Upload
rahul-r-singh
View
228
Download
1
Embed Size (px)
Citation preview
7/31/2019 Pp Ton Dominos
1/21
7/31/2019 Pp Ton Dominos
2/21
HISTORY
7/31/2019 Pp Ton Dominos
3/21
MARKET STRATEGIS
3.1Vision
Dominos Pizza vision is to be exceptional people on a
mission to be the best pizza delivery company in the world.
,3Objectives Introduce value add meal concept
Have a toll free number to call on deliveries
GOAL
7/31/2019 Pp Ton Dominos
4/21
Branded Pizza Market Share
7/31/2019 Pp Ton Dominos
5/21
7/31/2019 Pp Ton Dominos
6/21
STRATEGIC ANALYSIS
(DSTP)
DIFFERENTIATION
SEGMENTATION
TARGETING
POSITIONING
7/31/2019 Pp Ton Dominos
7/21
Geographic
Region dominos outlets in different countries is a
way of segmenting their market
according to region and finding out potential markets. City they also segment the cities as class i, class ii,
metros, small towns.
Demographic
age under 13years, 13 to 21 years21 to 35 years, 35to 50 years, 50+ years.
family income lower middle class, middle class,
upper middle class, high class
SEGMENTATION
7/31/2019 Pp Ton Dominos
8/21
TARGETING
Dominos pizzashave target the families who like to go out for dinner once in a
week.
They also target teenagers of school.
Spending habits of college freshmen also indicates a high percentage of money
being spent on non-essential items.
Pizza Hut has made delivery services for those customers who like to have
pizzas in their home with their families or friends.
7/31/2019 Pp Ton Dominos
9/21
POSITIONING
Uniqueness & Taste.
Varieties
7/31/2019 Pp Ton Dominos
10/21
MARKETING TACTICS (4Ps)
7/31/2019 Pp Ton Dominos
11/21
PRODUCT
7/31/2019 Pp Ton Dominos
12/21
PRICE
7/31/2019 Pp Ton Dominos
13/21
7/31/2019 Pp Ton Dominos
14/21
PROMOTION
Customers can order their pizzas
by calling a single countrywide
Happiness Hotline 1800-111-123.
In fact,
Delivering in 30 minutes
GIFT COUPEN
Advertising
Tv Ads.Newspaper
Hungry Kya?,
Khushiyon ki Home Deliver
SALE PROMATION
Bogo
Corprate discount
PERSONAL SELLING
Door hangiing
7/31/2019 Pp Ton Dominos
15/21
SWOT
7/31/2019 Pp Ton Dominos
16/21
GOAL
L.Listen
E.Empathize
AApologize
DDo what the customer need
SStand by your promise
CUSTOMER FOR LIFE
7/31/2019 Pp Ton Dominos
17/21
7/31/2019 Pp Ton Dominos
18/21
WHEAT
REFRIGERATED
TRUCK
WAREHOUSE
DOUGH
RETAILOUTLET
7/31/2019 Pp Ton Dominos
19/21
Implementation Plans
Introduce new options to menu.
Create more outlets and locations.
Advertising through newspaper, television and
internet of the new options
Create new helpline for customers to order the
food.
7/31/2019 Pp Ton Dominos
20/21
questions
7/31/2019 Pp Ton Dominos
21/21
Thank You