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The right way to write PPC ads is to test. Get some inspiration by mixing and matching ad elements in this graphic created by Avalaunch Media's very own PPC Jedi Luke Alley
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PPC SPLITPPC SPLITTEST LABTEST LAB
THETHE
The right way to write PPC ads is to test. Get some inspiration by mixing and matching ad elements below to
concoct the winning formula for your PPC ads!
USE DYNAMIC KEYWORDINSERTION
TRY IRREGULARPUNCTUATION
PPC Yeti For Hirewww.AvalaunchMedia.comWorld’s Hairiest PPC YetiFix Your Ads Up. Call Today!
You Need The PPC Yetiwww.AvalaunchMedia.comAds. Testing. Success.Call The PPC Yeti Now
USE ALL THE SPACEIN AN AD
USE LITTLE SPACEIN THE AD
Yeti That Gets Resultswww.AvalaunchMedia.comStop Wasting Money. The Yeti Gets It Done!
Get PPC Resultswww.AvalaunchMedia.comYou. Yeti.Success.
USE SUBDOMAIN (KEEPDEST. URL THE SAME)
ADD A SUBFOLDER TO THEEND DISPLAY URL
Yeti of Your DreamsPayPerClick.AvalaunchMedia.comHe Knows the Secrets of DesirePPC Desire That Is.
Yeti of Your Dreamswww.AvalaunchMedia.com/PPCHe Knows the Secrets of DesirePPC Desire That Is.
USE QUOTATIONMARKS
ASK AQUESTION?
PPC Yeti Jediwww.AvalaunchMedia.comThey Call Him “Eddy the Yeti.”He Feels The Need for PPC Speed
Where Can You Get Help?www.AvalaunchMedia.comFrom Eddy the Yeti.Online Discounts. Call Now!
USE UNIQUE SELLINGPROPOSITIONS
DO THE OPPOSITEOF COMPETITION
PPC Yeti For Hirewww.AvalaunchMedia.com15% Off PPC. 25 yrs ExperienceBBB A+ Rating. Yeti on Staff
Get PPC Services Todaywww.AvalaunchMedia.com10 Years ExperienceCertified in Everything
MAKE YOUR OFFERTIME SENSITIVE
ADD SEASONALAD COPY
Online PPC Discountwww.AvalaunchMedia.com$200 Off. Good thru 1/31Call The Yeti Today!
Do Better PPC in 2013www.AvalaunchMedia.comWarm Up Your PPC This SpringTalk To An Expert Today.
ADD A SHORTTESTIMONIAL
USE SOCIALPROOF
Yeti For Hirewww.AvalaunchMedia.com“Man, I Love The Yeti” - Jen“I’m Mat S. I’m Awesome”
People Love Us!www.AvalaunchMedia.com100,000+ Users1 Million Facebook Likes
ADD A CALLTO ACTION
USE PRICINGIN THE AD
PPC Serviceswww.AvalaunchMedia.comCall Now. Hire Now. Inquire Now.Like Us Now. Request Now!
Pay-Per-Click Marketingwww.AvalaunchMedia.comHire Us For $199 Now!Free Consultation If You Call Now
ADD A DISCOUNT(% or $ OFF)
USE REVERSEHEADLINES
PPC Management Discountwww.AvalaunchMedia.com10% Discount Off Yeti Services!Another $50 Off If You Like Yetis.
Don’t Hire A Yetiwww.AvalaunchMedia.comUntil You Talk To Eddy.PPC Straight From The Himalayas.
BE FUNNY OR SILLY
USE A SCARYTONE
PPC Isn’t Boring For Uswww.AvalaunchMedia.comWe Is Da Best! Redneckogize.You’ll Be Seein Dolla Billz!
Experienced PPC Yetiwww.AvalaunchMedia.comMillions Are Lost On PPC.Guard Your Money. Hire a Pro!
MAKE YOURAD RHYME
USEALLITERATION
Eddy The Yeti Is Readywww.AvalaunchMedia.comQuick Clicks and Tricks.We Get Em’ All. Give Us A Call!
Positively Pro PPCwww.AvalaunchMedia.comYest, The Yeti Is Yamazing.Sip Soup & Sleep While We Slave
USE COPYRIGHT ORTRADEMARK SYMBOLS
TALK BENEFITS OFUSING YOU
Avalaunch Media ® PPCwww.AvalaunchMedia.comEddy the Yeti Wants You.Call Him Today!
Hire the Avalaunch Yetiwww.AvalaunchMedia.comRelax While We WorkSave Money & Be In The Loop
OFFICIALSITE
BLACK SPACE USING(RECOMMENDED)
Yeti© Official Sitewww.AvalaunchMedia.comYou’ve Found The PlaceTalk With The Yeti Today!
Pay Per Click Agencywww.AvalaunchMedia.comThe Yeti Has Some Serious Skills(Recommended)
Depending on the size of the adgroup, always test 2-4 ads against each other.
Try to use a period at the end of description line 1. This will give you an extended headline in positions 1-3.
Use either of the ad rotation settings “rotate evenly” or “rotate indfinitely” to best split test your ads.
Using parameters in BingAds will give you greater control over your ads.
The biggest factor in quality score is CTR, so test away!
Use statistical significance when determining if an ad has enough data to be the winner.
If you use keywords in your ad they will be bolded.
Adwords Editor makes creating building and managing ads in bulk easy.
TESTING NOTES
Scary Good Internet Marketing