sex Members by age range
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Analysis by year of study & student type
Membership Analysis
Members by year of study Members by student type
• Most members are freshers and this may be due to the fact
that the membership is for free and old members may not
refresh their membership with the SU on the 2nd and 3rd
year even though they are active members PPE should ask
from members to refresh each year with SU and focus on
activities that might target 2nd and 3rd year students.
PPE lacks Postgraduates members. It is suggested to
collaborate with postgraduate office so as to approach more
postgraduates
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Analysis by faculty & department
Membership Analysis
Members by faculty Members by department
Most members are studying social majors. However,
students from others faculties should be reached by
communicating more efficiently the mission of PPE society
and better advertising
Even though PPE stands equally for Politics, Philosophy,
Economics most members are from Economic majors.
Therefore, PPE should consider actions to attract more
students interested in Politics and Philosophy. Collaborative
events with Politics and Philosophy societies might enhance
awareness
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Proposed template & questions
Questionnaire
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Proposed template & questions
Questionnaire
The questionnaire has already been
provided to the customer & can be used
for further analysis of the members
satisfaction
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Activities & ServicesProposals for new events & event promosion
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• less events as they are not popular• less finance focused• more about other options
Career events
• bigger amount• keep the variety of topics
Talks
Activities & Services
• debate (once per term, one topic,• 2 lines of reasoning, 2 teams)• open meetings with members to up-
date and ask for opinions (once per term)
New events
Comments on activities & event suggestions
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Facebook Page
TwitterPost twitter feeds once a week &
before every event
Website Put all events on website calendar
Flyers Hand out locations to
include: the library
entrance, the library café,
buses, the sport centre,
Roots grocery store, the
tables in the learning grid)
ScreensAdvertise on Piazza screens and the
screens inside the buildings
Event Promotion
Advertise two weeks in advance
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Marketing & CommunicationDescription of brand elements,media & material
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Brand elements: logo & slogan
Marketing & Communication
Proposed logo Slogan
Opinions to be heard, spread and discussed.
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PPE’s vision statement
Marketing & Communication
Proposed vision statement
To bring together students who share the same passion for the fascinating world of Politics, Philosophy and Economics. We strongly believe in connecting people and spreading knowledge to facilitating the expression of new thoughts. Our experienced professional mentors provide you with one to one guidance and insights to help you set strong foundations for your career. We aim to inspire with our innovative speaker series and create unforgettable moments through our sell-out socials. Do you want more?
Media
Home Our Team EventsPPE ForumMentoringReviews Sponsors Books Contact Us
PPE SOCIETYWARWICK
Website Mock-up
Website
• Publish news on the website monthly.
• Have a blog to discuss current news and reward students for contributions.
News• Make the website
interactive and animated.
• Cover the margins with the handbook, polls etc. for a more efficient use of space.
Page Design• Have an electronic journal
for a summary of the past events and a description of future ones.
• Have a summary of the upcoming month’s events so that people can structure their agenda.
Events
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https://www.facebook.com/WarwickPPESociety?fref=ts
FacebookGeneral Comments• Have one Facebook group for everyone• Update Facebook twice per day (use
Fresher reps?)- With event reminders- Polls for member opinions (event
ideas, event opinions, social ideas etc.)
- With relevant articles: link and a question to members to prompt discussion
- With links to website e-journal
Before Events:• Photographs and videos of other talks by
the speaker• Links to articles related to the topic of the
eventDuring Events• Create a twitter # for people to post
questions to the speakerAfter Events• Post photos and highlights after ALL
events• Ask members to write critics of the event
Materials
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Material: Introduction kit
Marketing & Communication
PPE Rubber band PPE Lanyard
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Material: Introduction kit
Marketing & Communication
PPE Rubber bangle PPE USB Stick
The following documents should be pre-installed:mission statement, handbook, contacts of the executives, calendar with the events for the coming year
• Use a uniform layout for all events so that it is recognisably by the PPE society.
• Animation should be replaced by a picture of the speaker
• At the bottom are to tear-off slips so that people can put them in their purse (and give one to a friend hopefully)
• Flyers should be distributed in key points such as library, Unihouse, Rootes & Sport center
Material: Flyers
Marketing & Communication
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PPE Society Consultants
Meet The Team
Panos Markidis
Team Leader
Katerina Zabrovskaya
Public Relattions Consultant
Savina Kousoula
Busi ness Analyst
Lucy Tyler
Sales and Marketing Consultant
We also credit input from Mattia Mattevi, Christian Mayer and Marta Penheiro