POZZOCRETE…The First Three Years

Dirk India Private Limited

In the year 2000 virtually no fly ash was being used in high quality concrete in India

WHY?

Through lack of awareness?

Many of the World authorities on fly ash..

Mehta

Naik

And our own Professor Ravindra Dhir

Indian by birth and most started their academic careers here in India

Malhotra

Poor quality of Indian fly ashes?

Dirk did extensive testing of a number of Indian fly ashes

The quality varies but generally there are many Good sources of fly ash in India

Lack of availability of fly ash?

Lots of collectors

Power Station Policy ofFly ash for free

Lack of skills in the engineers?

Look around!

High quality structures built despite a Poorly educated labour force

KnowledgeMaterial

AvailabilitySkill

You can have the..

But…..

CONFIDENCE

Fly ash is used for concretearound the world – some countries

even import it for use in construction

They have the confidence in the product

Suitable national standardsControlled sources of material

Competent companies supplyingQuality assured product

In late 2000 Dirk India Private Ltdwas set up to fulfil the needs of the

Indian Construction Industry

Since then……

About 5,00,000 m3 of concrete has been produced

containing Pozzocrete

Authorities such as M.S.R.D.C, CIDCO & Irrigation Department

allow quality assured fly ash in specifications

The first ISI Standard Mark in India for flyashwas awarded to DIRK

So why the change in three years?

That little phrase…….

…….28 days strength

We all know of the benefits in fresh concrete

Increased workabilityBetter cohesionReduction in heat

We all know of the long term benefits

Increased durabilityBetter resistanceLonger term strength growth

But it’s the bit in the middle that has madeThe difference

The 28 day strength

Because Pozzocrete is sold to strictQuality standards, Engineers have learnedthat they can rely on achieving the strength

When they want it – every time

They can rely……

Confidence…….

The missing ingredient!

Suitable national standardsControlled sources of material

Competent companies supplyingQuality assured product

DIRK India Private Ltd

x

DIRK has offeredNot only a quality assured product

but full technical support in achieving

the results that Consultants, Engineers and Builders

need

To give them confidenceto rely on Pozzocrete

Some of the companies with confidence

ACCB G Shirke Dyckerhoff &Widmann Duramix Gammon IndiaHiranandaniKalpatru Group Lunkad GroupRMC Readymix

Larsen &ToubroLockandwalaPatel EngineeringRunwal EstatesShaporji Pallonji TarmacValechPetronKumar Builders

Have confidence in DIRK

When you buy Pozzocrete you buy a promise

We Promise:

Help you design the right concrete mix to meet your needs

Provide on site support and training

And that every bag will perform the way the sample bag did

DIRK = Confidence

Confidence = Utilisation

Utilisation = Benefit:

Benefit to the natural environment

Benefit to the built environment

Benefit to all of us

POZZOCRETE……confidence

Dirk India Private Limited